transportation & car business in usa, nov 10, 2015
TRANSCRIPT
Transportation&CarBusinessinUSAOverview,Events&OpportunitiesHartti SuomelaNovember10,2015
TransportationLandscapeinUSA
• Transportation/TransitlandscapeismuchmorefragmentedinU.S.thaninFinland– Regulationonfederal,stateandmunicipalitylevels– Serviceprovidersandotherplayersareamixoffederal,stateandmunicipalitylevelactorsinadditiontomanycommercial(private)organizations
• Publictransportationowned,constructedandmaintainedbylocal&stategovernments– Biggestexception:(Federallyowned)Amtrak
• AverageAmericanspends101minutesperdaydriving(HarvardHealthWatch,2013)• AverageAmericancommuterspends38hoursyearlystuckintraffic– InWashingtonD.C.,LosAngelesandSanFranciscotheaverageisover60hours!
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DrivingStillDominates:MethodsofCommutinginUSA(2012)
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Driving86.1%
Publictransportation5%
Walking2.8%
Other(incl.biking)1.7%
Workfromhome4.3%
SomeU.S.CarIndustryNumbers
• Thereare1.3people (including everyone) foreverycarinU.S.(Ward’s study2011)– About240millioncarsinU.S.
• Totalvehiclesalesin2014inU.S.:16.5million• 90,000-120,000plug-invehiclesweresoldinU.S.in2014(lessthan1%ofallsales)– NissanLeafthemostcommon:30,000+
• Costofowningandoperatingacarisabout$8,700annually(typicalsedan,15,000miles)– Hasdecreasedslightlyduetodeclinesingaspricesandfinancecharges
• 32,719peoplediedinmotorvehiclecrashesintheUSin2013(estimatedeconomiccostof$242B)– TrendisupL
• Self-drivingcarsareestimatedtobean$87Bopportunity
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CompaniesNotNamedGoogleWorkingonAutonomousCars
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CarIndustryAcrosstheU.S.
• TheU.S.autoindustrycapitalisstillDetroit,Michigan• Belowthestatesarerankedbythetotalnumberof jobsperstate
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SiliconValley&CarIndustry
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NewandEmergingPlayersinSmartTransportation(smallselection)
• Ondemandrides:Uber,Lyft,Cabify,RubyRide (,Gett,Hailo,Yaxi,uniCabs,Flywheel)• Ridesharing:(Uber, Lyft),RelayRides,RidePal,Hitch,Zagster (bicycles),Sidecar,Ridescout,WeCarpool,Sunyride,SplitTechnologies (acquiredFinnishAjelo /Kutsu+in2014),Arrive
• Urbanmasstransit:LeapTransit,Wundercar• Parkingimprovements:VoicePark,Luxe,ParkWhiz,ValetAnywhere,ParkAround,Smartpark
• Carconnectivity:Vinli• Singlepersontransportation: (Segway),Onewheel,motorizedskateboards, scooters,• Motorized/Electricbicycles:FaradayBicycles,ScootNetworks,LightningMotorcycle,KarmicBikes
• Transitplanning:Transitmix,Mozio,Zendrive,Roadify,Geniusly,Arrive.by,Placemeter• ChargingSolutions:EVConnect• Intelligentpublictransitrouteplanning:GoogleMaps,Hopstop, Nextbus
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Turo
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StartupsUnbundlingtheCar
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Source:https://www.cbinsights.com/blog/startups-drive-auto-industry-disruption/
VCInvestmentstoAutoTechnology
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WhereInvestmentsAreDone?
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WhoAretheMostActiveInvestors?
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WhereCarCompaniesAreInvesting?
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Source:https://www.cbinsights.com/blog/auto-industry-startup-investing/
USAtradeshows2016
• TUConsumerTelematicsShow, January5,LasVegashttp://www.tu-auto.com/cts/• CES,January6-9,LasVegas,http://www.cesweb.org– Carsgetmorevisibilityeveryyear(carareaforCES2016soldout fast)– Allmajormanufacturerspresent
• TUAutomotive Cybersecurity,March29-20,Detroithttp://www.tu-auto.com/cyber-security/
• TUAutomotive Detroit,June8-9,Detroit,http://www.tu-auto.com/detroit/• ConnectedCarExpo,Novemberhttp://connectedcarexpo.com/
• Others– Renesas Devcon,http://renesasdevcon.com/– ConnectedTransportation (simultaneously withIoT Evoluton)– notworthit
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OtherTopicsofInterest
• Developerofferings– Hackathons,forexampleToyotahttp://toyota-itc-hackathon.devpost.com/– Developerprograms,forexampleFordhttps://developer.ford.com/ andGMhttps://developer.gm.com/
– OEMtechincubatorprograms, forexampleJaguarLandroverhttps://www.jlrtechincubator.com/
– Techstars Mobilityhttp://www.techstars.com/programs/mobility-program/• PartnersincludeFordMotorCompany,MagnaInternational,VerizonTelematics,DanaHoldingCorporation,HondaR&DAmericas,andMcDonald’s
• Sourcesofinformation– FutureofTransportationWeeklyhttp://tinyletter.com/transportation– Meetups, likeConnectedCarSF– WebsiteslikeLogisticsManagementhttp://www.logisticsmgmt.com/ ,ConnectedCarTechhttp://www.connectedcar-news.com/ andothers
– CBInsights,PitchBook,Mattermark,etc.
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Opportunity:ElectronicLoggingDevicesforTrucking
• NewrulefromDepartmentofTransportation(DOT)– Truckersneedtodigitallyrecordthehourstheydrive– ElectronicLoggingDevices(ELDs)– 2yeargraceperiodexpected– Finalrulingcominganydaynow(hasalreadybeendelayedacoupleoftimes)
• Thisnewrulingwillestablish– Minimumperformanceanddesignstandardsforhours-of-service(HOS)electronicloggingdevices(ELDs)
– RequirementsforthemandatoryuseofthesedevicesbydriverscurrentlyrequiredtoprepareHOSrecordsofdutystatus(RODS)
– RequirementsconcerningHOSsupportingdocuments– MeasurestoaddressconcernsaboutharassmentresultingfromthemandatoryuseofELDs
• Recentrelatedactivityinthestart-upscene– KeepTruckin received8Mfunding– TruckTrack graduatedfrom500Startupsaccelerator
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KeyFeaturesHoursofService(HOS)Products
• Tablet– TypicallyAndroid,support formosttablets,fixedorportable,from$80to$500– ELDsupport eitherthroughwiredorwirelessconnection– Fullycompliantandself-certifiedbyvendor– Electroniclogsandinspectionrecords(includingcamera)certifiedbydriver(tabletsignaturecapture),abilitytoeditwithfullauditcapabilities
– Prior7-dayPDFretention,abilitytodisplayoremailtolawenforcementwhenstopped– Warningofpendingoractualviolations– Mixandmatchdrivers,tablets&vehicles– Easytouse,on-screendocumentation
• Portal– Back-officesupportviewingdrivers,status,logs,edits,mobileworkorders,andcommunications,datastorage
– Fullysyncedwithtablet– APIstoexternalfleetsystems
11/10/15 ©Finpro21 LoanedfromapresentationatIOTEvolution
OtherPotentialOpportunities
• MobilityasaService-discussionsstillon-goingwithPaloAlto/JointVentureSiliconValley• EVcharging– Teslahasbuiltquiteextensivechargingstationnetwork,butotherwiselandscapeisfragmented– SomeFinnishcompaniesarealreadyactivelylookingintothis
• Ajelo/Kutsu+systemcouldgrowaspartofSplitTechnologiesoffering– Note:Ridesharingfieldiscrowded
• Dataanalysis/back-endsystemsfortrafficmonitoringandorchestration• Carsecurity
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SmarterCar:MoreWaystoHacktheCar?
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Source:http://time.com/4035145/intel-car-hacking/
• http://cds.frost.com/p/70019/#!/ppt/c?id=NEE8-01-00-00-00&hq=telematics