transparent, playful and easy – identifying creative ways to facilitate and stimulate dialogue...
TRANSCRIPT
1 | joe coll 2012
Transparent, Playful & Easy
Identifying creative ways to facilitate and stimulate dialogue between industry and education
joe coll | lyit | lin 2012
2 | joe coll 2012
Transparent, Playful & Easy
Identifying creative ways to facilitate and stimulate dialogue between industry and education
joe coll | lyit | lin 2012
and practical
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Context •
Considerations•Time•Transparency•Play&Reward•MakeitEasy•
Conclusions•
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Context
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MA in Visual Communication—ResearchthroughPractice
ncad|octobER2010—junE2012
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Researchatncadfocusesonthereflective practitionerratherthanthescientific method
MA in Visual Communication—ResearchthroughPractice
ncad|octobER2010—junE2012
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Reflection on how I tried to develop an ongoing dialogue with industry
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ncad – ma
lyit
07 08 09 10 11 12
design company
ncad
freelance
masters research
Educator
Student
Practitioner
Student, Practitioner & Educator at the same time
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Exploring the relationships
Student
PractitionerEducator
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Student Practitioner
Stimulate dialogue/interactions between the two
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Educator
Practitioner
Facilitate & Stimulate
Student
Stimulate dialogue/interactions between the two
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Educator
Practitioner
Facilitate & Stimulate
Student
Dialogue between the two
Inspire, inform & challenge students
Goals
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Research outcome: http://joecoll.com/testing/propeller-inspires/index.html
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Considerations and strategies I used to encourage ongoing dialogue with industry
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Although only a prototype, the focus of Propeller was always about creating a sustainable dialogue between industry and education
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Please note: the intention is not to tell you how too...
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Consideration 1:
Time
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Unsurprisingly I found TIME thebiggest obstacle to securingongoing engagement fromindustry
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Acknowledge ‘busyness’ and develop participation opportunities around varying levels of time commitment
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Encourages industry to engage at a level they are comfortable with... rather than creating an “all or nothing” scenario
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Finite blocks of time
1 – 5 mins 30mins – 1hr 1hr – 2hr 1 half day 1 full day
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Finite blocks of time
1 – 5 mins
Respond to questions on Twitter/Facebook
Tweet/Retweet content relevant to students
Take part in online design debates
Share thinking, processes and advice through a video interview
Write (Propeller Provocateurs) piece to provoke debate
Take part in the industry challenge
30mins – 1hr 1hr – 2hr 1 half day 1 full day
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§
Consideration 2:
Transparent CommunicationStimulatingdialogue
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Need to clearly communicate the who, what, when, where, why and how
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Develop clear
communication material
Provided detailed
information in a
digestible way
Not trying to hard-sell,
just communicate
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Promote to industry –
with social media
Creates ‘buzz’
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Have ‘buy in’ from industry
Be clear and transparent about what we’re asking off them individually
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With that information, every person from industry I contacted wanted to participate... although...
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First person I contacted,I asked them to take part in three elements of the project
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From then on I asked for less and got more
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§
Consideration 3:
Play & Reward
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I felt a sense of play and reward was a good way to engage professional designers and design students
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Although what works for one may not work for another
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Although what works for one may not work for another
About knowing your audience
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Design QuickieStudio QuickiePropeller ProvocateurIndustry Tweets
notacademicintone,buthavesoundpedagogicalgoals
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Example of play and reward:
Industry Challenge
QuickieAha!
!Not soQuickie
IndustryChallenge
StudioQuickie
DesignQuickie
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Opportunity for industry to have a low commitment and light-hearted engagement with students
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1. Practitioners challenge students & offer a reward
Design something that fits inside a kinder egg
One days work experienceTake part in an exhibition
Work experience – amount based on quality of response
We want to know why. Why do you want to be a designer?
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2. Students respond
3. Practitioners select winning response
4. Reward organised
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Requiressome•organisation(andcontrol)onbehalfoftheeducator
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Requiressome•organisation(andcontrol)onbehalfoftheeducator
Studentsearn•opportunitytoconnectwithindustry
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Requiressome•organisation(andcontrol)onbehalfoftheeducator
Studentsearn•opportunitytoconnectwithindustry
Partofformal•educationalprogrammeorasaninformalinitiative
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Requiressome•organisation(andcontrol)onbehalfoftheeducator
Studentsearn•opportunitytoconnectwithindustry
Partofformal•educationalprogrammeorasaninformalinitiative
Feedbackfrom•industryverypositive:funtosetchallengeandreviewresponses
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Requiressome•organisation(andcontrol)onbehalfoftheeducator
Studentsearn•opportunitytoconnectwithindustry
Partofformal•educationalprogrammeorasaninformalinitiative
Feedbackfrom•industryverypositive:funtosetchallengeandreviewresponses
Lowtime•commitmentforindustry
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Requiressome•organisation(andcontrol)onbehalfoftheeducator
Studentsearn•opportunitytoconnectwithindustry
Partofformal•educationalprogrammeorasaninformalinitiative
Feedbackfrom•industryverypositive:funtosetchallengeandreviewresponses
Lowtime•commitmentforindustry
couldeasilywork•acrossvariousdisciplines
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§
Reward for industry?
My own primary & secondary research suggests the reward for industry is clearly talent
onindividuallevels,altruism,networkingopportunitiesandstatusaredriversfor engagement
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§
Consideration 4:
Make it Easy
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“Remove friction in the system”
Kenny,2010
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Make it easy:
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Make it easy:
Time•
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Make it easy:
Time•
clearcommunication•
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Make it easy:
Time•
clearcommunication•
technology/processof•participation
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Example:
Use of social media
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Example:
Use of social media
Leveragetechnologiesthatarealreadythere
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Twitter & Facebook
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Twitter & Facebook
Quick&Easy•
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Twitter & Facebook
Quick&Easy•
Studentsareheavyusers•
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Twitter & Facebook
Quick&Easy•
Studentsareheavyusers•
obviouslydependanton•industryhavingahighnumberofusers
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Question sent to followers on Twitter & Facebook
Input from your industry
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Couple of minutes to respond (via Twitter or Facebook)Low-level commitmentNo longer just a booklist... an industry booklist!
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Encourage industry to filter the great from the poor
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Encourage industry to filter the great from the poor
Loadsofamazingcontentinexistenceacross•theweb
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Encourage industry to filter the great from the poor
Loadsofamazingcontentinexistenceacross•theweb
difficultforstudentstofindanddistinguish•
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Encourage industry to filter the great from the poor
Loadsofamazingcontentinexistenceacross•theweb
difficultforstudentstofindanddistinguish•
ourroletofilterandmakesense•
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By making it very easy, we can encourage industry to help filter
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By making it very easy, we can encourage industry to help filter
createauniquehashtagontwitter(#propelit)•
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By making it very easy, we can encourage industry to help filter
createauniquehashtagontwitter(#propelit)•
Industrytweeterincludeshashtagwhenthey•aretweetingorre-tweetingsomethingtheyfeelwouldberelevant/usefultostudents
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By making it very easy, we can encourage industry to help filter
createauniquehashtagontwitter(#propelit)•
Industrytweeterincludeshashtagwhenthey•aretweetingorre-tweetingsomethingtheyfeelwouldberelevant/usefultostudents
onPropeller,thesetweetsareaggregated...•buteasyforanyonetosetupatagandhavestudentsfollowit
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§
Conclusion
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Through a series of interviews and feedback on my research project, it is clear that industry appreciate the need and benefit to engaging in higher education and are willing to do so, provided we...
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communicateclearlywhatis•beingaskedofthem
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communicateclearlywhatis•beingaskedofthem
acknowledgeandworkaround•timeconstraints
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communicateclearlywhatis•beingaskedofthem
acknowledgeandworkaround•timeconstraints
maketheirengagementeasy•andenjoyable
