tRaum Gestalten

...or what you can do with a cardboard box

Young Lionettes 2011 Präsentation MEDIA NAME: Harrer am Ruder

dead end street?

The Cardboard Box

a board of dreams?

Young Lionettes 2011 Präsentation MEDIA NAME:Harrer am Ruder

tRaum Gestalten is about...

...mapping the future on a cardboard box

Young Lionettes 2011 Präsentation MEDIA NAME:Harrer am Ruder

Construction Site Seeing / Augmented Reality Game

Young Lionettes 2011 Präsentation MEDIA NAME:Harrer am Ruder

Construction Site Seeing / Augmented Reality Game

Young Lionettes 2011 Präsentation MEDIA NAME:Harrer am Ruder

Print (20%) Bezirksjournal, Bezirksblatt, Falter, FreeCardsSubjects: • Mapping the Future• „Aussicht(slos)!• Pack ma‘s!

Corporate Social Responsibility Campaign with Opinion Leaders / Donation of a small percentage of deals concluded within the period of one month

Open House with Testimonials

Ambient (70%)Local Touchpoints• Asphalt-Art, Amber Sticks• Moving Vans• Construction Site Seeing & Augmented Reality Installation

Homepage / Online (10%)Homepage: Buying Brickstones of a Virtual HouseBanners on CPC Basis (Standard, Facebook, Stadtbekannt, local focus)Link of Ambient Campaign & Foursqure/Gowalla

Media Planning