transport for nsw · tfnsw's future transport strategy and why cubic is so well placed to...

This document and its copyright is the property of and vested in Cubic Transportation Systems (Australia) Pty Limited and the document is issued in confidence for the purpose only for which it is supplied. It shall not be reproduced in whole or in part or used for any other purpose nor shall any of the information contained herein nor any part thereof arising directly there from be disclosed whether orally or in writing or communicated in any manner whatsoever to any other person or organisation without the prior written consent of Cubic.

Transport for NSW

Submission – Draft Future Transport Strategy 2056

SUBMITTED BY:

Cubic Transportation Systems (Australia) Pty Limited

This page is intentionally left blank.

TfNSW


Page 2

Table of Contents

1 Executive Summary .......................................................................................................... 3

Cubic Credentials ................................................................................................................ 3

2 NextCity: building a smarter tomorrow ........................................................................... 5

A Customer Focus ............................................................................................................... 6

Successful Places................................................................................................................ 8

A Growing Economy ............................................................................................................ 8

Safety and Performance ...................................................................................................... 8

Accessible Services ............................................................................................................. 9

3 Future Mobility ................................................................................................................. 12

Automation ......................................................................................................................... 12

Driverless Vehicles ............................................................................................................ 13

Drones ............................................................................................................................... 13

Alternative Fuels ................................................................................................................ 14

4 Future of Services ........................................................................................................... 15

New Service Opportunities ................................................................................................ 15

MaaS ................................................................................................................................. 15

Personalisation .................................................................................................................. 16

5 Future Network ................................................................................................................ 17

Network Optimisation ........................................................................................................ 17

Digital Infrastructure .......................................................................................................... 17

Safety ................................................................................................................................. 18

6 Accessibility/Sustainability ............................................................................................ 19

Financial Sustainability ...................................................................................................... 19

Operational Cost Efficiencies ............................................................................................ 19

Environmental Impacts ...................................................................................................... 19

7 Conclusion ....................................................................................................................... 20

Figures

Figure 1: NextCity incorporates all modes of mobility to help travellers make informed journey choices

................................................................................................................................................................ 4

Figure 2: Three core principles of NextCity and the benefits they deliver .............................................. 5

Figure 3: A possible future embracing Mobility as a Service .................................................................. 7

Figure 4: A typical organisational architecture v Cubic’s NextCity vision of the future ......................... 11

Figure 5: The value chain that MaaS represents to customers ............................................................ 16

Trademarks

Cubic® is a registered trademark of Cubic Corporation.

All other product and service names mentioned herein are the service marks, trademarks or

registered trademarks of their respective companies or owners.

TfNSW


Page 3

1 Executive Summary

This submission is Cubic Transportation Systems' (CTS) high level response to the Draft Strategy –

Future Transport 2056 paper that was released in October 2017. This submission presents our view

of important future transport trends globally and how technology can positively impact New South

Wales (NSW), its residents, its businesses and its visitors.

Transport for New South Wales (TfNSW) has a long history of innovation and using technology to

drive positive outcomes for customers. TfNSW's draft transport strategy embraces a long-term

integrated and holistic view that Cubic fully supports, and we believe that Cubic can help enable the

outcomes so that they become a reality for all.

This submission gives an outline as to how Cubic can address many of the themes and outcomes that

are mentioned throughout the draft strategy paper to help TFNSW deliver its objectives. It aims to

stimulate discussion and debate, as well as reaffirm the alignment of Cubic's NextCity vision with

TfNSW's future transport strategy and why Cubic is so well placed to continue the partnership we

have with TfNSW today, long into the future.

Cubic Credentials

Cubic is a leading delivery, integration, and Information Technology services partner and provider of

revenue management systems, information systems, and turnkey services for transportation

authorities around the globe. With operations spanning four continents and with more than five

decades experience providing solutions for large scale transport fare collection, passenger

information, transport management and tolling, we are committed to helping shape the transport

landscape and lead, envision and enable industry disrupters.

Cubic’s NextCity vision for city management and integrated customer payment and information

centres on three core principles: the delivery of an integrated customer experience, One Account, and

integrated operations and analytics across all modes of transportation. It is the answer to the

challenges of how to make public transport more attractive and efficient, inform and incentivise

behaviour to make choices that will improve road use and public safety, reduce greenhouse-gas

emissions and increase economic viability.

Cubic has both the proven delivery and partnership experience, and the highly developed technology

roadmaps to provide TfNSW a tangible path to the goal of becoming the most customer-centric,

innovative, digitally-enabled transportation eco-system in Australia. This aligns with Cubic’s vision for

the integrated cities of the future, and we anticipate finding further mutual benefits as the Roadmap is

matured.

We believe a different, more collaborative and faster engagement approach outside the existing Opal

contractual framework, in order to be agile and provide quick pilots/POC that fit within the TfNSW

timelines. This process will also ensure there is no (minimal) risk to the existing Opal delivery

operations.

TfNSW


Page 4

Figure 1: NextCity incorporates all modes of mobility to help travellers make informed journey choices

TfNSW


Page 5

2 NextCity: building a smarter tomorrow

The world's population is moving to urban centres, resulting in greater traffic congestion, frustrated

travellers and lessened productivity. These trends contradict the very economic excitement cities were

designed to inspire.

We are helping transport agencies address these challenges by providing a roadmap for a

coordinated framework, using legacy and emerging technologies to integrate all travel, payment,

customer experience, operations and analytic information in the region for all modes of transport - we

call this NextCity.

NextCity is our answer to the travel management dilemmas at the centre of the smart city movement.

It is the answer to how to make transport more attractive and efficient, inform and incentivise

behaviour to make choices that will improve road use and public safety, reduce greenhouse gas

emissions and increase economic viability. The foundation of this vision stems from three core

principles that we believe are integral to advancing the future transport agenda in both NSW and

globally. These are:

The delivery of an integrated customer experience

A single customer account for all travel

Integrated operations and analytics.

Figure 2: Three core principles of NextCity and the benefits they deliver

The NextCity vision is built on a model for real-time data gathered across a transportation network

through payments, sensors and other touch points, increasing travel efficiencies without losing the

flexibility of an individual authority.

TfNSW


Page 6

For Operators this means gathering real time data from across the entire network to provide accurate

insights on travel behaviour and network utilization. By understanding how, why and when travellers

move about their city, transport agencies can predict influence and eventually manage demand to

optimise infrastructure capacity, reduce congestion and pollution.

For travellers, this means access to personalized, actionable information sent directly to their mobile

device that will empower them to make more efficient travel choices. These choices are supported by

a single account that allows them to manage, plan and pay for their entire trip.

Below, we will explore how the Cubic NextCity vision aligns and empowers the six state-wide

outcomes of:

A Customer Focus

Successful Places

A Growing Economy

Safety and Performance

Accessible Services

Financial and Environmental Sustainability

A Customer Focus

Customer experience lies at the centre of everything we do. We want to help customers enhance that

experience by simplifying and making travel a pleasure rather than a hassle. A traveller's primary goal

is to get from place to place and we strive to make that as seamless and enjoyable as possible.

Throughout our long history designing, building, operating and maintaining transport systems the

lesson that resonates most, is that when we collaborate with our customers and engage with the

travellers who interact with our systems - our products & services become better. Understanding the

natural process of passenger movement and motivation helps us to innovate and integrate

applications that inform and add value to travellers’ decisions and make their journeys feel better.

Cubic's One Account Solution provides travellers with a big picture that can show them how to reduce

the cost of a journey, providing them with smarter, personalised and actionable end-to-end journey

planning. This personalised information can be sent directly to their mobile device and is supported by

a single account to pay for their entire trip.

With Mobility as a Service (MaaS), commuters would use a single account for all travel transactions

and information – be it public transport, cycling or other providers such as Uber. Cities would gain

unprecedented insight into how people commute and what can be done to improve the customer's

experience. Such a holistic view of our movements would bring multiple benefits to commuters and

transport providers alike. For the former, it would enable dynamic pricing – since the system would

have access to all modes of transportation and not just public transit, pricing could be, at varying

degrees, influenced by the basis of supply and demand (pricing models such as these are already

offered by Uber and Lyft).

Through the integration of transportation accounts regardless of mode or operator, travellers no

longer have to pay separately for highway tolls, parking charges, transit tickets, bike- and car-share

programs – it can all be managed through One Account, without having to navigate different fare

media or ways to pay every step along the way.

TfNSW


Page 7

Figure 3: A possible future embracing Mobility as a Service

TfNSW


Page 8

Successful Places

A city's transport system helps to shape the city. As well as allowing people to get around, it has a big

impact on quality of life – street space defines what a city is like as a place to live and work, and

public transport is part of many people’s daily routine. Creating a city for all citizens will require an

approach that will help the city to grow and decentralise.

Through removing barriers to access public transport and providing personalised solutions that are

cost effective and reliable, TfNSW can build a stronger network of growth centres across the state. By

achieving a holistic view of the transport network, cities can gain unprecedented insights into how,

when and why people commute and what can be done to improve their experience. Having insight

into our daily commutes and analysing each users unique set of decision factors when considering a

trip, would allow cities to personalise travel information and recommendations. Transport authorities

could advise when a customer's preferred route is unavailable and offer useful alternatives that would

get them to their destination on time.

Transport agencies could also use travel incentives to better spread the load and optimise network

usage. It is often the case that efficient non-obvious routes and mode combinations are intuitively

known and regularly used by commuters but are not identified by existing mobility planning services,

who instead provide suboptimal mobility guidance. Since the very nature of MaaS means that these

options would be identified due to better service integration, the quality of route finding services would

greatly improve.

A Growing Economy

In 2010, large American cities generated almost 85 percent of the American GDP – a contribution far

greater than that made by large cities in other countries. In the next 15 years, 259 large U.S. cities are

expected to generate more than 10 percent of the world’s GDP. Mid-sized cities are also set for

growth – as more young people choose an urban lifestyle, medium-sized cities in the U.S. will grow at

three times the rate of other urban areas. We are witnessing this phenomena in cities around the

world.

People living in urban areas are more likely to suffer from stress and fatigue than those living in rural

areas and a recent study found urban living raised the risk of anxiety disorders by 21 percent. In 2015

the Department of Infrastructure and Regional Development estimated the avoidable cost of

congestion for Australian capital cities to be around $16.5 billion. Yet, many cities are no closer today

to solving their problems than they were 20 years ago, even as a new set of challenges, driven by

advancements in technology, changing social forces and consumption trends, are starting to emerge.

Safety and Performance

Cubic's Transport Management Platform gives consolidated situational awareness of emerging issues

and disruptions across an entire multimodal network in real time. This information can be

communicated to travellers through a variety of channels, allowing them to adjust their route or timing

of their trip.

Customers changing their journey can result in improved efficiency of the network and lessens traffic

congestion which in turn leads to a reduced impact on the environment. Ultimately the number of

traffic injuries and fatalities also decrease when travellers avoid congested and weather-affected

areas.

TfNSW


Page 9

Accessible Services

A lack of accessible transport services is a major obstacle for many customers and can reinforce

patterns of social and economic disadvantage across our cities. This is an area in which Mobility as a

Service (MaaS) can deliver real benefits through facilitating a shift away from the need to own a

primary mode of transport, to a model where travelling happens through a combination of public,

private and shared modes that are managed through a unified gateway and paid for through a single

account. At Cubic, we term this One Account and it is a key component part of our NextCity vision.

Where multi modal transport exists, it requires riders to book and pay separately for each leg of their

journey. Often alternative travel options such as GoGet or Uber often exist almost independently from

more conventional agency-run services, and in some areas on-demand solutions are viewed as

unwelcome competition (e.g. Uber vs Taxi industry). The One Account model holds integration at its

centre. Instead of planning and purchasing tickets for each mode separately from a range of

providers, customers can purchase all mobility services, from a single source regardless of the mode

chosen.

This enables a more seamless mobility experience that can provide personalised and customised

transport solutions that are tailored to meet the individual's needs, preferences and lifestyle. It can

provide them with the right choices and right information about all modes so they can make the best

decision about how and where to travel (in real-time) and offers them convenient ways to pay when

they have to. One Account emphasises access over ownership and creates a solution where a

customer's travel needs can be satisfied with just one app.

In NSW's current system, the optimal trip will likely be multi-modal and will require multiple apps and

payment back offices to function. By integrating emerging payment methods and information modules

with legacy systems and existing transportation infrastructure, operators and authorities can create

their own vision for the future. In addition, platforms designed using modular architecture will allow

additional authorities or public transport systems to be added as demand grows.

TfNSW


Page 10

Integrating all transport services into a single platform can also help address issues of overcrowding

and congestion, optimize capacity for all modes and solve the disconnect between first mile last mile

services by giving operators access to better data. Many current transport options are so siloed that

agencies can only see commuter movements as a set of trips, rather than a complete journey. With

MaaS, operators will receive a more complete view of every aspect of a passenger's journey,

delivering better planning of services and the ability to price services dynamically to influence supply

and demand.

TfNSW


Page 11

Figure 4: A typical organisational architecture v Cubic’s NextCity vision of the future

TfNSW


Page 12

3 Future Mobility

Automation

As the world’s population moves to urban centres, the result is greater traffic congestion, frustrated

travellers and lessened productivity. Intelligent and actionable information is the key to ensuring that

everything is running as smoothly and efficiently as possible within the travel networks – and will

empower travelers to make smarter, more informed decisions based on facts. NextCity provides a

roadmap for a coordinated framework – using legacy and emerging payment methods and

information systems to integrate all travel information and payment, customer experience, operations

and analytics in the region for all modes of transport.

In terms of public transport, automated fare collection solutions are focused on getting travellers from

one place to the next – with freedom, flexibility and efficiency.

Cubic's automated fare collection systems reflect our customers’ operational preferences, and our

platforms are customized to the travellers' needs, with future scalability built-in for operators – whether

card based, account based or open payment “pay as you go.”

TfNSW


Page 13

Driverless Vehicles

The connected and autonomous vehicle revolution is a hugely important technological trend that will

have a significant impact on the urban landscape. How successfully they are introduced into our

transport ecosystems will largely depend on preparation that occurs now. In order to allow multimodal

autonomous transport to occur, we need to create connections between infrastructure and the

transport systems. It is these connections we are trying to replicate and test in the Australian

Integrated Multimodal Ecosystem (AIMES) in Melbourne.

The AIMES is implemented and maintained by 37 industry and government partners with Cubic’s

Transport Management Platform as the main integration hub. The ecosystem covers an area of about

six-square-kilometres and contains more than 26-kilometers of roadways that are fitted with

thousands of intelligent sensors that will provide an unprecedented insight into the efficient

management of transport systems and road networks. In order to create multimodal connectivity, the

area has been fitted with vehicle to vehicle (V2V) communication devices in a range of vehicles

including passenger cars, freight trucks, public buses and trams. AIMEs is also working to create

connectivity between existing transport management systems through vehicle to infrastructure (V2I)

communication units. Currently, the ecosystem contains 36 signalised intersections that will contain

V2I modules so they can communicate with road users.

Furthermore, Wi-Fi and Bluetooth sensors in public transport hubs and around the network are

helping measure the flows of people around the ecosystem to determine how we can improve

services while health and pollution monitoring sensors are being utilised to measure emissions levels

and help explore future management strategies.

These are just a few of the many types of sensors being installed around the area and as the project

progresses we hope to expand and trial more new technologies that will contribute to creating a truly

connected multimodal system and smooth the transition to a high percentage autonomous system.

Until regulation is in place, on-the-road testing of autonomous fleets can’t be accomplished at a large

enough scale to drive development at the pace that’s needed. Instead, we rely on highly sophisticated

simulations to push forward the software’s ability to tackle unforeseen situations.

In the UK, a project called, Tools for Autonomous Logistics Operations and Management (TALON) is

being developed through industrial research funded through the UK government's £100m Intelligent

Mobility fund, and built from a partnership between Immense Simulations, cloud-based simulation

pioneers Improbable, and Cubic.

The aim of TALON is to provide a working, reliable tool which can be used by fleet managers, motor

manufacturers, or leasing companies. Cubic is currently working with the teams to scope the

evaluation project and interim outputs that are on display here, and in the coming months, Cubic will

take a hands-on role in the testing and evaluation of TALON and help in the building and operation of

the tools.

Tomorrow, with the introduction of driverless vehicles on our roads, the transportation management

system will need to be able to communicate with the car. Autonomous vehicles offer a promising

solution for intra-city mobility and logistics.

Drones

Research and practical application of the use of Unmanned Aerial Vehicles (UAV's) for transportation

use cases has been underway for over a decade. UAV's offer a ‘bird’s eye view’ for operational

surveillance of track and road conditions for the inspection and inventory of assets and infrastructure.

TfNSW


Page 14

For example, the condition of remote infrastructure following a period of inclement weather; disaster

and rescue surveillance and support; construction monitoring; trespassing. In addition, UAV's can

provide pop-up communications capabilities when and where needed in support of operational

priorities.

Cubic provides UAV support for various applications around the world. UAV’s are flown and serviced

by Cubic personal who are experts in flight operations, ground support, safety investigation, auditors,

technical writers and human factor practitioners. Cubic teams are licensed by various Civil Aviation

Authorities operating specialist UAV’s capable of carrying various payloads depending on the use

cases required.

UAV payload applications include photo-imaging and mapping software (e.g. Pix4D), LiDAR, thermal

imaging, LTE communication, electro-optical and audible sensors and BYOD (bring your own device).

As the application of UAV technology evolves, future applications are emerging for driverless UAV

taxis. This is certainly an area to keep watch as the market is likely to evolve quickly if the early

technology demonstrators prove this to be a viable future transportation mode.

Alternative Fuels

Cubic supports the exploration of all options that benefit the environment, improve energy and

improve costs, and the NextCity platform and architecture is flexible regardless of energy source.

TfNSW


Page 15

4 Future of Services

New Service Opportunities

Cubic is currently working with TfNSW to share relevant API's to allow further innovation and

collaboration. The sharing of information can lead to the creation of a wider eco-system through the

use of mobile and web based apps. Cubic's systems are built to be scalable and allow a flexible

architecture that will grow and flex in line with the growth and changing demands of NSW.

Whether it is Maas (see next section) or one of the many other areas of interest around the evolution

of public transport, Cubic is very well placed to work with you to deliver the very best possible service

opportunities and outcomes.

MaaS

The sharing economy, the access economy, the on-demand economy – terms used interchangeably,

though not always fully understood. They are used to define the recent socio-economic shift that

reinvented how and what we consume. They all describe an environment in which consumer demand,

rather than any other driver, determines the delivery of services; a world where access rather than

ownership is king and where consumers’ immediate needs can be satisfied with the tap of an app.

The on-demand economy currently attracts more than 22.4 million consumers annually and

transportation is its second biggest category. Thanks to start-ups like Lyft and Uber, it claims more

than 7.3 million monthly consumers and $5.6 billion in annual spending. This is for good reason;

nowhere is the on-demand model as transformative as it is in the transport industry, where it can be

best illustrated by the emerging concept of ‘Mobility as a Service’ (MaaS).

MaaS can be summarised as a move towards a model where traveling happens through a

combination of public/private and shared transport modes. While the on-demand economy facilitated

the origin of MaaS, the concept itself came about from a very real need for more intelligent transport

solutions. The continuous rise of urban populations means demand often outstrips capacity in large

cities. In addition, local authorities and regulators can be at times slow to embrace change, with some

outright banning the provision of alternative transport services. Cubic believes MaaS holds an answer

to this transport conundrum. Against the backdrop of the on-demand economy, three powerful trends

are changing the face of transportation forever: new attitudes towards car ownership, the growth of

alternative transport services and an explosion of Big Data and real-time technologies.

TfNSW


Page 16

Figure 5: The value chain that MaaS represents to customers

Personalisation

Paying doesn’t have to mean navigating different fare media, or ways to pay every step along the

way. The Cubic One Account Solution links all transportation modes used. It allows seamless

payments for public transit, tolling, parking, or third-party services like bike or car sharing, without

having to manage these service providers independently. Travellers move all their activity into One

Account to link their travel choices to preferred payment methods, such as bankcard, checking

account or prepaid transit benefits. Account management is simple and secure, with a single

customer interface, logon, and custom alerts.

The One Account Solution gives travellers a big picture that can show them how to reduce the cost of

a journey, with smarter, personalised and actionable end-to-end journey planning. It adds up to less

stress and uncertainty, and more decision-making power.

TfNSW


Page 17

5 Future Network

Network Optimisation

For many cities, offering more effective, integrated public transport services is important, as all of their

citizens want to make more efficient and sustainable travel choices. Citizens make travel decisions

based on a set of arbitrary reasons known only to them at any given moment – be it convenience,

speed of travel, weather conditions, number of changes or a preferred mode. For years, cities have

tried to find an effective way of influencing travel behavior considered undesirable from their

perspective, such as car trips with single occupancy.

Smart, citizen-centric urban governance has proven to be an important aspect of informed decision

making in a smart city and a final step, alongside the move towards integration and open data, in a

city’s journey towards becoming a smart metropolis. A study of traveller’s economic decisions

suggests cities focused on the needs of their citizens were more successful at changing travel

behaviour and found more personal approaches to be more successful. The “nudge theory” is a

concept, which relies on positive reinforcement used to influence people’s motives and decision

making, and which can be easily applied to the transportation industry.

Transit agencies can use incentives and ‘nudges’ to encourage the travelling public to make small

adjustments to their daily travel preferences. Since traffic is a nonlinear phenomenon, even the

smallest change in citizen’s preferences can have a huge impact on the city. The more information

cities can give their citizens, the more decisions they can make for themselves. By providing

information on current traffic levels, congestion on trains, traffic accidents and more. Also by offering

not only alternative travel routes, but also incentives, in a form of e.g. a discounted cup of coffee to

delay the journey, cities can positively influence the behaviour of citizens and empower them to make

better decisions. Such approaches already work well in practice.

Digital Infrastructure

Today’s urban transportation networks generate huge amounts of operational data and information.

The data can tell us who, what, when, and where about the travel experience, however agencies

often need help understanding and maximising their data potential to answer the crucial question:

Why do travellers make the decisions they do?

Cubic Business Analytics provides a solution for unlocking the hidden, actionable information in big

data through comprehensive collection from enterprise sources, filling in traditionally overlooked gaps,

and analysing from multiple perspectives. These insights are helping to shape the future of urban

transportation including the ability to:

Anticipate traveller responses to service changes by predicting the impact on journeys

Identify stress points in transportation networks and propose remedies

Improve journey planning tools and accuracy

Support frictionless travel across multiple modes of transportation

Facilitate the restructuring of transportation networks to achieve strategic and operational

efficiencies

Our collaborative process has extended to partnerships with financial enterprises to derive a richer

behavioural picture, employing predictive analytics to deliver a more holistic, up-to-date picture of how

well an urban transport network supports access to services and the economic centre of cities. Now

that we understand how travellers think, we can anticipate what they’ll do, even during the

unexpected.

TfNSW


Page 18

Safety

By taking an integrated and holistic view of transport network, we believe that TfNSW will drive real

benefits in terms of safety as outlined previously. However, on top of the management solutions that

Cubic can deliver, we also have a range of solutions around the enforcement space. In the UK, Cubic

has worked with police forces across the country to provide back office solutions for variable and fixed

speed limit enforcement solutions. These are scalable and configurable to suit stand alone, national

or regional requirements, with an emphasis on the system being easy to use and intuitive.

TfNSW


Page 19

6 Accessibility/Sustainability

Financial Sustainability

Financial sustainability by delivering more efficient and effective solutions that are targeted and

tailored to the needs of the customer and the provider alike, backed by solid data that informs

planning and investment decisions will deliver direct and indirect savings. This could be realised in

such ways as taking vehicles off the road or reducing the amount of subsidy required to run effective

public transport services, whilst encouraging higher rates of patronage.

Operational Cost Efficiencies

There are a variety of strategies that can be used to drive operational cost efficiencies, which make

use of the innovation and technology advancements available now and in the future. By using the

data collected about customers transport patterns, whatever the mode, services can be optimised to

ensure assets are used to very best effect i.e. using MaaS app to suggest an Uber instead of a bus at

quiet periods.

Cubic's Virtual Ticket Agent, allows customers to speak with a live agent through a virtual video portal.

This hybrid of ticket office, call centre and ticket vending machine combines the experience of

personal contact travellers enjoy, without the need to have a physical footprint with all the costs

involved.

Using latest technology effectively, delivers the opportunity to drive cost out of the system and in a

way that also improves a customer's experience. This can be seen with the use of contactless bank

cards instead of a dedicated transit card, or in turn a mobile banking app that provides that

functionality. As the latest technology is available, we will see even more 'frictionless' ways of

interacting with customers i.e. hands free Bluetooth technology to acknowledge customer’s boarding

and alighting from transport services.

Environmental Impacts

Encouraging customers to use public transport, removing vehicles from the roads, and encouraging

active transport modes such as cycling and walking, all have positive impacts on the environment. As

we have noted before, the advent and rapid maturing of MaaS models will also play a large part in

driving better financial and environmental outcomes.

Several European cities already have environmental zones around city centres for heavy vehicles,

cars or both, in an effort to reduce congestion and its environmental impact, and a coordinated

strategy is essential in tackling this issue.

TfNSW


Page 20

7 Conclusion

Cubic totally supports a coordinated and holistic view for the whole of NSW, which embraces the

opportunity that comes with the large scale infrastructure build that is happening across NSW in 2017

and into the future.

This however, presents a significant challenge in how to deliver more outcomes, a higher level of

customer experience and also increased value for money, not only in the build phase but more

importantly throughout the lifecycle of implementations. Cubic believes that only by embracing forward

looking technologies and innovation, in a collaborative approach, can we achieve these goals and

meet the customer's ever growing expectations.

Through our NextCity vision of the future, we believe there are three main principles:

The delivery of an integrated customer experience:

Customers do not want to be impacted by a transport network that does not allow them to travel when

and where they want. Journey's need to be conducted in the most efficient, effective and frictionless

way. Delivered by private, public or active transport and which also presents best value for money for

the transport agency. Mobility as a Service provides one possible framework for this to be delivered

across NSW.

A single customer account for all travel:

Having a single account for all your transport requirements, paying with whatever you have at the

time, whether it be a device, bank card, transit card or some other form of token, regardless of the

mode being used is a future goal, that we at Cubic are working hard to make a reality. Bringing all the

transport payment services into a single account, again makes the customers journey as pain-free as

possible and would potentially reduce operational costs for TfNSW

Integrated operations and analytics:

As touched on previously, by analysing data and delivering meaningful outcomes, coupled with an

integrated and 'joined up' operations approach across all transport networks and solutions, we believe

that costs can be optimised. However, it is not just from a cost point of view that the benefits of

cohesive approach can be seen, but also in the way in which TfNSW could adapt and respond to

changing needs and developments in the communities they engage with.

By adopting a more agile approach to developing, testing and implementing possible solutions in the

future, and in a collaborative way, Cubic believes that we can meet the challenges head on. We hope

to continue and grow our partnership with Transport for New South Wales and its customers,

delivering innovative and value for money outcomes.

transport for nsw · tfnsw's future transport strategy and why cubic is so well placed to...

Documents