Traditional PR

- Print media – Trade media

- Shipping sections of newspapers

Broadcast media– TV, radio

Spokespersons Events- Pre-Event, Post-Event

Reviews/ Media trips

Marketing Promotions

CSRProjects

Affiliate Marketing

CORE SKILLS NEEDED: Media Relations, A&P, Event Management, CSR, Affiliate Marketing

Thought leadership

articles / op-eds Product launches

Experiential trips to client ships by the

media

Special offers to client

companies/ business

prospects

Collaboration with an

environmental NGO – picture stories, human interest stories, animal interest

stories

“Ride on” the PR

events/campaigns of business partners/

clients

OBJECTIVE: Obtain prominent coverage in:

Digital PR

Social Media – 4 key platforms- Facebook, Instagram, Linkedin,

Google Plus

Search Engine Optimisation

- Google

Driving Website Traffic

Influencers

Events- Pre-Event, Post-Event

Reviews/ Media trips

Marketing Promotions

CSRProjects

Affiliate Marketing

Reflect all content generated/pitched on traditional media with

hashtags

Influencer Relations

Deeper Affiliate Relations

Identify the top influencers of

these 4 different platforms (which

can change frequently),

pitching to them

Pitching for coverage in the

social media pages/ websites of business partners/ client companies

Constant Intersecting

Requires consistent use of a keyword glossary

to be applied across all channels

Building a large

photo / video library

What is Key – Linkage to SEO

SEO

Traditional PR

Social Media

Content is King, but only if you promote it