transform your content marketing
TRANSCRIPT
@Matt_Siltala
@Kristy
@Matt_Siltala
86%
14%
59%54%
86%
35%37%
Source: http://searchenginewatch.com/sew/how-to/2262641/driving-consumer-insights-with-mobile-analytics
@Matt_Siltala
@Matt_Siltala
Of info submitted to the
brain is visual
90%
60,000xImages process
faster than text
of people respond to visual
information over plain text
40%
@Matt_Siltala
Videos on landing pages
increase page conversions
rates by
80%
94% MOREPosts with visuals get
page visits and engagement than those without
of consumers are more
likely to click on a business
whose image appear in
search results
60%
@Matt_Siltala
9 BillionPhotos uploaded each month
Photos & Images get…
More Interactionthan other content
More Sharesthan links
More Likes
87%
10x
7x
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
300,000,000
Users
257 MINUTES/MONTH
Avg. time spent on Instagram
70 MILLION
Photos uploaded every day
30 BILLION
Total shared photos
2.5 BILLION
Likes per day
49%
Of users check Instagram daily
@Matt_Siltala
Pinterest70,000,000
Users
14.2 MINUTES/MONTH
Avg. time spent on Pinterest
80% OF PINS
Are repins (Best image size: 600 x 800)
80%
Of users are female
78 CENTS IN SALES/PIN
On average. Up 25% since 2012
10 MILLION
U.S. monthly unique visitors(Faster than any independent site in history)
@Matt_Siltala
On Pinterest, you can create: How-to’s, recipes, checklists, and more.
@Matt_Siltala
62%
61%
59%
42%
Of brands
have Pin It
buttons
Of brands
have Tweet
buttons
Of brands
have Like
buttons
Of brands
have Google+
buttons
Pinterest’s ‘Pin It’ button has now
overtaken Facebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on brands’ product pages.
@Matt_Siltala
Facebook1.39 Billion
Users
20 MINUTES/DAY
Avg. time spent on Facebook
300 MILLION
Photos uploaded every day
4.5 BILLION
Likes per day
1.972 MILLION
Friend requests per day
30 BILLION
Whats App messages per day
https://zephoria.com/social-media/top-15-valuable-facebook-statistics/
@Matt_Siltala
Cover Photo: 851 x 315
Profile Photo: 180x 180 (recommended)
Shared Photos: 403 x 403
Facebook Page Post Images: 960 x 960
Link previews: 90 x 90
Ad image size: 100 x 72
Sponsored Story Images: 194 x 139
Milestone or Highlighted Post: 843 x 403
http://www.techwyse.com/blog/infographics/facebook-cheat-sheetsize-and-dimensions/
@Matt_Siltala
Twitter645,750,000
Users
12:51 MINUTES/DAY
Avg. time spent on Twitter
500+ MILLION
Tweets everyday
2.1 BILLION
Twitter search engine queries (per day)
75%
Of users are on mobile
208 FOLLOWERS
Per user (on average)
http://techcrunch.com/2013/10/03/mobile-twitter-161m-access-from-handheld-devices-each-month-65-of-ad-revenues-coming-from-mobile/
@Matt_Siltala
Google+300,000,000
Users
5.5 MINUTES/MONTH
Avg. time spent on Google+
1.5 BILLION
Photos uploaded every week
20 MILLION
Mobile monthly users
33% OVERALL
Growth per year
56% GROWTH
In usage for member(Ages 45-54)
http://www.digitaltrends.com/social-media/google/#ixzz3SDrWEMnx
@Kristy
Bad Content
@Kristy
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@Kristy
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@Kristy
WITH THESE TIPS:
1. Become a better writer
2. See what the buzz is about
3. Leverage what you’ve got
4. Give them a window into your inner workings
5. Newsjack
6. Think like a journalist
@Matt_Siltala
BRANDS HAVE CAUGHT ONAND BECOME CONTENT MARKETERS
@Matt_Siltala
EVEN CELEBRITIES HAVE BECOMEBRILLIANT CONTENT MARKETERS
John Oliver has questions for the Miss
America Scholarship Fund
@Matt_Siltala
Good Content
@Matt_Siltala
Three years ago, it all started with this single infographic…
100,000+ Social Shares
ThousandsOf Links Built
ThousandsOf $$$ generated
@Matt_Siltala
eBook Motion Graphic Slide Share
@Matt_Siltala
The InteractivePurriodic Table of Internet Cats
And then there was…
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Even dog lovers liked it
@Matt_Siltala
But that’s not all…
@Matt_Siltala
@Matt_Siltala
Our interactive table outperformed
Friskies "list" because ours was
more visual.
@Matt_Siltala
• Blog posts
• New Releases
• Linkbait articles
• Infographics
• Video
• Podcasts
• Images/Memes
• White Papers
• Power Points
Repurpose successful content you already have into:
TRANSFORM CONTENT YOUALREADY HAVE
@Matt_Siltala
@Matt_Siltala
The Quicksilver had a pair of
cargo shorts in stores that
were not
Selling like they had
anticipated
THE PROBLEM
@Matt_Siltala
We worked with the
sales team to get the
MOST commonly asked
questions and highlights
of the shorts and created
a series of infographics
and displays that sold the
shorts and made the
sales associates jobs
easier.
THE SOLUTION
@Matt_Siltala
THE RESULT:QUICKSILVER
SHORTS FLY OFF THE SHELF
@Matt_Siltala
ADP had a ton of products,
but their sales people didn’t
have
very good tools to sell all
products.
THE PROBLEM
@Matt_Siltala
Created infographics every month for them, each
time highlighting a new product.
THE SOLUTION
@Matt_Siltala
Measured
each graphic’s
popularity by
polling people
on Social
Media
Repurposed
successful
content into
slide decks,
videos, motion/
interactive
graphics, etc.
Created
offline materials
out of graphics
that would help
their sales team
(showrooming
using iPads, videos)
Sales
Increased
THE RESULT
@Matt_Siltala
• ADP sales team now has a tool to learn
& promote their products
• ADP can use successful content to
drive PR
• Increased brand awareness
• More mentions, more rankings for their
name
• Helps reputation management
BIGGER PICTURE
@Matt_Siltala
JewishBoston.com wanted to
modernize their Hagaddah so
that Young and inactive Jews
might
be interested in using it for
Passover (a.k.a. we need to
make it “hip”).
THE PROBLEM
@Matt_Siltala
Created eBook, app,
and helped redesign
part of their website to
make it more
attractive to a younger
audience (we made it
cool).
THE SOLUTION
@Matt_Siltala
20,000+App downloads
Word of mouth
about it spread on
social media
Created
Something physical
that could be
downloaded
THE RESULT
@Matt_Siltala
@Kristy
ONLINE MARKETING
@Kristy
What’s your content marketing challenge? There’s a tool for that.
• Social Media Measurement
• Influencer Discovery and Outreach
• Insights Discovery
• Creation and Production
• Content Curation
@Kristy
Social Media Measurement: SimplyMeasured
@Kristy
Social Media Measurement: sumall
@Kristy
Social Media Measurement: Brand24
@Kristy
Influencer Discovery: Traackr
@Kristy
Influencer Discovery: tapinfluence
@Kristy
Influencer Discovery: Buzzsumo
@Kristy
Insights Discovery: Radian6
@Kristy
Insights Discovery: Icerocket
@Kristy
Insights Discovery: Social Mention
@Kristy
Insights Discovery: Your customer service channels
@Kristy
Content Creation: Aesop Story Engine
@Kristy
Content Creation: Canva
@Kristy
Content Creation: Social Image Re-sizer
@Kristy
Content Creation: Over
@Kristy
Content Curation: Storify
@Kristy
Content Curation: waywire
@Kristy
Content Curation: trap.it
@Kristy
DO IT WITH STYLE OR DON’T BOTHER DOING IT
bit.ly/1BIDqSh
@Kristy
SCORE A
BIG SLAM DUNK BY FOLLOWINGTHESE TIPS& TRICKS
@Matt_Siltala
@Kristy