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The Women-to-Work (W2W) program provides

Egyptian women with the knowledge and skills

they need to unlock opportunities and achieve

their full economic potential.

Empowerment through Knowledge

TRAINING CATALOGUE

Women-to-Work

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Table of Contents

Our Approach 5How We Design Our Programs 6Our Learning Methods 6Who Can Take Our Courses? 8Our Partners 9Our Learning Modules 10

• LifeSkills 11• VocationalTraining 14• SocialInnovationandEntrepreneurship 22• CommunityDevelopment 24

Outstanding WOMEN IN THE WORKFORCE go

out of their way to boost

the self-esteem of their

personnel.

If people believe in themselves, it’s

amazing what they can

ACCOMPLISH.

TheWomen-to-Work (W2W)project aims toprovideEgyptianwomenwith theknowledgeandskills theyneed to unlock opportunities and achieve their fulleconomic potential. Launched in 2014, W2W is anationwide project developed and implemented bythe Women Business Development Centre (WBDC)under the auspices of the National Council forWomen (NCW) as part of the national “Training forEmployment”initiative.

OUR APPROACH W2WoffersauniqueservicebybringingtogethertheNCW’sformidablegrassrootsnetworkwithpublic,privateandnon-governmentalpartnerstoprovidea transformative trainingexperience forwomenalloverEgypt.The trainingofferedbyW2Waimsnotonlytoenhancewomen’svocational,technicalandentrepreneurialskillsbutalsotoequipthemwiththeknowledgeandlifeskillsnecessarytoidentify,createandnurturetheirownopportunities,whetherbystartingtheirownbusinessorbybecomingactive,engagedmembersoftheircommunities.

W2W has developed a series of innovativemodules that can be adaptedto address distinct needs within each community and target group. Weencourage knowledge-based learning designed to build on participants’existingskillsandexpandtheirhorizonofopportunity.

With a roster of specialized partner organizations all over Egypt and thesupportof theNCW’s26governoratebranchoffices, theW2Wprogram isstrategicallyplaced tomatchcommunityneedswith trainingprovidersandtodesignanddeliverflexible,tailoredpackageswithmaximumefficiencyandimpact.

Empowerment through Knowledge 5

HOW WE DESIGN OUR PROGRAMSW2Wstandsoutinthetrainingdeliveryfieldintermsofresponsivenessandflexibility.Weprideourselves inconsistentlystriving tocreateaproductivelearningenvironmentthatmeetstheneedsofourdiverseclientsandpartners.Trainingprogramscanbeconceivedinseveraldifferentways:

• Grass-roots organizations or community development associationsidentifytrainingneedswithintheircommunitiesandsubmitproposalsviathelocalNCWofficeortotheW2Wprogramdirectly.

• GovernmentagenciesandnationalNGOsidentifybroad-basedneedsandapproachW2Wtorollout trainingprogramsacrossthecountrycapitalizingonW2W’sreach,experienceandnation-wideaccess.

• Private sector companies seeking to expand their corporate socialresponsibility (CSR) activities approach W2W to develop anddeliver innovative training opportunities that integrate private sectorexperiencewithdevelopmentneeds.

W2W then marries the most appropriate training service provider withpotential training recipientand learningmodule,adaptingdeliverymethodsandcoursespecificationstosuittheuniqueconditionsofeachcaseandtoensurelearningoutcomesarefulfilled.

OUR LEARNING METHODSTheW2Wusesavarietyoflearningmethods.Modulesaretypicallycomprisedof several complementarymethods to ensure that each course is tailoredto learnercapabilitiesandneedsandtoencouragemaximumparticipation.Someofourmethodsinclude:

6 TRAINING CATALOGUE | Women-to-Work

PRESENTATIONS

Trainersprovidelearnerswithbasicinformationusingvisualaidssuchasslidesorvideos.Thistypeoflearningisbestsuitedforintroductoryactivitiesaslearner

participationisminimal

CASE STUDIES

Trainersusereal-lifeexamplesorcasestudiestosharetheexperienceofothersandhelplearners

analyzethepositiveandnegativeaspectsofthe

presentedcase.

DEMONSTRATIONS

Thetrainerprovidesademonstrationofvarioustechniquesorprocessesusing

equipmentormaterialsexplainingeachprocessindetailandrespondingtolearnerquestions.

HANDS-ON TRAINING

Learnersareprovidedwithmaterialsand

accesstoequipment,ifneeded,and

encouragedtoputtheirlearningintopractice.

Trainersprovideguidanceandrespond

toquestions.

DISCUSSION AND BRAINSTORMING

Learnersareencouragedto

sharetheirideasorexperiencesonspecifictopicssuggestedbythetrainerwithinaspecified

time-frame.

GROUP ACTIVITIES

Learnersaredividedintosmallergroups

andassignedspecifictasksorproblems.Thisisfollowedbyapresentationbyeachgroupandanalysisoftheideasand

proposals.

FIELDWORK

Learnersimplementtheoreticalcoursecomponentsinrealsettingsforafixed

periodoftimefollowedbyanalysisandassessment.

E-LEARNING

Learnersaccessonlinetrainingmodulesandreceiveelectronic

feedbackfromtrainers.


WHO CAN TAKE OUR COURSES?W2Wcurrentlyserveswomenwhofallintooneofthefollowingthreebroadcategories:

W2W’sprimarytargetgroupisunemployedandmarginalized

womenabovetheageof18,whoareseekingincome-generating

opportunitieswhetherhome-basedoraspart

ofthejobmarket.

Coursesavailableforthistargetgroup

providebasicentrepreneurialandlifeskillscoupledwithinnovativevocationaltrainingdesignedtounlockopportunities

andprovidethewomenwiththecapacitytoevaluateoptionsavailabletothem.

MARGINALIZED URBAN AND RURAL

WOMEN

Recentgraduatesoftenlacktheknow-howtosuccessfullynegotiatethepresent-dayjobmarketandarerarely

equippedtolaunchtheirownentrepreneurialactivities.W2Wseeks

toprovidethemwiththetoolsthatallowthemtoleveragetheireducation,

respondtomarketneedsandadvance

theircareers.

RECENT GRADUATES

W2Walsoseekstoempowerwomen

interestedinservingtheircommunitieswhetheraspartofcommunitydevelopment

associations,charitableorganizationsorlocal

government.W2W’saimwiththistargetgroupistoprovidethemwiththeskilltoengagewiththeircommunities,solveproblemsandactasrolemodelsforfuture

generations.

CIVIL SOCIETY LEADERS AND

ORGANIZATIONS


OUR PARTNERSW2Wboastsafar-reachingnetworkofpartnersthatbuildsontheWBDC’sandtheNCW’shistoryofactiveinvolvementatalllevelsofthedevelopmentprocess,fromgovernmentagenciesandmulti-lateraldonoragenciestosmallgrassrootscommunityserviceassociationsandtheprivatesector.

COMMUNITY SERVICE ASSOCIATIONSThanks to the excellent track record of NCW branch offices, grass rootsdevelopmentpractitionershaveconfidenceinNCW-backedprograms.Thiseliminatestheneedforextensivegroundworkandtrust-building initiatives,whether to identify training needs or to deliver training programs. CSAsfrequently pinpoint training needs and submit proposals to the WBDCthroughtheirregionalNCWoffice.Similarly,CSAscaneasilyidentifysuitablecandidatesforW2Wprogramsimplementedwithotherpartners.

NON-GOVERNMENTAL ORGANIZATIONSW2Whasestablisheditselfasthego-topartnerorganizationforNGOsseekingto extend their outreach on a national level. Demonstrating its flexibility,W2Whas formedsuccessfulpartnershipswithorganizations ranging fromYomken.com,anon-line innovationsupportplatform, toAinEl-Bee’ah,anenvironmentalcooperative,andTerous,ahigh-profile,nationalNGO.

PRIVATE SECTOR ENTITIESManyprivatesectorentitiesandcorporationshaveinitiatedCSRprograms.W2W’s collaboration with Microsoft on the highly successful SocialInnovationHubdemonstratesthesynergypossiblewhenpublicandprivatesectorpartnerssharethesamedevelopmentvision.

GOVERNMENT AGENCIESW2W liaiseswithmanygovernmententitiesbothatanationalanda localgovernment levelprovidingavital linkbetweengovernmentagencies,civilsociety and the private sector and ensuring seamless implementation oftrainingprograms.

DONOR AGENCIES W2W has successfully implemented projects in cooperation with anumberofdonoragencies includingUNWomen,UNDP,USAID,JICA,theSpanishCooperationAgency for InternationalDevelopmentand the ItalianDevelopmentCooperation.


OUR LEARNING MODULESW2Woffers a variety of learningmodules that can be easilyadaptedandcombinedtocreatetailoredtrainingpackagesthatfitdifferentlearners’needsandbudgets.

• Life Skills

• Vocational Training

• Social Innovation and Entrepreneurship

• Community Development


│ Active Citizen

Objective Introduceparticipantstotheconceptsofactivecitizenshipandcommunityengagementthroughreal-lifeexamples.

Content

• Myidentity—themultiplerolesofwomeninsociety• Myrelationtoothers—communicationskills• Myrelationtothecommunity—planningandleadership

skillsforcommunityserviceandentrepreneurship

TargetGroup Women18-30

Duration 6hours/3days

│ Practical Job Skills

Objective Improveworker/employeeproductivityandefficiency

Content

• Communicationskills• Problemsolvinganddebateskills• Timemanagement• Workethics

TargetGroup Womenwithvocationalschool/mediumqualifications


LIFE SKILLSLife skills modules aim to provide learners with basic skills to help

them deal effectively with the challenges that face them in everyday life and to become more active within their families and communities.


│ Effective Communication Skills I

Objective Provideessentialskillstohelplearnerscommunicatemoreeffectivelywithintheircommunitiesandwiththemedia

Content

• Confidence-buildingactivities• Relationship-buildingskillsforpersonalandprofessional

situations• Selectionofeffectivemessagedeliverymechanismsfor

differentaudiencesTargetGroup Women18-30


│ General Home Maintenance Skills

Objective Providewomenwithgeneralhomemaintenanceskills

Content

• House-paintingbasics• Carpentrybasics• Electricitybasics• Plumbingbasics

TargetGroup Womenover18


│ Discovering Your Inner Child

ObjectiveLiberatetheinnerchildfromtheaccumulatedlayersofideasandbeliefsandprovidethetoolstocommunicatewithchildrenwhetherathomeorschoolinasafeandnurturingcontext.

Content

• Level1:Thetrainingoftrainerstodiscoverthefactorsthathinderthemintheirpersonallives,includinginheritededucationalideas,harmful,psychologicaleffectsofupbringing,andthestressofeverydaylives

• Level2:Thetrainingoftrainersonpsychological,behavioralandethicalskillstohelpthemcommunicatewithchildrenwithlove,respect,self-confidence,consistencyandfirmness

TargetGroup Women18-45withintermediateeducationalqualifications

Duration 3hrs/weekfor10weeks


│ Life Skills and Entrepreneurship

Objective Provideruralwomenwiththeskilltoestablishandmanageloancooperatives

Content

• Fundamentalsofsaving,lendingandestablishingmicro-enterprises

• Establishmentandmanagementofloancooperatives• Sourcesofmicro-loans

TargetGroup Ruralwomen18-30

Duration• 3days(theoreticalcomponent)• 2follow-upsessionstoguidethelearnersthroughthe

process

│ Be Yourself, Be Happy I

Objective Toachievegreaterself-awarenessandacquiretheabilitytoconverteverydaychallengesintoopportunitiesforgrowth

Content

• Self-expression• Meditationtechniques• Mechanismstodealwithnegativeemotionssuchasfear,

anger,orguilt• Teamworkmethods• Communicationskills



│ Be Yourself, Be Happy II

Objective Toachievebalanceinlifethroughtheintegrationofpsychological,physical,intellectualandspiritualneeds

Content

• Mindfulnessasapartofeverydaylife• Assumingresponsibilityforlifesituations(notblamingothers)• Applyingthepsychologicalandspiritualtransformation

approachtoallaspectsoflife• Theestablishmentofsecurebordersinhumanrelations



VOCATIONAL TRAINING W2W offers a wide variety of vocational training courses designed to equip learners with technical skills that make the most of their

existing knowledge and environment. We constantly update our

course offerings to reflect market needs and highlight non-traditional career paths for our learners. Our courses also aim to provide

learners with an understanding of business planning skills and sales

and marketing strategies to help them maximize the usefulness of

acquired vocational skills.


Textiles & Leather

│ Knitting and Crocheting

Objective Provideruralwomenwiththeskilltoestablishasmall-scaleknittingandcrochetingbusiness

Content

• Introductiontorawmaterialsandtools• Introductiontocolortheory• Theartofaccessorizingthroughouthistory• Knittingandcrochetingtechniques• Productionplanningandmanagement• Productdisplaytechniques• Entrepreneurshipbasicsandcasestudies• Howtodeterminethetargetmarketandtheoptimumsales

channelstoaccessitLearnerspresenttheirbusinessplansattheendofthecourse.


Duration • Crafttraining:4days• EntrepreneurshipandMarketing:4days

│ Sewing and Embroidery

Objective Provideruralwomenwiththeskilltoestablishasmall-scalesewingandembroiderybusiness

Content

• Introductiontorawmaterialsandtools• Introductiontocolortheory• Sewingandembroiderytechniques• Productfinishingtechniques• Productionplanningandmanagement• Productdisplaytechniques• Entrepreneurshipbasicsandcasestudies• Howtodeterminethetargetmarketandtheoptimumsales





│ Leather and Beadwork Accessories

Objective Provideruralwomenwiththeskilltoestablishasmall-scaleaccessoriesbusiness

Content

• Introductiontorawmaterialsandtools• Introductiontocolortheory• Beadworkandleatherworktechniques• Productfinishingtechniques• Productionplanningandmanagement• Productdisplaytechniques• Entrepreneurshipbasicsandcasestudies• Howtodeterminethetargetmarketandtheoptimumsales




│ Traditional Embroidery “Ferka” & “Telly”

Objective Providetraditionalferka/tellycraftproducerswithmoderndesignandmarketingskills

Content

• Introductiontodesignanalysistheory• Analysisoftraditionalferka/tellydesigns• Introductiontodesignconceptualization• Howtotranslateadesignfrompapertoloom• Howtodeterminethetargetmarketandtheoptimumsales

channelstoaccessitTargetGroup Women18-30



│ Kilim Production

Objective Provideruralwomenwiththeskilltoestablishasmall-scalekilimbusiness

Content

• Introductiontorawmaterialsandtools• Introductiontocolortheory• Productionandfinishingtechniques• Productionplanningandmanagement• Productdisplaytechniques• Entrepreneurshipbasicsandcasestudies• Howtodeterminethetargetmarketandtheoptimumsales




│ Leather Products

Objective Provideruralwomenwiththeskilltoestablishasmall-scaleleatherworkbusiness

Content

• Introductiontorawmaterialsandtools• Leatherworktechniques• Productfinishingtechniques• Productionplanningandmanagement• Productdisplaytechniques• Entrepreneurshipbasicsandcasestudies• Howtodeterminethetargetmarketandtheoptimumsales





Agri-Business

│ Date Products

Objective Provideruralwomenwiththeskilltoestablishasmall-scalebusinessbasedondateproducts

Content

• Introductiontorawmaterialsandtools• Productiontechniquesfordateproducts• Productionplanningandmanagement• Productdisplaytechniques• Entrepreneurshipbasicsandcasestudies• Howtodeterminethetargetmarketandtheoptimumsales




│ Palm Frond Products

Objective Providetraditionalpalmfrondcraftproducerswithmoderndesignandmarketingskills

Content

• Introductionofnewproductsmadefrompalmfronds• Trainingondifferenttechniquesforpalmfrondweaving• Howtointegratetraditionaldesigninmodernproducts• Productionplanningandmanagement• Productdisplaytechniques• Marketingandsalestools




│ Papyrus Products

Objective Providetraditionalpapyrusproducerswithmoderndesignandmarketingskills

Content

• Introductionofnewproductsmadefrompapyrus• Howtointegratetraditionaldesigninmodernproducts• Productionplanningandmanagement• Productdisplaytechniques• Marketingandsalestools



│ Mushroom Cultivation & Packaging

Objective Providewomenwithmushroomcultivation,productionandmarketingskills

Content

• Mushroomcultivation• Productionplanningandpackagingskills• Marketingandsalesskills



│ Dairy Products

Objective Providedairyproducerswithmoderntechniquesandentrepreneurshipskills

Content

• Introductionofmechanizeddairyproductiontechniques• Introductiontonewdairyproducts• Productionplanningandmanagement• Productdisplaytechniques• Marketingandsalestools




Education and Services

│ Learning for Life, Training of Trainers

Objective Improvefacilitatorskillsinprovidingruralliteracyeducation

Content

• Communitydevelopmentskills• Advancedadultliteracytheoryandskills• Projectimplementationandmonitoringskills

TargetGroup Volunteeradultliteracyfacilitators

Duration

• 40hours/10days(theoreticalcomponent)• 9months/3two-hoursessionsperweek(fieldwork

componentwheretrainedfacilitatorsapplythelearnedtheorytoaclasspf20illiterateruralwomen)

│ Women and Life, Training of Trainers

Objective Improveplanningandpresentationskillsforruraladultliteracyfacilitators

Content

• Discussionmanagementskills• Communicationandnegotiationskills• Genderissues• Women’sroleinsustainabledevelopment


Duration

• 30hours/5days(theoreticalcomponent)• 5months/1two-hoursessionsperweek(fieldwork


│ Practical Job Skills, Car Electrician

Objective Improveworker/employeeproductivityandefficiency

Content

• Automotiveelectricalwiring(hands-on)• Timemanagement• Workethics

TargetGroup Vocationalschool/mediumqualifications



│ Practical Job Skills, Hairdressing

Objective Providewomenwithhairdressingandself-employmentskills

Content

• Cutandcolortechniques• Manicureandpedicureskills• Skincareandmake-upskills• Bridalpackages• Marketingandsaleschannels



│ Literacy Training for Development, Training of Trainers

Objective Provideruraladultliteracyfacilitatorswithdevelopmentskills

Content

• Communicationandnegotiationskills• Conflictresolutionskills• Problemsolvinganddecisionmakingskills• Creativethinkingskills• Developmentaspectsofadultliteracy


Duration

• 30hours/5days(theoreticalcomponent)• 9months/4two-hoursessionspermonth(fieldwork


│ Shadow Teacher Training

Objective Prepareshadowteachersforworkwithchildrenwithlearningdisabilities

Content

• Introductiontoshadowteaching• Evaluationandreportingskills• Behaviourmodificationskills• Liaisingwithparents,teachersandschooladministrators• Groupsocialskillstraining• Firstaidskills




SOCIAL INNOVATION AND ENTREPRENEURSHIPW2W is committed to driving social innovation and entrepreneurship

among women. We do not simply want to teach women a basic skill

for income generation, we want to help them become leaders able to

identify problems within their communities and develop innovative,

economically viable solutions.

│ Innovation Against Poverty

Objective Providepotentialsocialentrepreneurswiththeskillstoturntheirideasintoreality

Content

• Defining“innovation”andsocialentrepreneurship• Introductiontocrowdfundingmechanismsasalternative

financingsolutionsfordevelopmentprojects• Problem-solvingmechanisms• Presentationbylearnersofcrowdfundingcampaignsfor

theirideas

TargetGroup Femaleuniversitygraduatesorseniorstudents(age21-45)withinnovativeideasforpovertyalleviation


│ Writing Winning Proposals

Objective Providelearnerswithessentialproposalwritingskillsandstrategiesforfundraising

Content

• Elementsofasuccessfulproposal• Designingandwritingaproposal• Developingabudgetandworkplan• Developingamonitoringandevaluationplan• Presentationbylearnersofaproposalforasampleproject

TargetGroup Executive members of community service and developmentassociations



│ Transforming Challenges into Economic Opportunities (Life Labs)

Objective Providedevelopmentworkerswiththeskilltousetechnologytoidentifysocialentrepreneurshipopportunitiesforwomen

Content

• Howtoidentifyeconomicopportunitiesusingmarketresearchmethods

• Evaluatingruralneedsandchallenges• Evaluatingavailableresources• Needsassessmenttechniques• Connectingchallengestoinnovators

TargetGroup Executive members of community service and developmentassociations/Communityleaders


│ Essential Project Design

Objective Providelearnerswithessentialprojectdesignskills

Content

• Elementsofasuccessfulproject• Howtoturnexistingknowledgeintoaproject• Understandingsocietyanditsneeds• Designingeconomicallyviableprojectsthatrespondto

societalneeds• Presentationbylearnersofasampleprojectdesign



│ Social Innovation Hub

Objective Createemployment&entrepreneurshipopportunitiesforyoungwomendevelopers

Content

• LatestMicrosofttechnologies• Socialentrepreneurshipskills• Businessskills• Developmentofanapplicationthatcontributestosolvinga

challengefacingsocietyTargetGroup Femalecomputersciencegraduates(21-28yearsold)

Duration 8weeks(full-time)


COMMUNITY DEVELOPMENTW2W aims to change women’s perception of the value of their

environment. Simple environmental management projects not

only add value to learners’ communities but can also provide non-

traditional entrepreneurship opportunities. W2W offers a series of innovative courses designed to promote environmental awareness

and introduce environmental entrepreneurship opportunities.

│ Solid Waste Separation and Recycling

Objective Providewomenwiththeskilltoestablishasmall-scalerecyclingbusiness

Content

• Introductiontoenvironmentalissues• Introductiontosolidwastemanagement• Typesofsolidwasteandrecyclingopportunitiesforeach

type• Recyclingequipmentandmethods• Theeconomicsofsolidwasterecycling• Practicaldemonstration



│ Organic Waste Recycling and Compost Production

Objective Providewomenwiththeskilltoestablishasmall-scalecompostingbusiness

Content

• Introductiontoenvironmentalissues• Introductiontosolidwastemanagement• Typesandusesoforganiccompost• Aerobicandanaerobiccompostproductiontechniques

fromorganichouseholdandagriculturalwaste• Theeconomicsofcompostproduction• Practicaldemonstration




│ Organic Waste Recycling and Biogas (Methane) Production

Objective Providewomenwiththeskilltoestablishasmall-scalebiogasbusiness

Content

• Introductiontoenvironmentalissues• Introductiontosolidwastemanagement• Introductiontobiogasproductionmethods• Usesforbiogas• Theeconomicsofbiogasproduction• Practicaldemonstration



│ Rooftop Gardening and Small-scale Agriculture

Objective Providewomenwiththeskilltoestablishroofgardensforedibleplants

Content

• Introductiontoenvironmentalissues• Introductiontosolidwastemanagement• Introductiontorooftopgardeningandappropriatecrops• Introductiontohydroponicagricultureandothertypesof

rooftopagriculture• Theeconomicsofrooftopgardening• Practicaldemonstration




OUR AIMS

The Women-to-Work program enables women to further their individualaspirationsandeconomicgoalswhilecontributingtoamoreprosperousandequitablecommunitybothatlocalandnationallevels.

The strength of W2W lies in its ability to link development practitioners,scientists, experts and beneficiaries in synergistic, innovative partnershipsthatmaximizeavailableresourcesandinspiretangiblechange.

The next phase of W2W aims to build on previous success with a focuson collaborative entrepreneurship and on the sharing and promotion ofknowledgeandexperienceusinginnovativelearningtoolsandplatforms.

Empowered women have the capability and

the imagination to develop projects that can

drive the economy and create employment

opportunities in their communities for both

men and women. At W2W, we want to

make sure they also have the skills and

knowledge to make their projects work.

Effat El Shooky,Director, W2W Program

National Council for Women

Empowerment through KnowledgeWomen-to-Work

TRAINING CATALOGUE

National Council for Women (NCW)Women Business Development Centre (WBDC)

11AbdElrazekElsanhoryst.,MakramEbied,NasrCity,Cairo,Egypt

+20223490060|+20223490065+20223490066|+20223490068 ncw.gov.eg wbdc-eg.org

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