travel and tourism in morocco to 2017
TRANSCRIPT
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Travel and Tourism in Morocco to
2017
Category : Travel & Leisure
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Introduction to Report
Launch Date: February 14, 2014
Number of Pages: 96
Geography Coverage: Morocco
Available Format: PDF
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About the Report
The Moroccan travel and tourism sector registered slow growth during the review period (2008–2012), due to the European sovereign debt crisis and the Arab Spring uprisings in 2010.
Government initiatives on domestic and international tourism promotions, the development of tourism infrastructure and increased government investments will develop the tourism sector over the forecast period (2013–2017).
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Research Findings
In June 2013, the Ministry of Tourism launched the new edition of the Kounouz Biladi program to promote domestic tourism. Kounouz Biladi targets middle-class families who do not allocate budgets for trips.
In July 2013, the tourism board increased its focus on countries such as China, Russia, Eastern Europe, North America and the Middle East to promote Morocco as an attractive tourist destination. The Moroccan National Tourist Office has already set up offices in Beijing and launched a promotion plan aiming to attract Chinese tourists.
In June 2013, Royal Air Maroc announced that it will purchase 20 to 30 new aircraft by 2020, including five long-haul aircraft. British Airways had increased the number of flights from seven to 10 between November 2012 to March 2013 between Marrakech and London.
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Research Findings Continues..
The cost of renting a basic car with no restrictions on travel distance starts from MAD3,408.2 (US$395.0) per week or MAD491.8 (US$57.0) per day.
This is very expensive for a North African country. Most car rental companies also demand a refundable cash deposit of MAD2,934.7 (US$340.0) or MAD4,875.0 (US$565.0) if not paid by a credit card. The best cities to hire cars in are Casablanca, Marrakesh and Tangier, where cars are available at competitive prices.
Moroccan travel agencies are capitalizing on domestic audiences through online advertising campaigns, and all travel packages booked through them are subject to a 15% discount. Domestic tourists can also access an interlocutor if they are dissatisfied with the travel agency’s services.
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Report Coverage
1. Executive Summary2. Travel and Tourism Sector In Context3. Country Fact Sheet4. Tourism Flows5. Airlines6. Hotels7. Car Rental8. Travel Intermediaries9. Tourism Board Profile10. Airport Profiles11. Company Profiles – Airlines12. Company Profiles – Hotels13. Company Profiles – Car Rental14. Company Profiles – Travel Intermediaries15. Market Data Analysis16. Appendix
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Company Coverage
1. Royal Air Maroc2. Jetairfly.com3. Ryanair Holdings plc4. Accor Hotels Morocco5. Louvre Hotels Morocco6. Hotusa Hotels Morocco7. Kenzi Hotels Group8. RIU Hotels & Resorts Morocco9. Avis Car Rental Morocco10. Hertz Rent a Car Morocco11. Europcar Morocco Car Rental12. Sixt Rent a Car Morocco13. Authentic Journeys Morocco SARL14. Journey Beyond Travel15. Voyage to Morocco
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