TRAINER’S GUIDE|MAQUILIQUIDE U.V INFINITÉ

For the First Time, a Sensationally Fresh and Light Texture with Infinite Wear.Flawless, shine-free, poreless finish, as if freshly made-up, all day long. Fresh sensation of an infinitely light texture, with perfect adherence.This water-based texture glides over imperfections and fine lines with impeccable fit, without caking. Fade-proof.Natural essential glucose derivatives offer comfortable adherence all day long.

Natural semi-matte complexion blooms for infinite flawless finish. Pore-tightening complex improves skin’s texture for a smooth, even skin. Preserves the complexion from shine, sweat and humidity while keeping make-up lastingly intact.

RESULTS: Fresh morning perfection wears comfortably… All day long.

Non clogging – non-comedogenicParaben-free

Explain the fluid foundation category: Liquid Foundation has high potential for Lancôme. This franchise is growing in Asia. Maqui is a Pillar franchise to support ~50% of Total Foundation in Asia: L^ Japan Liquid Foundations = 9% and falling, vs. 22% market and growing L^ Korea Liquid Foundations = 7% and falling vs. 8% market and growing L^ China Liquid Foundations = high penetration, but slower growth than the marketLancôme is renovating Maquiliquide UV Perfect Forever - the objective is to become number 5 with this franchise.

1> Objective: Build a strong Liquid Foundation Segment> 2007

Photogenic LumessenceMaquiliquide Moist

> 2008Blanc Expert LiquidMaquicrème Infinité

> 2009MAQUILIQUIDE UV INFINITÉ

2> Objective: Capitalize on our MAQUI pillar franchise

> 2008Maquicake UV Infinité renovationMaqui Loose Powder

> 2009NEW MAQUI SLIM CASE

TRAINER’S GUIDE|MAQUILIQUIDE U.V INFINITÉ

A NEW-GENERATION FORMULA: FLUID and FRESH TEXTURETHE KEY: A VERY FLUID TEXTURE WITH A LOW LEVEL OF FILLER1 - EASY AND GLIDING APPLICATION, FRESH EFFECT:% raw materials with a very low viscosity with a high level of water and alcohol (11% alcohol). Alcohol has 2 functions:It strengthens the fresh sensation of water upon application and has a tightening action on pores. Alcohol is the pore tightening agent2 - COMFORTABLE ADHERENCE AND FAITHFUL FINISH: For the first time, a foundation formula contains a glucose complex.The complex features adherence benefits - its proportion in the formula is optimized: it increases adherence upon application. Improved wear with the complex.3 - TRANSLUCENT SATIN FINISH:Only 1% filler and full coverage.Two fillers: one filler is spherical; it gives glide upon application.The other is flat, it “levels” the aspect of skin.

RESULT:Lines and wrinkles are covered. The film is light, rays of light “pass” the foundation and give translucence.There is only a low level of non-matifying filler. The finish is not dull or cakey, and creates a semi-matte make-up result.

TRAINER’S GUIDE|MAQUILIQUIDE U.V INFINITÉ

CHANEL. MAT LUMIERE:A silky and comfortable texture for a matte, slightly powdery and radiant make-up result, all day long.

ESTEE LAUDER :Now the flawless look you see in the morning is the look you keep all day. This worry-free, long-wearing makeup stays fresh, looks natural through heat, humidity, non-stop activity.

YSL: Absorbs excess oil on skin, and protects against UV rays. Creates a flawless and radiant look. Long lasting wear. SHU UEMURA: A fluid foundation containing water and micro-powder technology. Natural to medium coverage. Smooth, sheer finish. DIOR: Extreme wear. This silky liquid foundation stays flawlessly smooth and looks naturally perfect in any environment. Smoothing, wear and comfort thanks to Nano-Stretch Network™.Waterproof foundation.

CLINIQUE: Natural look. Micro-mirrored technology optically resurfaces skin. Oil-free. Non-acnegenic.

RMK: The texture is thin and the coverage is medium and buildable. It blends and sinks right into the skin. SPF 14.