travel 10 1philippine tourism and geography week 1

School of Hospitality Management

Philippine Tourism and Geography

First Semester, AY 2012-2013


The Professor

Prof. Tito Antonio A. Ofilada, Jr.• Education:–MBA (Ongoing) • Ateneo de Manila University Graduate

School of Business– BS Tourism (2006)• University of the Philippines- Diliman


The Professor

Prof. Tito Antonio A. Ofilada, Jr.• Work Experience:– Delta Airlines 2008-2010• Passenger Sales Agent

– Customer Service Intern (Summer 2005)• Philippine Airlines


The Professor

Prof. Tito Antonio A. Ofilada, Jr.• Consultation Hours:– Tuesdays 8am-9am


School Mission:- to be a recognized and respected educational institution

- adhere to the highest international standards

- respond to the market needs - by producing globally competitive and highly professional individuals.


Core Values:- Perfection- Innovation- Integrity- Concern- Prudence- Unity


Seal of Treston International College


School of Hospitality Management• Aims to develop tomorrow’s

hospitality and tourism leaders both in the national and global setting.


Class Rules

• Maximum of 3 cuts or absences per subject. Should you incur absences more than the allowed maximum number, you will be automatically dropped from the subject and will be given an “FA” or Failure due to Absences in your scholastic report.

• Wear the prescribed college uniform when inside the classroom and school premises


Class Rules

• Electronic gadgets such as but not limited to mobile phones, laptops and i-pads are not allowed inside the classroom and will be confiscated by the instructor if seen being used by students while class is ongoing. Confiscated gadgets may be claimed at the Guidance & Student Affairs Office upon submission of Letter of Explanation from the student’s parent or guardian.


Class Rules

• Charging of electronic gadgets is strictly prohibited inside the classroom.


Course Description

• This course provides students with a comprehensive knowledge of tourist attractions, geography, flora and fauna, different festivals, culture, arts and history of the different provinces in the Philippines. This course also aims to equip students with knowledge on political structures, and major entry points or gateways into the various provinces in the country.


Course ObjectivesCOGNITIVE:• Identify the location of the provinces where

tourist attractions are located in the Philippine map.

• Identify the different provinces in a blank political map of the Philippines.

• Identify major gateways or entry points into different provinces.

• Know the political structures, cultural, historical, religious and educational aspects of the provinces where tourist attractions exist


Course ObjectivesAFFECTIVE• Understand the differences between the different

regions of the country in terms of political structure, culture, history, religion, language, education, festivals, tourist attractions, international and domestic gateways, cuisine and delicacies.

PSYCHO MOTOR• To adapt to the different cultural elements present

in each of the different regions in the Philippines.


Grading System

• Attendance 15%

• Orals 15%

• Quizzes 10%

• Class Standing 40%

• Exam 60%

• 100%

•

• Prelim Grade 30%

• Midterm Grade 30%

• Pre- Final Grade 40%

• 100%


Let’s Begin


What is Tourism?

• “Activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.” (WTO, 1993)


What is Tourism?

• A pure activity where money earned is spent in places visited.


Forms of Tourism

• Domestic Tourism• Inbound Tourism• Outbound


Domestic Tourism

• Tourism involving residents of the given area travelling as visitors only within that area.

• Part of what is known as “Internal Tourism”.


The Domestic Tourist

• Any person who travels to a place other than that of his or her usual residence for less than 12 consecutive months and whose main purpose is other than the exercise of an activity remunerated from within the place. (Libosada, 2008)


Domestic vs. International Tourism

• Relatively few people can afford international travel especially in Third world countries.

• Touring ones own country can provide new and fascinating experiences that could equal if not surpass what you can find in another land


Domestic vs. International TourismLOCAL TRAVEL TRAVELING ABROAD

•Less Expensive•No Need for passports and visas•Travel as a first class citizen and would not have to worry about racial discrimination•Inspires a genuine appreciation of the beauty of ones own country.•Expands ones understanding of ones nation and therefore raises national consciousness.

•More expensive•Requires passports and visas•Might encounter cultural differences in foreign destination.


Types of Domestic Tourists

• Interregional Tourist– This type of traveller moves from one of

the regions to another.– Comprises the largest portion of the

Domestic Tourist Market


Interregional Tourist

Manila (NCR)

Palawan (Region 4-B)



• Intraregional Tourist- Moves from one province to another

within that region.- Tourists in this classification can

contribute to the development of Urban Centers within that region.


Intraregional Tourist

Negros Occidental

Bohol

Cebu



• Local Tourist– Often classified as an excursionist. – A visitor who would travel within one

province or locality.


Local Tourist

Agoo, La Union

San Fernando, La Union


SETTING PERSPECTIVES

Based from the 2011-2016 National Tourism Development Plan


Setting Perspectives

Sour

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Setting Perspectives: Facts• The Philippines attracted 3.9 million

international arrivals.• 11.1% growth from the 3.5 million

arrivals in 2010.• 65% of the international tourists

came here for vacation and leisure.


Setting Perspectives: Facts• Over 60% of international tourist

arrivals to the Philippines came from the Asia Pacific Region

• Top Markets are: South Korea, USA, Japan, China and ASEAN being the top


Setting Perspectives: Facts• The domestic tourism market plays

an essential role in underpinning the viability of investment in tourism, redistributing income from higher income households to lower income households through tourism expenditure in the provinces, and strengthening the cultural ties and health of Filipino residents.


Setting Perspectives: Facts• Top domestic destinations for domestic

tourists were: – Metro Manila – CALABARZON– Cebu-Bohol– Davao City– Baguio City– Boracay– Zambales– Iloilo-Guimaras– Puerto Princesa.


Setting Perspectives: Trends• The total annual domestic trips are

likely to reach 135.8 million by 2016.


SETTING PERSPECTIVES: ISSUES

Based from: The 2011-2016 National Tourism Development Plan


Setting Perspectives: Issues

• Aged and heavily congested and outdated international airport infrastructure and operations system.

• Inability to develop and expand air accessibility to key growth markets in terms of routes, frequencies, and capacities.


Setting Perspectives: Issues• Inadequate air, sea, and road connectivity

between the major international gateways and domestic market centers and destinations of interest;

• limited number of integrated destinations offering a variety of things to see and do (especially the highly attractive leisure, entertainment, sport and MICE complexes) able to support a large volume of tourists at a price that is competitive.


Setting Perspectives: Issues

• Inadequate destination and site last mile access, environment, utility, security, and other tourist infrastructure to support larger volumes of tourists in a safe, secure, and sustainable way.

• Overlapping institutional functions between the national government and LGUs.

• Low budget for marketing and promotions.


Setting Perspectives: Issues• Policy and regulatory frameworks that

have limited the ability of the Philippines to tap key international growth markets, coordinate the implementation of required infrastructure works in gateways and destinations, provide an investor friendly environment, ensure a safe and secure destination experience, and provide good quality and consistent levels of facilities and services.


Setting Perspectives: Directions

• Raise the competitiveness of the Philippines as a destination through implementation of the DOT mandatory accreditation system. – Identify flagship tourism investments through

the Tourism Infrastructure and Enterprise Zone Authority. (TIEZA)

– Work with the Chambers of Commerce and related national and local government units to simplify tourism enterprise business set-up, licensing, and taxation procedures.


Setting Perspectives: Directions

• Safeguard heritage sites and vulnerable groups to ensure sustainable tourism development by improving the capacity of sites and site managers to handle increased tourist volumes.


Setting Perspectives: Directions• Improve strategic air, sea and road access

infrastructure links between the 9 priority gateway cluster destinations and main domestic gateways of other tourism clusters – involves upgrading the 23 domestic airports,

improvement of RO-RO and ports, and improving 28 strategic connecting roads (850 km) between the cluster destinations

– Improve on the frequency, quality, and safety of sea and road transportation services through transport operator cooperation and where necessary, regulatory reform.


Setting Perspectives: New Directions


THANK YOU!!