Presentation

Brand CultureTransforming Brand nd Culture at NN Group Chris Kersbergen, NN GROUP Global Head of Employee ExperienceYou matterAfter inserting a picture, you can move the picture in the frame, or crop or enlarge it. Click with your right mouse button in the picture and choose Format image. Then click on Crop. In the right part of the screen you can change Picture or Crop position (Offset X and/or Offset Y).If your picture has no round edges, select the picture. Then click with your right mouse button in the picture and choose Send to Back. Do not change or add other logosFormat the title text in three colours according to the house style guide: use the macro in the NN Text formatting menu

1

2Brand = Culture

culturebrand

2

3How do I bring my employees along?

Culture eats strategy for breakfast

+70% of reorganisations fail

+80% of company value defined by intangibles

Brand = Culture... right?

culturebrand

3

4Connecting People & Brands: Personality rules!

culturebrand

shared personality

4

5

Now thats personality! 6

7

NN Group

Retirement Services, Insurance, Investments and Banking 11,500 employees, 18+ countries, 15 million customers

7

8

Building our new brand and values from within

We help people secure their financial futures. () in a personal and caring way. What matters to our customers, matters to us.

New purpose, values and brand

9

10

Activating Brand and Values internally

12Re-designing the Employee Experience around shared personality

Re-designing the NN Employee Experience

14

And were still learning

A Strong Brand Culture: Humanises Brands and adds positive emotion (IQ + EQ) Unites strengths of MarComms & HR & Leadership Engages employees Attracts talentEnhances communication power: one voiceTurns People & Culture into a real differentiator

15

Join the conversation Chris.Kersbergen@nn-group.com @ChrisKersbergenwww.linkedin.com/in/chriskersbergen

16

culturebrand

shared personality