transaksi lebih hemat, hidup lebih hebat
DESCRIPTION
A billboard teaser campaign for BNI's transactional banking services. BNI's USP was their lower transaction costs. Our thought was that the more you saved from transaction costs, the more you could use the money saved for other needs, like making your life more awesome. So we brought this thought to life in a series of copy-driven billboards that articulated the lives of the rich. Just because they saved up thanks to BNI's low transaction costs.TRANSCRIPT
![Page 1: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/1.jpg)
Transactional BankingHEMAT HEADLINES
![Page 2: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/2.jpg)
Launch Billboard
![Page 3: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/3.jpg)
![Page 4: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/4.jpg)
Billboard for Mass Segment
![Page 5: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/5.jpg)
SUGGESTED PLACEMENT:
Near hawker street food stalls (kakilima)
![Page 6: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/6.jpg)
SUGGESTED PLACEMENT:
Near retail district / shopping centres
![Page 7: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/7.jpg)
SUGGESTED PLACEMENT:
Near F&B businesses / Eateries
![Page 8: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/8.jpg)
SUGGESTED PLACEMENT:
Near F&B businesses / Eateries
![Page 9: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/9.jpg)
Billboard for Youth Segment
![Page 10: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/10.jpg)
SUGGESTED PLACEMENT:
Near College Campus
![Page 11: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/11.jpg)
SUGGESTED PLACEMENT:
Near SPBU / Fuel Station
![Page 12: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/12.jpg)
SUGGESTED PLACEMENT:
Near Convenience Store / Youth Hangouts
![Page 13: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/13.jpg)
SUGGESTED PLACEMENT:
Near Youth Hangouts
![Page 14: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/14.jpg)
Billboard for Family/Housewife Segment
![Page 15: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/15.jpg)
SUGGESTED PLACEMENT:
Near Banking District with multiple ATMs
![Page 16: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/16.jpg)
SUGGESTED PLACEMENT:
Areas with multiple autoshops (such as Radio Dalam)
![Page 17: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/17.jpg)
SUGGESTED PLACEMENT:
Near Housing District
![Page 18: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/18.jpg)
SUGGESTED PLACEMENT:
Near Housing District
![Page 19: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/19.jpg)
Billboard for Business Segment
![Page 20: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/20.jpg)
SUGGESTED PLACEMENT:
Central Business District
![Page 21: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/21.jpg)
SUGGESTED PLACEMENT:
Trade District (such as Mangga Dua)
![Page 22: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/22.jpg)
SUGGESTED PLACEMENT:
Trade District (such as Mangga Dua)
![Page 23: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/23.jpg)
SUGGESTED PLACEMENT:
Trade District (such as Mangga Dua)
![Page 24: Transaksi Lebih Hemat, Hidup Lebih Hebat](https://reader034.vdocuments.net/reader034/viewer/2022052523/556909a8d8b42ac1628b4c9b/html5/thumbnails/24.jpg)
Thank You