training presentation - july 2010

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Online Marketing

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Training Presentation on:Your Online ProfileYour Listings Your Market

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Page 1: Training Presentation - July 2010

Online Marketing

Page 2: Training Presentation - July 2010

The Internet – Your Path to Success

 

• Realestate.co.nz – a background

• Your online profile

• Your listings

• Your market

• Stay in touch

Page 3: Training Presentation - July 2010

But first, who is realestate.co.nz?

Page 4: Training Presentation - July 2010

Over 400,000 people looking / mth

Page 5: Training Presentation - July 2010

Over 311,000 ‘clicks’ to industry sites / mth

Page 6: Training Presentation - July 2010

Over 22,000 emails to industry / mth

Page 7: Training Presentation - July 2010

Leader in International Traffic

Page 8: Training Presentation - July 2010

Clear leader in Specialist Real Estate

Page 9: Training Presentation - July 2010

Clear leader in Residential Real Estate

Page 10: Training Presentation - July 2010

Your Profile

Page 11: Training Presentation - July 2010

So...what is an online profile? 

Page 12: Training Presentation - July 2010

New Age of Communication

 

Page 13: Training Presentation - July 2010

Twitter Connects You!

 

Page 14: Training Presentation - July 2010

Why is an online profile so important for real estate?

Page 15: Training Presentation - July 2010

Close to 3hrs per week spent online…

Page 16: Training Presentation - July 2010

• To provide a credible trusted reference check

• To showcase your expertise

• To help build your reputation

• To be found where the buyers are looking

• But mainly – TO GET YOU MORE BUSINESS

Why do YOU need an online profile?

Page 17: Training Presentation - July 2010

...So you can be FOUND!

Who can I trust to market my parents house in Tauranga?

Who seems to be the local expert in selling city apartments?

Before Simon comes round tomorrow to appraise the house, let’s review his profile.

Who seems to be the best real estate agent in Kingsland?

Page 18: Training Presentation - July 2010

Visibility in Google = Power!

Page 19: Training Presentation - July 2010

1.Demonstrate expertise & local knowledge

2.Just a form of conversation

3.Become the go-to specialist for both Vendors & Purchasers

4.Track Key Words and use them again!

We can help you do this...

Time: 1 hour per week (ongoing)Cost: $0.00

...by setting up a blog

Page 20: Training Presentation - July 2010

Dominate your Suburb...

• Working for you 24/7!

• $25 - $150 per month.

• Book for 3 months.

• Only three per suburb.

... become a Featured Agent on Realestate.co.nz

Page 21: Training Presentation - July 2010

Realestate.co.nz Profiles

Time: 30 secondsCost: $0.00

Page 22: Training Presentation - July 2010

Your Listings

Page 23: Training Presentation - July 2010

What are the buyers looking for?

Page 24: Training Presentation - July 2010

Get the basics right!

Address

Price

Maps

More images

Larger/high quality images

TELL A STORY!

MAKE YOUR LISTINGS STAND OUT!

Page 25: Training Presentation - July 2010

Email Alerts – first impressions count

FAIL!

Page 26: Training Presentation - July 2010

Power up your Listings...

1. Vendor Paid Marketing - $250

2. Two Week Campaign – ideal for lead up to Tenders/Auctions!

3. 10 x the traffic!

4. Limited to just 3 premium spots per suburb.

5. Rotates 6 spots on Home Page

6. Rotates 3 spots on District Page

....and make them a feature

Page 27: Training Presentation - July 2010

Impress your Vendors...

... Get them more buyers!

... Show them how many potential buyers are looking at their home!

... and where they come from

Page 28: Training Presentation - July 2010

Your Market

Page 29: Training Presentation - July 2010

Set up Email Alerts for your area and keep track of potential new listings......

What are your competitors listing?

Page 30: Training Presentation - July 2010

Industry Commentary

Page 31: Training Presentation - July 2010

Industry Reporting

Page 32: Training Presentation - July 2010

Property and suburb information

1. Free basic reports

2. Review key suburb statistics

3. Comprehensive property report

4. Contribute a community profile if one has not been written yet.

Page 33: Training Presentation - July 2010

Stay in touch!

@realestateconz, @realagentpro

www.unconditional.co.nz

0800 732 536 [email protected]