traditional to new media
TRANSCRIPT
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@CLE_Mom
The Obligatory About Me Slide• Founded a successful start-up - Family Matters
Productions, a nationally-syndicated radio program, podcast, and content platform
• Collaborated on the roll out of the national social network MomsLikeMe.com and on WKYC TV-3
• Currently the Senior Digital Marketing Consultant with Advance Digital / Northeast Ohio Media Group with Travel, Entertainment and National teams
• Honored with five Society of Professional Journalist awards for work on women’s and children’s health issues and two Addy awards for a non-profit awareness campaigns
@CLE_Mom
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Every Step Moves You Forward and is an Opportunity to Learn
@CLE_Mom
Today…Advance Digital / Northeast Ohio Media Group
Nationwide presence with
local scale
8th largest digital news
property in the nation
Ability to reach 98% of the
digital audience in the US
through our audience
targeting platform
Advance Publications
@CLE_Mom
Advance.net, oversees the Internet vision and strategy for affiliates of Advance Publications, Inc., including Condé Nast Digital and Advance Digital
Leveraging Audience Data
Advance Digital has a distinct advantage within the marketplace: the ability to publish and control content. Every story that is published by an Advance Digital property contains a content tag, which collects valuable 1st party data around user interaction, intention, and history. With this information, Advance Digital is able
to assign real-time intent and characteristics to individual cookie pools that are categorized into audiences.
Once the 1st party cookies are pooled, the data is then merged with 2nd party data (obtained by direct relationships with other publishers) and 3rd party data (obtained through purchase agreements) into a Data Management Platform (DMP). This process allows Advance Digital to further expand these segments into
scalable, enriched data that can be personalized and segmented based on needs.
@CLE_Mom
Adults 18+ In
Cleveland/Akron
DMA
81%
have
been
online in
the past
30 days!
Source: 2014 Cleveland/Akron Release 2 Scarborough Report. Copyright 2014 Scarborough Research. All rights reserved.
Weekly Media Reach
CUSTOM ATTRIBUTION MODEL
36
Search Engine Optimization• Website Structure
• Content Creation
• Content Publishing
• Active Syndication
• Ecommerce
• Future Proofing
Search Engine Marketing• Branded Keywords
• Product Listing Ads
• Brand/Broad Term
• Co-op Keyword Groups
• Keyword Remessaging
Audience Building• Intention Modeling
• Custom Look-alike
• Demo/ Psychographic Diagnostics
Audience Targeting• Behavioral Targeting (1st/3rd Party Data
• CRM Data Import
• Programmatic High Impact Display
Competitive Conquesting• Mobile & Brand Targeting
Location / Brand Strategy• Regulation Audit
• Creative Build
• Local Strategy Meetings
Re-Messaging• Direct Influence
• Platform Agnostic
• Dynamic Feed Driven
• Social
Re-Marketing• Intention Based Creative Strategies
(Dishwasher – Refrigeration – Laundry – Cooking)
• Dynamic Creative Remessaging
Reporting / Optimization• Analytic Engagement + Direct Conversions
• Viewability and Interactivity
• View-Through Metrics + Click-Through-Rate
• Client Dashboards
• Non- Liner Attribution
Look-alike Audience Development• Intention Based Creative Strategies
• CRM and Site Data + 1st and 3rd Party Cookies
Thank you! Please Connect With Me
https://about.me/JacquieChakirelis
Slide Share Link:
http://bit.ly/mediaJourney
@CLE_Mom