transparency tyranny 2014
DESCRIPTION
What is transparency tyranny, how it changes communication environment, and how it can be used in PR and Corporate Communications. in Russian. by Anton Gumenskiy, www.blogberry.ruTRANSCRIPT
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Тирания прозрачности
Антон Гуменский
Москва, 2014
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«Всё тайное становится явным»
• Советник Президента РФ Владимир Шевченко на встречной полосе, 01.04.10 youtu.be/sdUvYs5Rjfk
• Сергей Полонский, 2010 youtu.be/UrLARPZKcUw
• Фонд «Федерация», 2010 youtu.be/SrB7IDshSNE
• Репетиция Марка Горенштейна, Конкурс им. Чайковского, 2011 youtu.be/YVzdEo6TTco
• Гидон Кремер и фестиваль в Вербье, 2011 snob.ru/profile/9325/blog/38702
• Виктория Нуланд и Джеффри Пайетт, 2014 youtu.be/WFfEOrKTckU
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Технологии
Производство
• Мобильные телефоны
• Фото- и видеокамеры
• Видеорегистраторы • Программы монтажа
фото и видео
Трансляция
• Youtube• Блоги • Социальные сети:
Facebook, Twitter, VKontakte
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Ничего личного
• Частной жизни больше нет• Все знают обо всём• Кредитные истории, данные паспортов
и пластиковых карт, авиа и ж/д билеты, покупки, отправленные смс и т.д.
• Если ситуацию нельзя изменить, нужно её использовать
• Всегда интересно узнать, что внутри• Увидеть = поверить
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«Не можешь победить, возглавь»
• Звёзды и папарацци
• Артур Хейли («Менялы», «Отель» и др.)
• Джон Гришем («Дело о пеликанах» и др.)
• ТВ-проекты “How It’s Made”• Съёмки «Хоббита», Новая Зеландия
(http://www.thehobbitblog.com)
• Королевский оперный театр, Лондон (http://www.roh.org.uk/discover/backstage/index.aspx)
• Белый дом на Flickr.com
• BMW, Лейпциг и VW, Дрезден
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