tranoy espen_first data hellas (greece)

© Copyright 2014 | First Data Corporation

Digital Payments Evolution

Espen Tranoy

Managing Director, First Data Hellas

October 2014

2 © 2014 First Data Corporation. All Rights Reserved.

Changing World


The banking and payments evolution

It has

changed a

lot


Or has it?

http://www.google.gr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=LSkk3XfUkXbuVM&tbnid=U9_QizgbeprA1M:&ved=0CAcQjRw&url=http://www.ekathimerini.com/4dcgi/_w_articles_wsite2_1_23/07/2014_541621&ei=TQ48VODYB83bPezLgDg&bvm=bv.77161500,d.ZWU&psig=AFQjCNG56QBCsGUDA73jFohbqFOLAo4sCQ&ust=1413308326028825


How is it changing (trends)


Bank mergers and acquisitions


4

systemic

banks

competing for

the clients

Bank mergers and acquisitions


What are they competing for?


The current environment

11 million

people

13 million

cards

Economically

active ~

4.8

million

2

accounts

per

person


Framework developments

European commission scrutiny of

interchange

January

2014

January 2015


What needs to be done


Greece has one of the highest rates of

people who have never used the

internet, at 42% in 2014


7

Gre

ece

Number of card payments per inhabitant/year

Sources: ECB and the ECB’s Statistical Data Warehouse

Notes: data for 2000 not available for Bulgaria, Luxenbourg and Slovakia, 2001 data used instead; data for 2000 and

2001 not available for Spain, 2002 data used instead; changing composition in the case of EU and euro area figures


Survey: 2014 by Millward&Brown for First Data Hellas

54

38

17

7

DO NOT NEED IT

PREFER CASH TOBETTER CONTROL

EXPENSES

DIDN’T HAVE THE CHANCE/DIDN’T

BOTHER

DON’T FEEL SAFE TO USE IT

40

37

17

13

DO NOT NEED IT

PREFER CASH TOBETTER CONTROL

EXPENSES

AFRAID OF OVER SPEND& LOSE CONTROL

DON’T WANT TO HAVE DEBTS

Why not a card? Debit card Credit card


Why card?

46

24

19

7

4

DON’T HAVE TO CARRY CASH

WHEN I FORGET/DON’T HAVE TIME TO GO TO ATM/TO GO TO THE BANK EVERY NOW & THEN

FOR ON LINE PURCHASES

DON’T KNOW HOW MUCH MONEY I WILL NEED TO

WITHDRAW FROM BANK IN ADVANCE

ATTRACTIVE REWARD/PAYBACK SCHEME

30

28

14

11

9

DON’T HAVE TO CARRY CASH

TO HAVE INSTALMENTS/FORINSTALMENTS ON LARGE

AMOUNTS

FOR ON LINE PURCHASES

ATTRACTIVE REWARD/PAY BACKSCHEME

DON’T KNOW HOW MUCH MONEY I WILL NEED TO WITHDRAW FROM

BANK IN ADVANCE

Debit card Credit card



Usage of cards for online vs. physical store purchases

87%

5% 8%

Pre-paid card

8%

55%

37%

Credit card

14%

51%

35%

Debit card

Online Physical

Both

87% 55% 51%



Products/Services purchased

67

62

22

13

5

2

47

11

47

29

26

5

APPAREL/FOOTWARE/COSMETICS/DUTY FREE

FIXED COSTS/ DOCTORS

HOUSEHOLD APPLIANCIES

ENTERTAINEMENT/LEISURE

TRAVELLING & ACCOMMODATON

OTHER

57

40

52

13

6

2

40

10

39

41

38

8

Online

Physical

Debit card Credit card



Then came Apple Pay…..


What is missing is……….


How can we help?


Solutions

Pogo Clover E-Couponing Mobile/e-

commerce

Insightics Gyft Perka


Thank you!

tranoy espen_first data hellas (greece)

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