Transmedia Worlds

Jesse Schell

Examples of Transmedia Worlds

Transmedia Worlds EXIST APART

Pokemon

Transmedia Worlds HAVE MANY GATEWAYS

Optimus Prime

Transmedia Worlds are POWERFUL

Scott Nall

1902 1953 2008

Transmedia Worlds have LONG LIVES

The Pipe of Sherlock HolmesBefore

The Pipe of Sherlock HolmesAfterDeerstalker Cap: Illustrator Sidney Paget

Calabash Pipe: Actor William Gillette

Transmedia Worlds EVOLVE OVER TIME

Santa Claus – The Patron Saint of Transmedia Worlds

Transmedia Worlds…

…exist apart…have many gateways…are powerful…have long lives…evolve over time

But what makes a good one?

Transmedia worlds tend to be rooted in a single medium…

…with a single creator

J. K. Rowling Jim Henson Satoshi Tajiri

Nobuyuki Okude Walt Disney

Transmedia worlds are intuitive

Transmedia worlds facilitate the telling of many stories

Transmedia Worlds make sense through all their gateways

vs.

Tinker Bell vs. Tinker Bell

Transmedia Worlds fulfill wishes

Transmedia Worlds mean something

Finally…

“Long experience has taught me that the crux of my fortunes is whether I can radiate good will toward my audience. There is only one way to do it and that is to feel it. You can fool the eyes and minds of the audience, but you cannot fool their hearts.”

- Howard Thurston

Transmedia Worlds fit the hopes, dreams, and lives of your audience

Email: jesse@schellgames.comTwitter: @jesseschell

Slides: slideshare.net/jesseschell

Thanks!

Strong Transmedia Worlds…

1. Exist apart2. Have many gateways3. Are powerful4. Have long lives5. Evolve over time6. Tend to be rooted in a

single medium and a single creator

7. Are intuitive

8. Facilitate the telling of many stories

9. Make sense through all their gateways

10. Fulfill wishes11. Mean something12. Fit the hopes, dreams,

and lives of their audience