TRAINING ACTIVITIES IN ECR ITALIA

Bruxelles October 3 2002

Objective

• Help ECR Italia members to– Maintain Managers background tuned with :

• New business solutions

• New metodologies

• New enabling technologies

• Remove entry barriers for S.M.E.

Approach

New Project

Project Results

Awareness

Seminars

PilotsWorkshops on Best Practices

ImplementationProjects onadaptations

C

O

N

T

I

N

O

U

O

U

S

T

R

A

I

N

I

N

G

For each new solution ECR Italia prepares a specific program of Seminars and workshops to

- Disseminate the knoweledge

- Share best practices coming from pilots

- Simplify the implementation roadmap for S.M.E.s on the basis of implementations results/problems

LEVELS OF TRAINING

Training mast be at variouos levels with a cascade approach

Top Managers

Managesr

Operative Personell

Strategies

Awarness

Implementation roadmaps

Business impactsModels

Approachs

Organizative impacts

Operative metodologies

Enabling technologise

Special taining programme for S.M.E.s

Top Managers

Managesr

Operative Personell

Awareness workshpos and seminar

Best practices

Semplified Implementation roadmap/Adaptations

Operative metodologies

Enabling technologise

TRAINING AREAS

Training Areas: Multiple level, Multiple value chain segments

Network/Allaiances/Prtnership

Scpmpetitive scenarios : i.e Euro Zone)

Outsourcing/Service provider/Enabling Tecknologies/B2B/B2C

Fast perfect order

Packaging and Waste

D.C To POS Logistic

Effectiveness efficiency in the

POS

Efficient Promotions

SCMSupply Chain Management

Supply Side

CMCategory

Management

Demand Side

CRMCustomer Relationship

Management

Consumer Side

Businessmodels:

value

Integrated Business

Processes :effectiveness

OperationalFunctional processes:efficiency

MANUFACTURER/RETAILER/CONSUMER

Managers

Top

Operatives

HORIZONTALY AND VERTICALY INTEGRATED MODEL

ACTIVITY 1994- 2001

ONE GENERATION OF MANAGERS HAVE BEEN STIMULATE TO GROWTH

41 WORKING GROUPS

39 WORKSHOPS FOR 937 MANAGERS

INTERNET INTERACTIVE WEBSITE WITH 827 MANAGERS ON LINE

2002 TRAINING PROGRAMME

Area N.of Seminars Mangers Partners Workshops involved

Category Management 4 126 R. Berger

Social/Enviromental 2 71 KPMG

Responsability

CRM 2 83 Bain

FPO for SME’s 3 70 Intesa

New technologies impact 1 15 Bain on Consumer for CEO