Traffic and Sales Down? How SEO Experts Can Increase Your

Site’s Relevance

Although Google’s Panda and Penguin wreaked havoc in the internet industry, SEO services remain as one of the

top tools that online businesses employ today. SEO or Search Engine Optimization works at increasing a site’s

presence in the Search Engine results page by including several elements in the site designed for the search engine

algorithms. There are two major types of SEO –

White Hat and Black Hat SEO.

White Hat SEO includes optimizing the website’s

page via adding highly relevant content, optimizing

the HTML as well as link building through

marketing campaigns and social media networking.

Black Hat SEO on the other hand makes use of

techniques that exploit the weaknesses of search

engine algorithms, examples of which include

cloaking, spamming blogs, keyword stuffing and

incorporating hidden links. White Hat SEO results

can be gradual but it is long lasting as compared to

Black Hat SEO, which delivers quick but often

unpredictable results that are short and unreliable.

Types of SEO Services

One of the popular SEO services is Local SEO campaign. This type of SEO service is geared towards highlighting local businesses in their area. Local SEO campaign works by targeting a specific niche and making use of maps and

listings to increase the site’s visibility. To target a business that is offered in a particular area, SEO services India experts would only require adding the targeted area with the keywords to increase the relevant traffic to the site.

Another popular SEO service is Website Optimization. This caters mainly to the search engines in that the site is

optimized based on the set guidelines given by search engines. There are two basic types of SEO for webpage – on-

page and off page optimization. On-page

optimization includes optimizing the

Meta tags, ALT tags and Website Title for

specific keywords. Off-page optimization

though works by driving backlinks to the

featured page through several back

linking processes. A well-optimized,

content-rich, high quality site is

preferred by search engines and thus can

be featured prominently in the search

engine results page.

Another type of service is Competitive Analysis. A competitive analysis is performed by SEO experts to determine if

the site needs some SEO campaign or not and analyzes the competitor(s) as well as the niche or target market.

Lower competition for a certain keyword means that it would be easier for one to penetrate and rank for that

particular keyword. The report is also a good way for one to plan their strategies as well as determine the steps

that need to be taken to make a successful campaign.

Last, but not the least, are the Link building services. This type of service creates a link to the site from other same

niche sites to increase the site’s authority or relevance. It is important that the links are legitimate and have

relevance to the site’s topic.

Ultimately choosing the SEO service that website owners would avail of depends on their requirements. It is

imperative that one choose the best SEO agency India for the job with Search Engine Algorithm changes now and

then. A legitimate SEO company can do wonders for your site.