traffic x lyndon wright 2buy1click ltd 01480 392688 conversion = profit
TRANSCRIPT
Traffic x
Lyndon Wright2buy1click Ltd
www.2buy1click.com 01480 392688
Conversion = Profit
Convert To What?
• For a Business Site– Its About Converting Visitors into £ $ €
Only 2 ways to covert to £(For Real Businesses!)
• Sell Something Online
• Capture Their Contact Details– Sell to Them Offline
The Process
Tracking…
• If you Can't Measure It, You Can't Manage It
• Measuring Conversion– Conversion % = Sales / Visitors * 100
• How to Measure – Google Analytics– http://adwords.google.co.uk – Sign up for Free Account
Example: Want to Rent in Leigh
The Conversion Page!
Final Call To Action
The Money Is In The Stats!
Lets Be Realistic
• What Are Typical Conversion Rates?
• For eCommerce Sites– Sites That Take Orders / Money Online– http://index.fireclick.com
Typical: Industry
Typical: Fashion
Typical: Electronics
Typical: Catalogue
Typical: Software
So What Good Is This Info…
• Pick an Industry You Can Win in…
• Time Management – Chicken and Egg– Generate Traffic 100 visitors per day– Improve conversion to at least 1%+– Repeat!
Top Conversion Improvers
• Good Sales Copy– 1) Headline– 2) Body Copy – Problem, Solution, Benefit
Statements– 3) Call to Action– 4) P.S. Risk Reversal (eg 100% Money Back)
• Remove Distractions – Menus Links• Build Trust – Association Logos• Prominent Phone Number
AdWords Ad v Landing Page
Questions?
Lyndon Wright – Internet Marketer
www.2buy1click.com01480 392688
FREE White Paper:
“Death Of The Brochure Site…”“Building Sales Leads and Orders From The Web”
Go to www.2buy1click.com/tbcfor your copy + this power point