“training smes on e-commerce (kobetic)”

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““TRAINING SMEs ON TRAINING SMEs ON E-COMMERCE E-COMMERCE

(KOBETIC)”(KOBETIC)”LLP LDV TRANSFER OF LLP LDV TRANSFER OF INNOVATION PROJECTINNOVATION PROJECT

27 SEPTEMBER 201027 SEPTEMBER 2010ATHENS ATHENS

ADMINISTRATIVE ADMINISTRATIVE AND AND BUDGETARYBUDGETARY DATADATA

Project Title: Project Title: Training SMEs on Training SMEs on E-CommerceE-Commerce Project Type: Project Type: LLP Programme Leonardo da LLP Programme Leonardo da

Vinci Transfer of Innovation ProjectVinci Transfer of Innovation Project Contract NContract Noo: : 2008-1-TR1-LEO05-032482008-1-TR1-LEO05-03248 Project DurationProject Duration: 2 Years: 2 Years Project Total Budget: Project Total Budget: 320.979320.979 EUR EUR Grant Allocated: Grant Allocated: 240.692240.692 EUR EUR

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ADMINISTRATIVE ADMINISTRATIVE AND AND BUDGETARYBUDGETARY DATADATA

Project Consortium: Project Consortium: • Istanbul Chamber of CommerceIstanbul Chamber of Commerce (ICOC) (ICOC)

- Project Leader - Project Leader • Bfi Wien Bfi Wien (Vocational Training Institute in (Vocational Training Institute in

Vienna) - OVienna) - Owner and coordinator of the former wner and coordinator of the former projectproject (Fit for E-Commerce). (Fit for E-Commerce).

• ITC-ITC-EEuropauropa (Brussels based Consultancy (Brussels based Consultancy Company)Company)

• Istanbul Commerce UniversityIstanbul Commerce University (ICU)(ICU)• Export Promotion Centre of Export Promotion Centre of

Undersecretariat of Foreign Trade Undersecretariat of Foreign Trade (IGEME)(IGEME) - S - Silent ilent PPartnerartner

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AAIIMS AND OBJECTMS AND OBJECTIIVESVES KOBETICKOBETIC initiative aims to improve the e- initiative aims to improve the e-

Commerce training in Turkey. Commerce training in Turkey. Project Project objectiveobjective:: T Transfer ransfer of of formerformer successful successful

LdV project “FIT-for e-Commerce” products in LdV project “FIT-for e-Commerce” products in Turkey. Turkey.

SpeSpecificcific objective: objective: De Devevelope e-clope e-commerce ommerce qualifications of employees and increase e-qualifications of employees and increase e-commerce activities among commerce activities among ICOC member ICOC member SMEs SMEs in retail and wholesale trade.in retail and wholesale trade.

LoLong-term objectiveng-term objective::1)Supporting the spread of the use of e-commerce 1)Supporting the spread of the use of e-commerce

by ICOC member SMEsby ICOC member SMEs

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AAIIMS AND OBJECTMS AND OBJECTIIVESVES2)Supporting the spread of the use of e-commerce 2)Supporting the spread of the use of e-commerce

by ICOC member SMEs.by ICOC member SMEs.3)Developing the capacity of information use and e-3)Developing the capacity of information use and e-

competences of the SME employees.competences of the SME employees.4)Facilitating the SMEs to take part in the fast 4)Facilitating the SMEs to take part in the fast

growing e-commerce market.growing e-commerce market.5)Decreasing the costs of the SMEs and increasing 5)Decreasing the costs of the SMEs and increasing

their competition power by enabling them to their competition power by enabling them to utilize e-commerce.utilize e-commerce.

6)Improving the quality of vocational education and 6)Improving the quality of vocational education and training systems and practices in Turkey.training systems and practices in Turkey.

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WHY KOBETIC ?WHY KOBETIC ? Due to the limited resources and traditional business Due to the limited resources and traditional business

methods, SMEs encounter more difficulties and obstacles methods, SMEs encounter more difficulties and obstacles in competing in the internal and external markets.in competing in the internal and external markets.

Given the fact that e-commerce provides the opportunity Given the fact that e-commerce provides the opportunity to reach a wide range of clients with low cost, it to reach a wide range of clients with low cost, it constitutes an essential marketing strategy for SMEs.constitutes an essential marketing strategy for SMEs.

EE--commerce provides wellcommerce provides well--trained unemployed people trained unemployed people with new working opportunities. with new working opportunities.

Istanbul Chamber of Commerce, whose majority of Istanbul Chamber of Commerce, whose majority of members are SMEs, has transferred Bfi Wiens “Fit-for e-members are SMEs, has transferred Bfi Wiens “Fit-for e-commerce” project in accordance with the local needs in commerce” project in accordance with the local needs in Turkey in order to enhance the e-commerce capacities of Turkey in order to enhance the e-commerce capacities of these SMEs.these SMEs.

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HOW?HOW? TThrough developing hrough developing a training programme, a training programme,

adequate teaching material and opportunity to find adequate teaching material and opportunity to find out how e-Commerce business works in practice. out how e-Commerce business works in practice.

Through designing aThrough designing a new training programme new training programme takintaking into consideration the experiences of all g into consideration the experiences of all project project partnerspartners especially Bfi-Wiens’ especially Bfi-Wiens’. .

Through adapting tThrough adapting these methods hese methods according taccording to the o the requirements of project target groups in Turkey’s requirements of project target groups in Turkey’s circumstances.circumstances.

Through transfering the products of the former LDV Through transfering the products of the former LDV project project with a special consideration of Turkish VET with a special consideration of Turkish VET system, and system, and iin an applicable manner to Turkish n an applicable manner to Turkish economic system and SME structure. economic system and SME structure.

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HOW?HOW? Through developing the eThrough developing the existing innovative xisting innovative

solutions of FIT for e-Commercesolutions of FIT for e-Commerce P Projectroject b by y additional work additional work with the aim towith the aim to localize localize itsits products.products.

Through transfering the Through transfering the training module, training module, manuals, CD-ROM and teaching materials, as well manuals, CD-ROM and teaching materials, as well as the European certificate templateas the European certificate template for the for the effective localization of productseffective localization of products..

Through disseminating the successful results and Through disseminating the successful results and outputs of theoutputs of the project project to the to the ChamberChamberss of of Commerce and other sectoral organisations’ Commerce and other sectoral organisations’ members members to help them tto help them take advantageake advantage of the of the new skills and competencenew skills and competence..

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ROADMAP OF KOBETICROADMAP OF KOBETIC→ → WORK PACKAGESWORK PACKAGES

Work PackageWork Package 1: 1: Project Management Project Management and Network Establishmentand Network Establishment

Work PackageWork Package 2: 2: Needs AssessmentNeeds Assessment Work PackageWork Package 3: 3: Localization of the Localization of the

Former ProductsFormer Products Work PackageWork Package 4: 4: Testing and further Testing and further

development of the training materialdevelopment of the training material Work PackageWork Package 5: 5: EvaluationEvaluation Work PackageWork Package 6: 6: Dissemination and Dissemination and

ExploitationExploitation

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WHAT?WHAT?(Activities in Work (Activities in Work

Packages)Packages)WP-1WP-1 Project Management Project Management & & Network Network EstablishmentEstablishment:: Kick-off meeting in IstanbulKick-off meeting in Istanbul, 17 November 2008., 17 November 2008.

Strategy and Planning Workshop in ViennaStrategy and Planning Workshop in Vienna, , 27-28 February 2009. 27-28 February 2009.

Establishing a project Establishing a project websitewebsite ( (www.kobetic.net), ), April 2009.April 2009.

Day-to-day communication via e-mailDay-to-day communication via e-mail

http://www.kobetic.net/

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Packages)Packages) The task of overall financial monitoring The task of overall financial monitoring will be will be performed by the KOBETIC project consortiumperformed by the KOBETIC project consortium

Reports on project activities concerning their Reports on project activities concerning their outcome, effectiveness and relevance for the outcome, effectiveness and relevance for the target groupstarget groups to be submitted to the Turkish NA to be submitted to the Turkish NA::

First Periodic Progress Report in 12th monthFirst Periodic Progress Report in 12th month.. Final Content Report and Financial Audit Final Content Report and Financial Audit

Report in 24th month.Report in 24th month.

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Packages)Packages)WP2-WP2- Needs Assessment Needs Assessment:: Needs analysis through the usage of sectoral Needs analysis through the usage of sectoral

statistics, reports, surveys, analyses, arguments, statistics, reports, surveys, analyses, arguments, etcetc from the resources of Turkish public institutions from the resources of Turkish public institutions such as Turkish Statistics Institute, State Planning such as Turkish Statistics Institute, State Planning Organization, Export Promotion Center and Small Organization, Export Promotion Center and Small and Medium Industry Development Organization).and Medium Industry Development Organization).

Preparing aPreparing an extensive n extensive KOBETICKOBETIC survey survey questionnairequestionnaire to determine the needs and to determine the needs and expectations of member SMEsexpectations of member SMEs

Sending of the Sending of the questionnaire to questionnaire to the the IICOCCOC member member SMEs and SMEs and putting putting a link to a link to the the online questionnaire online questionnaire on the on the KOBETİCKOBETİC website website and ICOC website and ICOC website. .

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Packages)Packages) Examination of pExamination of previous project needrevious project needss

assessment results and reportassessment results and report

Evaluation of the qEvaluation of the questionnaire repliesuestionnaire replies

Preparation of the nPreparation of the needs-analysis reporteeds-analysis report

EEvaluation of local needs valuation of local needs with the trainers with the trainers to to determinedetermine changes and improvements on the FIT changes and improvements on the FIT for e-Commerce project productsfor e-Commerce project products

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Packages)Packages)WP3-WP3- Localization of the Former Products Localization of the Former Products:: LLocalization through transfer and enhancement of the ocalization through transfer and enhancement of the

former projectformer project’s suitable t’s suitable training raining mmoduleodules in accordance s in accordance with the local needs.with the local needs.

Determination, translation and update of the pDetermination, translation and update of the products of roducts of the former projectthe former project which could be transferred to KOBETIC which could be transferred to KOBETIC projectproject

Development of the KOBETIC training modules and Development of the KOBETIC training modules and preparation of the “Operations Manuel Booklet” as well as preparation of the “Operations Manuel Booklet” as well as the training curriculum by the ICU trainers through taking the training curriculum by the ICU trainers through taking into account the needs analysis report. into account the needs analysis report.

Preparation of the training program application form and Preparation of the training program application form and the criteria for the selection of trainees. the criteria for the selection of trainees.

Organizing an InformativeOrganizing an Informative SSeminareminar in in Istanbul Istanbul, 30 April , 30 April 2009 to introduce the KOBETİC Project and pilot e-2009 to introduce the KOBETİC Project and pilot e-commerce training programscommerce training programs

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Packages)Packages) Briefing the project target group and stakeholders Briefing the project target group and stakeholders about the project activities through the project about the project activities through the project website, ICOC newspaper, fax/e-mail and informative website, ICOC newspaper, fax/e-mail and informative seminarseminar

Collecting the applications from ICOC member SMEs in Collecting the applications from ICOC member SMEs in retail and wholesale sectors and determining the retail and wholesale sectors and determining the trainees for the training program trainees for the training program

Transferring Transferring the “European certificate on e-the “European certificate on e-Commerce”Commerce” template developed in the “ template developed in the “FFitit for e- for e-CommerceCommerce” project” project

Adaptation of the pAdaptation of the project content and roject content and uploading the uploading the content as well as materials on CDscontent as well as materials on CDs, DVD, DVDss and and project project web siteweb site

Preparation of the interim evaluation Preparation of the interim evaluation reporreportt


Packages)Packages)WP4-WP4- Testing and Testing and FFurther urther DDevelopment of the evelopment of the TTraining raining MMaterialaterial::

Determination of 40 SME employees, who will Determination of 40 SME employees, who will participate in the pilot trainings, through application participate in the pilot trainings, through application forms and one-on-one meetings forms and one-on-one meetings

Organizing twofold e-Commerce pilot trainings including Organizing twofold e-Commerce pilot trainings including 40 SMEs in total for 7 weeks40 SMEs in total for 7 weeks

First Training: 13 October-25 November 2009 Second First Training: 13 October-25 November 2009 Second Training: 21 December 2009-15 February 2010Training: 21 December 2009-15 February 2010

Signing aSigning a protocol protocol between ICOC, ICU and Istanbul between ICOC, ICU and Istanbul Provincial Directorate for National Education to provide Provincial Directorate for National Education to provide the trainees with Ministry of National Education the trainees with Ministry of National Education approved training certificateapproved training certificate

Pilot trainingPilot trainings to test ths to test the training modules e training modules in accordance in accordance with thewith the protocol cover protocol cover theoreticaltheoretical and practical parts and practical parts

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Packages)Packages)Theoretical Training Content:Theoretical Training Content:

• Module 1 – Module 1 – Creating a website and driving the Creating a website and driving the traffic on the websitetraffic on the website

• Module 2 – Module 2 – Promotion of an institution and a Promotion of an institution and a product on the internet, customer relations, product on the internet, customer relations, salesale

• Module 3 – Module 3 – Electronic markets and online Electronic markets and online marketingmarketing

• Module 4 – Module 4 – Digital Management StrategyDigital Management Strategy• Module 5 – Module 5 – Management of online consumer Management of online consumer

behavior and e-client relationsbehavior and e-client relations

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Packages)Packages)• Module 6 – Module 6 – Internet legislation and ethical Internet legislation and ethical

problemsproblems• Module 7 – Module 7 – Privacy and security on the internetPrivacy and security on the internet• Module Module 88 – – Fiscal legislation on the internet Fiscal legislation on the internet

and its applicationsand its applications • Module Module 99 – – Electronic payment systems and Electronic payment systems and

virtual partnershipsvirtual partnerships• Module Module 1010 – – Export regulations Export regulations

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Packages)Packages)Practical Training Content:Practical Training Content: Developing a software in order to consolidate the Developing a software in order to consolidate the

theoretical information on a practical basistheoretical information on a practical basis Giving trainees opportunity to put into practice Giving trainees opportunity to put into practice

their theoretical trainings by creating a “Cyber E-their theoretical trainings by creating a “Cyber E-Comerce Website”Comerce Website”

Showing participant SMEs adaptation methods to Showing participant SMEs adaptation methods to technical e-Commerce structures on a virtual technical e-Commerce structures on a virtual basisbasis

Providing participants to deal with commands made via the virtual e-Commerce websites, making promotions and managing the whole procedure from supplying to selling passing through stocking.

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Packages)Packages) Giving all the participants passing the theoretical and Giving all the participants passing the theoretical and practical exams certificates of success approved by the practical exams certificates of success approved by the Turkish Ministry of National EducationTurkish Ministry of National Education

Evaluation of the Pilot Trainings:Evaluation of the Pilot Trainings: Applying questionnaires towards traineesApplying questionnaires towards trainees Applying questionnaires towards trainersApplying questionnaires towards trainers Analyzing the questionnaires filled by both the trainers Analyzing the questionnaires filled by both the trainers

and trainees with the SPSS software programme.and trainees with the SPSS software programme. ChangChanginging and improv and improvinging the content of the training the content of the training

program program based on the evaluation feedbacksbased on the evaluation feedbacks RReporteporting ing for further development of the training for further development of the training

materialmaterialss

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Packages)Packages)WP5- WP5- EvaluationEvaluation:: Organizing the Evaluation Meeting in Brussels Organizing the Evaluation Meeting in Brussels

with the participation of all partners in Brussels, with the participation of all partners in Brussels, 10-12 May 2010. Such plans and reports below 10-12 May 2010. Such plans and reports below were prepared before in order to evaluate and were prepared before in order to evaluate and finalize during the meeting.finalize during the meeting.

““Training Results Evaluation Report”: report Training Results Evaluation Report”: report including the evaluation of pilot trainings and including the evaluation of pilot trainings and training materials training materials

““MMonitoring and onitoring and EEvaluation valuation PPlanlan”” ““Quality Management Plan” for evaluating the Quality Management Plan” for evaluating the

execution process of project activitiesexecution process of project activities


Packages)Packages) ““Follow up and Evaluation Questionnaire”: Follow up and Evaluation Questionnaire”: applying a survey towards the participants in applying a survey towards the participants in order to assess at what point the companies were order to assess at what point the companies were able to put into practice what they learned during able to put into practice what they learned during the trainings the trainings

Analyzing the survey results carefully within the Analyzing the survey results carefully within the project consortium and using them as the basis project consortium and using them as the basis for the sustainability and dissemination activities.for the sustainability and dissemination activities.

““Project Evaluation Form”: an evaluation form Project Evaluation Form”: an evaluation form including all the activities from beginning of the including all the activities from beginning of the project to the end for filling by the project project to the end for filling by the project partnerspartners

““Dissemination and Exploitation Plan”Dissemination and Exploitation Plan”


Packages)Packages) Paying a visit to the Relevant Units under General Paying a visit to the Relevant Units under General

Directorates in European Commission during the Directorates in European Commission during the Evaluation Meeting in Brussels such as:Evaluation Meeting in Brussels such as:

DG Enterprise & IndustryDG Enterprise & Industry -- Business Cooperation and Support Network Business Cooperation and Support NetworkUnitUnit- - Projects Manager - ICT for competitiveness &Projects Manager - ICT for competitiveness &Innovation, Economic and Policy aspects of e-Innovation, Economic and Policy aspects of e-business business - - ICT for Competitiveness & Innovation UnitICT for Competitiveness & Innovation Unit


Packages)Packages)DG SancoDG Sanco

-- E-Commerce & Market Studies E-Commerce & Market Studies

EUROCOMMERCEEUROCOMMERCE- - Secretary General Secretary General- - Manager of Social Affairs Department Manager of Social Affairs Department

EUROCHAMBERSEUROCHAMBERS- - International Affairs Department International Affairs Department

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Packages)Packages)6) Dissemination and Exploitation6) Dissemination and Exploitation:: Preparing project introduction materials such as Preparing project introduction materials such as

brochure, cd, leaflet and bookletbrochure, cd, leaflet and booklet Promotion and awareness Promotion and awareness raising activities raising activities through through

ppress releases on newspapers, magazinesress releases on newspapers, magazines (ICOC (ICOC newspaper, ICOC monthly published magazine, newspaper, ICOC monthly published magazine, sectoral magazines, local newspapers, sectoral magazines, local newspapers, announcements on websites of stakeholders) and announcements on websites of stakeholders) and other media organsother media organs

Organizing dissemination visits in all the partner Organizing dissemination visits in all the partner countries to cooperate on the sustainability and countries to cooperate on the sustainability and dissemination of the project as well as to raise dissemination of the project as well as to raise awareness on the project activities, training awareness on the project activities, training curriculum,project outputs and the importance of e-curriculum,project outputs and the importance of e-commerce.commerce.

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Packages)Packages)Dissemination Visits in TurkeyDissemination Visits in Turkey Paying visits to the public institutions and Paying visits to the public institutions and

sectoral organizations/associations in Ankara and sectoral organizations/associations in Ankara and in Istanbul in 2009.in Istanbul in 2009.

Visits in Ankara (2009)Visits in Ankara (2009) Turkish National Agency,Turkish National Agency, Turkish National Agency,Turkish National Agency, State Planning Organization,State Planning Organization, European Union General Secretariat,European Union General Secretariat,

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Packages)Packages) The Scientific and Technological Research Council The Scientific and Technological Research Council of Turkey,of Turkey,

Prime Ministry e-State Group,Prime Ministry e-State Group, Ministry of Industry and Commerce,Ministry of Industry and Commerce, Export Promotion Center andExport Promotion Center and Small and Medium Industry Development Small and Medium Industry Development

Organization (KOSGEB). Organization (KOSGEB).

Visits in Istanbul (2009)Visits in Istanbul (2009) Export Promotion Center,Export Promotion Center, Istanbul Office of Small and Medium Industry Istanbul Office of Small and Medium Industry

Development Organization (KOSGEB),Development Organization (KOSGEB), Turkish Informatics Association.Turkish Informatics Association.

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Packages)Packages)Visits in All Turkey (2010)Visits in All Turkey (2010) Enterprise Europe Network (EEN) consortiums in 7 Enterprise Europe Network (EEN) consortiums in 7

different regions in Turkey (Chambers of different regions in Turkey (Chambers of Commerce, Center of developing and supporting Commerce, Center of developing and supporting the administration of SMEs, Export Unions and the administration of SMEs, Export Unions and Universities) as well as Development Agencies.Universities) as well as Development Agencies.

Visits in Brussels (2010)Visits in Brussels (2010) European Commission: DG INFSO, DG Internal European Commission: DG INFSO, DG Internal

Market, DG Health & Consumers’ RightsMarket, DG Health & Consumers’ Rights European E-Commerce and Mail Order Trade European E-Commerce and Mail Order Trade

Association (EMOTA)Association (EMOTA) European Centre for the Development of Vocational European Centre for the Development of Vocational

Training (CEDEFOP)Training (CEDEFOP)

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Packages)Packages) PIN SMEPIN SME EUROCOMMERCEEUROCOMMERCE EUROCHAMBERSEUROCHAMBERS

Visits in Vienna (2010)Visits in Vienna (2010) Chamber of Labour Vienna,Chamber of Labour Vienna, Austrian Institute for Austrian Institute for RResearch on Vocational esearch on Vocational

Training, Training, bfi Wien - Department for Commercial Trainingsbfi Wien - Department for Commercial Trainings Research on Qualifications and Training of the Research on Qualifications and Training of the

Austrian Economy (ibw)Austrian Economy (ibw)

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Packages)Packages) University of Applied Sciences bfi-wienUniversity of Applied Sciences bfi-wien,, Vienna Promotion Employment Fund,Vienna Promotion Employment Fund, Project/Initiative Mingo Migrant Enterprises,Project/Initiative Mingo Migrant Enterprises, Austrian Trade Union Federation,Austrian Trade Union Federation, Enterprises of the Employment Service ViennaEnterprises of the Employment Service Vienna

Outputs and Products Outputs and Products E-Commerce training curriculum,E-Commerce training curriculum, Virtual workshop software,Virtual workshop software, Project websiteProject website

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Packages)Packages) Project CD,Project CD, Project brochureProject brochure E-Commerce training portalE-Commerce training portal Ministry of Education approved training certificateMinistry of Education approved training certificate

E-Commerce Training PortalE-Commerce Training PortalThe portal, one of the most practical and significant The portal, one of the most practical and significant products for the sustainability of the KOBETIC products for the sustainability of the KOBETIC project, was developed to teach e-commerce to project, was developed to teach e-commerce to SMEs on a virtual basis and to put into practice the SMEs on a virtual basis and to put into practice the theoretical training.theoretical training.

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Packages)Packages)The main purpose of the portal is to teach SMEs e-The main purpose of the portal is to teach SMEs e-commerce online, to adapt the teaching methods to commerce online, to adapt the teaching methods to today’s global conditions and to support the today’s global conditions and to support the sustainability of the project. sustainability of the project.

Project WebsiteProject WebsiteDetailed information regarding the Project as well Detailed information regarding the Project as well as the activities, training modules, webshops and as the activities, training modules, webshops and the e-learning portal can be found on the Project’s the e-learning portal can be found on the Project’s website.website.www.kobetic.net

http://www.kobetic.net/

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Packages)Packages)Project Final ConferenceProject Final Conference During the Final Conference of the Project there During the Final Conference of the Project there

will be a brainstorming between the project will be a brainstorming between the project partners and the stakeholders about SMEs and e-partners and the stakeholders about SMEs and e-commerce in form of thematic workshops but also commerce in form of thematic workshops but also there will be organised a large scale conference there will be organised a large scale conference in order to diffuse the project results and outputs in order to diffuse the project results and outputs to target groups. to target groups.

The event will take place on 18 and 19 October The event will take place on 18 and 19 October 2010 at Istanbul Chamber of Commerce 2010 at Istanbul Chamber of Commerce premises.premises.

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Packages)Packages) The target group is composed of SMEs and the The target group is composed of SMEs and the stakeholders include the relevant e-commerce public stakeholders include the relevant e-commerce public institutions in partner countries, Chambers of institutions in partner countries, Chambers of Commerce, Development Agencies, Universities, Civil Commerce, Development Agencies, Universities, Civil Society Organisations, Sectoral organisations and Society Organisations, Sectoral organisations and European institutions.European institutions.

For further information please contact:For further information please contact:[email protected] [email protected] [email protected] [email protected] [email protected] [email protected]

Tel: +90-212-455 64 15Tel: +90-212-455 64 15 +90-212-455 65 50 /51+90-212-455 65 50 /51

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THANK YOU THANK YOU FOR YOUR ATTENTION…FOR YOUR ATTENTION…

“training smes on e-commerce (kobetic)”

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