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1 Transform or Perish The need for transformative technology in a rapidly changing/struggling industry Dannette Coleman SVP & GM, Medica © 2016 Medica Health Plans Copying any part of this material without the prior written consent of Medica Health Plans is prohibited.

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Transform or Perish

The need for transformative technology in a rapidly changing/struggling industry

Dannette Coleman SVP & GM, Medica

©2016MedicaHealthPlansCopyinganypartofthismaterialwithoutthepriorwrittenconsentofMedicaHealthPlansisprohibited.

2©2016MedicaHealthPlansCopyinganypartofthismaterialwithoutthepriorwrittenconsentofMedicaHealthPlansisprohibited.

Thelackofsufficientmarketinnova4onhasresultedinsignificantlymoreGovernmentinterven4on

•  1850s–1sthealthcareinsurancepoliciessold•  1920s–Hospitalsofferpre-payforcertainservices•  1930s–1stBlueCrossplansintroduced•  1960s–Medicare&Medicaidlaunched•  1980s–DRGsappliedtoproviderreimbursement•  1990s–HIPAAsignedintolaw•  2010s–ACAandMACRAsignedintolaw(ACA–someorallrepealed–replacedwithwhat?)

3©2016MedicaHealthPlansCopyinganypartofthismaterialwithoutthepriorwrittenconsentofMedicaHealthPlansisprohibited.

PressingChallengesfortheIndustry

RegulatoryChanges

• MedicareAccessandCHIPReauthorizationAct(MACRA)

•  PatientProtectionandAffordabilityCareAct(PPACA)

EconomicPressures

•  Lowercostswhileimprovingoutcomes•  Design/Implementnewreimbursementmodels

•  Reduceadministrativecosts

Meet/Exceedconsumers’expectations

•  Personalizedandhasslefree•  Retail-likeexperience•  24/7access

4©2016MedicaHealthPlansCopyinganypartofthismaterialwithoutthepriorwrittenconsentofMedicaHealthPlansisprohibited.

Whatisthebiggestbarriertothesechallenges?

Technology•  Legacysystemsareexpensivetooperate,maintainandmodify•  Businessleadersmusttranslatechangingbusinessrequirements

toITresourcesincreasingrework,whichiscostanddelayeddeployment

•  Componentsarenotintegrated,increasingcostsandminimizinginnovation

•  Systemsbuiltdecadesago,nevercontemplatedtheuniquepaymentmethodologies/capabilitiesbeingexploredtoday

The secret of change is to focus all of your energy, not on fighting the old, but on building the new

-Socrates

5©2016MedicaHealthPlansCopyinganypartofthismaterialwithoutthepriorwrittenconsentofMedicaHealthPlansisprohibited.

HealthcareReimbursementisposi4onedtochangerapidly–butisthemarketprepared?

AccordingtoaMcKessonHealthSolutionsandORCInternational2016nationalresearchstudy:•  Payersestimatethat60%ofpaymentswillbeamixofcapitation/

globalpayment,payforperformanceandepisodeofcare/bundledpaymentsin`iveyears

•  Halfofpayersandonly40%ofproviderssaidtheyarereadytoimplementbundles

•  PayersaremoreoptimisticthanhospitalsthatVBRwillimprove`inancials(61%versus41%)

•  ProviderssaidthattheirpaymentstiedtoFFSwilldeclineto39%within`iveyears

6©2016MedicaHealthPlansCopyinganypartofthismaterialwithoutthepriorwrittenconsentofMedicaHealthPlansisprohibited.

Moderntechnologyallowsustoautomatenewpaymentmethodologies

Episodes/Bundles:Removestheadministrativehassleforprovidersbyallowingclaimstobesubmittedindividuallyandpayerstoprovidesinglepaymentorproportionatepayments,basedontheagreement.AllowsyoutodeIineperiodsoftreatmentusingservicedates,servicedeIinitionorotherconditionalclaimscriteriaasan“episode”

Capitation:Technologysupportsstandarddelegationofriskmodelincluding,primary,secondaryandglobalcapitationmodels.AlsosupportsdelegationofriskandadministrationwhichallowsformorecomplexrelationshipsbetweenIndependentPhysicianAssociations(IPAs)andahealthplanorasub-delegationagreementwithanotherclinicinsideoroutsidetheIPA

Compliancebasedpayments:AComplianceProgramcanbedeIinedforanAccount,Productortheoverallorganization(allmembers).Memberscanbeenrolledinaprogram,andthenevaluatedforcompliancewiththeprogram.Theircompliance,ornon-compliance,canbeusedtodrivebeneIitsand/orpremiumbillingrates.Forexample,youcouldcreateacomplianceprogramcalled"FitnessClubMembership,"wheremembersreceiveabillingcreditiftheyareenrolledinahealthclubfortheyear.

7©2016MedicaHealthPlansCopyinganypartofthismaterialwithoutthepriorwrittenconsentofMedicaHealthPlansisprohibited.

Moderntechnologyallowsustoachieveadministra4veefficienciesandenablesefficienciesinpartnerships

Autoadjudication:Weachieved90%autoadjudicationwith99.6%quality“outofthegate”forcommercialclaims

Businessprocesses:Product“speedtomarket”:Built81“Zombie”productsin10days.Fullydeployed/testedinweeks.Previoustimelinewouldhavebeensixmonths+IntegratedCapabilities:Inatimestudy,reducedtheamountoftimetoreviewandcompleteapriorauthorizationby28%.Additionally,integrationnegatestheneedfor“adjustments”(measuredat$30-$45peradjustment)NewBillingRules:SuccessfullyautomatedACAgraceperiods

Provider/payerpartnerships:Assistingproviderswithaccountsreceivablechallenges:Buildingvalueforprovidersbycreatinginnovativeinitiativesincluding“one-stop”billingandreal-timeautoadjudicationCareManagerframeworkallowsinnovationindelegation:Plansandproviderscanhaveaccesstothesamedatainreal-time

8©2016MedicaHealthPlansCopyinganypartofthismaterialwithoutthepriorwrittenconsentofMedicaHealthPlansisprohibited.

Technologyneedstobeacatalyst,notaninhibitor

•  Streamliningandautomatingexistingbusinessprocesses

•  DeliveringnewproductlinesfasterandwithmoreinnovativebeneIitdesigns

•  Establishingnewproviderpaymentmethodologies•  IncreasingefIiciencyandtransparency•  Improvingcustomerservice

9©2016MedicaHealthPlansCopyinganypartofthismaterialwithoutthepriorwrittenconsentofMedicaHealthPlansisprohibited.

Questions

DannetteColemanSVP&GM,Medica

[email protected]