transform industries, institutions, and societies with watson

66
1 #SmarterEnterprise Edmonton October 2, 2014 #SmarterEnterprise

Upload: ibm

Post on 08-Jun-2015

412 views

Category:

Data & Analytics


3 download

DESCRIPTION

Paul Yip of IBM on harnessing the power of cognitive technologies in driving smarter enterprise decisions. Presented at the Smarter Enterprise Summit in Edmonton, October 2, 2014.

TRANSCRIPT

Page 1: Transform Industries, Institutions, and Societies with Watson

1 #SmarterEnterprise

Edmonton

October 2, 2014

#SmarterEnterprise

Page 2: Transform Industries, Institutions, and Societies with Watson

2 #SmarterEnterprise

Transform Industries,

Institutions, and Societies

with Watson

Paul Yip

Big Data Platform Technical Leader

IBM Canada

[email protected]

Page 3: Transform Industries, Institutions, and Societies with Watson

3 #SmarterEnterprise

“Data is the New Oil”

“We have for the first time an economy based on

a key resource [Information] that is not only renewable,

but self-generating. Running out of it is not a problem,

but drowning in it is.”

– John Naisbitt

Harvesting any resource requires Mining, Refining and Delivering

Big Data is the next Natural Resource

Page 4: Transform Industries, Institutions, and Societies with Watson

4 #SmarterEnterprise© 2014 IBM Corporation4

How to you find the needle(s) in a haystack?

Page 5: Transform Industries, Institutions, and Societies with Watson

5 #SmarterEnterprise

• Data is a Natural Resource

• Survive or Thrive: Drive insights from that data

• Infuse analytics into everything

Transform Industries, Institutions,

and Societies with Watson

Page 6: Transform Industries, Institutions, and Societies with Watson

6 #SmarterEnterprise

What is Watson?

Watson Foundations IBM Portfolio of solutions

– Information Infrastructure

– Big Data Governance & Security

– Extract value and capability from any source of data

– Allows us to better understand the data and take the best actions, plan for the future

IBM Watson Group – Cognitive Technologies

– Process information more like a human

– Cognitive Ecosystem

Page 7: Transform Industries, Institutions, and Societies with Watson

7 #SmarterEnterprise

Dublin City Centre; Robust

and efficient citywide traffic

awareness system, enhance

rapid action on incidents

Need

• A budget effective solution to improve traffic

awareness system.

• To bring accuracy in event detection,

inferring traffic condition (road speed) and

prediction of bus arrival.

• Challenge is to rightly analyze GPS data,

which is typically high data throughput and

difficult to capture

Benefits

• Monitor arrival times of 1000 buses across 150 routes daily

• Analyzes 50 bus location updates per second , using InfoSphere Streams

• Collects, processes, and visualizes location data of all public transportation vehicles

77Home

Page 8: Transform Industries, Institutions, and Societies with Watson

8 #SmarterEnterprise

Municipal Data – City of Dublin

Data Source Description Approx. Scale

Bus System GPS Data

Speed Data

Stop Data

Fare Data

1000 Buses

Location reported every 20 seconds

Traffic Flow Data Traffic Light Data

XML

24 Intersections

CCTV monitoring Real-time video Stream across the city

Road Weather Conditions CSV 54 Stations

Road Works and Maintenance CSV

Dublin Event Data Small Attendee Events

Large Attendee Events

Page 9: Transform Industries, Institutions, and Societies with Watson

9 #SmarterEnterprise

Optimization Opportunity ExamplesUnderstand and Reduce Traffic Congestion

– Look at all available localized data and determine possible causes

– Improve public transportation

Optimize Energy Consumption

Understand how people use the city’s infrastructure

– + Water management data

– + Utilities data

– + Environmental monitoring data

– + Consumption data (energy, water, waste)

– + Environmental impact (noise pollution)

Page 10: Transform Industries, Institutions, and Societies with Watson

10 #SmarterEnterprise

Information Challenges in Big Data

Need to Integrate all different types of data

• Many formats

• Structured, unstructured

• Data at rest, real-time streaming data

Data is noisy & erroneous – GPS data example

• Bus moving at 300km/hr

• Bus located in the middle of a river

• Data may be incomplete

Page 11: Transform Industries, Institutions, and Societies with Watson

11 #SmarterEnterprise

Volume Variety Velocity Veracity

Data at Scale

Terabytes topetabytes of data

Data in Many Forms

Structured, unstructured, text,

multimedia

Data in Motion

Analysis of streaming data to enable decisions

within fractions of a second.

Data Uncertainty

Managing the reliability and

predictability of inherently imprecise

data types.

Velocity IS the game changer: It’s NOT just how fast data is

produced or changed, BUT the speed at which it must be

received, understood, and processed.

Page 12: Transform Industries, Institutions, and Societies with Watson

12 #SmarterEnterprise

Information Integration & Governance

Systems Security

On premise, Cloud, As a service

Storage

IBM Big Data & Analytics Infrastructure

New/Enhanced

ApplicationsAll Data

What action should I

take?

Decision management

CognitiveFabric

Landing, Exploration and Archive data zone

EDW and data mart

zone

Operational data zone

Real-time Data Processing & Analytics What is happening?

Discovery and

exploration

Why did it happen?

Reporting and analysis

What could happen?

Predictive analytics and

modeling

Deep Analytics data zone

IBM Watson Foundations

Page 13: Transform Industries, Institutions, and Societies with Watson

13 #SmarterEnterprise

City of Fresno, CA – “Shrink Your Bubble”Tackling Rubbish and Illegal Dumping in Alleyways

+ Municipal Code Offence Data

+ School location Data

+ Engage Journalism Students –Blogs & Social Media

+ Challenge communities to clean up their part of the city

+ Drive ward level policy changes

Page 14: Transform Industries, Institutions, and Societies with Watson

14 #SmarterEnterprise

A customer is a puzzle made up of many pieces

Professional LifeEmployers, professional groups,

certifications …

Legal/Financial LifeProperty, credit rating, vehicles, …

Contact InformationName, address, employer, marital…

Business ContextAccount number, customer type,

purchase history, …

LeisureHobbies, interests …

Every interaction

requires someone

to piece together

parts of the

puzzleSocial MediaSocial network, affiliations, network …

Etc….

Information about

your customers is

dispersed, forcing

your employees

to extract it piece-

by-piece

Page 15: Transform Industries, Institutions, and Societies with Watson

15 #SmarterEnterprise

Individual silos can answer typical questions, one-by-one

Wiki

Who is best able to help

this customer? Experts

What is her view of our

company? Social Media

Fulfillment

What issues has this

customer had in the past? Support Ticketing

Where else has she

worked? External Sources

Who is this customer?CRM

What is available

inventory? Supply Chain

Email

How is her company

using our products? Content Mgt.

What products has she

purchased?DBMS

… but an enhanced 360º

view provides answers in

one application

Page 16: Transform Industries, Institutions, and Societies with Watson

16 #SmarterEnterprise

Enhanced 360º View answers questions that require multiple systems

WikiExperts

What should I know before

calling her for renewal? Social Media

What marketing materials

should I send? Support Ticketing

What’s going on with this

customer TODAY? External Sources

What products can I upsell

this customer? CRM

How can we increase

engagement with her? Supply Chain

Email

How can we get more

customers like her? Content Mgt.

What impact will inventory

have on her?DBMS

Fusion of data from

multiple systems enables

deeper insights—not just

facts

Fulfillment

Page 17: Transform Industries, Institutions, and Societies with Watson

17 #SmarterEnterprise

List of past purchases by this contact from order

tracking system

Recent conversations from multiple sources: e.g.,

CRM, e-mail, etc.

Product offers based on past purchases and

conversations

Contact information from

CRM

Consolidated list of products owned based on

account affiliation

Page 18: Transform Industries, Institutions, and Societies with Watson

18 #SmarterEnterprise

Making each investor

feel like they’re #1

Large brokerage and financial

services firm

Leading provider of workplace and

individual retirement savings plans,

mutual funds and other financial

products for 20 million customers

Secure access to over 30 different silos

to empower agents to engage high-

value customers to promote up-selling

and cross-selling

18

Page 19: Transform Industries, Institutions, and Societies with Watson

19 #SmarterEnterprise

Enhanced 360º View is complemented by master data management

Unified View of Party’s Information

CRM

J Robertson

Pittsburgh, PA 15213

35 West 15th

Name:

Address:

Address:

ERP

Janet Robertson

Pittsburgh, PA 15213

35 West 15th St.

Name:

Address:

Address:

Legacy

Jan Robertson

Pittsburgh, PA 15213

36 West 15th St.

Name:

Address:

Address:

SOURCE SYSTEMS

BigInsights Streams Warehouse

MasterDataManagement

Janet

35 West 15th St

Pittsburgh

Robertson

PA / 15213

F

48

1/4/64

First:

Last:

Address:

City:

State/Zip:

Gender:

Age:

DOB:

360 View of Party Identity

Unified View of Party’s Information

Page 20: Transform Industries, Institutions, and Societies with Watson

20 #SmarterEnterprise

Volume Variety Velocity Veracity

Data at Scale

Terabytes topetabytes of data

Data in Many Forms

Structured, unstructured, text,

multimedia

Data in Motion

Analysis of streaming data to enable decisions

within fractions of a second.

Data Uncertainty

Managing the reliability and

predictability of inherently imprecise

data types.

Velocity IS the game changer: It’s NOT just how fast data is

produced or changed, BUT the speed at which it must be

received, understood, and processed.

Page 21: Transform Industries, Institutions, and Societies with Watson

21 #SmarterEnterprise

BigInsights: Value Beyond Open Source

Enterprise Capabilities

Administration & Security

Workload Optimization

Connectors

Open source components

Advanced Engines

Visualization & Exploration

Development Tools

IBM-certified

Apache Hadoop

and related projects

Key differentiators • Built-in text analytics

• Accelerators

• Enterprise software integration

• Industry Best SQL support

• Spreadsheet-style analysis

• Security Enhancements

• GPFS option

• World-class support

• Full open source compatibility

Business benefits • Faster time-to-value due

• Reduced operational risk

• Enhanced business knowledge with flexible

analytical platform

• Leverages and complements existing software

Page 22: Transform Industries, Institutions, and Societies with Watson

22 #SmarterEnterprise

Constant Contact

Transforming Email Marketing

Campaign Effectiveness with

IBM Big Data

Need

• Analyze 35 billion annual emails to guide

customers on best dates & times to send emails

for maximum response

Benefits

• 40 times improvement in analysis performance

• 15-25% performance increase in customer email

campaigns

• Analysis time reduced from hours to seconds

2222Home

Page 23: Transform Industries, Institutions, and Societies with Watson

23 #SmarterEnterprise

Asian Health Bureau

reduces diagnostic errors

Need

• Telemedicine imaging diagnostics service

to improve rural healthcare

• Automatically sifts and analyzes large

collections looking for anomalies and

disease

Benefits

• Makes it possible for radiologists and

Pathologists to analyze 1000s of patient

images

• Reduction in diagnostic errors

• Improved outcomes by leveraging

physicians treating similar cases“Over 80% of

healthcare data is medical imaging”

2323Home

Page 24: Transform Industries, Institutions, and Societies with Watson

24 #SmarterEnterprise

Achieve scale:

By partitioning applications into software components

By distributing across stream-connected hardware hosts

Infrastructure provides services for

Scheduling analytics across hardware hosts,

Establishing streaming connectivity

Transform

Filter / Sample

Classify

Correlate

Annotate

Where appropriate:

Elements can be fused together

for lower communication latency

Continuous ingestion Continuous analysis

InfoSphere Streams for Real Time Analytics

Page 25: Transform Industries, Institutions, and Societies with Watson

25 #SmarterEnterprise

7200+ hearts/hour

2000+ breaths/hour

3600 blood oxygenation readings on screen

Only 1 record/hour for

heart rate

respiratory rate

blood oxygenation

Big Data Saves Lives12-24 hours before any sign of trouble, almost undetectable changes begin to appear in the vital signs of infants who have contracted an infection

University of Ontario Institute of Technology (UOIT)

Page 26: Transform Industries, Institutions, and Societies with Watson

26 #SmarterEnterprise

How to Find a Needle in a Haystack?

Page 27: Transform Industries, Institutions, and Societies with Watson

27 #SmarterEnterprise

On February 14, 2011

made history

Page 28: Transform Industries, Institutions, and Societies with Watson

28 #SmarterEnterprise

Then…Tabulating

Systems Era

Programmable

Systems Era

Cognitive

Systems Era

1900 1950 2011

Page 29: Transform Industries, Institutions, and Societies with Watson

29 #SmarterEnterprise

Understands natural language and human style communication

Adapts and learnsfrom training, interaction, and outcomes

Generates and evaluates evidence-based hypothesis

1 2

3

Watson understands me.

Watson engages me.

Watson learns and

improves over time.

Watson helps me

discover.

Watson establishes trust.

Watson has endless

capacity for insight.

Watson operates in a

timely fashion.

Watson combines transformational capabilities to deliver a

new world experience

Page 30: Transform Industries, Institutions, and Societies with Watson

30 #SmarterEnterprise

The client experience lacks personalization, timeliness, & trust

“We have recently

connected with the IBM

team to analyze potential

opportunities to deploy

Watson’s intelligence to

better enable USAA to

broadly serve and advise

our membership during

complex life experiences.”

Wayne Peacock

EVP Member Experience

USAA

• Impersonal – scripted speech

• Process driven – not personal

• Circumspect – not trusting

You don’t know me

You’re not connecting with me• Insulting – not engaging

• Confusing – conflicting instructions

• Maddening – lack of resolution

It’s too hard

• Time Consuming – long waits

• Inconvenient – hours of operation,

channels supported

• Frustrating – repeating it over and

over

Page 31: Transform Industries, Institutions, and Societies with Watson

31 #SmarterEnterprise

IBM Watson Engagement Advisor

Demonstrating an uncanny understanding of

the customer or constituent in context

Delivering personalized, trusted interactions regardless

of the channel

Empowering customers and continents to take action

in an intuitive, fast, accurate, and consistent fashion

Continuously listens to, and learns from customers

or constituents

Fostering trust and respects privacy

Be persistent and understanding how we have

already interacted

Know Me

Empower Me

Engage Me

Page 32: Transform Industries, Institutions, and Societies with Watson

32 #SmarterEnterprise

Watson has the potential to transform how industries and

individuals interact and make every day decisions. Watson

helps make individuals, enterprises and society smarter by

engaging the collective knowledge and insight of the market.

• IBM Watson Group

•2000+ professionals

•$1B+ invested over next few years

•New Watson HQ – NY (Silicon Alley)

•New Watson Offerings

•$100M equity investment in the Watson

Ecosystem

IBM is investing in Watson’s future – January, 2014 announcement

Page 33: Transform Industries, Institutions, and Societies with Watson

33 #SmarterEnterprise

Memorial Sloan Kettering (MSK)IBM Watson for Evidence Based Cancer Treatment

Page 34: Transform Industries, Institutions, and Societies with Watson

34 #SmarterEnterprise

Watson

Engagement

Advisor

May 21st

Watson Engagement

Advisor announced

Cross-industry and cross-

geography play

January April July October

First Two Commercial

Offerings

February 8th

First 2 healthcare products

were announced with MSK and

WellPoint

2014

Watson Ecosystem

November 14thWatson Ecosystem

announced

Driving innovation and

fostering new possibilities

Watson Healthcare

Update

Oct. 18MD Anderson launches

Expert Oncology Advisor

powered by Watson

Watson used to bridge

clinical practice and medical

research

The journey so far

Page 35: Transform Industries, Institutions, and Societies with Watson

35 #SmarterEnterprise

The Watson Ecosystem empowers development of

“Powered by IBM Watson” applications. Partners are

building a community of organizations who share a

vision for shaping the future of their industry through

the power of cognitive computing.

What is the Watson Ecosystem?

Page 36: Transform Industries, Institutions, and Societies with Watson

36 #SmarterEnterprise

Fluid Inc., Powered by IBM Watson

Page 37: Transform Industries, Institutions, and Societies with Watson

37 #SmarterEnterprise

Engage with the Customer

Page 38: Transform Industries, Institutions, and Societies with Watson

38 #SmarterEnterprise

Expert shopping assistant continues the conversation in natural language,…

Page 39: Transform Industries, Institutions, and Societies with Watson

39 #SmarterEnterprise

Brings together sources of

free and for-fee data,

including general knowledge,

industry-specific content,

and subject matter expertise

to help power Powered by

Watson apps.

Watson

Developer

Cloud

Watson

Content

Store

Watson

Talent

Hub+ +

Tools and APIs enabling

ISVs with self-service

training, development, and

testing of their cognitive

application.

Helps to bridge ISVs’resource gaps by providing a

marketplace for skills like

linguistics, natural language

processing, machine

learning, user experience

design, and analytics.

engaged innovators

in first 60 days

1000+

Delivering the promise of cognitive to the world

million equity

investments

$100subject matter

experts

500+

Page 40: Transform Industries, Institutions, and Societies with Watson

Join us at IBM Insight 2014.

the largest big data conference in the world

sessions and innovative

Streams on Business Analytics,

Enterprise Content Management

And Information Management

found

networking

opportunities

invaluable

business- and industry-

focused sessions featuring

top experts from around

the world

technical sessions,

hands- on labs and

developer activities that

include cloud, mobile,

security, social, Watson

and more

exhibitors at the EXPO

Including showcases

from 250+ Business Partners

in training, certification, hands-on labs,

networking, executive one-on-one meetings,

expert talks and food and entertainment

client and

Business Partner

speakers from

across all industries

IBM, the IBM logo, and ibm.com are trademarks of IBM Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks

of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml.

© Copyright IBM Corporation 2014.

attendees at the one-day

Business Partner Summit

Attend IBM Insight to learn how big data and

analytics can help you outperform your peers.

With IBM business and technical solutions for

big data and analytics, you can turn cloud,

mobile and social into competitive advantage.

Page 41: Transform Industries, Institutions, and Societies with Watson

41 #SmarterEnterprise

Get Started:

Talk to me today!Meet me in the Social Cafe

• Watson Foundations• Watson Explorer• Watson EcoSystem

Page 42: Transform Industries, Institutions, and Societies with Watson

42 #SmarterEnterprise

Page 43: Transform Industries, Institutions, and Societies with Watson

43 #SmarterEnterprise

Backup

Page 44: Transform Industries, Institutions, and Societies with Watson

44 #SmarterEnterprise

Information Movement & Transformation

Traditional Enterprise Analytic EnvironmentData

Sources

Structured

Operational

Staging Area

Task: Extract Operational Data to Staging AreaTask: Normalize Data for Enterprise ConsumabilityTask: Provide Guided and Interactive Access

Information

and Insight

Marts BI

Performance

Management

Predictive

Analytics and

Modeling

Task: Deliver Data for Deeper Analysis and Modeling

EDW

Archive

Task: Archive “Cold” Data to Reduce CostsTask: Tooling to Facilitate Data Movement & Transformation

Page 45: Transform Industries, Institutions, and Societies with Watson

45 #SmarterEnterprise

Information Movement & Transformation

Faster, Deeper Insights While Reducing Costs

Enterprise Warehouse

Structured

Operational

BI

Performance

Management

Predictive

Analytics and

Modeling

Marts

Leverage Column-Store and In Memory Capabilities

To Improve Data Mart Performance

Faster Performance – up to 4-digit improvements

Reduces storage 10x – 25x

Load and Go (no tuning, +++)

Provide Dedicated Analytics Processing for

Faster, Deeper Analysis and Modeling

Faster analytics (quicker delivery of insights & value realization)

Support larger data sets, more parameters & more complex analysis

Reduced impact on EDW (lowers costs & improves performance)

StagingArea

Landing Exploration

Exploration

Discovery

Provides structure with much lower costs and effort

Leverage unstructured & semi-structured data

Enables exploration &discovery prior to data normalization

Enable initial, high level analytics

Leverage Hadoop for Landing Zone and

Enable Exploration of Data Prior to Normalization

Archive

Sensor

Geospatial

Time Series

Unstructured

External

Social

Provides “queryable” archive (access older data via standard tools)

Reduce data maintained in EDW (lower costs and improve performance)

Reduces data archive and movement process

Leverage Hadoop for for Archive

Day 0 Archive

Streaming

Rea

l-T

ime

An

aly

tic

s

Information Movement, Matching, and Transformation

Security, Governance, and Business Continuity

Page 46: Transform Industries, Institutions, and Societies with Watson

46 #SmarterEnterprise

Edmonton

October 2, 2014

#SmarterEnterprise

Page 47: Transform Industries, Institutions, and Societies with Watson

47 #SmarterEnterprise

Big Data Security

Don’t Risk it: Gain Trust Worthy Insights

with Enterprise Risk Governance

Chris Mallon,

Software Business Executive,

IBM Canada Middleware Group

[email protected]

Page 48: Transform Industries, Institutions, and Societies with Watson

48 #SmarterEnterprise

A new security reality is here

61%

data theft and cybercrimeare their greatest threats2012 IBM Global Reputational Risk & IT Study

of organizations say

Average cost of a

data breach2014 Cost of Data Breach, Ponemon Institute

$3.5M

70%of security

executives have cloud and

mobile security concerns2013 IBM CISO Survey

Mobile malware growth

in just one year2012 - 2013 Juniper Mobile Threat Report

614% security tools from

vendors

85

45IBM client example

83%of enterprises

have difficulty finding the

security skills they need2012 ESG Research

Page 49: Transform Industries, Institutions, and Societies with Watson

49 #SmarterEnterprise

We are in an era of continuous breaches

Near Daily Leaks

of Sensitive Data

40% increase in reported data

breaches and incidents

Relentless Use

of Multiple Methods

500,000,000+ records were leaked, while the future

shows no sign of change

2011 2012 2013

Note: Size of circle estimates relative impact of incident in terms of cost to business.

SQL

injection

Spear

phishing

DDoS Third-party

software

Physical

access

Malware XSS Watering

hole

Undisclosed

Attack types

Page 50: Transform Industries, Institutions, and Societies with Watson

50 #SmarterEnterprise

Security is a board room discussion, and security leaders

are more accountable than ever before

Page 51: Transform Industries, Institutions, and Societies with Watson

51 #SmarterEnterprise

ApplicationsSYSTEMS

APPLICATIONSWEB

APPLICATIONSWEB 2.0

MOBILEAPPLICATIONS

DATACENTERS PCs LAPTOPS

InfrastructureCLOUDMOBILE NON-TRADITIONALMOBILE

Security challenges are a complex, four-dimensional puzzle…

People

EMPLOYEES ATTACKERS OUTSOURCERS SUPPLIERS

CONSULTANTS PARTNES CONSUMERS

Data STRUCTURED UNSTRUCTURED AT REST IN MOTION

…a holistic approach is needed

CONSUMERS

IN MOTION

MOBILEAPPLICATIONS

MOBILE

EMPLOYEES

UNSTRUCTURED

WEB 2.0

CLOUDPCs

OUTSOURCERS

STRUCTURED

SYSTEMSAPPLICATIONS

Page 52: Transform Industries, Institutions, and Societies with Watson

52 #SmarterEnterprise

IBM Security strategy• Delivering intelligence, integration and expertise across a comprehensive framework

Advanced threats

Cloud

Mobile

Compliance

Skills shortage

The IBM Security Framework

Security mega trendsCISO’s changing role

Page 53: Transform Industries, Institutions, and Societies with Watson

53 #SmarterEnterprise

Security and Compliance Concerns in Big Data Environments

Structured

Unstructured

Streaming

Massive volume of structured data movement• 2.38 TB / Hour load to data warehouse

• High-volume load to Hadoop file system

Ingest unstructured data

Integrate streaming data sources

Big Data Platform

Hadoop Cluster

Clients

•Who is running big data requests?

•How is privacy protected?

•Is there an exceptional number of file

permission exceptions?

•Are these jobs part of an authorized

program list accessing the data?

•Has some new query application

been developed that you were

previously unaware existed?

Page 54: Transform Industries, Institutions, and Societies with Watson

54 #SmarterEnterprise

Data Security• Discover and harden your most valuable assets while enabling access

CLIENT SUCCESS

Identify and

Classify Data

Record

Events

Assess

Vulnerabilities

Protect

Sensitive Data

Monitor

Privileged Users

A global financial services company

secured

2,000 critical databases

and saved

$21Min compliance costs

Protect data at rest,

in motion, and in use

IBM Security Solutions

• Guardium Database

Activity Monitoring

• Guardium Encryption

Expert

• Guardium / Optim

Data Masking

• Key Lifecycle Manager

Page 55: Transform Industries, Institutions, and Societies with Watson

55 #SmarterEnterprise

Secure and Protect Enterprise Data with the InfoSphere Platform

InfoSphere

Guardium

InfoSphere

Optim

InfoSphere

Identity

Insight

InfoSphere

Business

Glossary

InfoSphere

Discovery

Holistic Scalable Integrated

Reduce the cost of compliance

Prevent data breaches

Ensure data integrity

The Difference

Completely protects

across diverse data

environments and types,

including big data

Scales across small and

large heterogeneous

enterprises

Delivers both processes

and technologies

Customer streamlines

testing and protects test

data saving $240K/year in

administrative costs

Monitoring database activity

protects data and provides

239% ROI

Customer saves $1M per

month by preventing fraud

Page 56: Transform Industries, Institutions, and Societies with Watson

56 #SmarterEnterprise

Saves $1.5M per year on

storage costs and reduces

compliance costs by $20M

• Eliminated native audit trails

• Developed compensating control for encryption

• Changed the culture – new awareness of data

security

• Established new processes to investigate insider

threats

• Monitored 2000 database instances from single,

centralize location

Major global bank

Page 57: Transform Industries, Institutions, and Societies with Watson

57 #SmarterEnterprise

IBM Use

IBM InfoSphere Guardium• Guardium presently monitors a subset of

IBM’s internal applications. The focus of

our Guardium deployments is on Sarbanes-

Oxley regulatory controlled data, and the

primary benefit being derived is privileged

user activity monitoring. Internal use of

Guardium is set to expand in 2013/2014.

IBM Key Lifecycle Manager• IBM HR has been using its Key Lifecycle

Manager product for 6 years, to manage the

keys for tape encryption. They are a public

reference for this product.

Examples of IBM Internal Use of the IBM Security portfolio

Identify and

Classify Data

Record

Events

Assess

Vulnerabilities

Protect

Sensitive Data

Monitor

Privileged Users

Protect data at rest,

in motion, and in use

IBM Security Solutions

• Guardium Database

Activity Monitoring

• Guardium Encryption

Expert

• Guardium / Optim

Data Masking

• Key Lifecycle

Manager

Page 58: Transform Industries, Institutions, and Societies with Watson

58 #SmarterEnterprise

IBM Security market-changing milestones

Mainframeand server

security

SOA management and security

Network intrusion prevention

Access management

Application security

Risk management

Data management

1976

1999

2006

2007

2008

2009

2010

2005

2013

2002

Identity management

Directory integration

2011

2012

Enterprisesingle-

sign-on

Database monitoring and protection

Applicationsecurity

Endpoint managementand security

Informationand analyticsmanagement

Securityintelligence

Secure mobile management

Advanced fraud protection

• 6,000+ IBM Security experts worldwide

• 3,000+ IBM security patents

• 4,000+ IBM managed security

services clients worldwide

• 25 IBM Security labs worldwide

IBM Security

is created

Page 59: Transform Industries, Institutions, and Societies with Watson

59 #SmarterEnterprise

IBM Security• Integrated capabilities delivered across a comprehensive security framework

QRadar

Trusteer

Identity and Access

Management

InfoSphere

Guardium

AppScan

Network and

Endpoint Protection

IBM X-ForceMonitor and evaluate today’s threats

Detect, analyze, and prioritize threats

Reduce fraud and malware

Manage users and their access

Discover and harden valuable assets

Secure critical business applications

Protect infrastructure against attacks

The IBM Security Framework

Page 60: Transform Industries, Institutions, and Societies with Watson

60 #SmarterEnterprise

IBM Security latest industry rankings

Page 61: Transform Industries, Institutions, and Societies with Watson

61 #SmarterEnterprise

At IBM, the world is our security lab

Page 62: Transform Industries, Institutions, and Societies with Watson

62 #SmarterEnterprise

IBM X-Force® Research and DevelopmentExpert analysis and data sharing on the global threat landscape

The IBM X-Force Mission

Monitor and evaluate the rapidly changing threat landscape

Research new attack techniques and develop protection for tomorrow’s security challenges

Educate our customers and the general public

Integrate and distribute Threat Protection and Intelligence to make IBM solutions smarter

VulnerabilityProtection

IPReputation

Anti-Spam

MalwareAnalysis

WebApplication

Control

URL / WebFiltering

Zero-dayResearch

Page 63: Transform Industries, Institutions, and Societies with Watson

63 #SmarterEnterprise

IBM Security: Delivering intelligence, integration and expertise

across a comprehensive framework

Intelligence

Integration

Expertise

Page 64: Transform Industries, Institutions, and Societies with Watson

Join us at IBM Insight 2014.

the largest big data conference in the world

sessions and innovative

Streams on Business Analytics,

Enterprise Content Management

And Information Management

found

networking

opportunities

invaluable

business- and industry-

focused sessions featuring

top experts from around

the world

technical sessions,

hands- on labs and

developer activities that

include cloud, mobile,

security, social, Watson

and more

exhibitors at the EXPO

Including showcases

from 250+ Business Partners

in training, certification, hands-on labs,

networking, executive one-on-one meetings,

expert talks and food and entertainment

client and

Business Partner

speakers from

across all industries

IBM, the IBM logo, and ibm.com are trademarks of IBM Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks

of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml.

© Copyright IBM Corporation 2014.

attendees at the one-day

Business Partner Summit

Attend IBM Insight to learn how big data and

analytics can help you outperform your peers.

With IBM business and technical solutions for

big data and analytics, you can turn cloud,

mobile and social into competitive advantage.

Page 65: Transform Industries, Institutions, and Societies with Watson

65 #SmarterEnterprise

Potential next steps

Schedule a Client Value Engagement (CVE) at no cost to you• Business and IT: Narrow the communication gap

• Easy to follow programmatic client-centric approach – determine possible benefits from solution

• Fast time to completion: Less than 2 weeks – deliverables easy to follow and understand

Visit a lab for a deeper dive with our Product Managers and R&D teams• In-depth technical discussions & product demonstrations

• Product roadmap discussions; get the latest on innovations and research

• Collaborate with our best experts on your problems and potential solutions

Visit the web for more about InfoSphere solutions

• Understanding and selecting data masking solutions

• Understanding encryption requirements of PCI DSS

• Managing compliance to protect enterprise data

• Top tips for security big data environments

• Three guiding principals to improve data security

• Gartner Magic Quadrant Data Masking Technology

Page 66: Transform Industries, Institutions, and Societies with Watson

66 #SmarterEnterprise