transformation is not an option - amaiamai.org/congreso/2011/ponencias/stan_sthanunathan.pdf ·...
TRANSCRIPT
![Page 1: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/1.jpg)
TransformationTransformationis not an optionis not an optionStan SthanunathanVice President – Marketing Strategy & InsightsVice President Marketing Strategy & Insights
September 2011
![Page 2: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/2.jpg)
CASE FOR CASE FOR
![Page 3: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/3.jpg)
WHAT IS COMMON ACROSS THESE BRANDS?
THEY ALL CREATED NEW CATEGORY THEY ALL CREATED NEW CATEGORY
BUTBUTBUT…BUT…
![Page 4: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/4.jpg)
THE WORLD IS CHANGING THE WORLD IS CHANGING RADIPLY
GREATNESS CANNOT GREATNESS CANNOT BE TAKEN FOR GRANTEDBE TAKEN FOR GRANTEDGRANTEDGRANTEDCHANGE OR PERISH CHANGE OR PERISH IS THE NEW MANTRAIS THE NEW MANTRA
![Page 5: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/5.jpg)
BRAND CREATION CYCLES ARE GETTING MUCH SHORTER
Coca ColaCoca Cola Coca ColaCoca ColaCoca-ColaMicrosoftIBM
Coca-ColaMicrosoftIBM
20012001 Coca-ColaIBMMi ft
Coca-ColaIBMMi ft
20102010IBMGEN ki
IBMGEN ki
Microsoft
GoogleMicrosoft
GoogleNokiaIntelNokiaIntel
gGEMcDonalds
gGEMcDonalds
DisneyFordDisneyFord
IntelNokiaIntelNokia
McDonaldsAT&TMcDonaldsAT&T
NokiaDisneyHP
NokiaDisneyHPHPHP
5
Source: Interbrand Best Global Brands 2010
![Page 6: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/6.jpg)
CHANGE C GIS NOT AN OPTION
ACTING OR BUT… ACTING OR NOT…
BUT…NOT…IS A CHOICE
![Page 7: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/7.jpg)
HAVE WE CHANGED FAST ENOUGH TO BECOME CHANGE ENOUGH TO BECOME CHANGE AGENTS IN BUSINESS?
![Page 8: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/8.jpg)
of budget is spent on “Rear View” Research*of budget is spent on Rear View Research
* Nielsen/Brand Tracking/Validation type researches
![Page 9: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/9.jpg)
of the time is spent in report cards, debatesof the time is spent in report cards, debates on data quality and explaining the past
* Nielsen/Brand Tracking/Validation type researches
![Page 10: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/10.jpg)
No wonderNo wonder
of research leaders indicated they are eitherof research leaders indicated they are either “neutral” or “dissatisfied” with the impact of marketing research in their companyof marketing research in their company.P1-Q5a. How satisfied are you with the impact of marketing research throughout your company? 1 to 5 rating scale (1=very dissatisfied)
![Page 11: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/11.jpg)
Business “as Business “as usual” is not usual is not an optionan option
![Page 12: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/12.jpg)
O R lOur RoleProvide inspiration Provide inspiration
d ti t and provocation to drive transformational changechange
![Page 13: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/13.jpg)
How can we transform How can we transform together?
It t t ithg
It starts with…Clearly defining the role Clearly defining the role of Research Agencies & o esea c ge c es &Insights Departmentsg p
![Page 14: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/14.jpg)
Research Agencies: EnableResearch Agencies: EnabletoClients:Anticipate and meettoClients:
needs of our customer and Anticipate and meet
needs of our customer and consumers in the most consumers in the most sustainable and profitable waysustainable and profitable way
![Page 15: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/15.jpg)
How do we How do we get there?get there?
![Page 16: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/16.jpg)
WE NEED A CHANGE OF MIND SETOF MIND-SET
![Page 17: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/17.jpg)
It is not about following the
It is about helpingfollowing the
change as helping companies
quickly as possible
to shape the changepossible change
![Page 18: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/18.jpg)
Providing Insights
Provoking TransformationInsights Transformation
![Page 19: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/19.jpg)
ListeningQuantifyingthe Expected
Listening for the the Expected Unexpected
![Page 20: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/20.jpg)
Focus on technical Focus on ROI, technical challenges &
,better execution &better
mousetraps!execution & value creationmousetraps!
![Page 21: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/21.jpg)
LeveragingSeeking “What WeLeveraging
“What We What We
Don’t Know” & Know” “How to Know
What WeWhat We Don’t Know”
![Page 22: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/22.jpg)
WE NEED TO WE NEED TO BECOME MORE BECOME MORE INNOVATIVE IN INNOVATIVE IN OUR APPROACHES
![Page 23: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/23.jpg)
WE DON’T KNOW WHAT WE DON’T KNOW AND… DON T KNOW AND… WE DON’T KNOW HOW TO KNOW WHAT WE DON’T KNOWKNOW WHAT WE DON T KNOW
Focus SurveyGroups Research
ObObserveListenListen
SynthesizeyDeduce
![Page 24: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/24.jpg)
THESE ARE NECESSARY BUT NECESSARY BUT NOT SUFFICIENT NOT SUFFICIENT CONDITIONS CONDITIONS TO SURVIVE TO SURVIVE AND GROWAND GROW
![Page 25: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/25.jpg)
BUT FOR US BUT FOR US TO THRIVE… TO THRIVE… WE NEED TO EMBRACE SOME KEY PRINCIPLES
![Page 26: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/26.jpg)
EmbraceEmbrace Technologyec o ogy
Quickly…Quickly
![Page 27: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/27.jpg)
OUR TRACK RECORD IS NOT GREATIS NOT GREAT
10 Years
75 Years
![Page 28: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/28.jpg)
27 SEPTEMBER 2010
Classified - Internal use
28
![Page 29: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/29.jpg)
EmbraceEmbrace Risks
![Page 30: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/30.jpg)
Statistical Significance is widely misused g f yand vastly overused: the result is not necessarily interesting, important, y g, p ,large, meaningful, causal or predictable in the future. It is NOT a badge of
i ifi if g f
scientific rigor.
I j h b i “ b bl It just says the observation “probably happened” in that population.
—Andrew Ehrenbergg
![Page 31: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/31.jpg)
DreamDream
InternalizeInternalize
BecomesBecomes TrueTrue
![Page 32: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/32.jpg)
“Imagination is the beginning of Imagination is the beginning of creation. You imagine what you creation. You imagine what you desire, you will what you imagine and at last you create
h t ill” what you will”
—George Bernard Shaw
![Page 33: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/33.jpg)
SET ASIDE SOME SET ASIDE SOME MONEY FOR EXPERIMENTATIONEXPERIMENTATION,SHARE SUCCESSES ANDSHARE SUCCESSES ANDFAILURES
DO WE HAVE THEDO WE HAVE THEGUTS TO CREATE A HALL OF SHAME?
![Page 34: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/34.jpg)
Focus onFocus on Businessus essOutcomes
![Page 35: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/35.jpg)
J b i t h Job is not over when a report is delivered a report is delivered… in fact our work has in fact our work has just begunjust begun
Think RelationshipThink RelationshipNOT T tiNOT Transaction
![Page 36: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/36.jpg)
Focus onFocus on Talent a e tAcquisitionq
![Page 37: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/37.jpg)
TOP RECRUITERS IN BUSINESS SCHOOLSBUSINESS SCHOOLS
McKinsey Booz
Goldman Sachs Google
Bain AT Kearney
WHAT CAN WE DO TO ATTRACT THE BEST AND THE BRIGHTEST?BRIGHTEST?
![Page 38: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/38.jpg)
ShiftShift Resources esou ces
![Page 39: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/39.jpg)
PROVIDE INSPIRATION ANDNOT EXPLANATIONNOT EXPLANATIONFROM: TO: FROM:80% ON “REAR VIEW” RESEARCH
TO: 50% ON “FORWARD LOOKING” INSIGHTSVIEW” RESEARCH LOOKING” INSIGHTS
$$$$$ $ $$$$ $$$$$ $ $$$$$ $
![Page 40: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/40.jpg)
LeverageLeverage CreativityC eat ty
![Page 41: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/41.jpg)
PRESENTATIONS:EXPERIENTIAL & IMMERSIVE EXPERIENTIAL & IMMERSIVE EXPERIENCES
Visual Data Densevs.
RULE FOR YOU TO CONSIDER:NO MORE THAN 7 DATA NO MORE THAN 7 DATA
Visual Data Dense
NO MORE THAN 7 DATA NO MORE THAN 7 DATA POINTS IN A SLIDEPOINTS IN A SLIDE
![Page 42: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/42.jpg)
ConfidentConfident Thought oug tLeaders
![Page 43: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/43.jpg)
BE PROACTIVE.BE PROACTIVE.OUTSOURCE OUTSOURCE PROCESS & PROCESS & IN-SOURCE THINKING
![Page 44: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/44.jpg)
EXPERIMENTEXPERIMENT
SHARE SUCCESSES ANDANDFAILURESFAILURES
![Page 45: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/45.jpg)
QuestionQuestion ConventionalWisdom
![Page 46: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/46.jpg)
Average IQ in this room?
![Page 47: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/47.jpg)
If we can’t If we can’t If we can t If we can t drive CHANGEdrive CHANGEdrive CHANGE,drive CHANGE,who can?who can?who can?who can?
![Page 48: Transformation is not an option - AMAIamai.org/congreso/2011/ponencias/Stan_Sthanunathan.pdf · Transformation is not an option Stan Sthanunathan ... GREATNESS CANNOT BE TAKEN FOR](https://reader036.vdocuments.net/reader036/viewer/2022070806/5f04cc367e708231d40fc1d2/html5/thumbnails/48.jpg)
Thank YouThank YouThank YouThank You