training program for medical representatives by anup soans
TRANSCRIPT
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A chain is only as
strong…
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Medical Representatives form the first line of action in any Pharma Company’s marketing strategy.
…as its weakest link !
Yet they are often ill-equipped to translate strategy crafted by Marketing into action on the field.
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Give Your Salesforce the Tools to Achieve Breakthrough Performance !!
Introduction to the Healthcare Industry The Role and Functions of Medical Reps Teamwork and Relationship
Management Knowledge Management – Customers,
Territory, Product, Competition Presentation Skills – Attire and
Appearance, Attitude and Approach, Abilities and Aptitude
Marketing for MRs – Segmenting, Positioning, Differentiation, Branding, New Product Launch
Honesty, Integrity and Character SWOT Analysis for Personal Growth The Peter Principle and How to Beat it. Illustrated Anatomy, Physiology and
Pharmacology
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HARDKNOCKS FOR THE GREENHORN is also available as a training program delivered by the Author-Facilitator Anup Soans, customizable to your specific requirements.
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Medical Reps come from diverse backgrounds of Knowledge, Skills and Attitudes.
HardKnocks for the GreenHorn is an effective tool to enable Front-line Managers build a
cohesive team.
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“HardKnocks for the GreenHorn is a great initiative in putting forth everything related to pharma selling in a manner that is interesting, engaging and with various practical insights. It is a great boon for beginners and experienced professionals alike.” - K. Hariram, MD, Galderma
Contact: [email protected] +91 93422 32949