travel and tourism campaigns get seen · source: yougov survey of 1,692 respondents, may 2011...
TRANSCRIPT
Source: YouGov survey of 1,692 respondents, May 2011
Travel and Tourism campaigns get seen
0%
10%
20%
30%
40%
50%
60%
Adults Male Female 18-24 25-34 35-44 ABC1 London
“Which of the following have you seen advertised recently using
outdoor advertising – Travel, holidays and destinations?”
Source: YouGov survey of 1,692 respondents, May 2011
Entertainment campaigns get noticed
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Adults Male Female 18-24 25-34 35-44 ABC1 London
“Which of the following have you seen advertised recently using outdoor
advertising – New films, TV programmes, theatrical shows, books and music?”
Source: YouGov survey of 1,692 respondents, May 2011
Finance campaigns get noticed on outdoor
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Adults Male Female 18-24 25-34 35-44 ABC1 London
“Which of the following have you seen advertised recently using outdoor
advertising – Banks and financial services?”
Source: YouGov survey of 1,692 respondents, May 2011
Mobile phone campaigns get noticed
0%
10%
20%
30%
40%
50%
60%
70%
Adults Male Female 18-24 25-34 35-44 ABC1 London
“Which of the following have you seen advertised recently using outdoor
advertising – Mobile phone handsets and networks?”
Source: YouGov survey of 1,692 respondents, May 2011
Public sector campaigns get noticed
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Adults Male Female 18-24 25-34 35-44 ABC1 London
“Which of the following have you seen advertised recently using outdoor
advertising – Public sector messages (e.g. paying taxes, road safety, not
drinking and driving)?”
Source: YouGov survey of 1,692 respondents, May 2011
Retail campaigns get noticed on outdoor
0%
5%
10%
15%
20%
25%
30%
35%
Adults Male Female 18-24 25-34 35-44 ABC1 London
“Which of the following have you seen advertised recently using outdoor
advertising – New store openings, retail sales and price offers?”
Source: YouGov survey of 1,692 respondents, May 2011
Health campaigns get noticed on outdoor
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Adults Male Female 18-24 25-34 35-44 ABC1 London
“Which of the following have you seen advertised recently using outdoor
advertising – Health matters (e.g. flu jabs, stopping smoking, eating 5 a day etc)?”
YouGov Research: public attitudes to posters
Source: YouGov survey of 1,692 respondents, May 2011
“Which, if any, of the following statements do you agree with?”
YouGov Research: recall of outdoor ads
Source: YouGov survey of 1,692 respondents, May 2011
“Which, if any, of the following have you seen advertised recently on outdoor advertising?”