traffic generation with location-based-marketing. welcome to the mobile revolution
DESCRIPTION
Mobile revolution is reality. The smartphone has become your constant companion, whether your are on the way to work in the subway or sitting in the car, your are comparing prices while shopping, your are booking tickets, your taxi or a table at a restaurant. Your smartphone is the first source of information. But do your business use them to generate impulse purchases. You have no clue about the fact that customers passes your brick and mortar store in 300 meters distance every day, but they have not registered our new products or offers. The solution is so easy. Leverage the mobile revolution with our solution.TRANSCRIPT
1 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
How to drive increased traffic to your physical stores?
Instead of thinking about mobile as a channel for on the go,
mobile is a connection to your brick and mortar stores.
“The biggest assets in mobile
are bricks and mortar stores”
2 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
Mobile Drives Opportunity
94% Searched for local
information
70% Acted within 24
hours
66% Visited stores in
person
Consumers love using their mobiles to discover what‘s
nearby and then make their purchases online or in-store.
38% Report interest in
receiving promotional
messages on their
location Source. The Retailers Guide to Social, Local, and Mobile (2012)
Local Drives Action
More consumers will access the Internet by
mobile devices than by desktop or laptop
computers by 2013.
Source. Morgan Stantley Research (2009), global data
400
800
1,200
1,600
2,000
0
2007 2015 2009 2011 2013 2014 2012 2010 2008
Internet Users (MM) Mobile Internet
Users
Desktop
Internet Users
Mobile commerce is about
on-the-go-convenience.
3 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
Old: Email Marketing New: Location-based Marketing
Leverage the mobile revolution for a direct
and real-time customer communication
Customer is receiving the message
on the smartphone when passing the
store window.
Customer is reading the message
6 hours after passing the store
window.
4 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
… increases store traffic and sales by creating
a truly custom experience for your customer!
Weather, traffic, events, etc.
Location
User profile and preferences
Contextually mobile shopper engagement in-/ outside of
your brick and mortar stores …
CRM and loyalty program
5 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
… increases store traffic and sales by creating
a truly custom experience for your customer!
Contextually mobile shopper engagement in-/ outside of
your brick and mortar stores …
Seamless integration into
your mobile app
6 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
Use Case: Engage Your Customers
Out-Store special event message
to Hamburg Habour Party area:
Emily, get today 20% off for all
Hamburg fashion.
Demand Generation Drive customers to your brick and mortar
stores by pushing information.
In-Store Engage with and influence your customers
as they enter, browse and exit your stores.
Analytics Understand your customers and behaviors
within your stores
In-Store trigger after QR
product scan:
You are looking for HSV
products? You find more on
the second floor.
In-Store Analytics (Store #1)
Store visits:
Avg. dwell time:
Peak visit hour:
Avg. repeat visits/ month:
1523
21 min
1-2 pm
1.5
Campaign Analytics
Messages delivered:
Messages opened:
Resulting visits to store:
Conversion:
254
82
10
4%
Store # 1
Real-world geographic area
In-Store Engagement
7 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
Your customers love your
products and brand(s).
You have brick and mortar
stores or show rooms.
You have a branded mobile app
or you plan to develop one.
What do you need?
8 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
In-Store Marketing
and Sales
Customer Journey
Analytics
Manage like a bakery store Bake in the morning
Sell during the day
Count at night
Our Solution Location-based marketing in three steps
Demand Generation
(Offsite Marketing)
9 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
Our Solution Location-based marketing in three steps
Demand Generation
(Offsite Marketing)
1 Drive customers to your brick and mortar stores
Import context sensitive push campaigns from your
existing CRM or marketing tool
Define free-form geo-fences for your
marketing campaign
Set geo-fences around relevant locations
to drive in-store traffic and in-app shopping
Run campaigns via the intelligent push notification
services to smartphones of the relevant target customer
segments
10 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
Our Solution Location-based marketing in three steps
On-Site Marketing and Sales
2 Engage and influence customers as they enter, browse
and exit your brick and mortar stores
Automatic push of offers, cross selling
events after barcode scanning or
mobile payment
Link other data with location such as
weather information, loyalty program, etc.
Provide a Software Developer Kit
(SDK) for integrating your branded mobile app
11 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
Our Solution Location-based marketing in three steps
Customer Journey Analytics
(Web Analytics)
3 Develop unique understanding of shoppers and store
performance
Analyse your brick and mortar stores (mobile
engagement) Visits by day, by hour, by location
Dwell time, occupancy, new visits, frequency
Monitor the success of your campaigns Offer campaigns delivered
Offer campaigns opened
Resulting store visits
Analyse the in-store and mobile engagement Barcode/QR code scanning
Product look up
12 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
Your Benefits
Customer engagement
Understand the customer journey in the real world
Ownership of the customer data (in comparison to Facebook,
Foursquare, etc.) for further analysis
Leverage the mobile revolution
Connect your brick and mortar stores with the mobile revolution
Drive additional traffic to your stores
Create impulse purchases
Try and test the mobile revolution
No investment costs due to cloud-based environment
Professional support and account management
Reading to integrate with your retail systems
13 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
Dr. Volker Hoyer
Phone: + 49 52 41/ 80-42759
www.arvato.com
Contact
Request a demo!