transform industries, institutions, and societies with watson
DESCRIPTION
Paul Yip of IBM on harnessing the power of cognitive technologies in driving smarter enterprise decisions. Presented at the Smarter Enterprise Summit in Edmonton, October 2, 2014.TRANSCRIPT
1 #SmarterEnterprise
Edmonton
October 2, 2014
#SmarterEnterprise
2 #SmarterEnterprise
Transform Industries,
Institutions, and Societies
with Watson
Paul Yip
Big Data Platform Technical Leader
IBM Canada
3 #SmarterEnterprise
“Data is the New Oil”
“We have for the first time an economy based on
a key resource [Information] that is not only renewable,
but self-generating. Running out of it is not a problem,
but drowning in it is.”
– John Naisbitt
Harvesting any resource requires Mining, Refining and Delivering
Big Data is the next Natural Resource
4 #SmarterEnterprise© 2014 IBM Corporation4
How to you find the needle(s) in a haystack?
5 #SmarterEnterprise
• Data is a Natural Resource
• Survive or Thrive: Drive insights from that data
• Infuse analytics into everything
Transform Industries, Institutions,
and Societies with Watson
6 #SmarterEnterprise
What is Watson?
Watson Foundations IBM Portfolio of solutions
– Information Infrastructure
– Big Data Governance & Security
– Extract value and capability from any source of data
– Allows us to better understand the data and take the best actions, plan for the future
IBM Watson Group – Cognitive Technologies
– Process information more like a human
– Cognitive Ecosystem
7 #SmarterEnterprise
Dublin City Centre; Robust
and efficient citywide traffic
awareness system, enhance
rapid action on incidents
Need
• A budget effective solution to improve traffic
awareness system.
• To bring accuracy in event detection,
inferring traffic condition (road speed) and
prediction of bus arrival.
• Challenge is to rightly analyze GPS data,
which is typically high data throughput and
difficult to capture
Benefits
• Monitor arrival times of 1000 buses across 150 routes daily
• Analyzes 50 bus location updates per second , using InfoSphere Streams
• Collects, processes, and visualizes location data of all public transportation vehicles
77Home
8 #SmarterEnterprise
Municipal Data – City of Dublin
Data Source Description Approx. Scale
Bus System GPS Data
Speed Data
Stop Data
Fare Data
1000 Buses
Location reported every 20 seconds
Traffic Flow Data Traffic Light Data
XML
24 Intersections
CCTV monitoring Real-time video Stream across the city
Road Weather Conditions CSV 54 Stations
Road Works and Maintenance CSV
Dublin Event Data Small Attendee Events
Large Attendee Events
9 #SmarterEnterprise
Optimization Opportunity ExamplesUnderstand and Reduce Traffic Congestion
– Look at all available localized data and determine possible causes
– Improve public transportation
Optimize Energy Consumption
Understand how people use the city’s infrastructure
– + Water management data
– + Utilities data
– + Environmental monitoring data
– + Consumption data (energy, water, waste)
– + Environmental impact (noise pollution)
10 #SmarterEnterprise
Information Challenges in Big Data
Need to Integrate all different types of data
• Many formats
• Structured, unstructured
• Data at rest, real-time streaming data
Data is noisy & erroneous – GPS data example
• Bus moving at 300km/hr
• Bus located in the middle of a river
• Data may be incomplete
11 #SmarterEnterprise
Volume Variety Velocity Veracity
Data at Scale
Terabytes topetabytes of data
Data in Many Forms
Structured, unstructured, text,
multimedia
Data in Motion
Analysis of streaming data to enable decisions
within fractions of a second.
Data Uncertainty
Managing the reliability and
predictability of inherently imprecise
data types.
Velocity IS the game changer: It’s NOT just how fast data is
produced or changed, BUT the speed at which it must be
received, understood, and processed.
12 #SmarterEnterprise
Information Integration & Governance
Systems Security
On premise, Cloud, As a service
Storage
IBM Big Data & Analytics Infrastructure
New/Enhanced
ApplicationsAll Data
What action should I
take?
Decision management
CognitiveFabric
Landing, Exploration and Archive data zone
EDW and data mart
zone
Operational data zone
Real-time Data Processing & Analytics What is happening?
Discovery and
exploration
Why did it happen?
Reporting and analysis
What could happen?
Predictive analytics and
modeling
Deep Analytics data zone
IBM Watson Foundations
13 #SmarterEnterprise
City of Fresno, CA – “Shrink Your Bubble”Tackling Rubbish and Illegal Dumping in Alleyways
+ Municipal Code Offence Data
+ School location Data
+ Engage Journalism Students –Blogs & Social Media
+ Challenge communities to clean up their part of the city
+ Drive ward level policy changes
14 #SmarterEnterprise
A customer is a puzzle made up of many pieces
Professional LifeEmployers, professional groups,
certifications …
Legal/Financial LifeProperty, credit rating, vehicles, …
Contact InformationName, address, employer, marital…
Business ContextAccount number, customer type,
purchase history, …
LeisureHobbies, interests …
Every interaction
requires someone
to piece together
parts of the
puzzleSocial MediaSocial network, affiliations, network …
Etc….
Information about
your customers is
dispersed, forcing
your employees
to extract it piece-
by-piece
15 #SmarterEnterprise
Individual silos can answer typical questions, one-by-one
Wiki
Who is best able to help
this customer? Experts
What is her view of our
company? Social Media
Fulfillment
What issues has this
customer had in the past? Support Ticketing
Where else has she
worked? External Sources
Who is this customer?CRM
What is available
inventory? Supply Chain
How is her company
using our products? Content Mgt.
What products has she
purchased?DBMS
… but an enhanced 360º
view provides answers in
one application
16 #SmarterEnterprise
Enhanced 360º View answers questions that require multiple systems
WikiExperts
What should I know before
calling her for renewal? Social Media
What marketing materials
should I send? Support Ticketing
What’s going on with this
customer TODAY? External Sources
What products can I upsell
this customer? CRM
How can we increase
engagement with her? Supply Chain
How can we get more
customers like her? Content Mgt.
What impact will inventory
have on her?DBMS
Fusion of data from
multiple systems enables
deeper insights—not just
facts
Fulfillment
17 #SmarterEnterprise
List of past purchases by this contact from order
tracking system
Recent conversations from multiple sources: e.g.,
CRM, e-mail, etc.
Product offers based on past purchases and
conversations
Contact information from
CRM
Consolidated list of products owned based on
account affiliation
18 #SmarterEnterprise
Making each investor
feel like they’re #1
Large brokerage and financial
services firm
Leading provider of workplace and
individual retirement savings plans,
mutual funds and other financial
products for 20 million customers
Secure access to over 30 different silos
to empower agents to engage high-
value customers to promote up-selling
and cross-selling
18
19 #SmarterEnterprise
Enhanced 360º View is complemented by master data management
Unified View of Party’s Information
CRM
J Robertson
Pittsburgh, PA 15213
35 West 15th
Name:
Address:
Address:
ERP
Janet Robertson
Pittsburgh, PA 15213
35 West 15th St.
Name:
Address:
Address:
Legacy
Jan Robertson
Pittsburgh, PA 15213
36 West 15th St.
Name:
Address:
Address:
SOURCE SYSTEMS
BigInsights Streams Warehouse
MasterDataManagement
Janet
35 West 15th St
Pittsburgh
Robertson
PA / 15213
F
48
1/4/64
First:
Last:
Address:
City:
State/Zip:
Gender:
Age:
DOB:
360 View of Party Identity
Unified View of Party’s Information
20 #SmarterEnterprise
Volume Variety Velocity Veracity
Data at Scale
Terabytes topetabytes of data
Data in Many Forms
Structured, unstructured, text,
multimedia
Data in Motion
Analysis of streaming data to enable decisions
within fractions of a second.
Data Uncertainty
Managing the reliability and
predictability of inherently imprecise
data types.
Velocity IS the game changer: It’s NOT just how fast data is
produced or changed, BUT the speed at which it must be
received, understood, and processed.
21 #SmarterEnterprise
BigInsights: Value Beyond Open Source
Enterprise Capabilities
Administration & Security
Workload Optimization
Connectors
Open source components
Advanced Engines
Visualization & Exploration
Development Tools
IBM-certified
Apache Hadoop
and related projects
Key differentiators • Built-in text analytics
• Accelerators
• Enterprise software integration
• Industry Best SQL support
• Spreadsheet-style analysis
• Security Enhancements
• GPFS option
• World-class support
• Full open source compatibility
Business benefits • Faster time-to-value due
• Reduced operational risk
• Enhanced business knowledge with flexible
analytical platform
• Leverages and complements existing software
22 #SmarterEnterprise
Constant Contact
Transforming Email Marketing
Campaign Effectiveness with
IBM Big Data
Need
• Analyze 35 billion annual emails to guide
customers on best dates & times to send emails
for maximum response
Benefits
• 40 times improvement in analysis performance
• 15-25% performance increase in customer email
campaigns
• Analysis time reduced from hours to seconds
2222Home
23 #SmarterEnterprise
Asian Health Bureau
reduces diagnostic errors
Need
• Telemedicine imaging diagnostics service
to improve rural healthcare
• Automatically sifts and analyzes large
collections looking for anomalies and
disease
Benefits
• Makes it possible for radiologists and
Pathologists to analyze 1000s of patient
images
• Reduction in diagnostic errors
• Improved outcomes by leveraging
physicians treating similar cases“Over 80% of
healthcare data is medical imaging”
2323Home
24 #SmarterEnterprise
Achieve scale:
By partitioning applications into software components
By distributing across stream-connected hardware hosts
Infrastructure provides services for
Scheduling analytics across hardware hosts,
Establishing streaming connectivity
Transform
Filter / Sample
Classify
Correlate
Annotate
Where appropriate:
Elements can be fused together
for lower communication latency
Continuous ingestion Continuous analysis
InfoSphere Streams for Real Time Analytics
25 #SmarterEnterprise
7200+ hearts/hour
2000+ breaths/hour
3600 blood oxygenation readings on screen
Only 1 record/hour for
heart rate
respiratory rate
blood oxygenation
Big Data Saves Lives12-24 hours before any sign of trouble, almost undetectable changes begin to appear in the vital signs of infants who have contracted an infection
University of Ontario Institute of Technology (UOIT)
26 #SmarterEnterprise
How to Find a Needle in a Haystack?
27 #SmarterEnterprise
On February 14, 2011
made history
28 #SmarterEnterprise
Then…Tabulating
Systems Era
Programmable
Systems Era
Cognitive
Systems Era
1900 1950 2011
29 #SmarterEnterprise
Understands natural language and human style communication
Adapts and learnsfrom training, interaction, and outcomes
Generates and evaluates evidence-based hypothesis
1 2
3
Watson understands me.
Watson engages me.
Watson learns and
improves over time.
Watson helps me
discover.
Watson establishes trust.
Watson has endless
capacity for insight.
Watson operates in a
timely fashion.
Watson combines transformational capabilities to deliver a
new world experience
30 #SmarterEnterprise
The client experience lacks personalization, timeliness, & trust
“We have recently
connected with the IBM
team to analyze potential
opportunities to deploy
Watson’s intelligence to
better enable USAA to
broadly serve and advise
our membership during
complex life experiences.”
Wayne Peacock
EVP Member Experience
USAA
• Impersonal – scripted speech
• Process driven – not personal
• Circumspect – not trusting
You don’t know me
You’re not connecting with me• Insulting – not engaging
• Confusing – conflicting instructions
• Maddening – lack of resolution
It’s too hard
• Time Consuming – long waits
• Inconvenient – hours of operation,
channels supported
• Frustrating – repeating it over and
over
31 #SmarterEnterprise
IBM Watson Engagement Advisor
Demonstrating an uncanny understanding of
the customer or constituent in context
Delivering personalized, trusted interactions regardless
of the channel
Empowering customers and continents to take action
in an intuitive, fast, accurate, and consistent fashion
Continuously listens to, and learns from customers
or constituents
Fostering trust and respects privacy
Be persistent and understanding how we have
already interacted
Know Me
Empower Me
Engage Me
32 #SmarterEnterprise
Watson has the potential to transform how industries and
individuals interact and make every day decisions. Watson
helps make individuals, enterprises and society smarter by
engaging the collective knowledge and insight of the market.
• IBM Watson Group
•2000+ professionals
•$1B+ invested over next few years
•New Watson HQ – NY (Silicon Alley)
•New Watson Offerings
•$100M equity investment in the Watson
Ecosystem
IBM is investing in Watson’s future – January, 2014 announcement
33 #SmarterEnterprise
Memorial Sloan Kettering (MSK)IBM Watson for Evidence Based Cancer Treatment
34 #SmarterEnterprise
Watson
Engagement
Advisor
May 21st
Watson Engagement
Advisor announced
Cross-industry and cross-
geography play
January April July October
First Two Commercial
Offerings
February 8th
First 2 healthcare products
were announced with MSK and
WellPoint
2014
Watson Ecosystem
November 14thWatson Ecosystem
announced
Driving innovation and
fostering new possibilities
Watson Healthcare
Update
Oct. 18MD Anderson launches
Expert Oncology Advisor
powered by Watson
Watson used to bridge
clinical practice and medical
research
The journey so far
35 #SmarterEnterprise
The Watson Ecosystem empowers development of
“Powered by IBM Watson” applications. Partners are
building a community of organizations who share a
vision for shaping the future of their industry through
the power of cognitive computing.
What is the Watson Ecosystem?
36 #SmarterEnterprise
Fluid Inc., Powered by IBM Watson
37 #SmarterEnterprise
Engage with the Customer
38 #SmarterEnterprise
Expert shopping assistant continues the conversation in natural language,…
39 #SmarterEnterprise
Brings together sources of
free and for-fee data,
including general knowledge,
industry-specific content,
and subject matter expertise
to help power Powered by
Watson apps.
Watson
Developer
Cloud
Watson
Content
Store
Watson
Talent
Hub+ +
Tools and APIs enabling
ISVs with self-service
training, development, and
testing of their cognitive
application.
Helps to bridge ISVs’resource gaps by providing a
marketplace for skills like
linguistics, natural language
processing, machine
learning, user experience
design, and analytics.
engaged innovators
in first 60 days
1000+
Delivering the promise of cognitive to the world
million equity
investments
$100subject matter
experts
500+
Join us at IBM Insight 2014.
the largest big data conference in the world
sessions and innovative
Streams on Business Analytics,
Enterprise Content Management
And Information Management
found
networking
opportunities
invaluable
business- and industry-
focused sessions featuring
top experts from around
the world
technical sessions,
hands- on labs and
developer activities that
include cloud, mobile,
security, social, Watson
and more
exhibitors at the EXPO
Including showcases
from 250+ Business Partners
in training, certification, hands-on labs,
networking, executive one-on-one meetings,
expert talks and food and entertainment
client and
Business Partner
speakers from
across all industries
IBM, the IBM logo, and ibm.com are trademarks of IBM Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks
of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml.
© Copyright IBM Corporation 2014.
attendees at the one-day
Business Partner Summit
Attend IBM Insight to learn how big data and
analytics can help you outperform your peers.
With IBM business and technical solutions for
big data and analytics, you can turn cloud,
mobile and social into competitive advantage.
41 #SmarterEnterprise
Get Started:
Talk to me today!Meet me in the Social Cafe
• Watson Foundations• Watson Explorer• Watson EcoSystem
42 #SmarterEnterprise
43 #SmarterEnterprise
Backup
44 #SmarterEnterprise
Information Movement & Transformation
Traditional Enterprise Analytic EnvironmentData
Sources
Structured
Operational
Staging Area
Task: Extract Operational Data to Staging AreaTask: Normalize Data for Enterprise ConsumabilityTask: Provide Guided and Interactive Access
Information
and Insight
Marts BI
Performance
Management
Predictive
Analytics and
Modeling
Task: Deliver Data for Deeper Analysis and Modeling
EDW
Archive
Task: Archive “Cold” Data to Reduce CostsTask: Tooling to Facilitate Data Movement & Transformation
45 #SmarterEnterprise
Information Movement & Transformation
Faster, Deeper Insights While Reducing Costs
Enterprise Warehouse
Structured
Operational
BI
Performance
Management
Predictive
Analytics and
Modeling
Marts
Leverage Column-Store and In Memory Capabilities
To Improve Data Mart Performance
Faster Performance – up to 4-digit improvements
Reduces storage 10x – 25x
Load and Go (no tuning, +++)
Provide Dedicated Analytics Processing for
Faster, Deeper Analysis and Modeling
Faster analytics (quicker delivery of insights & value realization)
Support larger data sets, more parameters & more complex analysis
Reduced impact on EDW (lowers costs & improves performance)
StagingArea
Landing Exploration
Exploration
Discovery
Provides structure with much lower costs and effort
Leverage unstructured & semi-structured data
Enables exploration &discovery prior to data normalization
Enable initial, high level analytics
Leverage Hadoop for Landing Zone and
Enable Exploration of Data Prior to Normalization
Archive
Sensor
Geospatial
Time Series
Unstructured
External
Social
Provides “queryable” archive (access older data via standard tools)
Reduce data maintained in EDW (lower costs and improve performance)
Reduces data archive and movement process
Leverage Hadoop for for Archive
Day 0 Archive
Streaming
Rea
l-T
ime
An
aly
tic
s
Information Movement, Matching, and Transformation
Security, Governance, and Business Continuity
46 #SmarterEnterprise
Edmonton
October 2, 2014
#SmarterEnterprise
47 #SmarterEnterprise
Big Data Security
Don’t Risk it: Gain Trust Worthy Insights
with Enterprise Risk Governance
Chris Mallon,
Software Business Executive,
IBM Canada Middleware Group
48 #SmarterEnterprise
A new security reality is here
61%
data theft and cybercrimeare their greatest threats2012 IBM Global Reputational Risk & IT Study
of organizations say
Average cost of a
data breach2014 Cost of Data Breach, Ponemon Institute
$3.5M
70%of security
executives have cloud and
mobile security concerns2013 IBM CISO Survey
Mobile malware growth
in just one year2012 - 2013 Juniper Mobile Threat Report
614% security tools from
vendors
85
45IBM client example
83%of enterprises
have difficulty finding the
security skills they need2012 ESG Research
49 #SmarterEnterprise
We are in an era of continuous breaches
Near Daily Leaks
of Sensitive Data
40% increase in reported data
breaches and incidents
Relentless Use
of Multiple Methods
500,000,000+ records were leaked, while the future
shows no sign of change
2011 2012 2013
Note: Size of circle estimates relative impact of incident in terms of cost to business.
SQL
injection
Spear
phishing
DDoS Third-party
software
Physical
access
Malware XSS Watering
hole
Undisclosed
Attack types
50 #SmarterEnterprise
Security is a board room discussion, and security leaders
are more accountable than ever before
51 #SmarterEnterprise
ApplicationsSYSTEMS
APPLICATIONSWEB
APPLICATIONSWEB 2.0
MOBILEAPPLICATIONS
DATACENTERS PCs LAPTOPS
InfrastructureCLOUDMOBILE NON-TRADITIONALMOBILE
Security challenges are a complex, four-dimensional puzzle…
People
EMPLOYEES ATTACKERS OUTSOURCERS SUPPLIERS
CONSULTANTS PARTNES CONSUMERS
Data STRUCTURED UNSTRUCTURED AT REST IN MOTION
…a holistic approach is needed
CONSUMERS
IN MOTION
MOBILEAPPLICATIONS
MOBILE
EMPLOYEES
UNSTRUCTURED
WEB 2.0
CLOUDPCs
OUTSOURCERS
STRUCTURED
SYSTEMSAPPLICATIONS
52 #SmarterEnterprise
IBM Security strategy• Delivering intelligence, integration and expertise across a comprehensive framework
Advanced threats
Cloud
Mobile
Compliance
Skills shortage
The IBM Security Framework
Security mega trendsCISO’s changing role
53 #SmarterEnterprise
Security and Compliance Concerns in Big Data Environments
Structured
Unstructured
Streaming
Massive volume of structured data movement• 2.38 TB / Hour load to data warehouse
• High-volume load to Hadoop file system
Ingest unstructured data
Integrate streaming data sources
Big Data Platform
Hadoop Cluster
Clients
•Who is running big data requests?
•How is privacy protected?
•Is there an exceptional number of file
permission exceptions?
•Are these jobs part of an authorized
program list accessing the data?
•Has some new query application
been developed that you were
previously unaware existed?
54 #SmarterEnterprise
Data Security• Discover and harden your most valuable assets while enabling access
CLIENT SUCCESS
Identify and
Classify Data
Record
Events
Assess
Vulnerabilities
Protect
Sensitive Data
Monitor
Privileged Users
A global financial services company
secured
2,000 critical databases
and saved
$21Min compliance costs
Protect data at rest,
in motion, and in use
IBM Security Solutions
• Guardium Database
Activity Monitoring
• Guardium Encryption
Expert
• Guardium / Optim
Data Masking
• Key Lifecycle Manager
55 #SmarterEnterprise
Secure and Protect Enterprise Data with the InfoSphere Platform
InfoSphere
Guardium
InfoSphere
Optim
InfoSphere
Identity
Insight
InfoSphere
Business
Glossary
InfoSphere
Discovery
Holistic Scalable Integrated
Reduce the cost of compliance
Prevent data breaches
Ensure data integrity
The Difference
Completely protects
across diverse data
environments and types,
including big data
Scales across small and
large heterogeneous
enterprises
Delivers both processes
and technologies
Customer streamlines
testing and protects test
data saving $240K/year in
administrative costs
Monitoring database activity
protects data and provides
239% ROI
Customer saves $1M per
month by preventing fraud
56 #SmarterEnterprise
Saves $1.5M per year on
storage costs and reduces
compliance costs by $20M
• Eliminated native audit trails
• Developed compensating control for encryption
• Changed the culture – new awareness of data
security
• Established new processes to investigate insider
threats
• Monitored 2000 database instances from single,
centralize location
Major global bank
57 #SmarterEnterprise
IBM Use
IBM InfoSphere Guardium• Guardium presently monitors a subset of
IBM’s internal applications. The focus of
our Guardium deployments is on Sarbanes-
Oxley regulatory controlled data, and the
primary benefit being derived is privileged
user activity monitoring. Internal use of
Guardium is set to expand in 2013/2014.
IBM Key Lifecycle Manager• IBM HR has been using its Key Lifecycle
Manager product for 6 years, to manage the
keys for tape encryption. They are a public
reference for this product.
Examples of IBM Internal Use of the IBM Security portfolio
Identify and
Classify Data
Record
Events
Assess
Vulnerabilities
Protect
Sensitive Data
Monitor
Privileged Users
Protect data at rest,
in motion, and in use
IBM Security Solutions
• Guardium Database
Activity Monitoring
• Guardium Encryption
Expert
• Guardium / Optim
Data Masking
• Key Lifecycle
Manager
58 #SmarterEnterprise
IBM Security market-changing milestones
Mainframeand server
security
SOA management and security
Network intrusion prevention
Access management
Application security
Risk management
Data management
1976
1999
2006
2007
2008
2009
2010
2005
2013
2002
Identity management
Directory integration
2011
2012
Enterprisesingle-
sign-on
Database monitoring and protection
Applicationsecurity
Endpoint managementand security
Informationand analyticsmanagement
Securityintelligence
Secure mobile management
Advanced fraud protection
• 6,000+ IBM Security experts worldwide
• 3,000+ IBM security patents
• 4,000+ IBM managed security
services clients worldwide
• 25 IBM Security labs worldwide
IBM Security
is created
59 #SmarterEnterprise
IBM Security• Integrated capabilities delivered across a comprehensive security framework
QRadar
Trusteer
Identity and Access
Management
InfoSphere
Guardium
AppScan
Network and
Endpoint Protection
IBM X-ForceMonitor and evaluate today’s threats
Detect, analyze, and prioritize threats
Reduce fraud and malware
Manage users and their access
Discover and harden valuable assets
Secure critical business applications
Protect infrastructure against attacks
The IBM Security Framework
60 #SmarterEnterprise
IBM Security latest industry rankings
61 #SmarterEnterprise
At IBM, the world is our security lab
62 #SmarterEnterprise
IBM X-Force® Research and DevelopmentExpert analysis and data sharing on the global threat landscape
The IBM X-Force Mission
Monitor and evaluate the rapidly changing threat landscape
Research new attack techniques and develop protection for tomorrow’s security challenges
Educate our customers and the general public
Integrate and distribute Threat Protection and Intelligence to make IBM solutions smarter
VulnerabilityProtection
IPReputation
Anti-Spam
MalwareAnalysis
WebApplication
Control
URL / WebFiltering
Zero-dayResearch
63 #SmarterEnterprise
IBM Security: Delivering intelligence, integration and expertise
across a comprehensive framework
Intelligence
Integration
Expertise
Join us at IBM Insight 2014.
the largest big data conference in the world
sessions and innovative
Streams on Business Analytics,
Enterprise Content Management
And Information Management
found
networking
opportunities
invaluable
business- and industry-
focused sessions featuring
top experts from around
the world
technical sessions,
hands- on labs and
developer activities that
include cloud, mobile,
security, social, Watson
and more
exhibitors at the EXPO
Including showcases
from 250+ Business Partners
in training, certification, hands-on labs,
networking, executive one-on-one meetings,
expert talks and food and entertainment
client and
Business Partner
speakers from
across all industries
IBM, the IBM logo, and ibm.com are trademarks of IBM Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks
of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml.
© Copyright IBM Corporation 2014.
attendees at the one-day
Business Partner Summit
Attend IBM Insight to learn how big data and
analytics can help you outperform your peers.
With IBM business and technical solutions for
big data and analytics, you can turn cloud,
mobile and social into competitive advantage.
65 #SmarterEnterprise
Potential next steps
Schedule a Client Value Engagement (CVE) at no cost to you• Business and IT: Narrow the communication gap
• Easy to follow programmatic client-centric approach – determine possible benefits from solution
• Fast time to completion: Less than 2 weeks – deliverables easy to follow and understand
Visit a lab for a deeper dive with our Product Managers and R&D teams• In-depth technical discussions & product demonstrations
• Product roadmap discussions; get the latest on innovations and research
• Collaborate with our best experts on your problems and potential solutions
Visit the web for more about InfoSphere solutions
• Understanding and selecting data masking solutions
• Understanding encryption requirements of PCI DSS
• Managing compliance to protect enterprise data
• Top tips for security big data environments
• Three guiding principals to improve data security
• Gartner Magic Quadrant Data Masking Technology
66 #SmarterEnterprise