transforming old skool into inbound marketing
DESCRIPTION
Every business should embrace inbound and content marketing as a strategy and a culture. Inbound marketing is any marketing tactic that relies on earning people’s interest instead of buying it.TRANSCRIPT
Roadmap Marketing 2013
2013 Transforming Old Skool into Inbound in... 18 MonthsModern marketing approach, different skills, different play, new cards
Rolf VisserAmsterdamJuly 2012
Vice President Global Marketing Strategy & Tactics
Roadmap Marketing 2013
2013 Business TransformationEmbrace inbound and content marketing as a strategy and a culture. Inbound marketing is any marketing tactic that relies on earning people’s interest instead of buying it.
Roadmap Marketing 2013
2013 Business Model
Roadmap Marketing 2013
2013 Business AlignmentModern marketing approach, different skills, different play, new cards
Roadmap Marketing 2013
2013 Primary Audience
Roadmap Marketing 2013
White PapersCase Studies & TestimonialsCountry Fact SheetsVODcasts
2013 Regional Alignment
Roadmap Marketing 2013
Search rules…. Start Listening!
Roadmap Marketing 2013
Content 4 ‘Sharing’, ‘Being Found’, ‘Authority’ and ‘Business Success’!
Roadmap Marketing 2013
Communication Shift – Been there….
Roadmap Marketing 2013
Experience, Exchange, Evangelism...
Roadmap Marketing 2013
Need To Share AttitudeThis shift in attitude is characterized as a move from a “push-based” information flow to a “pull-based” flow.
Roadmap Marketing 2013
Happening for a ReasonSeed the network with content that gives the users a reason to join the network when invited
Roadmap Marketing 2013
Video Rules
Roadmap Marketing 2013
Make Search Engines Love You!
Roadmap Marketing 2013
We’ll be the new group on Tour ;o)
Roadmap Marketing 2013
In Asia, Mainstream Doesn't WorkLanguage, Culture, Relationships, Trust , Continuity and Experience…Search versus Offline Meetings.
Roadmap Marketing 2013
LatAm, Mainstream Doesn't WorkLanguage, Culture, Integrate Online Programs to coordinate and encourage Offline Meetings.
Roadmap Marketing 2013
MEA, Mainstream Doesn't WorkLanguage, Culture, Integrate Online Programs to coordinate and encourage Offline Meetings.
Roadmap Marketing 2013
Mainstream, so Dated….What about