transportation security administration€¦ · transportation security administration how to create...
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Derived from: Multiple Sources; Declassify on: 25x1-human; Date of Source: 20091007
UNCLASSIFIED
UNCLASSIFIED
TRANSPORTATION SECURITY ADMINISTRATION
How to create hot visual social-media content to set your brand voice and identity
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TSA Operations
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In 2015: Over 7oo-million travelers were screened (nearly 2-million per day) at over 450 airports around the nation. 1.6 Billion carry-on bags, 432 million checked bags and 12.9 million airport employees were also screened.
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Mission Critical To Communicate
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TSA’s Instagram Account
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• Launched in 2012
• Over 500K Followers
• Change Conversation
• Educate • Entertain
• Inform
• Advertise
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Content
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NASA
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Department of Interior
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U.S. Fish and Wildlife Service
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U.S. Citizenship and Immigration Services
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Beyoncé
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TSA Instagram Examples
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TSA Instagram Examples
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TSA Instagram Examples
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TSA Instagram Examples
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TSA Instagram Examples
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TSA Instagram Examples
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TSA Instagram Examples
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TSA Instagram Examples
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TSA Instagram Examples
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TSA Instagram Examples
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TSA Instagram Examples
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TSA Instagram Examples
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TSA Instagram Examples
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TSA Instagram Examples
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Is Instagram for You?
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Do you have a steady source of interesting content?
Inform Educate Sell Advertise
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Updates
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Stories
Save Drafts
More Options Than A Square
Video View Counts
Multiple Accounts
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Saving a Draft
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Updates: Landscape and portrait photo sharing – Wide Screen Video
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Updates: Video Counts
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Updates: Manage Multiple Accounts
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Updates: Manage Multiple Accounts
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Instagram Aps: Layout, Hyperlapse & Boomerang
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Instagram Aps: Layout, Hyperlapse & Boomerang
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Other Instagram Aps
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Photo Editing
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LUX Adjust Brightness Contrast Structure Warmth Saturation Color Fade Highlights Shadow Vignette Tilt Shift Sharpen
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What is a Hashtag?
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The # (hashtag) symbol is used to mark keywords or topics. It
was created as a way to categorize messages and can also be used with other tools
such as Instagram and Facebook.
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Choosing Hashtags
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Sharing
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Measuring/Proving ROI
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Unless you are an e-commerce brand selling a product online, it’s very hard to measure direct ROI for your company from Instagram.
(Likes + Comments + Views) ÷ Total Followers = Engagement Rate
• Followers • Likes • Comments • Unique Hashtags • Clicks (From URL in Profile)
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Improving ROI
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• Increase your audience size • Make your content discoverable with
hashtags • Contests for content • Photo caption contests • Hashtag contests • Increase your reach with authentic
influencers • Research successful brands and see what
they’re doing • Highlight user-generated content • Combine your social channels • Crowdsource photos • Paid Influencers
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Questions?
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Contact
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Email: [email protected] Personal Twitter: @BigBobBurns Personal Instagram: @BigBobBurns Linked In: Curtis (Bob) Burns