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TRAINING AND CERTIFICATION CAPABILITIES INCLUDING CASE STUDIES: HOW ETHICA TRANSFORMS LEARNING AT BANKS AND UNIVERSITIES BEST TRAINING INSTITUTION NOMINATION 2009, 2010 & 2011 BEST ISLAMIC FINANCE QUALIFICATION NOMINATION 2011

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Page 1: TRAINING AND CERTIFICATION CAPABILITIES · Institution’s (AAOIFI) Shariah Standards. I make this external validation and accreditation as a third-party scholar without compulsion

TRAINING AND CERTIFICATION CAPABILITIES

INCLUDING CASE STUDIES: HOW ETHICA TRANSFORMS LEARNING AT

BANKS AND UNIVERSITIES

BEST TRAINING INSTITUTIONNOMINATION

2009, 2010 & 2011

BEST ISLAMIC FINANCE QUALIFICATIONNOMINATION

2011

Page 2: TRAINING AND CERTIFICATION CAPABILITIES · Institution’s (AAOIFI) Shariah Standards. I make this external validation and accreditation as a third-party scholar without compulsion

Ethica is the world’s most popular training and certification institute in

Islamic finance.

100% online training, testing, and assessment

100% AAOIFI based standards, the world’s most accepted Islamic finance standard

100% accredited by leading Islamic finance scholars

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3 www.EthicaInstitute.com

Ethica is #1 for Islamic finance training and certification:

• 20,000+ paid users• 40+ countries• 100+ banks and universities

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4 www.EthicaInstitute.com

More people choose Ethica™ for Islamic finance training and certification than any other organization in the world*

*Based on independent survey estimates conducted with IFQ, INCEIF, IIBI, CIMA, university programs, and others.

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5 www.EthicaInstitute.com

"This is a timely and much needed development in the industry. Qualified human capital is the most critical need for the industry to maintain its growth trajectory across geographies.”Afaq Khan, CEO, Standard Chartered - Saadiq, Dubai

"The best thing about Ethica Institute is that it makes AAOIFI standards accessible to everyone who is eager to learn."Liaquat Ali, MBA, CIFE™, Founder, TrulyInterestFree.com

“I have certifications in Islamic finance from 2 different institutes…Ethica Institute™ and somewhere else. Although both courses imparted useful knowledge, it was Ethica’s CIFE™ that clarified my understanding of the concepts.”Faiza C, CIFE™, Tax Professional, USA

“This is an excellent initiative that promises to finally bring Islamic finance to the masses! Just as we had begun to fear that the caravan of Islamic finance had begun to go astray, Ethica Institute of Islamic Finance™ appears and promises to realign its direction with its ideals.”Yusuf Jha, Shariah Controller, Abu Dhabi Islamic Bank, UAE

"I certify that Ethica's training is fully Shariah compliant. And I consider the CIFE™ to be the strongest Islamic finance certification available online that I have seen."Tariq Bujasaim, Senior Shariah Auditor, Dubai Bank

“I have reviewed these online sessions and I am very impressed with what I see.” Professor Walid Hejazi, Rotman School of Management, University of Toronto

“I would unhesitatingly recommend Ethica™ over anyone else.”Shaykh Faraz Rabbani, Shariah Scholar, StraightWay Ethical Advisory

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6 www.EthicaInstitute.com

Table of Contents

Section Page

About Ethica Institute of Islamic Finance 7

About Ethica’s CIFE 8-17

Case Study: Why Mashreq Bank Chose Ethica 18-25

Case Study: How Ethica Globalizes Your Campus 26-33

Competitor Analysis 34-41

Ethica’s Training Platform 43

Customized Solutions 44

Time and Cost Estimates 45-46

Advisory Services 47

Face-to-Face Training 48

Ethica’s Shariah Standards 49-51

Ethica in the News 52-53

Contacting Ethica 54

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7 www.EthicaInstitute.com

About Ethica Institute of Islamic Finance™

Ethica Institute of Islamic Finance™ is the world’s only accredited institute delivering Islamic finance training and certification 100% online. More people now choose Ethica’s 4-month CIFE™ (Certified Islamic Finance Executive™) than any other Islamic finance certificate.

As the most recognized Islamic finance certifier in the world, Ethica™ was nominated “Best Islamic Finance Training Institution” two years running (2009 & 2010) by IB&F, the industry’s leading award-granting body and in 2011 we received the award nomination for “Best Islamic Finance Qualification” from the Global Islamic Finance Awards (GIFA) in the UK:1. AAOIFI Based: Ethica’s CIFE™ is the

only certificate in the world based on

the highest Shariah standard in the Islamic finance industry - besides AAOIFI itself.

2. Scholar Approved: Our world-class team of bankers and scholars includes leading names like Sheikh Yusuf Talal DeLorenzo and Mufti Zubair Usmani.

3. Banker Tested: Bankers who execute transactions for a living, not professors who teach theory, prepare Ethica’s material.

4. Fastest Growing: More bankers choose Ethica’s CIFE™ than any other certificate in the Islamic finance industry.

5. Most Popular: Head-to-head consumer tests repeatedly show one thing: Ethica’s CIFE™ sets a new standard in Islamic finance training and certification.

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8 www.EthicaInstitute.com

About Ethica’s CIFE™

Who Can Become a Certified Islamic Finance Executive™ (CIFE)™? Anyone with an interest in training and certification in standards-based Islamic finance. There are no prerequisites necessary in order to enroll because the material assumes no prior knowledge of Islamic finance.

What Is Ethica’s CIFE™? Ethica Institute’s CIFE™ is a 4 month training and certification program consisting of a growing library of 20-minute training videos containing exercises, case studies, and quizzes, followed by an examination.

How Do I Get Ethica’s CIFE™? Once users understand the material in the 22 core modules that comprise the testable material, they are ready to take the 90-minute online examination. If they pass, the Ethica Institute of Islamic Finance CIFE™ certificate is delivered directly to them. Beautifully-designed by

classically-trained Islamic artists, custom-calligraphered and framed by hand, each certificate is couriered to our client’s doorstep.

How Long Does It Take To Get Ethica's CIFE™? Users take the exam as soon as they know the material. For some that's 3 months, for others it's more: users choose the pace.

Why Should I Get Ethica’s CIFE™? Because a trained and certified professional brings confidence, purpose, and knowledge to his work.

Where Do I Get Ethica’s CIFE™? Training and certification for the CIFE™ is conducted 100% online and, as requested, at the client’s site.

When Can I Get Ethica’s CIFE™? Enrollment, training, and examination is open 24-hours a day, 365 days a year.

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ISLAMIC FINANCE EDUCATION

������������ ���������������������������������� ����������������������������������������� ��������������������������������� ��������������������������� ���������������������� ��������������

A Fatwa, or expert legal opinion of one or more Islamic scholars, is the highest level of

accreditation granted to a transaction, product, or institution in Islamic

always gone hand in hand. Or perhaps it is the Islamic finance industry’s natural tendency to replicate the conventional finance industry, and thereby errantly impose upon the Islamic educational paradigm a western educator’s sensibility.

Whatever the origins of this mistake, Islamic finance is ultimately about Islam. And in Islam, accreditation is not about the sanctity of a particular hall of academia or the credentials of a professor; it is about the Islamic qualification of the accreditor – qualification proper to a particular Islamic science, in this case the application of Islamic commercial law, and qualification proper to the individual or institution issuing the opinion, in this case a Fatwa.

After all, it was the Prophet Muhammad (Allah bless him and give him peace) who said, “Whoever is given a Fatwa without knowledge, his sin is but upon the person who gave him the opinion” (Abu Dawud).1

WHAT DOES STANDARDISED AND ACCREDITED TRAINING MEAN IN ISLAMIC FINANCE?Of the many challenges now facing the Islamic financial industry, perhaps the greatest two are: 1. Accreditation by scholars, not

but a few. And yet Islamic finance training, the very building block of the industry, is conspicuous in its absence of standards. This is a root problem for all practitioners for which almost every other problem is but a symptom.

acutely in the industry’s face-to-face training sector, where just about anyone with passable product knowledge stands before an audience of eager bankers and waxes lyrical about the virtues of Islamic finance. Of course, it would be acceptable if this trainer merely repeated the positions of those qualified to speak on the matter.

unqualified trainer, professor, or writer assigns the role of scholar unto himself, guessing through an answer here, issuing a pronouncement there, with little regard for established industry standards. Seemingly innocent at first. But these same audience members then go out into the marketplace and begin putting what they learn to practice. If they remember nothing else from the trainer, they rarely forget his casual attitude towards the high standards of the Shari’ah, and his ready willingness to issue his own “Fatwas” – a willingness they soon adopt. Non-scholar trainers may convey legal positions, but they may not create them.

universities, degree programmes, professional bodies, and accrediting institutes have a place, no doubt, in

�������������

This article is the first in a two-part series by Atif R. Khan, Managing Director of Ethica Institute of Islamic Finance™ (www.EthicaInstitute.com) Copyright © 2011. Look out for part II in next month’s issue of Islamic Business & Finance

The Highest Accreditation in Islamic Finance: Fatwas from Leading Islamic Finance Scholars

“A number of Islamic finance trainers now work with guidebooks and other material that is merely ‘authored’ by a scholar or ‘supervised’ by a scholar”

“Delivery standards in Islamic finance training span the spectrum from excellent to illegal”

“When training content is anything less than 100 per cent standardized to AAOIFI, discrepancies between learner knowledge and market

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10 www.EthicaInstitute.com

In the Name of Allah, Most Merciful and Compassionate

Ethica Institute of Islamic Finance™ Certified Islamic Finance Executive™ (CIFE™)

Certification Accreditation

I hereby certify that I have carefully reviewed each of the Ethica Institute of Islamic Finance™ Certified Islamic Finance Executive™ (CIFE™) examination questions and find them to be correct and in full compliance with the Accounting and Auditing Organization of Islamic Financial Institution’s (AAOIFI) Shariah Standards. I make this external validation and accreditation as a third-party scholar without compulsion and confirm that I am not compensated additionally for issuing a positive statement.

I affirm that I have practical and theoretical experience in Islamic finance and have specific expertise in the Shariah Standards of the Accounting and Auditing Organization of Islamic Financial Institutions which I believe are the leading standard-setting rulings that pertain to Islamic financial transactions and Islamic financial institutions.

It is without reservation that I offer my approval of this Certificate Examination. May Allah bless our Prophet Muhammad and give him peace, and his folk and Companions.

______________________________Dr. Muhammad Zubair UsmaniShariah Advisor

______________________________WitnessedAtif R. Khan, Managing Director

______________________________WitnessedSameer Hasan, Business Director

Ethica’s CIFE™ Fatwa

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11 www.EthicaInstitute.com

Ethica’s™ User ExperienceMore users prefer Ethica in repeated head-to-head surveys

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12 www.EthicaInstitute.com

Flexible Testing and Certification

Ethica™ offers you the flexibility of 3 testing options:

• Online Testing: Users test at their chosen location, whether at work or at home, and Ethica™ delivers the CIFE™ examination. The rigor and speed of our examination ensures limited benefit in an open-book, open-assistance environment.

• In-House Testing: You provide the testing facilities, you control the high stakes assessment environment, and we deliver access to the CIFE™ examination.

• Ethica Institute Testing: We provide the testing facilities, the monitoring and assessment controls, and access to the CIFE™ examination.

Ethica Institute of Islamic Finance’s™ CIFE™ is an original work commissioned by Ethica™. Beautifully-designed by classically-trained Islamic artists, custom calligraphered and framed by

hand, each certificate is couriered to our client’s doorstep.

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13 www.EthicaInstitute.com

Newcomer to Advanced in Just 4 Months

Certificate Level Accreditation Objective Modules Prerequisite Duration

CIFE™ I Our most popular certificate: rapidly train all your teams in the essentials of Islamic finance in just 4 months

22 None 4 months

Advanced CIFE™ in Banking

II Deliver practical banking knowledge for immediate application or cross-selling across the bank

31 CIFE™ 4 months

Advanced CIFE™ in Accounting

III Convey essential knowledge of Islamic accounting, covering the latest AAOIFI standards

27 CIFE™ 4 months

Advanced CIFE™ in Sukuk

III The most advanced certificate in Islamic finance capital markets, going through the products and the case studies that shape today’s Sukuk market

25 CIFE™ 4 months

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14 www.EthicaInstitute.com

CIFE™ Level I 22 Modules

Understanding Islamic Finance‣ Why Islamic Finance?‣ Understanding Ijarah I - Islamic Leasing‣ Understanding Ijarah II And Quiz‣ Understanding Mudarabah I - Islamic

Investment ‣ Understanding Mudarabah II‣ Understanding Mudarabah III And Quiz‣ Understanding Murabaha I - Cost Plus

Financing‣ Understanding Murabaha II‣ Understanding Murabaha III And Quiz‣ Understanding Musharakah I - Partnerships‣ Understanding Musharakah II‣ Understanding Musharakah III And Quiz‣ Understanding Salam And Istisna I - Forward

Sales And Manufacturing Contracts‣ Understanding Salam And Istisna II‣ Understanding Salam And Istisna III And Quiz‣ Understanding Sukuk I - Islamic

Securitization ‣ Understanding Sukuk II And Quiz‣ Understanding Islamic Insurance And Quiz

Islamic Financial Innovation‣ Liquidity Management I‣ Liquidity Management II And Quiz‣ Risk Management I‣ Risk Management II And Quiz

“The course was amazing. I thoroughly enjoyed learning about Islamic finance and look forward to enrolling in more advanced courses

with Ethica™ in the near future.”

Nivita PandeInvestment Analyst

Abu Dhabi

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Advanced CIFE™ in BankingLevel II 31 Modules

Understanding Islamic Finance‣ Why Islamic Finance?‣ Understanding Ijarah I - Islamic Leasing‣ Understanding Ijarah II And Quiz‣ Understanding Mudarabah I - Islamic

Investment ‣ Understanding Mudarabah II‣ Understanding Mudarabah III And Quiz‣ Understanding Murabaha I - Cost Plus

Financing‣ Understanding Murabaha II‣ Understanding Murabaha III And Quiz‣ Understanding Musharakah I - Partnerships‣ Understanding Musharakah II‣ Understanding Musharakah III And Quiz‣ Understanding Salam And Istisna I - Forward

Sales And Manufacturing Contracts‣ Understanding Salam And Istisna II‣ Understanding Salam And Istisna III And Quiz‣ Understanding Sukuk I - Islamic

Securitization ‣ Understanding Sukuk II And Quiz‣ Understanding Islamic Insurance And Quiz

At The Bank: How To Perform Calculations‣ How To Calculate An Ijarah Schedule I‣ How To Calculate An Ijarah Schedule II And

Quiz‣ How To Calculate Diminishing Musharakah

Schedule And Quiz‣ How To Structure Mudarabah Deposit

Accounts I ‣ How To Structure Mudarabah Deposit

Accounts II And Quiz‣ How To Perform Murabaha Calculations And

Quiz‣ Asset Pool Management In Islamic Finance I‣ Asset Pool Management In Islamic Finance II

And Quiz‣ Profit Calculation Framework For Deposit

Accounts

Islamic Financial Innovation‣ Liquidity Management I‣ Liquidity Management II And Quiz‣ Risk Management I‣ Risk Management II And Quiz

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16 www.EthicaInstitute.com

Advanced CIFE™ in AccountingLevel III 27 Modules

Understanding Islamic Finance‣ Why Islamic Finance?‣ Understanding Ijarah I - Islamic Leasing‣ Understanding Ijarah II And Quiz‣ Understanding Mudarabah I - Islamic

Investment ‣ Understanding Mudarabah II‣ Understanding Mudarabah III And Quiz‣ Understanding Murabaha I - Cost Plus

Financing‣ Understanding Murabaha II‣ Understanding Murabaha III And Quiz‣ Understanding Musharakah I - Partnerships‣ Understanding Musharakah II‣ Understanding Musharakah III And Quiz‣ Understanding Salam And Istisna I - Forward

Sales And Manufacturing Contracts‣ Understanding Salam And Istisna II‣ Understanding Salam And Istisna III And Quiz‣ Understanding Sukuk I - Islamic

Securitization ‣ Understanding Sukuk II And Quiz‣ Understanding Islamic Insurance And Quiz

Islamic Accounting Standards‣ Understanding Islamic Accounting I‣ Understanding Islamic Accounting II‣ Understanding Islamic Accounting III‣ Understanding Islamic Accounting IV‣ Understanding Islamic Accounting V‣ Understanding Islamic Accounting VI‣ Understanding Islamic Accounting VII‣ Understanding Islamic Accounting VIII‣ Understanding Islamic Accounting IX And

Quiz

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17 www.EthicaInstitute.com

Advanced CIFE™ in SukukLevel III 25 Modules

Understanding Islamic Finance‣ Why Islamic Finance?‣ Understanding Ijarah I - Islamic Leasing‣ Understanding Ijarah II And Quiz‣ Understanding Mudarabah I - Islamic

Investment ‣ Understanding Mudarabah II‣ Understanding Mudarabah III And Quiz‣ Understanding Murabaha I - Cost Plus

Financing‣ Understanding Murabaha II‣ Understanding Murabaha III And Quiz‣ Understanding Musharakah I - Partnerships‣ Understanding Musharakah II‣ Understanding Musharakah III And Quiz‣ Understanding Salam And Istisna I - Forward

Sales And Manufacturing Contracts‣ Understanding Salam And Istisna II‣ Understanding Salam And Istisna III And Quiz‣ Understanding Sukuk I - Islamic

Securitization ‣ Understanding Sukuk II And Quiz‣ Understanding Islamic Insurance And Quiz

Case Studies: In The Real World‣ Sukuk Case Study I: How To Prepare Sukuk

Documentation‣ Sukuk Case Study II: The Nakheel

Development Sukuk And The Aldar Properties Sukuk‣ Sukuk Case Study III And Quiz: Comparing

An AAOIFI-Compliant Sukuk With A Non AAOIFI-Compliant Sukuk

Islamic Financial Innovation‣ Liquidity Management I‣ Liquidity Management II And Quiz‣ Risk Management I‣ Risk Management II And Quiz

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Case Study:Why Mashreq Bank Chose Ethica™ For Bank-Wide E-Learning

“We upgraded to twice as many users after only 6 months with Ethica™.”

Moinuddin Malim, CEO, Mashreq Al Islami

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19 www.EthicaInstitute.com

“We foresee unlimited opportunities for learning and growth with Ethica™. Their e-learning solution combines the three things that we were looking for: scalability, quality, and industry Shariah standards. Ethica™ provided us with the flexibility to train as many or as few bankers as we wanted throughout the year.”Moinuddin MalimCEO, Mashreq Al Islami

“With Ethica™ we are able to impart the basic understanding of Islamic banking to our bankers in just 4 months with a

certification examination to prove their learning. Ethica™ now makes my job easy: weekly reports, quiz and exam scores, and 24/7 tracking. All at my desk.”Sameera Khan, Learning and Development Consultant, Mashreq Bank “Rapid e-learning is the wave of the future. Ethica's™ e-learning brings engaging content and appealing design.”Yuvakumar Ramchander, Head, Mashreq Learning Systems, Mashreq Bank

“My favorite part of the day is learning Islamic finance online with Ethica Institute.” Mashreq Banker

“Finally, AAOIFI based industry training at my desk!”Mashreq Banker

“The case studies, quizzes, diagrams, and overall design really keep me engaged. And because training videos come in 20 minute chunks, I can fit training into my schedule any time I want.” Mashreq Banker

What Mashreq Is Saying

CASE STUDY

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Mashreq’s Challenges, Ethica’s™ Solutions

How do we train hundreds of bankers across hundreds of branches?Ethica™ offers Mashreq the only 100% online solution in Islamic finance.

How do we deliver training that conforms to the bank’s Shariah standards?Ethica™ offers Mashreq the only e-learning solution conforming to AAOIFI, the most widely accepted Shariah standard in the world.

How do we make e-learning interesting?Ethica™ delivers Mashreq with interactive case studies, practical exercises, and quizzes, keeping bankers engaged throughout.

How do we stop wasting money on face-to-face crash courses?Ethica™ reduces Mashreq’s per employee training cost by upto $3,000 per employee per year.

How do we stop wasting time trying to develop our own e-learning?Ethica™ saves Mashreq over 20,000 man hours in training and development.

CASE STUDY

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21 www.EthicaInstitute.com

5 Reasons Why Mashreq Upgraded After Only 6 Months

1. Return-on-Investment: Mashreq increases return on investment with knowledge process outsourcing (KPO) with a more motivated and knowledgeable workforce trained at a fraction of the cost.

2. 100% Online: Mashreq’s bankers are scattered in numerous locations, so they were excited that Ethica’s™ e-learning solution, complete with training, testing, and certification, could be delivered 100% online.

3. Flexibility: Mashreq enjoys the flexibility of Ethica’s™ train-them-when-you-want approach.

4. Standardized: Mashreq’s bankers and scholars saw eye-to-eye on Ethica’s AAOIFI-based standards, the most widely accepted Islamic finance standards in the world.

5. Assessment Dashboard: Module tracking, user activity, quiz and examination assessment, and certification delivery. All handled without ever leaving Mashreq.

CASE STUDY

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22 www.EthicaInstitute.com

Ethica™ Empowers Mashreq’s HR

Are you caught between using expensive external classroom trainers and trying to develop in-house e-learning solutions? Ethica™ is your solution to all Islamic finance knowledge process outsourcing (KPO) challenges. We take care of all your end-to-end training needs at a fraction of the cost of hiring external trainers or developing your own training material. Ethica’s™ e-learning allows you to:• Cost-effectively transfer maximum

knowledge in minimum time• Use one solution for all your

training needs• Rapidly deliver engaging, self-

paced learning• Administer formal assessments

and gauge the effectiveness of courses

• Customize and manage all facets of online training

• Leverage your existing infrastructure

"But My Manager Says..."

Do Ethica’s™ Shariah standards conflict with our bank's Shariah standards?• We designed our training material

to be detailed enough to be practical, and general enough to be useful to individual banks that have their own policies and practices. We follow internationally recognized standards already followed by the majority of the industry.

CASE STUDY

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“Ethica™ now makes my job easy: weekly reports, quiz and exam scores, and 24/7 tracking. All at my desk.”Sameera Khan Learning and Development Consultant, Mashreq Bank

Does Ethica's™ training cannibalize HR functions? If everything is done on computers, what happens to internal trainers?• Internal trainers are indispensable

to Ethica™: conduct bank-wide, CIFE™ training online at Ethica™; then deliver blended, high-level training face-to-face with HR and training professionals. Without internal trainers, "blended" training never happens. With Ethica™, HR and training managers become even more important.

Won't we save money by developing our own training?• Knowledge process outsourcing,

or KPO, is one of the fastest growing sectors of the banking industry because it saves banks

money. At Ethica™, training 500 staff costs $395 per trainee per year; and training 1,000 staff costs $235 per trainee per year.

Ethica’s™ Dashboard: Empowering Managers

• Weekly snapshots for quick previews

• Drill-down reports for detailed tracking

• Schedule CIFE™ examinations for controlled testing and monitoring

• CIFE™ examination reports• Advanced search (including user,

training module and/or date range)• WYSIWYG: What you see on the

screen is what you ‘Print’ or ‘Save as Excel’

CASE STUDY

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A Day At Mashreq Bank

8:58 AMMeeting with capital markets team to discuss Sukuk strategy for the week

10:49 AMAt EthicaInstitute.com reviewing Sukuk Case Study ‘Nakheel Development Sukuk And Aldar Properties Sukuk’

1:34 PMAt Emirates Towers – Lunch with Legal Counsel to discuss Ijarah Sukuk documentation

4:01 PMAt EthicaInstitute.com – Spend 20 minutes going through Ijarah documentation module; Score 95% on the Quiz

4:33 PMUpdating senior management on Sukuk structuring progress

6:07 PMOn my Blackberry reading Q&As on Sukuk at EthicaInstitute.com

CASE STUDY

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The Case For E-Learning: Less Cost, More Learning

CASE STUDY

1. Travel costs = zeroIn tough times, employee travel gets slashed first. And not just air travel, but also time spent travelling locally to training centers. Dow Chemical reduced average spending of $95 per learner per course on classroom training to only $11 per learner per course with e-learning, saving them $34 million.

2. Marginal cost of delivery = zeroThe cost of e-learning is all in the production. There’s no marginal cost of delivery – rolling out e-learning to 100 or 10,000 learners costs the same. No classrooms, no additional trainer costs, no lunches, and no binders.

3. Management and HR have morevisibility on learningWith e-learning tracking and assessment, you have total visibility on what your learners are doing. When, where, and how often they access the training, how well they score, and how quickly they get certified…all easily measurable for maximum ROI.

4. Learner time is better spentE-learning is generally shorter than classroom training on the same subject by up to 25-60%

(Brandon Hall, Rosenberg 2001). Time is compressed in e-learning, since you do not have the logistics that come with classroom instruction: welcomes, introductions, delivery, and breaks. Since the biggest cost of any training is learner time spent in training, this makes a big difference to the bottom line. Ernst & Young cut training costs 35% while improving consistency and scalability by condensing 2,900 hours of classroom training into 1400 hours of blended e-learning.

5. It gives learners more controlE-learning is accessed on demand, giving your learners control over their time. Learners can access the material on the move or from home so can use down time productively. Repeating and reviewing complex material can be better accomplished with the click of a button rather than scheduling meetings and conference calls with live instructors, which may or may not even happen.

(Source: Kineo 2008)

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Case Study:How Ethica™ Globalizes Your Campus

“With Ethica™, our Islamic finance program now extends far beyond our

physical campus.”Ishaq Bhatti, Associate Professor, La Trobe University

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“For the first time ever, we now tap into the tremendous demand for Islamic finance from students all over the world.”Ishaq BhattiAssociate ProfessorLa Trobe University

“We just finished the Islamic finance professional development (IFPD) course, the first of its kind in Australia. IFPD blends online modules from Ethica™ with on campus class lectures. Ethica’s™ training videos were very rich

and practical. They engaged students and enhanced the University learning experience. The research projects submitted by students indicate that they grasped the fundamental concepts very well. Ethica™ is a great business partner, prompt and professional at all times.”Almir ColanProgram Coordinator La Trobe University

“This course is primarily aimed at providing high quality training to cater for the growing need of

the industry. It provides academic and industry knowledge of the products within the Islamic finance and banking industry in Australia and overseas. It is thus highly appropriate that La Trobe University is leading the way in the development of programs such as the one we are launching today.” Professor Paul Johnson Vice-Chancellor La Trobe University

What La Trobe University Is Saying

CASE STUDY

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CASE STUDY“...La Trobe University teams up with Dubai’s Ethica Institute, a world leader in Islamic finance training...”

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Deliver E-Learning In 3 Easy Steps

CASE STUDY

We: Create Your Branded Login Page②

You: Deliver E-Learning to Your Students③

You: Send Student Details to Ethica①

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CASE STUDY

Course ContentThe course will cover the key principles underlying Islamic finance: Modes of Islamic finance such as Islamic leasing (Ijarah); Islamic investment (Mudarabah); Cost-Plus Financing (Murabaha): Partnerships (Musharakah); Islamic Forward Selling and Manufacturing Contracts (Salam and Istisna’), and; Islamic Securitisation (Sukuk).  Other topics include: Global Development of Islamic Finance; Challenges for Islamic Financial Providers; Opportunities in Australia (Government policies and tax reforms); Islamic Capital Markets; Islamic Insurance (Takaful) and Islamic Banking Products.

Accreditation And CertificationThe course, subject to approval, is accredited to the related masters programs at La Trobe University. Upon successful completion of the program, students will

receive IFPD certificate from La Trobe University as well as a CIFE™ (Certified Islamic Finance Executive), certificate from the Ethica Institute of Islamic Finance.The CIFE™ component relates to the online modules offered by Ethica. The course will comprise of up-to-date practical knowledge designed to conform to the internationally acclaimed AAOIFI (Accounting and Auditing Organisation for Islamic Financial Institutions) standards.

Course Structure And DeliveryThe course will include on-line modules, class activities and a research project that could potentially be adopted by financial institutions. The idea behind the research project is to encourage students and professionals to take on projects that are practical and relevant to their individual interests and expertise.

How La Trobe Delivered The IFPD

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CASE STUDY

How La Trobe Delivered The IFPD (cont.)

Lectures And Modules1. Complete first set of online modules

towards Ethica’s CIFE™ certificate. This is done in order to prepare students for the face-to-face intensive course and to enable constructive discussions with the class and instructor.

2. Two days intensive course for local students (conducted at Melbourne Campus) and online for students abroad.

3. Complete second set of online modules for Ethica’s CIFE™ certificate.

4. One-on-one research project consultation (by appointment).

Who can enroll?This course is available for local and international students who want to enhance their understanding of Islamic banking and finance, enter the field or further their employment opportunities.

No prior knowledge or qualifications are necessary.

Assessment1. Certified Islamic Finance Executive™

(CIFE™) Examination: 90 minute online exam with 112 multiple choice questions covering the "Understanding Islamic Finance" (18) and the "Islamic Financial Innovation" (4) modules.

2. Major project: A minimum of 2000 word essay to be approved by the course coordinator/director.

Course Duration6 weeks

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FAQ For Universities

CASE STUDY

Our university offers a Degree/Diploma/MBA in Finance. Will inclusion of Islamic banking be an appropriate move?This would be a very positive development for your university. Repeatedly universities have seen a dramatic increase in interest (and enrollment) when they announce a new Islamic finance program. It is on the headlines for weeks. The bottleneck is finding the right content to deliver the Islamic finance know-how. We hope that with Ethica™ those days are over.

What form does Ethica’s™ program take?All online or blended. We are the only accredited Islamic finance program that delivers training and certification 100% online with the flexibility to add face-to-face training and testing conducted by you or us.

How long is it?The program can be compressed into as little as 1 month or as much as 6 months. We designed the program to be flexible for

universities to absorb Ethica’s training within their own program. The CIFE™ (Certified Islamic Finance Program™) is a 4-month training and certification program, designed to conveniently fit into a standard semester-based or executive training program. One must understand the 22 modules in the program before taking the exam so it is self-paced. We also have dozens of modules that are part of our Advanced CIFE™ certificates in Banking, Accounting, and Sukuk.

How many contact hours? The CIFE™ consists of 22 modules x 20 minutes, plus about 1 hour per module of self-study. We have dozens of modules that we are launching as part of our Advanced CIFE™ certificates later this year. One module consists of an approximately 20 minute training video comprising a variety of exercises, case studies, and quizzes, along which the student is expected to conduct his or her own self-study. Experience with hundreds of other learners

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FAQ For Universities (cont.)

CASE STUDY

shows that the CIFE™ program is comfortably manageable in about 1 to 3 months of training and about 1 month or less of studying for the examination, enabling most users to complete the program in less than the 4 month access period.

Are the courses academic in content or practical?  We keep the content practical and add just enough theory to provide newcomers with a meaningful starting point. In terms of our standards, we follow the most widely followed Islamic finance standard in the world, AAOIFI (Accounting and Auditing Organization for Islamic Financial Institutions), and to our knowledge we are the only institute in the world to offer 100% AAOIFI-based training and certification.

What entry qualifications should students have?   Ethica’s program targets anyone with limited to no understanding of finance, and certainly anyone with no prior exposure to

Islamic finance. Ethica’s CIFE™ graduates include non-finance majors, non-Muslims, and non-bankers. We designed the program to be comprehensible to newcomers but accelerated enough to get learners up to speed in a short period of time.

Do students have to have an in-depth knowledge of Sharia law? No.

Is it possible to turn Ethica’s™ online program into 4 x 14 week courses thus giving a Certificate in Islamic Banking as part of the Finance Diploma/Degree/MBA we currently offer?We are open to co-branding and would be happy to support you on a Certificate in Islamic Banking. 

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Competitor Analysis

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Why Ethica?

5 Simple Reasons…

We’ve been thereWe are the first and only institute in the world to successfully deliver bank-wide Islamic finance e-learning. Why take chances with anyone else?

#1 in popularityEthica™ is chosen by more people than any other organization in the world for Islamic finance certification based on independent survey estimates conducted with IFQ, INCEIF, IIBI, CIMA, university programs, and others.

100% online, anytime, anywhere We offer the only 100% online Islamic finance program in the world. Case studies, exercises, quizzes, exams: everything is online so you are in complete control of your staff’s training with Ethica’s™ Dashboard. And best of all: no more waiting for guidebooks in the mail.

#1 in customer satisfaction: 99.9% customer retentionEthica’s CIFE™ program consistently ranks #1 in customer satisfaction. Period. Play a training module right now and compare for yourself. Try our free 7 day trial and compare our engaging, beautifully-designed modules with our competitors’.

AAOIFI standards vs. “Because we say so” standardsWe offer the only certificate in the world standardized to AAOIFI standards – besides AAOIFI itself – the most widely accepted Islamic finance standard in the world. Our competitors will occasionally offer their own version of what they consider to be Shariah-compliant, but we adhere to a known standard acceptable to everyone.

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Ask Yourself 7 Questions

1. Is the certificate recognized?Ethica’s CIFE™ is accredited by leading Islamic finance scholars and bankers earning us the award nomination for “Best Islamic Finance Training Institute” (2 years running) from Islamic Business and Finance magazine in Dubai and the award nomination for “Best Islamic Finance Qualification” from Global Islamic Finance Awards in the UK.

2. Is the certificate standardized?Ethica’s CIFE™ is the only third-party certificate in the world to conform to the industry’s most widely-accepted standard.

3. Is the certificate up-to-date?Workbooks, CDs, and distance-learning courses grow old fast. Can you really be sure that your 3-year old workbook or last year's CD is up-to-date? With Ethica’s CIFE™, when Islamic finance innovates, our online content innovates right there with it. So you can be sure that you're never left behind.

4. Is the certificate prepared by professors or bankers? Ethica’s CIFE™ is rigorously prepared by a team of bankers and scholars, not

professors. Ethica™ gets you from theory to advanced practical knowledge faster than anyone else in the market.

5. What happens after certification? At other institutes you may never have spoken to the trainer 1-on-1. Or received counseling. Or shared your concerns. Ethica’s 1-on-1 Career Counseling™ helps guide your Islamic finance career. And Ethica’s Recruiter Database™ gets you access to hundreds of industry contacts.

6. Can we afford your certificate?Our individual, group and corporate rates are designed to rapidly and cost-effectively train and certify users in less than 4 months at rates lower than or comparable to our competitors.

7. Where is the institute based?According to Forbes Magazine, “Dubai holds the title of Islamic finance hub.” Anywhere else is just a compromise. Islamic finance trainers need to be where the action is. It is one thing to read about deals sitting far away, and quite another to be working with bankers and scholars who execute transactions for a living.

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Ethica is #1 in Customer Service

99.9% Customer Retention

IT Systems: Running on Rackspace, the World’s #1 Hosting Provider, Around-the-ClockWith nine data centers around the world, Rackspace Fanatical Support® and Cisco powered networks guaranteeing 100% network uptime, Rackspace is the obvious choice for Ethica™. And downtime is attended to within seconds and triggers immediate contact with Ethica support staff, 24 hours a day, 365 days a year.

Operations and Customer Care: Rapid ResponsivenessEthica’s™ team of operations, technical, and administrative support staff respond to client queries, comments, and suggestions within 24 hours, 365 days a year. No ifs, ands, or buts. We begin working on your request right away and, depending on the level of complexity, achieve rapid resolution to your satisfaction. To date, we have a 99.904% customer retention record.

Management: Caring, Personalized ServiceEthica’s senior management responds to client queries, comments, and suggestions within 24 hours on every business day of the year. Most requests are responded to on or before deadline and call-in and meeting opportunities are available on short notice.

Shariah Advisory: World-Class ScholarsEthica’s team of scholars and subject matter experts respond to advisory requests in priority time, with most Islamic finance questions answered within 3 to 5 days, and most advisory requests, including product approvals, responded to in days or weeks. We endeavor to always respond in less time than has now become acceptable within the Islamic finance industry.

EditorialEthica’s 100% online platform gives us a clear advantage over guidebook and email based distance programs. We respond to client queries within 24 hours, depending on the degree of complexity, and as a one-stop subject matter company, offer vertical customized solutions at the best rates.

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Rates and Volume Discounts

Number of Users Rate/User Discount Access Period

1 $1,495 -4 Month Access for

Individuals and Small Groups

2 to 7 $1,295 -13% 4 Month Access for Individuals and Small Groups8 to 19 $1,095 -27%

4 Month Access for Individuals and Small Groups

20 to 39 $995 -33%

4 Month Access for Individuals and Small Groups

40 to 69 $895 -40%

1 Year Access for Corporates

70 to 99 $745 -50%

1 Year Access for Corporates

100 to 299 $595 -60%1 Year Access for

Corporates300 to 599 $395 -74% 1 Year Access for Corporates

600 to 999 $295 -80%

1 Year Access for Corporates

1,000 to 1,499 $235 -84%

1 Year Access for Corporates

1,500 to 2,000 $199 -87%

1 Year Access for Corporates

30 Day Risk-Free Satisfaction Guarantee

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Ethica is #1 in Cost Savings

Large Bank: “I want to certify 1,000 customer-facing bankers.” Your Most Cost-Effective Choice: 1-Year Corporate LicenseWhat You Get (With No Hidden Charges):

• The CIFE™, framed, and delivered to all successful candidates• Unlimited access to all premium content for 1 year• Weekly employee progress reports

Total Cost: $235,000/yearTotal Cost Per Employee: $235/year

University: “I want to create a semester course for 30 students.”Your Most Cost-Effective Choice: 4-Month Academic LicenseWhat You Get (With No Hidden Charges):

• The CIFE™, framed, and delivered to all successful candidates• Unlimited access to all premium content for 4 months

Total Cost: $29,850/semesterTotal Cost Per Student: $995/semester

Medium-Sized Bank: “I want to train and certify 300 bankers.”Your Most Cost-Effective Choice: 1-Year Corporate LicenseWhat You Get (With No Hidden Charges):

• The CIFE™, framed, and delivered to all successful candidates• Unlimited access to all premium content for 1 year• Weekly employee progress reports

Total Cost: $118,500/yearTotal Cost Per Employee: $395/year

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Certification Cost 100% Online?

100% AAOIFI-Based

Scholar Fatwa Courses Certification

Ethica CIFE™ $1,495 Yes Yes Yes 19 1 CIFE™+ 3 Advanced

CIFE™

IIBI (Institute of Islamic Banking and Insurance)

$1,890 No (Distance learning)

No No 6 1 Diploma

INCEIF (International Centre for Education in Islamic Finance)

$6,850 No (Classroom-

based delivery)

No No 17 1 CIFP

CIMA (Chartered Institute of Management Accountants)

$2,300 No (Distance learning)

No No 4 1 Cert IF

IFQ (Islamic Finance Qualification)

$1,320 No (Distance learning)

No No 9 1 IFQ

AIMS (Academy for International Modern Studies)

$1,000 No (Distance learning)

No No 5 1 CIFE

Shape Financial $5,505 No (Classroom and Online)

No No 12 1 CIFA

Competitive Analysis

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Ethica™ vs. Distance Courses

Ethica offers the only 100% online program in Islamic finance. Anything less than 100% online is going to cost more, take longer, and deliver less. Our competitors offer:

• Distance Courses (80-90% online) – Sometimes called “online,” these are not online programs but rather correspondence courses. They are email-based, telephone-based, and rely heavily on guidebooks received through postal delivery. Their greatest drawback is the difficulty of scaling such programs across large organizations while keeping the Islamic finance content up-to-date with the industry.

• CDs (0% online) – Compact discs run on desktops for computer-based training. The major drawback with CDs is that there is no certification process without an expensive testing process, there is no online connectivity with the vendor, and upgrades to content require purchasing new CDs.

• Classroom Delivery (0% online) – Expensive, time-consuming, and in many ways less effective than e-learning in imparting knowledge, classroom-based training is simply outdated when compared with online programs for rapid information transfer.

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Inside Ethica™

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The Most Powerful Training Engine In Islamic Finance

The Power of a Proprietary LMSEthica’s proprietary Learning Management System (LMS) is the product of a concerted 3-year, $1 million effort designed to give clients greater power and freedom to manage their internal training needs. An off-the-shelf solution, while less expensive, lacks the customization offered by a proprietary system.

360 Degree Reporting and High-Stakes Testing and CertificationWe offer corporate license members the ability to track every user’s training module, quiz, and certification exam. This means that we can tell how much time a user spends on each module, quiz, or exam, the number of times he or she accesses it, and the date and time it was accessed. Our reporting engine

allows you to generate reports based on start date, end date, member ID, and module. We also enable corporate license members to customize pre-scheduled certification exams, restrict testing to a given location, and, if requested, allow or deny multiple attempts for the certification exam.

Open Learning PathsYears of experience training a wide variety of banks teaches us that bankers bring a broad cross-section of experience levels and training needs. For example, a Risk Manager may already understand Mudarabah Deposit Accounts, and needs to skip directly to Risk Management, rather than be forced to learn at the same pace as a Relationship Manager new to Islamic finance.

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Customized Solutions

Ethica™ specializes in customized white label solutions for corporate clients. As a one-stop content production, approval, and delivery training institute, our clients leverage a depth of in-house experience unmatched in the industry.

Your brand name. Our training content. It's that simple. Risk free, cost-effective, and a gateway to an entirely new global delivery channel through the Internet.

Customized Training ModulesWe bring extensive experience in creating customized solutions for banks, universities, and media organizations. The client has the option to provide Ethica™ with the basic content or not and we create the customized learning platform, complete with training modules, examinations, specialized learning tracks, and branded certifications.

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Time and Cost Estimates

How Long Does it Take to Create E-Learning?Ethica offers vertically integrated customized learning solutions. We take care of the content creation, production, design, delivery, and testing phases to offer you a complete outsourced solution. Based on industry standards (Source: Brandon Hall Research), and upgraded and streamlined due to Ethica’s advanced in-house capabilities, we estimate the following benchmarks:

PhaseEstimated

Duration Per Module

Estimated Cost Per Module

Content Creation: Researching, writing, and editing scripts for learning delivery

30 hours

$9,950

Module Production: Recording, post-production editing, and synchronizing with visual content

15 hours

$9,950Module Design: Creating layouts, moving objects, visual prompts, and all design-related content

15 hours $9,950

Module Delivery: Integrating raw content into a learning management system

5 hours

$9,950

Testing: Conducting tests with client side systems to ensure effective delivery

5 hours

$9,950

Sample quote based on 10 customized 20 minute modules requiring 700 man hours of work (87.5 man days at 8 hours/day, or 2 to 3 months for project team): $99,500Sample quote based on 10 customized 20 minute modules requiring 700 man hours of work (87.5 man days at 8 hours/day, or 2 to 3 months for project team): $99,500Sample quote based on 10 customized 20 minute modules requiring 700 man hours of work (87.5 man days at 8 hours/day, or 2 to 3 months for project team): $99,500

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Time and Cost Estimates (cont.)

Ethica’s Customization Team consists of:

Instructional Designer Ethica’s instructional designer works collaboratively with the subject matter expert and the editorial team to deliver objectives, activities, sequencing, and evaluation methods in order to meet the goal of the instruction.

Subject Matter Expert (SME) Ethica’s subject matter expert is an Islamic finance banker, scholar, or lawyer who brings practical execution experience to the instructional design process.

Graphic DesignerEthica’s designers develop industry best-practices interface design for an optimal user experience. This process includes page layouts, graphics, colors, and media to support the instructional objectives.

Editorial Team Ethica’s editorial team works closely with the SME to ensure effective lucidity, layout, usability, and style guidelines.

ManagementThe company and project management work closely with the client to ensure on-target iterative deliverables and on-deadline testing and launch dates. These individuals regularly liaise with the client to ensure that ongoing objectives are being met.

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Advisory Services

Ethica™ offers Shariah advisory services in three areas:

• Shariah Reviews: Ethica™ conducts annual and quarterly product and transactional reviews for Shariah compliance.

• Shariah Approvals: Ethica™ approves and certifies products and transactions for Shariah accordance with AAOIFI and IFSB standards.

• Shariah Documentation: Ethica™ creates new documentation or restructures existing documentation for Shariah compliance.

Mufti Zubair Usmani is one of the world’s most reliable Islamic finance scholars and works with Ethica™ on Islamic finance advisory assignments, leveraging over 20 years of practical fatwa experience in commercial law.

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Face-to-Face Training

Ethica’s CIFE™ is also offered as a face-to-face program designed to take complete newcomers to an advanced-level of understanding in Islamic finance. We offer 1 to 10 day blended learning programs, conducted face-to-face and supplemented by Ethica’s online CIFE™ program.

Face-to-face training includes:• Classroom Delivery: 1 to 10 days of

face-to-face training at Ethica’s facilities or on-site at the client’s premises.

• Online Delivery: Access to all of Ethica’s premium training modules 24-hours a day for 2 months.

• Practical Knowledge: In-depth practical knowledge of the underlying product structures used in Islamic finance.

• CIFE™ Certification: Ethica’s training material is overseen and approved by leading Islamic finance scholars. Ethica’s scholars certify that the CIFE™ examination conform to AAOIFI’s Shariah standards

Train-the-Trainer:• Personalized Instruction: We conduct

both 1-on-1 and small classroom instruction in order to train your trainers.

• Premium CIFE™ Certification and Hotline Access: In addition to classroom delivery and CIFE™ certification, your trainer gets Ethica Hotline™ Access, with an opportunity to speak to an Ethica™ subject matter expert regularly throughout the year.

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Ethica’s™ Shariah Standards

Shaykh Yusuf Talal DeLorenzo is one of

the world’s leading Islamic finance scholars and serves in an advisory capacity at Ethica Institute. Based in Dubai, he also serves as a Shariah advisor to dozens of international financial entities, including index providers, institutional investors, home finance providers, international investment banks and a variety of asset managers. Shaykh Yusuf is a member of Shariah Board of the Accounting and Auditing Organization of Islamic Financial Institutions (AAOIFI), Council of Scholars, and ISRA. He is the author of the three volume Compendium of Legal Opinions on the Operations of Islamic Banks, the first English and Arabic reference on the fatwas issued by Shariah boards. In addition, Shaykh Yusuf wrote the introduction to Islamic Bonds, the book that introduced Sukuk and transformed the world's Islamic capital markets. His work has appeared in academic and industry journals and as chapters in books, including Euromoney's Islamic Asset Management, Islamic Retail

Finance, and Islamic Finance: Innovation & Growth. His entries on the terminology of Islamic finance appear in the Oxford Dictionary of Islam. Shaykh Yusuf was a special consultant to the Asian Development Bank and the Islamic Development Bank on their joint project for the Islamic Financial Services Board (IFSB). He served as Advisor on Islamic Education to the President of Pakistan from 1981-1984. His career has been noted in the Financial Times, New York Times, Fortune, Forbes, US News and World Report, Newsweek, CNBC, Conde Nast Portfolio, Middle East Banker, and others. His 30 year career was featured in an August 2007 front page story in the Wall Street Journal.

Dr. Muhammad Zubair Usmani (Mufti) is a Shariah Consultant at Ethica Institute where he reviews and approves our certification and handles training and consultancy work on a case-by-case basis. As one of the world's leading Islamic finance

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Ethica’s™ Shariah Standards (cont.)

scholars and a noted expert on AAOIFI Shariah Standards, he also serves as a Shariah Advisor at Muslim Commercial Bank, Pak-Qatar Takaful, and ICAP's Accounting Committee where he oversees the development, execution and compliance of Islamic banking products. He is increasingly involved with a variety of sukuk and private equity related forums around the world and is an active trainer in all areas of Islamic finance. He is a regular featured speaker at the National Institute for Banking and Finance, Jamia Darul Uloom, and the Centre for Islamic Economics, and is an

internationally recognized scholar in Islamic finance. He holds the Alamiyyah and Takhassus

from Jamia Darul Uloom.

Tariq Bujasaim is a Shariah Consultant at

Ethica Institute™. He worked as a Senior Shariah Auditor at Dubai Bank where he worked with leading Islamic finance scholars

administering and implementing expert legal opinions according to AAOIFI Shariah

Standards. He also provided introductory

training in Islamic finance to new employees at Dubai Bank. Tariq is involved with developing

Ethica's™ material from both a legal perspective as well as a pedagogical one. He

has a degree in Islamic Studies from the College of Shariah and Islamic Studies at the University of Sharjah and a Bachelor's from

Stanford University.

Yusuf Jha is a Chartered Sharia Auditor and

Advisor formally certified by AAOIFI (Accounting and Auditing Organization for Islamic Financial Institutions) and currently

works for a major Islamic Bank in the GCC as Senior Sharia Controller. Alongside his daily

tasks of consultancy and auditing he often presents products and ideas to his Sharia

Board, which includes Mufti Taqi Usmani, Chairman of AAOIFI. Prior to his current role, he worked for BMB Islamic and Dar Al Istithmar

in London. A graduate from the University of

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Ethica’s™ Shariah Standards (cont.)

Birmingham, UK, he also worked as a

Corporate Trainer and Systems Analyst at Accenture. He has received formal training in

Islamic wills and inheritance tax and investment planning in the UK; and is qualified

as a UK Chartered Independent Financial Advisor (IFA).

Atif R. Khan is Managing Director at Ethica

Institute™. Previously he was Director of Islamic Finance at BankT&D. In addition to

working closely with Islamic financial institutions on product development, Atif studied the Shariah sciences for five years in

Pakistan, the last years of which were spent one-on-one with some of the world's leading

Islamic finance bankers and scholars. His earlier conventional finance experience

includes investment banking at Morgan Stanley in New York and London, executing over $3 billion in transactions in several departments,

including mergers and acquisitions, corporate

finance, equity capital markets, and debt

capital markets. He went on to become Chief Financial Officer of Iprox Limited in London

before pursuing his studies in Islamic finance. Atif earned a Bachelor's summa cum laude

from the University of Massachusetts, Amherst and a Master's from Harvard University.

Accounting and Auditing Organization

for Islamic Financial Institutions

(AAOIFI) All certifications, examinations,

training videos, quizzes, and Q&As at Ethica Institute of Islamic Finance are based on

AAOIFI's latest Shariah Standards. AAOIFI is the world's leading standard-setting body for Islamic finance and are chosen by many of the

major financial centres of the world. We are independent of AAOIFI and promote their

standards in order to foster greater Shariah convergence and increased clarity among

financial institutions who wish to better manage their product development and Shariah teams.

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52 www.EthicaInstitute.com

Ethica in Recent News

Islamic Finance Heads Down Under: Australia Launches its First Islamic Finance E-Learning ProgramDUBAI, UAE – December 6, 2010: Today the leader in Islamic finance training and certification, Ethica, announced the launch of a new Islamic finance for-credit course at one of Australia's leading universities. This will be the first time ever that a 100% online course in Islamic finance is offered as part of an on-campus course. Enrolment for the award-winning Master of Islamic Banking and Finance (MIBF) program is now open and online classes begin next month on January 10, 2011.

Ethica Institute Makes History at Mashreq Bank: Delivers First Bank-Wide Islamic Finance E-LearningDUBAI, UAE – November 2, 2010: Islamic finance just got one step closer to addressing its biggest problem: a lack of qualified bankers and scholars. Today, the UAE's largest private bank, Mashreq Bank, rolled out the first ever bank-wide Islamic finance e-learning solution at its Islamic banking division, Mashreq Al Islami. Hiring Ethica, the Islamic finance e-learning institute, brings Mashreq 100% online Islamic finance training and certification across their entire network of branches.

Ethica and Zawya Announce PartnershipDUBAI, UAE – September 21, 2010: Ethica Institute of Islamic Finance and Zawya today announced a partnership to jointly deliver online Islamic banking courses and certification. Ethica Institute's certification is chosen by more professionals and students than any other Islamic finance certificate in the world, and Zawya is widely regarded as the leading provider of business and investment intelligence in the Middle East.

Ethica Institute at G20 Islamic Finance Summit: Promoting EducationDUBAI, UAE – June 28, 2010: The G20 Islamic Finance Summit recently brought together Islamic finance experts from around the world to discuss the changing role of the industry amid the continuing global financial crisis. The summit was held on June 28 at Ryerson University’s Ted Rogers School of Business and was opened by Derek Lee MP, federal member of the Canadian parliament.

Edcomm Banker's Academy and Ethica Institute of Islamic Finance Announce PartnershipDUBAI, UAE – June 15, 2010: The Edcomm Group Banker’s Academy and Ethica Institute of Islamic Finance today announced a partnership to work together to enhance the training programs they offer to the Islamic Finance community to provide the best possible solution to their clients worldwide.

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Ethica in Recent News (cont.)

Ethica Launches the World’s Largest Database of Islamic Finance Q&A’sDUBAI, UAE – June 15, 2011: The most popular Islamic finance training website today announced the launch of a freely accessible database of Islamic finance Q&A’s. With over 800 scholar-approved answers to commonly asked technical questions, Ethica’s Islamic finance Q&A database is now the world’s largest inventory available online.Dubai Eye FM103.8 Interview’s EthicaDUBAI, UAE – May 23, 2011: Dubai’s leading business news radio program interviews Ethica about Islamic finance, the need for training and the importance of standards.

Guidance Introduces Landmark Islamic Finance Training for American ImamsRESTON, VA – April 25, 2011: Guidance Residential (“Guidance”), announced today the formation of the American Islamic Finance Project (“AIF”) which is a collaborative effort between the Islamic Society of North America (“ISNA”), Ethica Institute of Islamic Finance (“Ethica”) and Guidance to provide the first-ever Islamic finance training to over 100 American imams.

Government of Dubai Invites Ethica to European Trade DelegationDUBAI, UAE – April 4, 2011: Europe move one step closer to Islamic finance today when the Government of Dubai announced that it is inviting Ethica Institute of Islamic Finance on a high-level trade delegation to France and Germany. With over 20,000 paid users in over 40 countries, Ethica is the leading Islamic finance training institute in the world.

Ethica Receives Award Nomination for “Best Islamic Finance Qualification”LONDON, UK – March 14, 2011: Global Islamic Finance Awards (GIFA) in the UK nominated Ethica Institute of Islamic Finance for the award of “Best Islamic Finance Qualification.”

Zawya and Ethica Launch Advanced Certification in Islamic Finance (ACIF)DUBAI, UAE – February 28, 2011: Zawya, the Middle East’s leading business news provider, and Ethica, the world’s leading Islamic finance training and certification institute team up to launch the industries most advanced certification in Islamic finance capital markets.

To see all news items, visit http://www.EthicaInstitute.com/Blog

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"I have reviewed these online sessions and I am very impressed with what I see. They provide a solid foundation that is fundamental to fully understanding Islamic finance.”Professor Walid Hejazi Rotman School of Management, University of Toronto

What Next?Visit us at www.EthicaInstitute.com and join our growing community today.

Location: Ethica Institute of Islamic FinanceLevel 14, Boulevard Plaza - Tower 1Emaar Boulevard, Downtown DubaiPO Box 127150 Dubai, UAE

Emails are responded to within the same day, usually a few hours:[email protected]

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