trafalgar house - a distribution company1
TRANSCRIPT
Distribution Highway
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As a Distribution
House
Help connecting brands with the right outlets
Objective
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The Distribution Experts
• Trafalgar House is a Distribution house having exclusive distribution rights from various companies
• No matter how strong your brand is, if it’s availability is not at “Arms Length”, it will surely disappear from the consumer's mind.
• We ensure, through our “Highway” that the brand gets from the manufacturer through the Trade, to the ultimate consumer.
• Along with Distribution, often an underestimated factor in marketing, we also believe in the value of in-shop visibility .
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How are we different• We believe in creating a distribution channel based on brands’ requirement-
– Channel Platform Choice is an exercise we do with our clients to ensure Distribution is in line with Brand Strategy.
• Exclusive team for retailing the products at an outlet level– Existing team to build business & relationship with channel partners– Managerial team to monitor the performance of the team
• Conducting various activations on the ground to build synergy with other branding activities.
• We invest in training the sales team on both Product Knowledge & Selling Skills.
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Key Deliverables
• Ensure the brand availability at the right outlets
• Adequate visibility of the brand at the outlets
• Implement various “sell in” inputs for the brand
• Implement various “Sell out” inputs for the brand
• MIS in line with client requirements
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Key Commercial Considerations• To be worked out on a case to case basis.• Need to note that :
Any Modern trade registration fees will be charged on actual
Market returns and expiry have to borne by the brand
Any manufacturing defect is the client’s responsibility
All logistic costs associated with returns as above will be borne by the client.
We recommend that Trade Offers & other Schemes should be fixed 3 months
in advance.
Any liquidation drive or special institutional pricing will be additional and
mutually agreed with the client
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Our Reach
Region State Super Stockiest Stockiest GT ASM SO/SR North Delhi & NCR 3 24 1 11North Haryana 3 18 0 2North J&K 1 22 1 3North Punjab 3 26 1 4North Rajasthan 3 18 1 4North U.P. 6 75 3 13North Uttaranchal 1 12 0 2
Total North 20 195 7 40West Chhattisgarh 2 14 0 2West M.P. 3 15 2 5West Maharashtra 8 25 3 18
Total West 13 54 5 25East Bihar 2 15 1 4East Jharkhand 3 12 1 4East Orissa 1 11 1 4
Total East 6 38 3 12Pan India 39 287 15 77
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THE TEAM
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The Core Team
Shahzad is seasoned sales & distribution leader with more than 18 years of experience in Sales, Business Development, and Channel & Key Account Management in the FMCG/OTC /Mobile accessories sector.
He has served senior leadership roles at a number of organizations like Rasna, Hamdard, Parle Agro, Gillette, Perfetti etc.
With his background, he quickly understands a company’s requirements and needs, and transforms them with innovative solutions.
Banking on his understanding of numbers, he knows how to bring in constructive business solutions.
ShahzadLeading the
Distribution Team
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The Core Team- Regional LeadersDebashish BaruaHe is a graduate in Mass Communications, with a Management Degree in International Business from Amity UniversityExcellent in team management and always works very closely with the team to ensure effectiveness in delivery. Young enthusiastic individual, believes that nothing is impossible. He has been a trouble shooter in many problem areas
Puneet SharmaManagement Degree holder in International Business, Puneet brings in innovative ideas and out-of-the-box ideas in areas of sales and distribution.His areas of expertise are product launch and product placement in the market
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Current Categories handled
• Coffee• Tea• Confectionery• Traditional Snacks• Biscuits and cookies• Coconut water• Coconut oil• Cooking oils• Detergents • Salt• Fruit beverages• Water
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PLAN FOR Q2- FY 2016-17
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Plan for North RegionState No. Of C&F & S.S. No. Of District No. Of Stockiest
GTNo. Of Stockiest
Institutional
Delhi 1 9 12 5
Haryana 1 21 25 3
Punjab 1 20 26 4
Himachal 1 12 10 1
J & K 2 22 26 2
Rajasthan 1 33 42 8
Uttar Pradesh 1 79 180 12
Uttarakhand 2 13 16 4
Total 10 201 337 39
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Plan for West Region
State No. Of C&F & S.S.
No. Of District No. Of Stockiest GT
No. Of Stockiest Inst.
Maharashtra 2 35 60 12
Gujarat 1 26 40 10
M.P. 1 50 55 4
Chattisgarh 1 27 20 2
Total 5 138 175 28
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Plan for East RegionState No. Of C&F
& S.S.No. Of District No. Of
Stockiest GTNo. Of Stockiest Inst.
Bihar 1 38 44 1
Jharkhand 1 24 16 2
Orissa 1 30 24 2
West Bengal 1 19 27 4
Total 4 101 111 9
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Plan for South RegionState No. Of C&F
& S.S.No. Of District No. Of
Stockiest GTNo. Of Stockiest Inst.
Karnataka 1 30 46 12
Tamil Nadu 1 32 42 6
Kerala 1 14 18 4
AP 2 23 33 8
Total 5 99 139 30
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THANK YOU
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