transforming from expert to leader - new co oakland by bhmc
TRANSCRIPT
Transforming from Expert to Leader
via Multimedia
Oct. 8, 2015
bhmedia.co newco.co
TL TRAITS + PERCEPTIONS
Innovator
Game Changer
Disruptor
Iconic
Break the Mold
Driver
Rule Breaker
Rebel
Fighter
HerderReputation
LeaderRenegade
Cowboy
Expert
Respected
AuthorityInventor
Specializer
BrillianceAuthor
Speaker
Deep Diver
Thinker
bhmedia.co newco.co
BHMC DEFINITION
“Someone that is leading their market, not just an expert but dictating their career or industry in a new direction.
No longer only for Ph.Ds, Authors or Speakers…
Experts Transforming into Leaders!
bhmedia.co newco.co
BHMC 80 / 20 RULE
OPC -SHARED CONTENT
YOUR PROMOTIONAL CONTENT
bhmedia.co newco.co
CONTENT GENESIS
Podcast
VIDEOS
WEBSITE + BLOG
POSTS
Youtube PulseMediumEvergreen
InstagramPinterest
Cover Shot
IMAGES
bhmedia.co newco.co
CONTENT STRATEGY
“This information is out there, all around us… you simply need to know how to grab it, I know how!”
Heat 1995
bhmedia.co newco.co
PHOTOGRAPHY + VIDEO
Selfies are now statistically more dangerous than shark attacks!
2015 Deaths Selfies 12
Sharks 7
bhmedia.co newco.co
VIDEO vs. TEXT
60,000 X Faster than
Text
39% more likely to Share
bhmedia.co newco.co
AUDIENCES + ADS
VIDEO CONTENTSOCIAL CONTENT PRO CONTENT
bhmedia.co newco.co
EMAIL + ROI
PERSONALIZATION
DYNAMIC CONTENT AUTOMATION TOOLS
MOBILE OPTIMIZED
LINK TO VIDEOS
RESURRECT CONTENT
bhmedia.co newco.co
VIDEO SET-UP REQUIREMENTS
blah!
HD Cam Phone + mic
Tripod
Side LightSide Light
Green Screen
Script it or freeflow