About PlayHavenPlayHaven• HQ in San Francisco, CA• Launched November 2011• Lifetime Value Maximization (LTV) Platform

• Ad Network for user acquisition,

• Tools for engagement and retention

• Global Reach• 4,000+ mobile games

• 2 billion monthly games sessions,

• 100 million monthly users

• Partners:

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AGENDA

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That’s more than the GDP of the Bahamas $10.6B

And all of these countries combined!• Monaco $5.5B• Belize $2.7B• Greenland $2.1B

By 2015, the global market for virtual goods will surpass $20 billion which is more than the entire GDP for Armenia $19B

*Mobile games revenues are set to surpass $11 billion in 2015 - Juniper Research report / *By 2015, the global market for virtual goods will surpass $20 billion – Super Data Research report / *Global GDP by Country report

Mobile Revenue Outlook

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Rollercoaster A select few make it work

15 Mins of fame Traffic & App Store Rank:The Meta Problem

Current Developer Challenge

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What is Lifetime Value?

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Traffic Source User LifecycleManagement

Output

Viral

Ad Network

Internal CrossPromo

Process For Lifetime ValueCurrent Process

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LTV MaximizationManagement

Organic

Understanding Your Players

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Segment and Target

DolphinsWhales

Minnows

Use Case Example: Engaging Your Whales Throughout Their Lifecycle

RetentionDay 1-3

Focus On IAP’sDay 4-7

Re-engagementDay 8-10

Cross-PromotionDay 11-12

Monetize w/ Ads

Day 13-14

Time

Enga

gem

ent V

alue

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LTV In Action

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What You Can Do With PlayHaven

For more information:www.playhaven.com

Thank You!

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