transforming the business of publishing
DESCRIPTION
Operations executives at large publishers require 3 core competencies to succeed in the digital future.TRANSCRIPT
International Digital Publishing ForumDigital Book 2011, May 23, 2011
Transforming the Business of Publishing
Ken Brooks, [email protected]
Digital products are breaking the steady state relationship between revenue, product investment, and cash
• Revenues from old products falling off, with some level of reinvestment required to keep it from being precipitous
• Reduction in realized price from digital is far exceeding the cost of goods benefit
• New and different products, channels and business models are required
• New product investment doesn’t yield immediate results
How do we keep revenue and cash growing in the face of these dynamics?
Three critical core competencies
Process Management
Vendor Management
Technology Management
Process Management: Product Development
Plan
Specifications
Workflow
Resources
Budget
Schedule
Execute
Source ContentAcquire ContentDevelop ContentBuild Technology
Design PresentationRender
QADeliver
ControlTrack Progress
Track Compliance
Manage Changes
Manage Standards
Processes are comprised of capabilities.
Plan
Control
ExecuteLevel 0 BusinessCapabilities
Level 1 BusinessCapabilities
Business Process
Bus
ines
s F
unct
iona
lity
and
Pro
cess
es
Source Content
Acquire Content
Develop Content
Develop Techn.
Design Pres’n Render QA Deliver
Edit Content
AddTags
Index
Capabilities can be executed by vendors.
Strategic Purchasing of Capabilities
$0.0 $1.0 $2.0 $3.0 $4.0 $5.0 $6.0 $7.0 $8.0 $9.00
1
2
3
4
5
6
7
8
9
10
Art Perms
Software QA
Test Research
Multimedia
Composition
Text Perms
Photo Research
Art Rendering
Archiving
Proj Mgmt
MSS prep
Indexing
Development
Annual Spend ($mm)
Risk
Vendor Management Process
• Standardize expectations
• Consolidate volume and services
• Negotiate hard on mutual expectations
• Manage performance both ways
• Share benefits from continuous improvement
Capabilities are also the basis of technology management
Services/Applications
Data Structure(Logical)
Authoring
MarkLogic, Oracle, etc.
DocBook, QTI, etc.
Data Platform(Physical)
Technology Implem
entations
StructuringSemanticTagging
Plan
Control
ExecuteLevel 0 BusinessCapabilities
Level 1 BusinessCapabilities
Business Process
Bus
ines
s F
unct
iona
lity
and
Pro
cess
es
Source Content
Acquire Content
Develop Content
Develop Techn.
Design Pres’n Render QA Deliver
Edit Content
AddTags
Index
Summary Themes
• Architectural thinking: start with the end in mind
• Move incrementally toward the vision
• Improve existing processes as a way to get to the future
• Incremental investment
• It’s not just the product – plan process as you plan product
• Your vendors are your partners
• Technology
• Use agile development approaches for both product and process technology
• Utilize standards everywhere: product, process, data structures
• Buy, don’t build
• Measure obsessively
International Digital Publishing ForumDigital Book 2011, May 23, 2011
Transforming the Business of Publishing
Ken Brooks, [email protected]