training presentation - july 2010
DESCRIPTION
Training Presentation on:Your Online ProfileYour Listings Your MarketTRANSCRIPT
Online Marketing
The Internet – Your Path to Success
• Realestate.co.nz – a background
• Your online profile
• Your listings
• Your market
• Stay in touch
But first, who is realestate.co.nz?
Over 400,000 people looking / mth
Over 311,000 ‘clicks’ to industry sites / mth
Over 22,000 emails to industry / mth
Leader in International Traffic
Clear leader in Specialist Real Estate
Clear leader in Residential Real Estate
Your Profile
So...what is an online profile?
New Age of Communication
Twitter Connects You!
Why is an online profile so important for real estate?
Close to 3hrs per week spent online…
• To provide a credible trusted reference check
• To showcase your expertise
• To help build your reputation
• To be found where the buyers are looking
• But mainly – TO GET YOU MORE BUSINESS
Why do YOU need an online profile?
...So you can be FOUND!
Who can I trust to market my parents house in Tauranga?
Who seems to be the local expert in selling city apartments?
Before Simon comes round tomorrow to appraise the house, let’s review his profile.
Who seems to be the best real estate agent in Kingsland?
Visibility in Google = Power!
1.Demonstrate expertise & local knowledge
2.Just a form of conversation
3.Become the go-to specialist for both Vendors & Purchasers
4.Track Key Words and use them again!
We can help you do this...
Time: 1 hour per week (ongoing)Cost: $0.00
...by setting up a blog
Dominate your Suburb...
• Working for you 24/7!
• $25 - $150 per month.
• Book for 3 months.
• Only three per suburb.
... become a Featured Agent on Realestate.co.nz
Realestate.co.nz Profiles
Time: 30 secondsCost: $0.00
Your Listings
What are the buyers looking for?
Get the basics right!
Address
Price
Maps
More images
Larger/high quality images
TELL A STORY!
MAKE YOUR LISTINGS STAND OUT!
Email Alerts – first impressions count
FAIL!
Power up your Listings...
1. Vendor Paid Marketing - $250
2. Two Week Campaign – ideal for lead up to Tenders/Auctions!
3. 10 x the traffic!
4. Limited to just 3 premium spots per suburb.
5. Rotates 6 spots on Home Page
6. Rotates 3 spots on District Page
....and make them a feature
Impress your Vendors...
... Get them more buyers!
... Show them how many potential buyers are looking at their home!
... and where they come from
Your Market
Set up Email Alerts for your area and keep track of potential new listings......
What are your competitors listing?
Industry Commentary
Industry Reporting
Property and suburb information
1. Free basic reports
2. Review key suburb statistics
3. Comprehensive property report
4. Contribute a community profile if one has not been written yet.
Stay in touch!
@realestateconz, @realagentpro
www.unconditional.co.nz
0800 732 536 [email protected]