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    Summary Ch 2 Essays

    Transportation Economics:

    Analysis of Demand II

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    II Discrete Choice

    Suppose that consumers n=1,,N are

    choosing over a discrete number of

    items j=1,,J (e.g. modes of transport) As a researcher, we do not exactly know

    consumer tastes -- tastes are random

    across consumers How should we model utility and

    demand?

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    Conditional utility:

    Conditional on choosing alternative j,

    utility is:

    Xj are the characteristics of good j

    Sn is characteristics of the decision maker

    is (unknown) parameters of utility

    is random utility from consuming item j

    is systematic utility

    jnnjjn );S,X(VU +=

    jn

    );S,X(VV njjn =

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    Systematic portion of utility:

    For example, utility obtained from item j:

    where, cjn = costs of transport, 1

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    Random portion of utility:

    Prob. that consumer n chooses item i:

    This will depend on the probability

    distribution for

    ]ijallforUU[obPrP jninin >=

    ]ijallforVV[obPr

    ]ijallforVV[obPr

    jnininjn

    ininjnjn

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    1

    2

    2- 1V1

    -

    V2(choose mode 2)

    2- 1=V1-V2

    Random portion of utility - graph

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    Probit distribution:

    For example, suppose there are only two items i=1,2,

    and that the utility difference is normally distributed

    Denote the density function for the standard normal

    distribution as

    where is the cumulative standard normal distribution

    2/x

    2

    112

    2e]xProb[(x)

    ===

    12

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    Probit Distribution (contd):

    V1

    -V2

    0 2

    -1

    Buy

    good 2

    Buy

    good 1

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    Estimation of Probit (contd):

    where, DT=1 for transit, =0 for auto

    tj=time in travel,

    Distj=distance,

    cj=cost of travel

    Incn=income, wn=wage

    )DFemale(057.0)DAge(0255.0c0186.0

    )DDistInc(0254.0tw00759.0D08.2V

    Tn

    Tnj

    Tnjn

    Tjn

    +

    =

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    Demand Curve:

    Notice that utility declines in cost:

    So the integral under the normal curve

    is re-computed, and we obtain adownward sloping demand!

    0186.0c

    V

    j

    jn =

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    Value of Time:

    We can also compute the value of time as:

    so that time spent in commuting is valued at

    41% of the individuals wage. But with more than two alternatives, Probit

    becomes difficult to estimate, so consider...

    n

    n

    jjn

    jjn

    jn w41.00186.0

    w00759.0

    c/V

    t/V

    VOT =

    =

    =

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    Multinomial Logit distribution:

    Suppose that the j=1,,J random terms

    are distributed as extreme value:

    With = 1, the probability of choosing

    item i is:

    =

    =J

    1j

    VVin

    jnin eeP

    )eexp(]xProb[ xj =

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    Estimation of Logit (contd):

    Example, from a sample of San Francisco commuters choosing

    between:

    (1) auto alone,

    (2) bus + auto access,

    (3) bus + walking access,

    (4) carpool (this was before BART)

    The estimated systematic utility function is:

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    Estimation of Logit (contd):

    where, Dj=1 for mode j, =0 otherwise

    tj=in-vehicle time in travel,

    tjout

    =out of vehicle travel time cj=cost of travel

    wn=wage of traveler

    4

    )25.0(

    3

    )24.0(

    1

    )26.0(

    outj

    )0070.0(j

    )0072.0(nj

    )0054.0(jn

    D15.2D78.1D89.0

    t0531.0t0201.0)w/c(0412.0V

    =

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    Demand Curve:

    Expected demand for mode i is:

    So,

    Again, we obtain downward sloping demand!

    Slope of demand will be smaller for the mode

    of transport with higher-wage travelers.

    = ====

    N

    1n

    J

    1j

    VVN

    1nini

    jnin ee)(PX

    =

    i

    i

    c

    X)P1(P inin

    N

    1nnw

    0412.0

    =

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    Value of Time:

    We can also compute the value of time as:

    so that time spent in commuting is valued at 49% of

    the wage, but time spent out of the vehicle is

    valued at (or higher) than the wage!

    nn

    jjn

    jjnjn w49.0

    0412.0

    w0201.0

    c/V

    t/VVOT =

    =

    =

    nn

    jjn

    outjjnout

    jn w29.10412.0

    w0531.0

    c/V

    t/VVOT =

    =

    =

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    Problem with the Logit:

    The relative probability of choosing items i

    and k is:

    So Pi/P

    kis independent of other alternatives

    This is the irrelevance of independentalternatives (IIA) property

    E.g., the red bus, blue bus problem

    knin VV

    knin eeP/P =

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    Red bus-blue bus problem:

    Suppose the relative probability of choosing

    the bus over a car is 2:1 (this is the odds

    ratio). Initially only a redbus is available.

    Then another bus comes available, which is

    blue, but otherwise identicalto the red bus. It

    seems sensible that the relative probability

    of choosing anybus over a car is 2:1, so therelative probability of choosing each bus over

    the car should be 1:1

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    Red bus-blue bus problem (contd):

    But for the logit, the relative probability Pi/P

    kis

    unchangedwhen a new alternative become

    available, so the red bus still has 2:1 odds

    ratio over a car.

    Therefore, the blue bus also has a 2:1 odds

    of being chosen (as it is identical to the red).

    So the relative probability of taking anybus

    over a car becomes 4:1 when the blue bus is

    added.

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    Red bus-blue bus problem (contd):

    Why does this problem with the logit arise?

    Because we have assumed that the random

    terms in utility are independent!

    Contrast with the probit, where we assumed

    that the difference was normally

    distributed, so that these errors are correlated

    (but probit is hard to estimate for more thantwo modes of transport)

    Solution: use nestedlogit

    j

    21

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    Nested Logit: e.g. Vacation Choice

    Each type of choice is modeled as logit

    New

    YorkSF

    Bus Car Air

    Miami

    Rail

    Destination

    choice

    Mode choice

    Local transport

    choice

    Chic-ago

    Rent

    car

    Do not rent

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    Typical Elasticities (Table 2-2)

    Market, model, elasticity

    type

    Elasticity estimates

    Freight Rail Truck

    Aggregate model splitmodel

    a

    Price -0.25 to 0.35 -0.25 to 0.35Transit time -0.3 to 0.7 -0.3 to 0.7

    Aggregate model fromtranslogcost function

    b,c

    Price -0.37 to 1.16d

    -0.58 to 1.81e

    Disaggregate modechoice model

    b,f

    Price -0.08 to 2.68 -0.04 to 2.97Transit time -0.07 to 2.33 -0.15 to 0.69

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    Typical Elasticities (Table 2-2, contd)

    Market, model,

    elasticity type

    Elasticity estimates

    Urban passengerg

    Auto Bus Rail

    Price -0.47 -0.58 -0.86

    In-vehicle time -0.22 -0.60 -0.60

    Intercity passengerh

    Auto Bus Rail Air

    Price -0.45 -0.69 -1.20 -0.38

    Travel time -0.39 -2.11 -1.58 -0.43

    Automobileutilization

    iOne-vehiclehousehold

    Two-vehiclehousehold

    Short-run operating

    cost

    -0.228 -0.059

    Long-run operating

    cost

    -0.279 -0.099

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    Value Time Elasticities (Table 2-3)

    Transportation mode Estimate of value of time

    Freighta

    Rail Truck

    (As percentage of dailyshipment value)

    Total transit time 6-21 8-18Urban work trips

    bAuto Bus

    (As percentage of aftertax wage rate)

    In-vehicle time 140 76

    Walk access time ... 273Transfer wait time ... 195Intercity passenger

    cAuto Bus

    dRail

    eAir

    (As percentage ofpretax wage rate)

    Total travel time 6 79-87 54-69 149