transitions and the applicant experience alyssa newman admissions project officer student experience...
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Transitions and the Applicant Experience
Alyssa Newman
Admissions Project OfficerStudent Experience Project, Applicant Experience
Student Recruitment & Admissions
• Linking transitions and the applicant
experience• Overview of the Applicant Experience
(AE) strand• Research findings • Current pilot projects• Example pilot project• Initial findings • Next steps • Questions & answer session• Group activity & discussion
Presentation outline
Linking transitions & the applicant experience
Pre-application
Application Post-application Transition
Source: Supporting Professionalism in Admissions (SPA), 2011
RETENTION and GRADUATION
• Aim: to enable greater self-selection by prospective applicants, early in the application process; to select students best equipped to benefit from the Edinburgh experience, from diverse backgrounds; to develop admissions policy and practice to enhance the applicant experience
• Three distinct project phases: research, pilot projects, and project evaluation
AE Strand: an overview
• Authentic student voice • Managing students’ expectations • Early engagement • Expanding information on the non-traditional student
experience• More informational resources/ tool kits to students’
advisors
Full report on the AE initial research findings https://www.wiki.ed.ac.uk/display/SEPROJ/Applicant+Experience
Research findings
Current AE Pilot Projects General Under- and Postgraduate
General Undergraduate
General Postgraduate
Undergraduate – subject specific
Templates for Open Day speakers
Capturing the UG and PG Edinburgh
student experience
Integration of admissions data
PG student profilesExemplars to better articulate entry & selection criteria
UG prospectus
Informational resources/ tool kits
to students’ advisors
Differentiating between similar sounding degree
programmes
Understanding what a subject area involves
AE Pilot Project: an example
Please click on the links below to access the full suite of videos for the pilot project ‘Capturing the under- and postgraduate Edinburgh student experience.’ These videos can be found on the University of Edinburgh’s Youtube site and main website.
University’s Youtube site:Undergraduate student videos - Youtube playlist Postgraduate student videos - Youtube playlist
University’s main website:Undergraduate student videos - website playlist Postgraduate student videos - website playlist
Evaluation: initial findings• Open Day template tool-kits
“I found the [Open Day presentation] templates worked very well. The slides were great and really enhanced the professionalism of my presentation. A great initiative, so thank you!” – Member of academic staff
• Open Day experiences video
• All projects will be monitored and evaluated
22%
78%
Very usefulQuite useful
Over 2,000 views in five months!
Next steps
• Progressing each pilot project• Monitoring and improving • Evaluating the impact• Concluding • Disseminating
• Applicant Experience strand wiki: https://www.wiki.ed.ac.uk/display/SEPROJ/Applicant+Experience
• Fair Admissions to HE: Recommendations for Good Practice - the Schwartz report (2004) http://www.admissionsreview.org.uk/downloads/finalreport.pdf
• Moogan, Y. J., & Baron, S. (2003) An analysis of student characteristics within the student decision-making process. Journal of Further and Higher Education
• Moogan, Y. J. (2011) Can a higher education institution's marketing strategy improve the student-institution match? International Journal of Educational Management, 25 (6), pp. 570 – 589.
• Rigby, S. (2012) Student Report Review• Shaffer, D. (2011) The Applicant Experience, Supporting Professionalism in
Admissions (SPA) http://www.spa.ac.uk/support/applicantexperience/ • Student Experience Project website: www.ed.ac.uk/student-experience• Wasmer, D.J., Williams J.R. & Stevenson, J. (1997) A re-conceptualization of the
marketingmix: using the 4 C’s to improve marketing planning in higher education, Journal of Marketing for Higher Education, 8(2), pp. 29–35.
References
• Student Experience Project website: www.ed.ac.uk/student-experience
• Student Experience Project wiki: https://www.wiki.ed.ac.uk/display/SEPROJ/Home
• Applicant Experience strand wiki: https://www.wiki.ed.ac.uk/display/SEPROJ/Applicant+Experience
• Contact Alyssa directly at:E: [email protected] or T: 0131 651 5538
Further information