travel and tourism in finland to 2017 · travel and tourism in finland to 2017 page 1 © timetric....

Travel and Tourism in Finland to 2017

© Timetric. This product is licensed and is not to be photocopied Published: April 2013

Travel and Tourism in Finland

to 2017

Rising Inbound Tourist Flows and Promotional Initiatives by

Finnish Tourist Board to Promote Growth of Tourism Sector

Report Code: TT0084MR

Publication Date: April 2013

www.timetric.com

John Carpenter House

7 Carmelite Street

London

EC4Y 0BS

United Kingdom

Tel: +44 (0)20 7936 6400

Fax: +44 (0)20 7336 6813

http://www.timetric.com/

EXECUTIVE SUMMARY



1 EXECUTIVE SUMMARY

Finland has an abundance of natural attractions, including 37 national parks from the Southern

shores of the Gulf of Finland to Lapland. The country is popular for outdoor activities such as

Nordic skiing, golf, fishing, yachting, lake cruises and hiking. Finland’s main competitors in the

international tourism markets are Sweden and Norway. Finland is the only Nordic country to

have joined the eurozone and its economy suffered from the global financial crisis; the outlook

is improving, however, and the tourism sector is set to record fairly healthy growth.

Domestic tourist volume increased from XX.X million trips in 2008 to XX.X million trips in 2012, and

it is expected that the domestic tourist volume to continue to expand over the forecast period. The

CAGR over the next five years is forecast at X.XX%. Domestic demand will be mainly driven by

strong economic growth and government initiatives to promote tourism in the country.

EXECUTIVE SUMMARY



Figure 1: Finland – Tourism Expenditure (US$ Million), 2008–2017

Source: Timetric analysis © Timetric

TABLE OF CONTENTS



TABLE OF CONTENTS

1 Executive Summary ............................................................................................................................. 2

2 Market Overview ................................................................................................................................ 13

2.1 The Domestic Economy ...............................................................................................................................................................13

2.2 Travel and Tourism Trends and Issues ........................................................................................................................................14

2.3 Key Travel and Tourism Indicators ..............................................................................................................................................15

2.4 Tourism SWOT ............................................................................................................................................................................16 2.4.1 Strengths .......................................................................................................................................................................................................... 16 2.4.2 Weaknesses ..................................................................................................................................................................................................... 16 2.4.3 Opportunities .................................................................................................................................................................................................... 17 2.4.4 Threats .............................................................................................................................................................................................................. 17

2.5 Country Fact Sheet ......................................................................................................................................................................18

2.6 Demographic Profile.....................................................................................................................................................................19

3 Tourism Flows ................................................................................................................................... 20

3.1 Domestic Tourism ........................................................................................................................................................................20 3.1.1 Performance outlook ........................................................................................................................................................................................ 20 3.1.2 Key issues and trends ...................................................................................................................................................................................... 20

3.2 Inbound Tourism ..........................................................................................................................................................................21 3.2.1 Performance outlook ........................................................................................................................................................................................ 21 3.2.2 Key issues and trends ...................................................................................................................................................................................... 21

3.3 Outbound Tourism .......................................................................................................................................................................22 3.3.1 Performance outlook ........................................................................................................................................................................................ 22 3.3.2 Key issues and trends ...................................................................................................................................................................................... 22

3.4 Tourism Flows Forecast Highlights ..............................................................................................................................................23

4 Airlines............................................................................................................................................... 24

4.1 Performance Outlook ...................................................................................................................................................................24

4.2 Key Issues and Trends ................................................................................................................................................................24

4.3 Airlines Forecast Highlights..........................................................................................................................................................25

5 Hotels ................................................................................................................................................. 26



5.3 Hotels Forecast Highlights ...........................................................................................................................................................27

6 Car Rental .......................................................................................................................................... 28



6.3 Car Rental Forecast Highlights ....................................................................................................................................................29

7 Travel Intermediaries ......................................................................................................................... 30



7.3 Travel Intermediaries Forecast Highlights ....................................................................................................................................31

8 Company Profiles - Airlines ............................................................................................................... 32

8.1 Company Profile: Finnair Oyj .......................................................................................................................................................32 8.1.1 Finnair Oyj – company overview...................................................................................................................................................................... 32 8.1.2 Finnair Oyj – business description ................................................................................................................................................................... 32 8.1.3 Finnair Oyj – main services and brands .......................................................................................................................................................... 33 8.1.4 Finnair Oyj – history ......................................................................................................................................................................................... 33 8.1.5 Finnair Oyj – SWOT analysis ........................................................................................................................................................................... 34 8.1.6 Finnair Oyj – strengths ..................................................................................................................................................................................... 35

TABLE OF CONTENTS



8.1.7 Finnair Oyj – weaknesses ................................................................................................................................................................................ 35 8.1.8 Finnair Oyj – opportunities ............................................................................................................................................................................... 35 8.1.9 Finnair Oyj – threats ......................................................................................................................................................................................... 36 8.1.10 Finnair Oyj – key competitors .......................................................................................................................................................................... 37 8.1.11 Finnair Oyj – key employees............................................................................................................................................................................ 38

8.2 Company Profile: Air Aland Ab.....................................................................................................................................................39 8.2.1 Air Aland Ab – company overview ................................................................................................................................................................... 39 8.2.2 Air Aland Ab – main services ........................................................................................................................................................................... 39 8.2.3 Air Aland Ab – key competitors........................................................................................................................................................................ 39 8.2.4 Air Aland Ab – key employees ......................................................................................................................................................................... 39

8.3 Company Profile: Blue1 Oy ..........................................................................................................................................................40 8.3.1 Blue1 Oy – company overview ........................................................................................................................................................................ 40 8.3.2 Blue1 Oy – main services ................................................................................................................................................................................ 40 8.3.3 Blue1 Oy – key competitors ............................................................................................................................................................................. 40 8.3.4 Blue1 Oy – key employees .............................................................................................................................................................................. 41

8.4 Company Profile: Flybe Nordic AB ...............................................................................................................................................42 8.4.1 Flybe Nordic AB – company overview ............................................................................................................................................................. 42 8.4.2 Flybe Nordic AB – main services ..................................................................................................................................................................... 42 8.4.3 Flybe Nordic AB – key competitors ................................................................................................................................................................. 42 8.4.4 Flybe Nordic AB – key employees ................................................................................................................................................................... 43

8.5 Company Profile: Air100 Oy.........................................................................................................................................................44 8.5.1 Air100 Oy – company overview ....................................................................................................................................................................... 44 8.5.2 Air100 Oy – main services ............................................................................................................................................................................... 44 8.5.3 Air100 Oy – key competitors ............................................................................................................................................................................ 44 8.5.4 Air100 Oy – key employees ............................................................................................................................................................................. 44

9 Company Profiles - Hotels ................................................................................................................. 45

9.1 Company Profile: Omena Hotellit Oy ...........................................................................................................................................45 9.1.1 Omena Hotellit Oy – company overview ......................................................................................................................................................... 45 9.1.2 Omena Hotellit Oy – main services ................................................................................................................................................................. 45 9.1.3 Omena Hotellit Oy – key competitors .............................................................................................................................................................. 46 9.1.4 Omena Hotellit Oy – key employees ............................................................................................................................................................... 46

9.2 Company Profile: Sokos Hotels ...................................................................................................................................................47 9.2.1 Sokos Hotels – company overview.................................................................................................................................................................. 47 9.2.2 Sokos Hotels – main services .......................................................................................................................................................................... 47 9.2.3 Sokos Hotels – key competitors ...................................................................................................................................................................... 47 9.2.4 Sokos Hotels – key employees........................................................................................................................................................................ 47

9.3 Company Profile: Scandic Hotels Oy ...........................................................................................................................................48 9.3.1 Scandic Hotels Oy – company overview ......................................................................................................................................................... 48 9.3.2 Scandic Hotels Oy – main services and brands ............................................................................................................................................. 48 9.3.3 Scandic Hotels Oy – key competitors .............................................................................................................................................................. 48 9.3.4 Scandic Hotels Oy – key employees ............................................................................................................................................................... 48

9.4 Company Profile: Cumulus Oy .....................................................................................................................................................49 9.4.1 Cumulus Oy – company overview ................................................................................................................................................................... 49 9.4.2 Cumulus Oy – main services ........................................................................................................................................................................... 49 9.4.3 Cumulus Oy – key competitors ........................................................................................................................................................................ 50 9.4.4 Cumulus Oy – key employees ......................................................................................................................................................................... 50

9.5 Company Profile: Kansainvaliset Restel Hotellit Oy .....................................................................................................................51 9.5.1 Kansainvaliset Restel Hotellit Oy – company overview .................................................................................................................................. 51 9.5.2 Kansainvaliset Restel Hotellit Oy – main services .......................................................................................................................................... 51 9.5.3 Kansainvaliset Restel Hotellit Oy – key competitors ....................................................................................................................................... 51 9.5.4 Kansainvaliset Restel Hotellit Oy – key employees ........................................................................................................................................ 52

10 Company Profiles – Car Rental ......................................................................................................... 53

TABLE OF CONTENTS



10.1 Company Profile: Europcar Finland .............................................................................................................................................53 10.1.1 Europcar Finland – company overview ........................................................................................................................................................... 53 10.1.2 Europcar Finland – main services ................................................................................................................................................................... 53 10.1.3 Europcar Finland – key competitors ................................................................................................................................................................ 54 10.1.4 Europcar Finland – key employees ................................................................................................................................................................. 54

10.2 Company Profile: First Rent A Car Finland Oy.............................................................................................................................55 10.2.1 First Rent A Car Finland Oy – company overview .......................................................................................................................................... 55 10.2.2 First Rent A Car Finland Oy – main services .................................................................................................................................................. 55 10.2.3 First Rent A Car Finland Oy – key competitors ............................................................................................................................................... 55 10.2.4 First Rent A Car Finland Oy – key employees ................................................................................................................................................ 56

10.3 Company Profile: Avis Finland .....................................................................................................................................................57 10.3.1 Avis Finland – company overview ................................................................................................................................................................... 57 10.3.2 Avis Finland – main services ........................................................................................................................................................................... 57 10.3.3 Avis Finland – key competitors ........................................................................................................................................................................ 58 10.3.4 Avis Finland – key employees ......................................................................................................................................................................... 58

10.4 Company Profile: Budget Rent a Car Finland ..............................................................................................................................59 10.4.1 Budget Rent a Car Finland – company overview............................................................................................................................................ 59 10.4.2 Budget Rent a Car Finland – main services.................................................................................................................................................... 59 10.4.3 Budget Rent a Car Finland – key competitors ................................................................................................................................................ 60 10.4.4 Budget Rent a Car Finland – key employees.................................................................................................................................................. 60

10.5 Company Profile: Sixt Rent a Car Finland....................................................................................................................................61 10.5.1 Sixt Rent a Car Finland – company overview ................................................................................................................................................. 61 10.5.2 Sixt Rent a Car Finland – main services ......................................................................................................................................................... 61 10.5.3 Sixt Rent a Car Finland – key competitors ...................................................................................................................................................... 62 10.5.4 Sixt Rent a Car Finland – key employees ....................................................................................................................................................... 62

11 Company Profiles – Travel Intermediaries ........................................................................................ 63

11.1 Company Profile: CWT Kaleva Travel..........................................................................................................................................63 11.1.1 CWT Kaleva Travel – company overview ....................................................................................................................................................... 63 11.1.2 CWT Kaleva Travel – main services ............................................................................................................................................................... 63 11.1.3 CWT Kaleva Travel – key competitors ............................................................................................................................................................ 64 11.1.4 CWT Kaleva Travel – key employees ............................................................................................................................................................. 64

11.2 Company Profile: Oy Aurinkomatkat - Suntours Ltd Ab ...............................................................................................................65 11.2.1 Oy Aurinkomatkat - Suntours Ltd Ab – company overview ............................................................................................................................ 65 11.2.2 Oy Aurinkomatkat - Suntours Ltd Ab – main services .................................................................................................................................... 66 11.2.3 Oy Aurinkomatkat - Suntours Ltd Ab – key competitors ................................................................................................................................. 66 11.2.4 Oy Aurinkomatkat - Suntours Ltd Ab – key employees .................................................................................................................................. 66

11.3 Company Profile: OY Kilroy Finland AB .......................................................................................................................................67 11.3.1 OY Kilroy Finland AB – company overview ..................................................................................................................................................... 67 11.3.2 OY Kilroy Finland AB – main services ............................................................................................................................................................. 67 11.3.3 OY Kilroy Finland AB – key competitors ......................................................................................................................................................... 68 11.3.4 OY Kilroy Finland AB – key employees........................................................................................................................................................... 68

11.4 Company Profile: Stromma Finland Oy Ab ..................................................................................................................................69 11.4.1 Stromma Finland Oy Ab – company overview ................................................................................................................................................ 69 11.4.2 Stromma Finland Oy Ab – main services and brands .................................................................................................................................... 69 11.4.3 Stromma Finland Oy Ab – key competitors ..................................................................................................................................................... 69 11.4.4 Stromma Finland Oy Ab – key employees ...................................................................................................................................................... 70

11.5 Company Profile: Apollomatkat ....................................................................................................................................................71 11.5.1 Apollomatkat – company overview .................................................................................................................................................................. 71 11.5.2 Apollomatkat – main services .......................................................................................................................................................................... 71 11.5.3 Apollomatkat – key competitors ....................................................................................................................................................................... 71 11.5.4 Apollomatkat – key employees ........................................................................................................................................................................ 72

12 Market Data Anlaysis ......................................................................................................................... 73

TABLE OF CONTENTS



12.1 Tourism Output ............................................................................................................................................................................73 12.1.1 Total tourism output.......................................................................................................................................................................................... 73 12.1.2 Direct tourism output ........................................................................................................................................................................................ 74 12.1.3 Indirect tourism output...................................................................................................................................................................................... 75 12.1.4 Tourism output per employee .......................................................................................................................................................................... 76 12.1.5 Direct tourism output per employee................................................................................................................................................................. 77 12.1.6 Indirect tourism output per employee .............................................................................................................................................................. 78

12.2 Tourism Employment ...................................................................................................................................................................79 12.2.1 Total tourism employment................................................................................................................................................................................ 79 12.2.2 Direct tourism employment .............................................................................................................................................................................. 80 12.2.3 Indirect tourism employment ............................................................................................................................................................................ 81 12.2.4 Tourism employee compensation .................................................................................................................................................................... 82 12.2.5 Total gross income generated by total tourism employment .......................................................................................................................... 83

12.3 Domestic Tourism ........................................................................................................................................................................84 12.3.1 Domestic trips by purpose of visit .................................................................................................................................................................... 84 12.3.2 Number of overnight stays ............................................................................................................................................................................... 85 12.3.3 Total domestic tourist expenditure ................................................................................................................................................................... 86 12.3.4 Average expenditure per domestic tourist by category................................................................................................................................... 87

12.4 Inbound Tourism ..........................................................................................................................................................................88 12.4.1 International arrivals by region......................................................................................................................................................................... 88 12.4.2 International arrivals by purpose of visit .......................................................................................................................................................... 89 12.4.3 Total inbound tourism expenditure by category .............................................................................................................................................. 90 12.4.4 Average international tourist expenditure by category.................................................................................................................................... 91

12.5 Outbound Tourism Flows .............................................................................................................................................................92 12.5.1 International departures by region ................................................................................................................................................................... 92 12.5.2 International departures by purpose of visit .................................................................................................................................................... 93 12.5.3 Number of overnight stays ............................................................................................................................................................................... 94 12.5.4 Total outbound tourism expenditure by category ............................................................................................................................................ 95 12.5.5 Average outbound expenditure per resident by category ............................................................................................................................... 96

12.6 Airlines .........................................................................................................................................................................................97 12.6.1 Seats available ................................................................................................................................................................................................. 97 12.6.2 Seats sold by carrier type – business travel.................................................................................................................................................... 98 12.6.3 Seats sold by carrier type – leisure travel ....................................................................................................................................................... 99 12.6.4 Load factor by carrier type ............................................................................................................................................................................. 100 12.6.5 Passenger kilometers available by carrier type............................................................................................................................................. 101 12.6.6 Revenue-generating passenger kilometers by carrier type .......................................................................................................................... 102 12.6.7 Revenue per passenger by carrier type ........................................................................................................................................................ 103 12.6.8 Total revenue by carrier type ......................................................................................................................................................................... 104

12.7 Hotels .........................................................................................................................................................................................105 12.7.1 Establishments by hotel category .................................................................................................................................................................. 105 12.7.2 Available rooms by hotel category ................................................................................................................................................................. 106 12.7.3 Room occupancy rate by hotel category ....................................................................................................................................................... 107 12.7.4 Room nights available by hotel category....................................................................................................................................................... 108 12.7.5 Room nights occupied by hotel category ...................................................................................................................................................... 109 12.7.6 Average revenue per available room by hotel category ............................................................................................................................... 110 12.7.7 Revenue per occupied room by hotel category ............................................................................................................................................ 111 12.7.8 Total revenue per available room by hotel category ..................................................................................................................................... 112 12.7.9 Total revenue by hotel category and customer type ..................................................................................................................................... 113 12.7.10 Guests by hotel category and customer type ................................................................................................................................................ 114

12.8 Car Rentals ................................................................................................................................................................................115 12.8.1 Market value by customer type and rental location....................................................................................................................................... 115 12.8.2 Fleet size ........................................................................................................................................................................................................ 116 12.8.3 Rental occasions and days ............................................................................................................................................................................ 117

TABLE OF CONTENTS



12.8.4 Rental length .................................................................................................................................................................................................. 118 12.8.5 Average rental length ..................................................................................................................................................................................... 118 12.8.6 Utilization rate ................................................................................................................................................................................................. 119 12.8.7 Average revenue per day............................................................................................................................................................................... 120

12.9 Travel Intermediaries .................................................................................................................................................................121 12.9.1 Market value by product type ......................................................................................................................................................................... 121 12.9.2 Online revenues by type of intermediary or provider .................................................................................................................................... 122 12.9.3 Online revenues by type of tourist ................................................................................................................................................................. 123 12.9.4 In-store revenues by type of intermediary ..................................................................................................................................................... 124 12.9.5 In-store revenues by type of tourist ............................................................................................................................................................... 125 12.9.6 Travel agent revenues from domestic tourism, by sales channel ................................................................................................................ 126 12.9.7 Travel agent revenues from international tourism by sales channel ............................................................................................................ 127 12.9.8 Tour operator revenues from domestic tourism, by sales channel .............................................................................................................. 128 12.9.9 Tour operator revenues from international tourism, by sales channel ......................................................................................................... 129 12.9.10 Other intermediaries revenues from domestic tourism, by sales channel ................................................................................................... 130 12.9.11 Other intermediaries revenues from international tourism by sales channel ............................................................................................... 131

13 Appendix.......................................................................................................................................... 132

13.1 What is this Report About? ........................................................................................................................................................132

13.2 Definitions ..................................................................................................................................................................................132

13.3 Methodology ..............................................................................................................................................................................137

13.4 Contact Us .................................................................................................................................................................................139

13.5 About Timetric ............................................................................................................................................................................139

13.6 Our Services ..............................................................................................................................................................................139

13.7 Disclaimer ..................................................................................................................................................................................140

LIST OF TABLES



LIST OF TABLES

Table 1: Finnair Oyj, Key Facts.................................................................................................................................................................................................. 32 Table 2: Finnair Oyj, Main Services and Brands ....................................................................................................................................................................... 33 Table 3: Finnair Oyj, History....................................................................................................................................................................................................... 33 Table 4: Finnair Oyj, Key Employees ........................................................................................................................................................................................ 38 Table 5: Air Aland Ab, Key Facts ............................................................................................................................................................................................... 39 Table 6: Air Aland Ab, Main Services ........................................................................................................................................................................................ 39 Table 7: Air Aland Ab, Key Employees...................................................................................................................................................................................... 39 Table 8: Blue1 Oy, Key Facts .................................................................................................................................................................................................... 40 Table 9: Blue1 Oy, Main Services and Brands ......................................................................................................................................................................... 40 Table 10: Blue1 Oy, Key Employees ......................................................................................................................................................................................... 41 Table 11: Flybe Nordic AB, Key Facts ....................................................................................................................................................................................... 42 Table 12: Flybe Nordic AB, Main Services ................................................................................................................................................................................ 42 Table 13: Flybe Nordic AB, Key Employees ............................................................................................................................................................................. 43 Table 14: Air100 Oy, Key Facts ................................................................................................................................................................................................. 44 Table 15: Air100 Oy, Main Services .......................................................................................................................................................................................... 44 Table 16: Air100 Oy, Key Employees ........................................................................................................................................................................................ 44 Table 17: Omena Hotellit Oy, Key Facts ................................................................................................................................................................................... 45 Table 18: Omena Hotellit Oy, Main Services ............................................................................................................................................................................ 45 Table 19: Omena Hotellit Oy, Key Employees .......................................................................................................................................................................... 46 Table 20: Sokos Hotels, Key Facts............................................................................................................................................................................................ 47 Table 21: Sokos Hotels, Main Services ..................................................................................................................................................................................... 47 Table 22: Sokos Hotels, Key Employees .................................................................................................................................................................................. 47 Table 23: Scandic Hotels Oy, Key Facts ................................................................................................................................................................................... 48 Table 24: Scandic Hotels Oy, Main Services and Brands ........................................................................................................................................................ 48 Table 25: Scandic Hotels Oy, Key Employees .......................................................................................................................................................................... 48 Table 26: Cumulus Oy, Key Facts ............................................................................................................................................................................................. 49 Table 27: Cumulus Oy, Main Services ...................................................................................................................................................................................... 49 Table 28: Cumulus Oy, Key Employees .................................................................................................................................................................................... 50 Table 29: Kansainvaliset Restel Hotellit Oy, Key Facts ............................................................................................................................................................ 51 Table 30: Kansainvaliset Restel Hotellit Oy, Main Services ..................................................................................................................................................... 51 Table 31: Kansainvaliset Restel Hotellit Oy, Key Employees................................................................................................................................................... 52 Table 32: Europcar Finland, Key Facts ..................................................................................................................................................................................... 53 Table 33: Europcar Finland, Main Services .............................................................................................................................................................................. 53 Table 34: Europcar Finland, Key Employees ............................................................................................................................................................................ 54 Table 35: First Rent A Car Finland Oy, Key Facts .................................................................................................................................................................... 55 Table 36: First Rent A Car Finland Oy, Main Services ............................................................................................................................................................. 55 Table 37: First Rent A Car Finland Oy, Key Employees ........................................................................................................................................................... 56 Table 38: Avis Finland, Key Facts ............................................................................................................................................................................................. 57 Table 39: Avis Finland, Main Services ...................................................................................................................................................................................... 57 Table 40: Avis Finland, Key Employees .................................................................................................................................................................................... 58 Table 41: Budget Rent a Car Finland, Key Facts...................................................................................................................................................................... 59 Table 42: Budget Rent a Car Finland, Main Services ............................................................................................................................................................... 59 Table 43: Budget Rent a Car Finland, Key Employees ............................................................................................................................................................ 60 Table 44: Sixt Rent a Car Finland, Key Facts ........................................................................................................................................................................... 61 Table 45: Sixt Rent a Car Finland, Main Services .................................................................................................................................................................... 61 Table 46: Sixt Rent a Car Finland, Key Employees .................................................................................................................................................................. 62 Table 47: CWT Kaleva Travel, Key Facts ................................................................................................................................................................................. 63 Table 48: CWT Kaleva Travel, Main Services........................................................................................................................................................................... 63 Table 49: CWT Kaleva Travel, Key Employees ........................................................................................................................................................................ 64 Table 50: Oy Aurinkomatkat - Suntours Ltd Ab, Key Facts ...................................................................................................................................................... 65 Table 51: Oy Aurinkomatkat - Suntours Ltd Ab, Main Services ............................................................................................................................................... 66 Table 52: Oy Aurinkomatkat - Suntours Ltd Ab, Key Employees ............................................................................................................................................. 66 Table 53: OY Kilroy Finland AB, Key Facts............................................................................................................................................................................... 67 Table 54: OY Kilroy Finland AB, Main Services ........................................................................................................................................................................ 67 Table 55: OY Kilroy Finland AB, Key Employees ..................................................................................................................................................................... 68 Table 56: Stromma Finland Oy Ab, Key Facts .......................................................................................................................................................................... 69 Table 57: Stromma Finland Oy Ab, Main Services and Brands ............................................................................................................................................... 69 Table 58: Stromma Finland Oy Ab, Key Employees................................................................................................................................................................. 70 Table 59: Apollomatkat, Key Facts ............................................................................................................................................................................................ 71 Table 60: Apollomatkat, Main Services ..................................................................................................................................................................................... 71 Table 61: Apollomatkat, Key Employees ................................................................................................................................................................................... 72 Table 62: Finland – Total Tourism Output by Category (EUR Million), 2008–2017 ................................................................................................................ 73 Table 63: Finland – Direct Tourism Output by Category (EUR Million), 2008–2017 ............................................................................................................... 74 Table 64: Finland – Indirect Tourism Output by Category (EUR Million), 2008–2017............................................................................................................. 75 Table 65: Finland – Total Tourism Output Generated per Employee by Category (EUR Thousand), 2008–2017 ................................................................ 76 Table 66: Finland – Direct Tourism Output Generated per Employee by Category (EUR Thousand), 2008–2017 ............................................................... 77

LIST OF TABLES



Table 67: Finland – Indirect Tourism Output Generated per Employee by Category (EUR Thousand), 2008–2017 ............................................................ 78 Table 68: Finland – Total Tourism Employment by Category (Thousand), 2008–2017 .......................................................................................................... 79 Table 69: Finland – Total Tourism Employment as a Percentage of Total Employment by Category (%), 2008–2017 ........................................................ 79 Table 70: Finland – Direct Tourism Employment by Category (Thousand), 2008–2017 ........................................................................................................ 80 Table 71: Finland – Direct Tourism Employment as a Percentage of Total Employment by Category (%), 2008–2017 ....................................................... 80 Table 72: Finland – Indirect Tourism Employment by Category (Thousand), 2008–2017 ...................................................................................................... 81 Table 73: Finland – Indirect Tourism Employment as a Percentage of Total Employment by Category (%), 2008–2017 .................................................... 81 Table 74: Finland – Average Salary per Employee by Category (EUR), 2008–2017.............................................................................................................. 82 Table 75: Finland – Total Gross Income Generated by Total Tourism Employment by Category (EUR Million), 2008–2017 .............................................. 83 Table 76: Finland – Number of Trips by Purpose (Million), 2008–2017 ................................................................................................................................... 84 Table 77: Finland – Overnight Stays (Million), 2008–2017 ....................................................................................................................................................... 85 Table 78: Finland – Total Domestic Tourism Expenditure by Category (EUR Million), 2008–2017 ....................................................................................... 86 Table 79: Finland – Average Expenditure per Domestic Tourist by Category (EUR), 2008–2017 ......................................................................................... 87 Table 80: Finland – International Arrivals (Thousand), by Region, 2008–2017....................................................................................................................... 88 Table 81: Finland – International Arrivals by Purpose of Visit (Thousand), 2008–2017 ......................................................................................................... 89 Table 82: Finland – Total Inbound Tourism Expenditure by Category (EUR Million), 2008–2017 ......................................................................................... 90 Table 83: Finland – Average Expenditure per Inbound Tourist by Category (EUR), 2008–2017 ........................................................................................... 91 Table 84: Finland – International Departures by Region (Thousand), 2008–2017 .................................................................................................................. 92 Table 85: Finland – International Departures by Purpose of Visit (Thousand), 2008–2017 ................................................................................................... 93 Table 86: Finland – Overnight Stays (Million), 2008–2017 ....................................................................................................................................................... 94 Table 87: Finland – Total Outbound Tourism Expenditure by Category (EUR Million), 2008–2017....................................................................................... 95 Table 88: Finland – Average Outbound Expenditure per Resident by Category (EUR), 2008–2017 ..................................................................................... 96 Table 89: Finland – Seats Available by Carrier Type (Thousand), 2008–2017 ....................................................................................................................... 97 Table 90: Finland – Seats Sold by Carrier Type – Business Travel (Thousand), 2008–2017 ................................................................................................ 98 Table 91: Finland – Seats Sold by Carrier Type – Leisure Travel (Thousand), 2008–2017 ................................................................................................... 99 Table 92: Finland – Load Factor by Carrier Type (%), 2008–2017 ........................................................................................................................................ 100 Table 93: Finland – Passenger Kilometers Available by Carrier Type (Million), 2008–2017 ................................................................................................ 101 Table 94: Finland – Revenue Generating Passenger Kilometers by Carrier Type (Million), 2008–2017 ............................................................................. 102 Table 95: Finland – Revenue per Passenger by Carrier Type (EUR), 2008–2017 ............................................................................................................... 103 Table 96: Finland – Total Revenue by Carrier Type (EUR Million), 2008–2017.................................................................................................................... 104 Table 97: Finland – Establishments by Category (Actual), 2008–2017 ................................................................................................................................. 105 Table 98: Finland – Available Hotel Rooms by Hotel Category (Thousand), 2008–2017 ..................................................................................................... 106 Table 99: Finland – Room Occupancy Rate by Hotel Category (%), 2008–2017 ................................................................................................................. 107 Table 100: Finland – Room Nights Available by Hotel Category (Million), 2008–2017 ......................................................................................................... 108 Table 101: Finland – Room Nights Occupied by Hotel Category (Million), 2008–2017 ........................................................................................................ 109 Table 102: Finland – Average Revenue per Available Room by Hotel Category (EUR), 2008–2017 .................................................................................. 110 Table 103: Finland – Revenue per Occupied Room by Hotel Category (EUR), 2008–2017 ................................................................................................ 111 Table 104: Finland – Total Revenue Per Available Room by Hotel Category (EUR), 2008–2017 ....................................................................................... 112 Table 105: Finland – Total Revenue by Hotel Category and Customer Type (EUR Million), 2008–2017 ............................................................................ 113 Table 106: Finland – Guests by Hotel Category and Customer Type (Thousand), 2008–2017 ........................................................................................... 114 Table 107: Finland – Market Value by Customer Type and Rental Location (EUR Million), 2008–2017 ............................................................................. 115 Table 108: Finland – Fleet Size (Actual), 2008–2017 ............................................................................................................................................................. 116 Table 109: Finland – Rental Occasions (Thousand), 2008–2017 .......................................................................................................................................... 117 Table 110: Finland – Rental Days (Million), 2008–2017 ......................................................................................................................................................... 118 Table 111: Finland – Average Rental Length (Days), 2008–2017 ......................................................................................................................................... 118 Table 112: Finland – Market Utilization Rate (%), 2008–2017 ............................................................................................................................................... 119 Table 113: Finland – Car Rental Average Revenue per Day (EUR), 2008–2017 ................................................................................................................. 120 Table 114: Finland – Travel Intermediaries Market Value by Product Type (EUR Million), 2008–2017............................................................................... 121 Table 115: Finland – Travel Intermediaries Online Revenues by Provider (EUR Million), 2008–2017 ................................................................................ 122 Table 116: Finland – Travel Intermediaries Online Revenues by Type of Tourist (EUR Million), 2008–2017 ..................................................................... 123 Table 117: Finland – Travel Intermediaries In-Store Revenues by Provider (EUR Million), 2008–2017 .............................................................................. 124 Table 118: Finland – Travel Intermediaries In-Store Revenues by Type of Tourist (EUR Million), 2008–2017 ................................................................... 125 Table 119: Finland – Travel Agent Revenues from Domestic Tourism by Sales Channel (EUR Million), 2008–2017 ........................................................ 126 Table 120: Finland – Travel Agent Revenues from International Tourism by Sales Channel (EUR Million), 2008–2017 ................................................... 127 Table 121: Finland – Tour Operator Revenues from Domestic Tourism by Sales Channel (EUR Million), 2008–2017 ...................................................... 128 Table 122: Finland – Tour Operator Revenues from International Tourism by Sales Channel (EUR Million), 2008–2017 ................................................. 129 Table 123: Finland – Other Intermediaries Revenues from Domestic Tourism by Sales Channel (EUR Million), 2008–2017 ........................................... 130 Table 124: Finland – Other Intermediaries Revenues from International Tourism by Sales Channel (EUR Million), 2008–2017 ...................................... 131 Table 125: Timetric Travel and Tourism Sector Definitions .................................................................................................................................................... 132

LIST OF FIGURES



LIST OF FIGURES

Figure 1: Finland – Tourism Expenditure (US$ Million), 2008–2017.......................................................................................................................................... 3 Figure 2: Finland – Economic Outlook ...................................................................................................................................................................................... 13 Figure 3: Finland – Hotel Occupancy Rate (%) ......................................................................................................................................................................... 15 Figure 4: Finland – Personal Trips by Duration ......................................................................................................................................................................... 15 Figure 5: Finland – Arrivals in Tourism Accommodation (%) ................................................................................................................................................... 15 Figure 6: Finland – SWOT Analysis of the Travel and Tourism Sector.................................................................................................................................... 16 Figure 7: Finland – Population ................................................................................................................................................................................................... 19 Figure 8: Finland – Domestic Tourism Expenditure (EUR Million), 2008–2017 ...................................................................................................................... 23 Figure 9: Finland – International Arrivals by Purpose of Visit (Thousand), 2008–2017 .......................................................................................................... 23 Figure 10: Finland – International Departures by Destination (Thousand), 2008–2017 .......................................................................................................... 23 Figure 11: Finland – Seats Sold vs Seats Available (Thousand), 2008–2017 ......................................................................................................................... 25 Figure 12: Finland – Available Passenger Kilometers (Million), 2008–2017............................................................................................................................ 25 Figure 13: Finland – Load Factor (%) and Revenue per Passenger (EUR), 2008–2017 ........................................................................................................ 25 Figure 14: Finland – Room Nights Available [Million] and Revenue Per Available Room (EUR), 2008–2017....................................................................... 27 Figure 15: Finland – Room Occupancy Rates (%), 2008–2017 ............................................................................................................................................... 27 Figure 16: Finland – Total Hotel Revenue (EUR Million), 2008–2017 ..................................................................................................................................... 27 Figure 17: Finland – Fleet size (Actual) and No of Rentals (Million), 2008–2017.................................................................................................................... 29 Figure 18: Finland – Car Rental Value by Rental Type and Location (EUR Million), 2008–2017........................................................................................... 29 Figure 19: Finland – Average Revenue per Day (EUR), 2008–2017 ....................................................................................................................................... 29 Figure 20: Finland – Travel Intermediaries Market Value by Product (EUR Million), 2008–2017........................................................................................... 31 Figure 21: Finland – Market Value through Online Channel (EUR Million), 2008–2017 ......................................................................................................... 31 Figure 22: Finland – Travel Agents Market Value (EUR Million), 2008–2017 ......................................................................................................................... 31 Figure 23: Finland – Total Tourism Output by Category (EUR Billion), 2008–2017 ................................................................................................................ 73 Figure 24: Finland – Direct Tourism Output by Category (EUR Billion), 2008–2017 .............................................................................................................. 74 Figure 25: Finland – Indirect Tourism Output by Category (EUR Billion), 2008–2017 ............................................................................................................ 75 Figure 26: Finland – Total Tourism Output Generated per Employee by Category (EUR Thousand), 2008–2017 ............................................................... 76 Figure 27: Finland – Direct Tourism Output Generated per Employee by Category (EUR Thousand), 2008–2017.............................................................. 77 Figure 28: Finland – Indirect Tourism Output Generated per Employee by Category (EUR Thousand), 2008–2017 ........................................................... 78 Figure 29: Finland – Total Tourism Employment by Category (Thousand), 2008–2017......................................................................................................... 79 Figure 30: Finland – Direct Tourism Employment by Category (Thousand), 2008–2017 ....................................................................................................... 80 Figure 31: Finland – Indirect Tourism Employment by Category (Thousand), 2008–2017 ..................................................................................................... 81 Figure 32: Finland – Average Salary per Employee by Category (EUR), 2008–2017 ............................................................................................................ 82 Figure 33: Finland – Total Gross Income Generated by Total Tourism Employment by Category (EUR Million), 2008–2017 ............................................. 83 Figure 34: Finland – Number of Trips by Purpose (Million), 2008–2017.................................................................................................................................. 84 Figure 35: Finland – Overnight Stays (Million), 2008–2017...................................................................................................................................................... 85 Figure 36: Finland – Total Domestic Tourism Expenditure by Category (EUR Million), 2008–2017 ...................................................................................... 86 Figure 37: Finland – Average Expenditure per Domestic Tourist by Category (EUR), 2008–2017 ........................................................................................ 87 Figure 38: Finland – International Arrivals (Thousand), by Region 2008–2017 ...................................................................................................................... 88 Figure 39: Finland – International Arrivals by Purpose of Visit (Thousand), 2008–2017 ........................................................................................................ 89 Figure 40: Finland – Total Inbound Tourism Expenditure by Category (EUR Million), 2008–2017 ........................................................................................ 90 Figure 41: Finland – Average Expenditure per Inbound Tourist by Category (EUR), 2008–2017 .......................................................................................... 91 Figure 42: Finland – International Departures by Region (Thousand), 2008–2017 ................................................................................................................ 92 Figure 43: Finland – International Departures by Purpose of Visit (Thousand), 2008–2017 .................................................................................................. 93 Figure 44: Finland – Overnight Stays (Million), 2008–2017...................................................................................................................................................... 94 Figure 45: Finland – Total Outbound Tourism Expenditure by Category (EUR Million), 2008–2017 ..................................................................................... 95 Figure 46: Finland – Average Outbound Expenditure per Resident by Category (EUR), 2008–2017.................................................................................... 96 Figure 47: Finland – Seats Available by Carrier Type (Thousand), 2008–2017 ...................................................................................................................... 97 Figure 48: Finland – Seats Sold by Carrier Type – Business Travel (Thousand), 2008–2017 ............................................................................................... 98 Figure 49: Finland – Seats Sold by Carrier Type – Leisure Travel (Thousand), 2008–2017 .................................................................................................. 99 Figure 50: Finland – Load Factor by Carrier Type (%),2008–2017 ........................................................................................................................................ 100 Figure 51: Finland – Passenger Kilometers Available by Carrier Type (Billion), 2008–2017................................................................................................ 101 Figure 52: Finland – Revenue Generating Passenger Kilometers by Carrier Type (Billion), 2008–2017............................................................................. 102 Figure 53: Finland – Revenue per Passenger by Carrier Type (EUR), 2008–2017 .............................................................................................................. 103 Figure 54: Finland – Total Revenue by Carrier Type (EUR Million), 2008–2017 .................................................................................................................. 104 Figure 55: Finland – Establishments by Category (Actual), 2008–2017 ................................................................................................................................ 105 Figure 56: Finland – Available Hotel Rooms by Hotel Category (Thousand), 2008–2017 .................................................................................................... 106 Figure 57: Finland – Room Occupancy Rate by Hotel Category (%), 2008–2017 ................................................................................................................ 107 Figure 58: Finland – Room Nights Available by Hotel Category (Million), 2008–2017 .......................................................................................................... 108 Figure 59: Finland – Room Nights Occupied by Hotel Category (Million), 2008–2017 ......................................................................................................... 109 Figure 60: Finland – Average Revenue per Available Room by Hotel Category (EUR), 2008–2017 ................................................................................... 110 Figure 61: Finland – Revenue per Occupied Room (EUR), 2008–2017 ................................................................................................................................ 111 Figure 62: Finland – Total Revenue per Available Room (EUR), 2008–2017 ....................................................................................................................... 112 Figure 63: Finland – Total Revenue by Hotel Category (EUR Million), 2008 and 2012 ........................................................................................................ 113 Figure 64: Finland – Guests by Hotel Category (Thousand), 2008–2017 ............................................................................................................................. 114 Figure 65: Finland – Market Value by Customer Type and Rental Location (EUR Million), 2008–2017 .............................................................................. 115

LIST OF FIGURES



Figure 66: Finland – Fleet Size (Thousand), 2008–2017 ....................................................................................................................................................... 116 Figure 67: Finland – Rental Occasions (Thousand), 2008–2017 ........................................................................................................................................... 117 Figure 68: Finland – Rental Days (Million), vs Average Rental Length (Days),2008–2017 .................................................................................................. 118 Figure 69: Finland – Market Utilization Rate (%), 2008–2017 ................................................................................................................................................ 119 Figure 70: Finland – Car Rental Average Revenue per Day (EUR), 2008–2017 .................................................................................................................. 120 Figure 71: Finland – Travel Intermediaries Market Value by Product Type (EUR Million), 2008–2017 ............................................................................... 121 Figure 72: Finland – Travel Intermediaries Online Revenues by Provider (EUR Million), 2008–2017 ................................................................................. 122 Figure 73: Finland – Travel Intermediaries Online Revenues by Type of Tourist (EUR Million), 2008–2017 ...................................................................... 123 Figure 74: Finland – Travel Intermediaries In-Store Revenues by Provider (EUR Million), 2008–2017............................................................................... 124 Figure 75: Finland – Travel Intermediaries In-Store Revenues by Type of Tourist (EUR Million), 2008–2017 .................................................................... 125 Figure 76: Finland – Travel Agent Revenues from Domestic Tourism by Sales Channel (EUR Million), 2008–2017 ......................................................... 126 Figure 77: Finland – Travel Agent Revenues from International Tourism by Sales Channel (EUR Million), 2008–2017 .................................................... 127 Figure 78: Finland – Tour Operator Revenues from Domestic Tourism by Sales Channel (EUR Million), 2008–2017 ....................................................... 128 Figure 79: Finland – Tour Operator Revenues from International Tourism by Sales Channel (EUR Million), 2008–2017 .................................................. 129 Figure 80: Finland – Other Intermediaries Revenues from Domestic Tourism by Sales Channel (EUR Million), 2008–2017 ............................................ 130 Figure 81: Finland – Other Intermediaries Revenues from International Tourism by Sales Channel (EUR Million), 2008–2017 ....................................... 131

MARKET OVERVIEW



2 MARKET OVERVIEW

2.1 The Domestic Economy

Following a positive growth rate of XX.X% in 2010 and XX.X% in 2011, the economy of Finland

contracted by X.X% in 2012 due to weak domestic demand and sluggish exports growth. Gross

fixed investment contracted by X.X% in 2012 following X.X% growth in 2011 while private

spending growth moderated to X.X% from X.X% during the same period. The economy is set to

grow at a modest pace in the next two years, before returning to its normal growth trend of X.X-

X.X% in the latter part of the forecast period.

Figure 2: Finland – Economic Outlook


MARKET OVERVIEW



2.2 Travel and Tourism Trends and Issues

MARKET OVERVIEW



2.3 Key Travel and Tourism Indicators

Figure 3: Finland – Hotel Occupancy Rate (%)

Source: Eurostat

Figure 4: Finland – Personal Trips by Duration

Source: Eurostat

Figure 5: Finland – Arrivals in Tourism Accommodation (%)

Source: Eurostat

TOURISM FLOWS



2.4 Tourism SWOT

Figure 6: Finland – SWOT Analysis of the Travel and Tourism Sector


Strengths

Weaknesses

Opportunities

Threats

TOURISM FLOWS



2.4.1 Strengths

2.4.2 Weaknesses

2.4.3 Opportunities

2.4.4 Threats

TOURISM FLOWS



2.5 Country Fact Sheet

Land area

Population

Climate

Weather in Helsinki (altitude 10 metres)

Languages

Religions

Measures

Currency

Time

Typical holiday entitlement

Main public holidays

TOURISM FLOWS



2.6 Demographic Profile

Finland’s population stood at X.X million in 2012. The growth rate averaged X.X% in the 10

years to 2012, marginally above the rate of X.X% recorded in the preceding 10-year period. The

population is expected to continue to rise at a gradual pace, reaching X.X million in another 10

years.

Figure 7: Finland – Population

Source: Eurostat

TOURISM FLOWS



3 TOURISM FLOWS

3.1 Domestic Tourism

3.1.1 Performance outlook

Domestic tourist volume increased from XX.X million trips in 2008 to XX.X million trips in 2012,

and it is expected that the domestic tourist volume to continue to expand over the forecast

period, with CAGR over the next five years forecast at X.XX%. Domestic demand will be mainly

driven by strong economic growth and government initiatives to promote tourism in the

country.

Due to the cut-backs in tourism spending and decrease in mean household income, domestic

tourist expenditure decreased from EURXX.X billion (US$XX.X billion) in 2008 to EURXX.X billion

(US$XX.X billion) in 2012, declining at a CAGR of –X.XX%. Domestic tourist expenditure

decreased the most in the retail, accommodation and transportation categories, with CAGRs of –

X.XX%, - X.XX% and - X.XX% respectively. Domestic tourist expenditure over the forecast period

is expected to increase to EURX.X billion (US$X.X billion) in 2017, at a CAGR of X.XX%.

3.1.2 Key issues and trends

TOURISM FLOWS



3.2 Inbound Tourism


A solid expansion in inbound tourism occurred during the review period, as the number of

international arrivals increased from X.X million in 2008 to X.X million in 2012, at a CAGR of

X.XX%. International arrivals rose by XX.X% in 2011 and further X.X% in 2012, compared to the

X.X% growth posted in 2010. It is expected that inbound tourist volume will continue to

increase over the forecast period, with CAGR over the next five years forecast at X.X%.

International arrivals will be mainly driven by improved economic conditions in Finland’s key

source countries and government initiatives to promote Finnish tourism in other parts of the

world along with Europe.

Inbound tourist expenditure increased at a CAGR of X.XX% during the review period, rising from

EURX.X billion (US$X.X billion) in 2008 to EURX.X billion (US$X.X billion) in 2012. Spending on

travel intermediation, accommodation and entertainment and sightseeing recorded the biggest

increases, rising at CAGRs of X.XX%, X.XX% and X.XX% respectively. Inbound tourist expenditure

over the forecast period is expected to increase to EURX.X billion (US$X.X billion) in 2017, at a

CAGR of X.XX%.


TOURISM FLOWS



3.3 Outbound Tourism


Outbound tourism is expected to rise by X.X% from X.X million outbound departures in 2012, to

X.X million international departures in 2013. Outbound tourism is expected to record CAGR of

X.XX% over the forecast period; a relatively low rate compared with the review period CAGR.

Outbound tourism spending is expected to rise to EURX.X billion (US$X.X billion) in 2013.

Outbound tourism expenditure is forecast to grow by a CAGR of X.XX% over the forecast

period, a rate higher than during the review period.


TOURISM FLOWS



3.4 Tourism Flows Forecast Highlights

Figure 8: Finland – Domestic Tourism Expenditure (EUR Million), 2008–2017


Figure 9: Finland – International Arrivals by Purpose of Visit (Thousand), 2008–2017


Figure 10: Finland – International Departures by Destination (Thousand), 2008–2017


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