The Opportunity Generate buzz, promotion and marketing for Symbio Agency via a free, useful application. The Solution

Strategy: Exploit recent developments in web connected desktop apps which work universally on mac or pc. Research and insights: Yahoo acquires Konfabulator Widget Engine. Most downloaded Widgets in the Yahoo Gallery are web cam related. (Panda Cam, volcano cam etc) Existing content: Traffic cams are freely available on the internet via web browser. The Problem: TrafficCam websites are disparate, clunky, only available with a full web browser and not easy to use. Action:

• TrafficWatch Brand and Website Design • Domain name: http://www.trafficwatch.co.nz • Yahoo Widget development (screenshot below)

o Single cam o Quad cam o Custom options o Test and launch

• Press Release and marketing blast to media outlets

The Results

• Yahoo Widget Gallery - 22,160 downloads in 6 weeks. (Does not including derivatives like Paris Traffic Cam, etc)

• Television New Zealand One News produces video feature

TVNZ article – http://tvnz.co.nz/view/page/123456/695312/ Video: http://tvnz.co.nz/view/video_popup_windows_skin/695348

• National Business Review article – January 29th, 2007

• Microsoft hires Symbio Agency to design Gadget for Vista New Zealand

Launch: http://www.microsoft.com/nz/gadgets/ o Microsoft contract Symbio to implement live.com version

• 2nd National Business Review article – April 5th, 2007

• Option 3 – Local political lobby group endorses the product:

http://www.option3.org.nz/

• The Channel Magazine – September 2006 (article on page 4) • Scoop Independent News:

http://www.scoop.co.nz/stories/BU0604/S00097.htm

• Vista Gadget downloads – 250,000+ downloads (750 a month ongoing)

• Facebook application designed and implemented

http://www.trafficwatch.co.nz

The Channel Magazine