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Travel and Tourism in Thailand to 2019 Page 1 © Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015 Travel and Tourism in Thailand to 2019 Report Code: TT0206MR Publication Date: February 2015 www.tourism-ic.com John Carpenter House 7 Carmelite Street London EC4Y 0BS United Kingdom Tel: +44 (0)20 7936 6400 Fax: +44 (0)20 7336 6813

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Travel and Tourism in Thailand to 2019 Page 1

© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015

Travel and Tourism in

Thailand to 2019

Report Code: TT0206MR

Publication Date: February 2015

www.tourism-ic.com

John Carpenter House

7 Carmelite Street

London

EC4Y 0BS

United Kingdom

Tel: +44 (0)20 7936 6400

Fax: +44 (0)20 7336 6813

SUMMARY

Travel and Tourism in Thailand to 2019 Page 2

© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015

1 SUMMARY

The Thai travel and tourism sector posted growth during the historic period (2010–2014), despite the

global financial crisis. However, due to political instability in the country, international arrivals declined

in 2014. Forecast-period (2015-2019) growth is also expected to be undermined by political instability;

however, the country’s tourism sector has generally been resilient to outbreaks of political unrest in the

capital, Bangkok. Tourism to key beach destinations suffered only a temporary downturn.

International arrivals to Thailand increased at a historic CAGR of XX.X%, while total inbound tourist

expenditure recorded a CAGR of XX.X%. However, due to political unrest in Bangkok, tourist arrivals

declined from XX.X million in 2013 to XX.X million in 2014.The number of visitors from China, the key

source country for Thailand, increased during the historic period, at a CAGR of XX.X %, and is

expected to continue to grow at a CAGR of XX.X % over the forecast period. The number of domestic

tourists also increased from XX.X million in 2010 to XX.X million in 2014. International departures

increased at a CAGR of XX.X %, mainly due to rising income levels and the increasing spending

power of consumers.

The Travel and Tourism Intelligence Center (TTIC) expects the growth of Thailand’s tourism sector to

continue to grow over the forecast period (2015–2019), with international arrivals increasing at a

CAGR of XX.X %, and domestic tourist volumes increasing at a CAGR of XX.X %.

2 SYNOPSIS

The report provides detailed market analysis, information and insights, including:

Historic and forecast tourist volumes covering the entire Thailand travel and tourism sector

Detailed analysis of tourist spending patterns in Thailand for various categories in the travel

and tourism sector, such as accommodation, sightseeing and entertainment, foodservice,

transportation, retail, travel intermediaries and others

Detailed market classification across each category, with analysis using similar metrics

Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

3 REASONS TO BUY

Take strategic business decisions using historic and forecast market data related to Thailand travel and tourism sector

Understand the demand-side dynamics within the Thailand travel and tourism sector, along with key market trends and growth opportunities

TOURISM FLOWS

Travel and Tourism in Thailand to 2019 Page 3

© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015

4 TOURISM FLOWS

4.1 The Market

4.1.1 Domestic tourism

The total number of domestic trips increased from XX.X million in 2010 to XX.X million in 2014, at a

CAGR of XX.X%. Leisure was the primary reason for travel, accounting for XX.X% of total domestic

trips in 2014, followed by business with a XX.X% share. Total domestic tourist expenditure posted a

CAGR of XX.X%, increasing from THB XX.X billion (US$ XX.X billion) in 2010 to THB XX.X billion

(US$ XX.X billion) in 2014. This growth is driven by the Tourism Authority of Thailand’s (TAT) efforts to

promote domestic tourism, and the government’s efforts to increase mean household income. In 2012,

TAT launched a new campaign - “New Thinking, New Perspectives -Travel in Thailand Can Yield More

than You Think” - to promote domestic tourism and mitigate fluctuations in international arrivals.

Figure 1: Thailand – Domestic Tourism Expenditure (THB Million), 2010–2019

Source: WTTC, TTIC analysis © Travel & Tourism Intelligence Center

0

50,000

100,000

150,000

200,000

250,000

300,000

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Accommodation Entertainment and sightseeing Foodservice Retail Transportation Travel intermediation

TOURISM FLOWS

Travel and Tourism in Thailand to 2019 Page 4

© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015

4.1.2 Inbound tourism

International arrivals increased at a CAGR of XX.X%, from XX.X million in 2010 to XX.X million in

2014. Inbound tourist expenditure increased at a CAGR of XX.X%, from THB XX.X billion (US$ XX.X

billion) in 2010 to THBXX.X billion (US$ XX.X billion) in 2014. However, international arrivals to

Thailand decreased from XX.X million in 2013 to XX.X million in 2014, at a rate of XX.X %, which can

be attributed to reasons such as political instability. The political unrest significantly affected the

tourism sector, with various foreign governments, such as the UK, the US, Canada, Australia,

Germany, Sweden and Singapore, issuing travel warnings.

Figure 2: Thailand – International Arrivals by Purpose of Visit, 2010 vs. 2014

Source: Immigration Bureau, Royal Thai Police, Department of Tourism, Thailand, Ministry of Tourism and

Sports, Company Information, TTIC analysis © Travel & Tourism Intelligence Center

14.2%

84.1%

1.2%

0.6%

9.9%

83.4%

4.6%

2.0%

Business

Leisure

VFR

Other Personal

Inner circle – 2010

Outer circle – 2014

TOURISM FLOWS

Travel and Tourism in Thailand to 2019 Page 5

© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015

Table 1: Thailand – Tourist Arrivals from the Top-10 Countries (Thousand), 2010–2019

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Source: Immigration Bureau, Royal Thai Police; Department of Tourism, Thailand; Ministry of Tourism and Sports; Company Information, TTIC analysis © Travel & Tourism Intelligence Center

.

Figure 3: Visa Policy

Source: TTIC analysis © Travel & Tourism Intelligence Center

TOURISM FLOWS

Travel and Tourism in Thailand to 2019 Page 6

© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015

4.1.3 Outbound tourism

Outbound tourism from Thailand increased from XX.X million in 2010 to XX.X million in 2014, at a

CAGR of XX.X %. Outbound tourist expenditure increased at a CAGR of XX.X %, from THB XX.X

billion (US$ XX.X billion) in 2010 to THB XX.X billion (US$ XX.X billion) in 2014.

.

Figure 4: Thailand – International Departures by Mode of Transport, 2010 vs. 2014

Source: Immigration Bureau, Royal Thai Police; Department of Tourism, Thailand; Ministry of Tourism and

Sports; Company Information, WTTC, TTIC analysis © Travel & Tourism Intelligence Center

79.2%

18.9%

1.5%

0.4%

78.7%

19.3%

1.5% 0.4%

Air

Land

Sea

Rail

Inner circle – 2010

Outer circle – 2014

TOURISM FLOWS

Travel and Tourism in Thailand to 2019 Page 7

© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015

The Asia-Pacific region accounted for the largest share of outbound trips in 2014. Neighboring

countries, Malaysia and Singapore, collectively accounted for XX.X%, with Malaysia the most

preferred destination. China also gained importance as a preferred outbound destination, with XX.X

Thai tourists to China recorded in 2014.

Table 2: Thailand – Tourist Departures to the Top-10 Countries (Thousand), 2010–2019

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Source: Immigration Bureau, Royal Thai Police; Department of Tourism, Thailand; Ministry of Tourism and Sports; Company Information, WTTC, TTIC analysis © Travel & Tourism Intelligence Center

Figure 5: Visa Requirements for Thai Citizens

Source: TTIC analysis © Travel & Tourism Intelligence Center

METHODOLOGY

Travel and Tourism in Thailand to 2019 Page 8

© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015

4.2 Methodology

TTIC’s dedicated research and analysis teams consist of experienced professionals with industry

backgrounds in marketing, market research, consulting, and advanced statistical expertise.

TTIC adheres to the Codes of Practice of the Market Research Society (www.mrs.org.uk) and the

Society of Competitive Intelligence Professionals (www.scip.org).

All TTIC databases are continuously updated and revised.

All Travel and Tourism reports are created by following a comprehensive, four-stage methodology.

This includes market study, research, analysis, and quality control.

1) Market Study

A. Standardization

Definitions are specified using recognized industry classifications. The same definition is used for

every country. Annual average currency exchange rates are used for the latest completed year. These

are then applied across both historical and forecast data to remove exchange rate fluctuations.

B. Internal Audit

Review of in-house databases to gather existing data:

o Historic market databases and reports

o Company database

C. Trend monitoring

Review of the latest Travel and Tourism companies, and industry trends

2) Research

A. Sources

Collection of the latest market-specific data from a wide variety of industry sources:

o Government statistics

o Industry associations

o Company filings

o International organizations

o Travel and tourism agencies

B. Expert opinion

Collation of opinions taken from leading Travel and Tourism industry experts

Analysis of third-party opinion and forecasts:

o Broker reports

o Media

o Official government sources

C. Data consolidation and verification

Consolidation of data and opinions to create historical datasets

Creation of models to benchmark data across categories and geographies

METHODOLOGY

Travel and Tourism in Thailand to 2019 Page 9

© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015

3) Analysis

A. Market forecasts

Feeding forecast data in to market models:

o Macroeconomic indicators

o Industry-specific drivers

Analysis of Travel and Tourism industry database to identify trends:

o Latest Travel and Tourism trends

o Key drivers of the Travel and Tourism industry

B. Report writing

Analysis of market data

Discussion of company and industry trends and issues

Review of financial deals, and Travel and Tourism trends

4) Quality Control

A. Templates

Detailed process manuals

Standardized report templates and accompanying style guides

Complex forecasting tools to ensure that forecast methodologies are applied consistently

Quality-control checklists

B. Quality control process

Peer review

Senior-level QC

Random spot checks on data integrity

Benchmark checks across databases

Market data cross-checked for consistency with accumulated data from:

o Company filings

o Government sources

RELATED REPORTS

Travel and Tourism in Thailand to 2019 Page 10

© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015

RELATED REPORTS

Travel and Tourism in Russia to 2018

Travel and Tourism in China to 2018

Travel and Tourism in the US to 2018

Travel and Tourism in France to 2018

Travel and Tourism in Spain to 2018

Travel and Tourism in Italy to 2018

Travel and Tourism in Brazil to 2018

Travel and Tourism in Kenya to 2018

Travel and Tourism in Qatar to 2018

Travel and Tourism in Singapore to 2018

Travel and Tourism in Ecuador to 2018

Travel and Tourism in India to 2018

Travel and Tourism in Malaysia to 2018

TABLE OF CONTENTS

Travel and Tourism in Thailand to 2019 Page 11

© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015

TABLE OF CONTENTS

1 Executive Summary ................................................................................................................................. 2

1.1 Key Trends and Issues ..................................................................................................................................................................2

1.1.1 Increase in tourists from emerging countries ............................................................................................................................................ 2

1.1.2 Medical Tourism....................................................................................................................................................................................... 2

1.1.3 Political unrest remains a risk to future growth ......................................................................................................................................... 2

2 Travel and Tourism Sector In Context .................................................................................................. 13

2.1 Tourist Attractions ........................................................................................................................................................................ 13

3 Country Fact Sheet ................................................................................................................................ 15

4 Tourism Flows ....................................................................................................................................... 16

4.1 The Market ................................................................................................................................................................................... 16

4.1.1 Domestic tourism ................................................................................................................................................................................... 16

4.1.2 Inbound tourism ..................................................................................................................................................................................... 17

4.1.3 Outbound tourism .................................................................................................................................................................................. 20

4.2 Key Developments ....................................................................................................................................................................... 22

4.2.1 Government efforts to promote domestic tourism ................................................................................................................................... 22

4.2.2 Promotional campaigns to attract international tourists ........................................................................................................................... 22

4.2.3 India is emerging as a key source country ............................................................................................................................................. 22

4.2.4 TAT develops marketing action plan for 2015 ........................................................................................................................................ 23

4.2.5 High travel costs hamper outbound travel to Europe and the Americas .................................................................................................. 23

4.2.6 On Track to become a world-class health provider ................................................................................................................................. 23

4.2.7 Political unrest adversely impacting the tourism sector ........................................................................................................................... 24

4.2.8 Increase in foreign investment ............................................................................................................................................................... 24

4.3 TTIC View .................................................................................................................................................................................... 25

4.3.1 Domestic tourism ................................................................................................................................................................................... 25

4.3.2 Inbound tourism ..................................................................................................................................................................................... 25

4.3.3 Outbound tourism .................................................................................................................................................................................. 26

5 Airlines ................................................................................................................................................... 27

5.1 The Market ................................................................................................................................................................................... 27

5.2 Key Developments ....................................................................................................................................................................... 28

5.2.1 LCCs dominate the market..................................................................................................................................................................... 28

5.2.2 Launch of new routes ............................................................................................................................................................................. 28

5.2.3 Airport infrastructure expansion.............................................................................................................................................................. 28

5.2.4 Impact of ASEAN agreement ................................................................................................................................................................. 29

5.3 Competitive Landscape ................................................................................................................................................................ 30

5.4 TTIC View .................................................................................................................................................................................... 31

6 Hotels ...................................................................................................................................................... 32

6.1 The Market ................................................................................................................................................................................... 32

6.2 Key Developments ....................................................................................................................................................................... 33

6.2.1 Hotel density high in key tourist destinations .......................................................................................................................................... 33

6.2.2 Hotel room supply expected to increase ................................................................................................................................................. 33

6.3 Competitive Landscape ................................................................................................................................................................ 34

6.4 TTIC View .................................................................................................................................................................................... 35

7 Car Rental ............................................................................................................................................... 36

7.1 The Market ................................................................................................................................................................................... 36

7.2 Key Developments ....................................................................................................................................................................... 37

7.2.1 Bangkok and Pattaya are hubs .............................................................................................................................................................. 37

7.2.2 Car rental group expansion .................................................................................................................................................................... 37

7.2.3 New automatic taxi kiosks ...................................................................................................................................................................... 37

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Travel and Tourism in Thailand to 2019 Page 12

© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015

7.3 Competitive Landscape ................................................................................................................................................................ 37

7.4 TTIC View .................................................................................................................................................................................... 38

8 Travel Intermediaries ............................................................................................................................. 39

8.1 The Industry ................................................................................................................................................................................. 39

8.2 Key Developments ....................................................................................................................................................................... 39

8.2.1 Tourism Associationof Koh Samui to launch hotel booking website ........................................................................................................ 39

8.3 TTIC View .................................................................................................................................................................................... 40

9 TourismBoard Profile ............................................................................................................................ 41

9.1 Tourism Authority of Thailand– Description ................................................................................................................................. 41

9.2 Target Market ............................................................................................................................................................................... 41

10 Airport Profiles ....................................................................................................................................... 42

10.1 Thailand Airports .......................................................................................................................................................................... 42

10.1.1 Overview ................................................................................................................................................................................................ 42

10.1.2 Operator profile ...................................................................................................................................................................................... 44

10.1.3 Routes ................................................................................................................................................................................................... 44

11 Company Profiles – Airlines.................................................................................................................. 45

11.1 Company Profile: Thai AirAsia Co., Ltd. ....................................................................................................................................... 45

11.1.1 Thai AirAsia Co., Ltd. – company overview ............................................................................................................................................ 45

11.1.2 Thai AirAsia Co., Ltd. – main services .................................................................................................................................................... 45

11.1.3 Thai AirAsia Co., Ltd. – key employee .................................................................................................................................................... 45

11.2 Company Profile: Thai Airways International Public Company Ltd. ............................................................................................. 46

11.2.1 Thai Airways International Public Company Ltd. – company overview .................................................................................................... 46

11.2.2 Thai Airways International Public Company Ltd. – business description ................................................................................................. 46

11.2.3 Thai Airways International Public Company Ltd. – main services and brands ......................................................................................... 47

11.2.4 Thai Airways International Public Company Ltd. – history ...................................................................................................................... 47

11.2.5 Thai Airways International Public Company Ltd.– SWOT analysis ......................................................................................................... 49

11.2.6 Thai Airways International Public Company Ltd. – strengths .................................................................................................................. 49

11.2.7 Thai Airways International Public Company Ltd. – weaknesses ............................................................................................................. 50

11.2.8 Thai Airways International Public Company Ltd. – opportunities............................................................................................................. 50

11.2.9 Thai Airways International Public Company Ltd. – threats ...................................................................................................................... 51

11.2.10 Thai Airways International Public Company Ltd. – key employees ......................................................................................................... 52

11.3 Company Profile: Nok Airlines Public Company Ltd..................................................................................................................... 53

11.3.1 Nok Airlines Public Company Ltd. – company overview ......................................................................................................................... 53

11.3.2 Nok Airlines Public Company Ltd. – main services ................................................................................................................................. 53

11.3.3 Nok Airlines Public Company Ltd. – key employees ............................................................................................................................... 53

11.4 Company Profile: Bangkok Airways Co., Ltd. ............................................................................................................................... 54

11.4.1 Bangkok Airways Co., Ltd. – company overview .................................................................................................................................... 54

11.4.2 Bangkok Airways Co., Ltd. – main services ............................................................................................................................................ 54

11.4.3 Bangkok Airways Co., Ltd. – key employees .......................................................................................................................................... 54

11.5 Company Profile: Cathay Pacific Airways Thailand...................................................................................................................... 55

11.5.1 Cathay Pacific Airways Thailand – company overview ........................................................................................................................... 55

11.5.2 Cathay Pacific Airways Thailand – main services ................................................................................................................................... 55

11.5.3 Cathay Pacific Airways Thailand – key employee ................................................................................................................................... 55

12 Company Profiles – Hotels .................................................................................................................... 56

12.1 Company Profile: Accor Hotels Thailand ...................................................................................................................................... 56

12.1.1 Accor Hotels Thailand – company overview ........................................................................................................................................... 56

12.1.2 Accor Hotels Thailand – main services and brands ................................................................................................................................ 56

12.1.3 Accor Hotels Thailand – key employees ................................................................................................................................................. 57

12.2 Company Profile: Centara Hotels & Resorts Thailand ................................................................................................................. 58

12.2.1 Centara Hotels & Resorts Thailand – company overview ....................................................................................................................... 58

12.2.2 Centara Hotels & Resorts Thailand – main services ............................................................................................................................... 58

TABLE OF CONTENTS

Travel and Tourism in Thailand to 2019 Page 13

© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015

12.2.3 Centara Hotels & Resorts Thailand – key employees ............................................................................................................................. 59

12.3 Company Profile: InterContinental Hotels and Resorts Thailand ................................................................................................. 60

12.3.1 InterContinental Hotels and Resorts Thailand – company overview ....................................................................................................... 60

12.3.2 InterContinental Hotels and Resorts Thailand – main services ............................................................................................................... 60

12.3.3 InterContinental Hotels and Resorts Thailand – key employee ............................................................................................................... 60

12.4 Company Profile: Marriott Hotels Thailand ................................................................................................................................... 61

12.4.1 Marriott Hotels Thailand – company overview ........................................................................................................................................ 61

12.4.2 Marriott Hotels Thailand – main services and brands ............................................................................................................................. 61

12.4.3 Marriott Hotels Thailand – key employee ............................................................................................................................................... 61

12.5 Company Profile: SERENATA Hotels & Resorts Group Thailand ................................................................................................ 62

12.5.1 SERENATA Hotels & Resorts Group Thailand – company overview ...................................................................................................... 62

12.5.2 SERENATA Hotels & Resorts Group Thailand – main services.............................................................................................................. 62

13 Company Profiles – Car Rental ............................................................................................................. 63

13.1 Company Profile: AVIS Rent a Car Thailand ............................................................................................................................... 63

13.1.1 AVIS Rent a Car Thailand – company overview ..................................................................................................................................... 63

13.1.2 AVIS Rent a Car Thailand – main services............................................................................................................................................. 63

13.2 Company Profile: Budget Car and Truck Rental of Thailand ........................................................................................................ 64

13.2.1 Budget Car and Truck Rental of Thailand – company overview.............................................................................................................. 64

13.2.2 Budget Car and Truck Rental of Thailand – main services ..................................................................................................................... 64

13.3 Company Profile: Hertz Thailand ................................................................................................................................................. 65

13.3.1 Hertz Thailand – company overview ...................................................................................................................................................... 65

13.3.2 Hertz Thailand – main services .............................................................................................................................................................. 65

13.4 Company Profile: Thai Rent A Car (1978) Co., Ltd. ..................................................................................................................... 66

13.4.1 Thai Rent A Car (1978) Co., Ltd. – company overview ........................................................................................................................... 66

13.4.2 Thai Rent A Car (1978) Co., Ltd. – main services .................................................................................................................................. 66

13.5 Company Profile: Master Car Rental Co., Ltd. ............................................................................................................................. 67

13.5.1 Master Car Rental Co., Ltd. – company overview ................................................................................................................................... 67

13.5.2 Master Car Rental Co., Ltd. – main services .......................................................................................................................................... 67

14 Company Profiles – Travel Intermediaries ........................................................................................... 68

14.1 Company Profile: A&F Tour Travel Co., Ltd. ................................................................................................................................ 68

14.1.1 A&F Tour Travel Co., Ltd. – company overview ..................................................................................................................................... 68

14.1.2 A&F Tour Travel Co., Ltd. – main services ............................................................................................................................................. 68

14.2 Company Profile: World Travel Service Ltd. ................................................................................................................................ 69

14.2.1 World Travel Service Ltd. – company overview ...................................................................................................................................... 69

14.2.2 World Travel Service Ltd. – main services.............................................................................................................................................. 69

14.2.3 World Travel Service Ltd. – key employees ............................................................................................................................................ 69

14.3 Company Profile: Marwin Tours (Thailand) Co., Ltd. ................................................................................................................... 70

14.3.1 Marwin Tours (Thailand) Co., Ltd. – company overview ......................................................................................................................... 70

14.3.2 Marwin Tours (Thailand) Co., Ltd. – main services ................................................................................................................................. 70

14.4 Company Profile: NS Travel & Tours Co. Ltd. .............................................................................................................................. 71

14.4.1 NS Travel & Tours Co. Ltd. – company overview ................................................................................................................................... 71

14.4.2 NS Travel & Tours Co. Ltd. – main services ........................................................................................................................................... 71

14.4.3 NS Travel & Tours Co. Ltd. – key employee ........................................................................................................................................... 71

14.5 Company Profile: Oriental Escape Ltd. ........................................................................................................................................ 72

14.5.1 Oriental Escape Ltd. – company overview.............................................................................................................................................. 72

14.5.2 Oriental Escape Ltd. – main services ..................................................................................................................................................... 72

15 Market Data Analysis ............................................................................................................................. 73

15.1 Tourism Output ............................................................................................................................................................................ 73

15.1.1 Total tourism output ............................................................................................................................................................................... 73

15.1.2 Direct tourism output .............................................................................................................................................................................. 74

15.1.3 Indirect tourism output............................................................................................................................................................................ 75

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Travel and Tourism in Thailand to 2019 Page 14

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15.1.4 Tourism output per employee ................................................................................................................................................................. 76

15.1.5 Direct tourism output per employee ........................................................................................................................................................ 77

15.1.6 Indirect tourism output per employee ..................................................................................................................................................... 78

15.2 Tourism Employment ................................................................................................................................................................... 79

15.2.1 Total tourism employment ...................................................................................................................................................................... 79

15.2.2 Direct tourism employment..................................................................................................................................................................... 80

15.2.3 Indirect tourism employment .................................................................................................................................................................. 81

15.2.4 Tourism employee compensation ........................................................................................................................................................... 82

15.2.5 Total gross income generated by total tourism employment ................................................................................................................... 83

15.3 Domestic Tourism ........................................................................................................................................................................ 84

15.3.1 Domestic trips by purpose of visit ........................................................................................................................................................... 84

15.3.2 Number of overnight stays – domestic trips ............................................................................................................................................ 85

15.3.3 Total domestic tourist expenditure .......................................................................................................................................................... 86

15.3.4 Average expenditure per domestic tourist by category ........................................................................................................................... 87

15.4 Inbound Tourism .......................................................................................................................................................................... 88

15.4.1 International arrivals by region ............................................................................................................................................................... 88

15.4.2 International arrivals by purpose of visit ................................................................................................................................................. 89

15.4.3 International arrivals by mode of transport.............................................................................................................................................. 90

15.4.4 Number of overnight stays – Inbound ..................................................................................................................................................... 91

15.4.5 Total inbound tourism expenditure by category ...................................................................................................................................... 92

15.4.6 Average international tourist expenditure by category ............................................................................................................................ 93

15.5 Outbound Tourism Flows ............................................................................................................................................................. 94

15.5.1 International departures by region .......................................................................................................................................................... 94

15.5.2 International departures by purpose of visit ............................................................................................................................................ 95

15.5.3 International departures by mode of transport ........................................................................................................................................ 96

15.5.4 Number of overnight stays – international trips ....................................................................................................................................... 97

15.5.5 Total outbound tourism expenditure by category .................................................................................................................................... 98

15.5.6 Average outbound expenditure per resident by category ........................................................................................................................ 99

15.6 Airlines ....................................................................................................................................................................................... 100

15.6.1 Seats available .................................................................................................................................................................................... 100

15.6.2 Seats sold by carrier type – business travel ......................................................................................................................................... 101

15.6.3 Seats sold by carrier type – leisure travel ............................................................................................................................................. 102

15.6.4 Load factor by carrier type ................................................................................................................................................................... 103

15.6.5 Passenger kilometers available by carrier type .................................................................................................................................... 104

15.6.6 Revenue-generating passenger kilometers by carrier type ................................................................................................................... 105

15.6.7 Revenue per passenger by carrier type ................................................................................................................................................ 106

15.6.8 Total revenue by carrier type ................................................................................................................................................................ 107

15.7 Hotels ......................................................................................................................................................................................... 108

15.7.1 Establishments by hotel category ......................................................................................................................................................... 108

15.7.2 Available rooms by hotel category ........................................................................................................................................................ 109

15.7.3 Room occupancy rate by hotel category .............................................................................................................................................. 110

15.7.4 Room nights available by hotel category .............................................................................................................................................. 111

15.7.5 Room nights occupied by hotel category .............................................................................................................................................. 112

15.7.6 Average revenue per available room by hotel category ........................................................................................................................ 113

15.7.7 Revenue per occupied room by hotel category .................................................................................................................................... 114

15.7.8 Total revenue per available room by hotel category ............................................................................................................................. 115

15.7.9 Total revenue by hotel category and customer type ............................................................................................................................. 116

15.7.10 Guests by hotel category and customer type ........................................................................................................................................ 117

15.8 Car Rentals ................................................................................................................................................................................ 118

15.8.1 Market value by customer type and rental location ............................................................................................................................... 118

15.8.2 Fleet size ............................................................................................................................................................................................. 119

15.8.3 Rental occasions and days .................................................................................................................................................................. 120

15.8.4 Rental length ........................................................................................................................................................................................ 121

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Travel and Tourism in Thailand to 2019 Page 15

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15.8.5 Average rental length ........................................................................................................................................................................... 121

15.8.6 Utilization rate ...................................................................................................................................................................................... 122

15.8.7 Average revenue per day ..................................................................................................................................................................... 123

15.9 Travel Intermediaries ................................................................................................................................................................. 124

15.9.1 Market value by product type ............................................................................................................................................................... 124

15.9.2 Online revenues by type of intermediary or provider ............................................................................................................................ 125

15.9.3 Online revenues by type of tourist ........................................................................................................................................................ 126

15.9.4 In-store revenues by type of intermediary ............................................................................................................................................ 127

15.9.5 In-store revenues by type of tourist ...................................................................................................................................................... 128

15.9.6 Travel agent revenues from domestic tourism by sales channel ........................................................................................................... 129

15.9.7 Travel agent revenues from international tourism by sales channel ...................................................................................................... 130

15.9.8 Tour operator revenues from domestic tourism, by sales channel ........................................................................................................ 131

15.9.9 Tour operator revenues from international tourism, by sales channel ................................................................................................... 132

15.9.10 Other intermediaries revenues from domestic tourism, by sales channel ............................................................................................. 133

15.9.11 Other intermediaries revenues from international tourism by sales channel ......................................................................................... 134

16 Appendix .............................................................................................................................................. 135

16.1 What is This Report About? ....................................................................................................................................................... 135

16.2 Definitions .................................................................................................................................................................................. 135

16.3 Methodology .............................................................................................................................................................................. 140

16.4 Contact Travel & Tourism Intelligence Center ............................................................................................................................ 142

16.5 About Travel & Tourism Intelligence Center ............................................................................................................................... 142

16.6 Travel & Tourism Intelligence Center Services .......................................................................................................................... 142

16.7 Disclaimer .................................................................................................................................................................................. 143

LIST OF TABLES

Travel and Tourism in Thailand to 2019 Page 16

© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015

LIST OF TABLES

Table 1: Thailand – Tourist Arrivals from the Top-10 Countries (Thousand), 2010–2019 ................................................................................................ 18 Table 2: Thailand – Tourist Departures to the Top-10 Countries (Thousand), 2010–2019 ............................................................................................... 21 Table 3: Thailand – Expected Hotel Openings (2014–2015) ........................................................................................................................................... 33 Table 4: Thailand – Top-10 Hotels (Volume), 2013 and 2014 ......................................................................................................................................... 34 Table 5:Tourism Authority of Thailand –Key Facts and Locations ................................................................................................................................... 41 Table 6: Suvarnabhumi International Airport, Bangkok –Overview .................................................................................................................................. 42 Table 7: Don Mueang International Airport, Bangkok–Overview ...................................................................................................................................... 42 Table 8: Phuket International Airport, Phuket Province –Overview .................................................................................................................................. 42 Table 9:Chiang Mai International Airport, Chiang Mai Province– Overview ..................................................................................................................... 43 Table 10:Hat Yai International Airport, Songkhla Province–Overview .............................................................................................................................. 43 Table 11: Thai AirAsia Co., Ltd., Key Facts ..................................................................................................................................................................... 45 Table 12: Thai AirAsia Co., Ltd., Main Services .............................................................................................................................................................. 45 Table 13: Thai AirAsia Co., Ltd., Key Employee .............................................................................................................................................................. 45 Table 14: Thai Airways International Public Company Ltd., Key Facts ............................................................................................................................ 46 Table 15: Thai Airways International Public Company Ltd., Main Services and Brands ................................................................................................... 47 Table 16: Thai Airways International Public Company Ltd., History ................................................................................................................................. 47 Table 17: Thai Airways International Public Company Ltd., Key Employees ................................................................................................................... 52 Table 18: Nok Airlines Public Company Limited, Key Facts ............................................................................................................................................ 53 Table 19: Nok Airlines Public Company Ltd., Main Services ........................................................................................................................................... 53 Table 20: Nok Airlines Public Company Ltd., Key Employees ......................................................................................................................................... 53 Table 21: Bangkok Airways Co., Ltd. Key Facts .............................................................................................................................................................. 54 Table 22: Bangkok Airways Co., Ltd., Main Services ...................................................................................................................................................... 54 Table 23: Bangkok Airways Co., Ltd., Key Employees .................................................................................................................................................... 54 Table 24: Cathay Pacific Airways Thailand, Key Facts .................................................................................................................................................... 55 Table 25: Cathay Pacific Airways Thailand, Main Services ............................................................................................................................................. 55 Table 26: Cathay Pacific Airways Thailand, Key Employee ............................................................................................................................................. 55 Table 27: Accor Hotels Thailand, Key Facts .................................................................................................................................................................... 56 Table 28: Accor Hotels Thailand, Main Services and Brands .......................................................................................................................................... 56 Table 29: Accor Hotels Thailand, Key Employees ........................................................................................................................................................... 57 Table 30: Centara Hotels & Resorts Thailand, Key Facts ................................................................................................................................................ 58 Table 31: Centara Hotels & Resorts Thailand, Main Services ......................................................................................................................................... 58 Table 32: Centara Hotels & Resorts Thailand, Key Employees ....................................................................................................................................... 59 Table 33: InterContinental Hotels and Resorts Thailand, Key Facts ................................................................................................................................ 60 Table 34: InterContinental Hotels and Resorts Thailand, Main Services.......................................................................................................................... 60 Table 35: InterContinental Hotels and Resorts Thailand, Key Employee ......................................................................................................................... 60 Table 36: Marriott Hotels Thailand, Key Facts ................................................................................................................................................................. 61 Table 37: Marriott Hotels Thailand, Main Services and Brands ....................................................................................................................................... 61 Table 38: Marriott Hotels Thailand, Key Employee .......................................................................................................................................................... 61 Table 39: SERENATA Hotels & Resorts Group Thailand, Key Facts ............................................................................................................................... 62 Table 40: SERENATA Hotels & Resorts Group Thailand, Main Services ........................................................................................................................ 62 Table 41: AVIS Rent Car Thailand, Key Facts................................................................................................................................................................ 63 Table 42: AVIS Rent a Car Thailand, Main Services ....................................................................................................................................................... 63 Table 43: Budget Car and Truck Rental of Thailand, Key Facts ...................................................................................................................................... 64 Table 44: Budget Car and Truck Rental of Thailand, Main Services ................................................................................................................................ 64 Table 45: Hertz Thailand, Key Facts ............................................................................................................................................................................... 65 Table 46: Hertz Thailand, Main Services ......................................................................................................................................................................... 65 Table 47: Thai Rent A Car (1978) Co., Ltd., Key Facts ................................................................................................................................................... 66 Table 48: Thai Rent A Car (1978) Co., Ltd., Main Services ............................................................................................................................................. 66 Table 49: Master Car Rental Co., Ltd., Key Facts ........................................................................................................................................................... 67 Table 50: Master Car Rental Co., Ltd., Main Services ..................................................................................................................................................... 67 Table 51: A&F Tour Travel Co., Ltd., Key Facts .............................................................................................................................................................. 68 Table 52: A&F Tour Travel Co., Ltd., Main Services ........................................................................................................................................................ 68 Table 53: World Travel Service Ltd., Key Facts ............................................................................................................................................................... 69 Table 54: World Travel Service Ltd., Main Services ........................................................................................................................................................ 69 Table 55: World Travel Service Ltd., Key Employees ...................................................................................................................................................... 69 Table 56: Marwin Tours (Thailand) Co., Ltd., Key Facts .................................................................................................................................................. 70 Table 57: Marwin Tours (Thailand) Co., Ltd., Main Services ........................................................................................................................................... 70 Table 58: NS Travel & Tours Co. Ltd., Key Facts ............................................................................................................................................................ 71 Table 59: NS Travel & Tours Co. Ltd., Main Services ..................................................................................................................................................... 71 Table 60: NS Travel & Tours Co. Ltd., Key Employee ..................................................................................................................................................... 71 Table 61: Oriental Escape Ltd., Key Facts ...................................................................................................................................................................... 72 Table 62: Oriental Escape Ltd., Main Services ................................................................................................................................................................ 72 Table 63: Thailand – Total Tourism Output by Category (THB Billion), 2010–2019 ......................................................................................................... 73 Table 64: Thailand – Direct Tourism Output by Category (THB Billion), 2010–2019 ........................................................................................................ 74 Table 65: Thailand – Indirect Tourism Output by Category (THB Billion), 2010–2019 ..................................................................................................... 75 Table 66: Thailand – Total Tourism Output Generated per Employee by Category (THB Thousand), 2010–2019 ........................................................... 76

LIST OF TABLES

Travel and Tourism in Thailand to 2019 Page 17

© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015

Table 67: Thailand – Direct Tourism Output Generated per Employee by Category (THB Thousand), 2010–2019 ......................................................... 77 Table 68: Thailand – Indirect Tourism Output Generated per Employee by Category (THB Thousand), 2010–2019 ....................................................... 78 Table 69: Thailand – Total Tourism Employment by Category (Thousand), 2010–2019 .................................................................................................. 79 Table 70: Thailand – Total Tourism Employment as a Percentage of Total Employment by Category (%), 2010–2019 ................................................... 79 Table 71: Thailand – Direct Tourism Employment by Category (Thousand), 2010–2019................................................................................................. 80 Table 72: Thailand – Direct Tourism Employment as a Percentage of Total Employment by Category (%), 2010–2019 ................................................. 80 Table 73: Thailand – Indirect Tourism Employment by Category (Thousand), 2010–2019 .............................................................................................. 81 Table 74: Thailand – Indirect Tourism Employment as a Percentage of Total Employment by Category (%), 2010–2019 ............................................... 81 Table 75: Thailand – Average Salary per Employee by Category (THB Thousand), 2010–2019 ..................................................................................... 82 Table 76: Thailand – Total Gross Income Generated by Total Tourism Employment by Category (THB Billion), 2010–2019 .......................................... 83 Table 77: Thailand – Number of Trips by Purpose (Million), 2010–2019.......................................................................................................................... 84 Table 78: Thailand – Overnight Stays (Million), 2010–2019 ............................................................................................................................................ 85 Table 79: Thailand – Total Domestic Tourism Expenditure by Category (THB Billion), 2010–2019 ................................................................................. 86 Table 80: Thailand – Average Expenditure per Domestic Tourist by Category (THB), 2010–2019 .................................................................................. 87 Table 81: Thailand – International Arrivals by Region (Thousand), 2010–2019 ............................................................................................................... 88 Table 82: Thailand – International Arrivals by Purpose of Visit (Thousand), 2010–2019 ................................................................................................. 89 Table 83: Thailand – International Arrivals by Mode of Transport (Thousand), 2010-2019 .............................................................................................. 90 Table 84: Thailand – Overnight Stays (Thousand), 2010-2019........................................................................................................................................ 91 Table 85: Thailand – Total Inbound Tourism Expenditure by Category (THB Billion), 2010–2019 ................................................................................... 92 Table 86: Thailand – Average Expenditure per Inbound Tourist by Category (THB), 2010–2019 .................................................................................... 93 Table 87: Thailand – International Departures by Region (Thousand), 2010–2019 ......................................................................................................... 94 Table 88: Thailand – International Departures by Purpose of Visit (Thousand), 2010–2019 ............................................................................................ 95 Table 89: Thailand – International Departures by Mode of Transport (Thousand), 2010-2019 ........................................................................................ 96 Table 90: Thailand – Overnight Stays (Million), 2010–2019 ............................................................................................................................................ 97 Table 91: Thailand – Total Outbound Tourism Expenditure by Category (THB Billion), 2010–2019................................................................................. 98 Table 92: Thailand – Average Outbound Expenditure per Resident by Category (THB), 2010–2019 .............................................................................. 99 Table 93: Thailand – Seats Available by Carrier Type (Thousand), 2010–2019 ............................................................................................................ 100 Table 94: Thailand – Seats Sold by Carrier Type – Business Travel (Thousand), 2010–2019 ....................................................................................... 101 Table 95: Thailand – Seats Sold by Carrier Type – Leisure Travel (Thousand), 2010–2019 ......................................................................................... 102 Table 96: Thailand – Load Factor by Carrier Type (%), 2010–2019 .............................................................................................................................. 103 Table 97: Thailand – Passenger Kilometers Available by Carrier Type (Million), 2010–2019 ......................................................................................... 104 Table 98: Thailand – Revenue Generating Passenger Kilometers by Carrier Type (Million), 2010–2019....................................................................... 105 Table 99: Thailand – Revenue per Passenger by Carrier Type (THB), 2010–2019 ....................................................................................................... 106 Table 100: Thailand – Total Revenue by Carrier Type (THB Billion), 2010–2019 .......................................................................................................... 107 Table 101: Thailand – Establishments by Category (Actual), 2010–2019 ...................................................................................................................... 108 Table 102: Thailand – Available Hotel Rooms by Hotel Category (Thousand), 2010–2019 ........................................................................................... 109 Table 103: Thailand – Room Occupancy Rate by Hotel Category (%), 2010–2019 ....................................................................................................... 110 Table 104: Thailand – Room Nights Available by Hotel Category (Million), 2010–2019 ................................................................................................. 111 Table 105: Thailand – Room Nights Occupied by Hotel Category (Million), 2010–2019 ................................................................................................ 112 Table 106: Thailand – Average Revenue per Available Room by Hotel Category (THB), 2010–2019 ............................................................................ 113 Table 107: Thailand – Revenue per Occupied Room by Hotel Category (THB), 2010–2019 ......................................................................................... 114 Table 108: Thailand – Total Revenue Per Available Room by Hotel Category (THB), 2010–2019 ................................................................................ 115 Table 109: Thailand – Total Revenue by Hotel Category and Customer Type (THB Billion), 2010–2019 ...................................................................... 116 Table 110: Thailand – Guests by Hotel Category and Customer Type (Thousand), 2010–2019 .................................................................................... 117 Table 111: Thailand – Market Value by Customer Type and Rental Location (THB Billion), 2010–2019........................................................................ 118 Table 112: Thailand – Fleet Size (Actual), 2010–2019 .................................................................................................................................................. 119 Table 113: Thailand – Rental Occasions (Thousands), 2010–2019............................................................................................................................... 120 Table 114: Thailand – Rental Days (Million), 2010–2019 .............................................................................................................................................. 121 Table 115: Thailand – Average Rental Length (Days), 2010–2019 ............................................................................................................................... 121 Table 116: Thailand – Market Utilization Rate (%), 2010–2019 ..................................................................................................................................... 122 Table 117: Thailand – Car Rental Average Revenue per Day (THB), 2010–2019 ......................................................................................................... 123 Table 118: Thailand – Travel Intermediaries Market Value by Product Type (THB Billion), 2010–2019 ......................................................................... 124 Table 119: Thailand – Travel Intermediaries Online Revenues by Provider (THB Billion), 2010–2019 .......................................................................... 125 Table 120: Thailand – Travel Intermediaries Online Revenues by Type of Tourist (THB Billion), 2010–2019 ................................................................ 126 Table 121: Thailand – Travel Intermediaries In-Store Revenues by Provider (THB Billion), 2010–2019 ........................................................................ 127 Table 122: Thailand – Travel Intermediaries In-Store Revenues by Type of Tourist (THB Billion), 2010–2019 .............................................................. 128 Table 123: Thailand – Travel Agent Revenues from Domestic Tourism by Sales Channel (THB Billion), 2010–2019 .................................................... 129 Table 124: Thailand – Travel Agent Revenues from International Tourism by Sales Channel (THB Million), 2010–2019 .............................................. 130 Table 125: Thailand – Tour Operator Revenues from Domestic Tourism by Sales Channel (THB Million), 2010–2019 ................................................. 131 Table 126: Thailand – Tour Operator Revenues from International Tourism by Sales Channel (THB Million), 2010–2019 ............................................ 132 Table 127: Thailand – Other Intermediaries Revenues from Domestic Tourism by Sales Channel (THB Million), 2010–2019 ....................................... 133 Table 128: Thailand – Other Intermediaries Revenues from International Tourism by Sales Channel (THB Million), 2010–2019 .................................. 134 Table 129: TTIC – Travel and Tourism Sector Definitions ............................................................................................................................................. 135

LIST OF FIGURES

Travel and Tourism in Thailand to 2019 Page 18

© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015

LIST OF FIGURES

Figure 1: Thailand – Tourism Expenditure (US$ Million), 2010–2019 ................................................................................................................................ 3 Figure 2: Thailand – Key ratios(%), 2010–2019 ................................................................................................................................................................ 3 Figure 3: Thailand – Domestic Tourism Expenditure (THB Million), 2010–2019 .............................................................................................................. 16 Figure 4: Thailand – International Arrivals by Purpose of Visit, 2010 vs. 2014 ................................................................................................................. 17 Figure 5: Visa Policy ....................................................................................................................................................................................................... 19 Figure 6: Thailand – International Departures by Mode of Transport, 2010 vs. 2014 ....................................................................................................... 20 Figure 7: Visa Requirements for Thai Citizens ................................................................................................................................................................ 21 Figure 8: Thailand – International Arrivals by Mode of Transport, 2014 vs. 2019 ............................................................................................................. 25 Figure 9: Thailand– International Departures by Purpose of Visit, 2014 vs. 2019 ............................................................................................................ 26 Figure 10: Thailand – Load Factor (%) and Revenue per Passenger(THB), 2010–2019 ................................................................................................. 27 Figure 11: Thailand – Airlines’ Market Share in Terms of Passengers Carried (%), 2013 and 2014 ................................................................................ 30 Figure 12: Thailand – Seats Sold vs Seats Available(Thousand), 2010–2019 ................................................................................................................. 31 Figure 13: Thailand – Room Occupancy Rates (%), 2010–2019 ..................................................................................................................................... 32 Figure 14: Thailand – Total Hotel Revenue (THB Million), 2010–2019 ............................................................................................................................ 35 Figure 15: Thailand – Car Rental Value by Rental Type and Location (THB Million), 2010–2019 .................................................................................... 36 Figure 16: Thailand – Average Revenue per Day (THB), 2010–2019 .............................................................................................................................. 38 Figure 17: Thailand – Travel Intermediaries Market Value by Product (THB Million), 2010–2019 .................................................................................... 39 Figure 18: Thailand – Travel Agents Market Value (THB Million), 2010–2019 ................................................................................................................. 40 Figure 19: Thailand – Total Tourism Output by Category (THB Billion), 2010–2019 ........................................................................................................ 73 Figure 20: Thailand – Direct Tourism Output by Category (THB Billion), 2010–2019 ....................................................................................................... 74 Figure 21: Thailand – Indirect Tourism Output by Category (THB Billion), 2010–2019 .................................................................................................... 75 Figure 22: Thailand – Total Tourism Output Generated per Employee by Category (THB Thousand), 2010–2019 ......................................................... 76 Figure 23: Thailand – Direct Tourism Output Generated per Employee by Category (THB Thousand), 2010–2019 ........................................................ 77 Figure 24: Thailand – Indirect Tourism Output Generated per Employee by Category (THB Thousand), 2010–2019 ...................................................... 78 Figure 25: Thailand – Total Tourism Employment by Category (Thousand), 2010–2019 ................................................................................................. 79 Figure 26: Thailand – Direct Tourism Employment by Category (Thousand), 2010–2019 ............................................................................................... 80 Figure 27: Thailand – Indirect Tourism Employment by Category (Thousand), 2010–2019 ............................................................................................. 81 Figure 28: Thailand – Average Salary per Employee by Category (THB Thousand), 2010–2019 .................................................................................... 82 Figure 29: Thailand – Total Gross Income Generated by Total Tourism Employment by Category (THB Billion), 2010–2019 ......................................... 83 Figure 30: Thailand – Number of Trips by Purpose (Million), 2010–2019 ........................................................................................................................ 84 Figure 31: Thailand – Overnight Stays (Million), 2010–2019 ........................................................................................................................................... 85 Figure 32: Thailand – Total Domestic Tourism Expenditure by Category (THB Billion), 2010–2019 ................................................................................ 86 Figure 33: Thailand – Average Expenditure per Domestic Tourist by Category (THB), 2010–2019 ................................................................................. 87 Figure 34: Thailand – International Arrivals by Region (Thousand), 2010–2019 .............................................................................................................. 88 Figure 35: Thailand – International Arrivals by Purpose of Visit (Thousand), 2010–2019 ................................................................................................ 89 Figure 36: Thailand – International Arrivals by Mode of Transport (Thousand), 2010-2019 ............................................................................................. 90 Figure 37: Thailand – Overnight Stays (Thousand), 2010-2019 ...................................................................................................................................... 91 Figure 38: Thailand – Total Inbound Tourism Expenditure by Category (THB Billion), 2010–2019 .................................................................................. 92 Figure 39: Thailand – Average Expenditure per Inbound Tourist by Category (THB), 2010–2019 ................................................................................... 93 Figure 40: Thailand – International Departures by Region (Thousand), 2010–2019 ........................................................................................................ 94 Figure 41: Thailand – International Departures by Purpose of Visit (Thousand), 2010–2019 ........................................................................................... 95 Figure 42: Thailand – International Departures by Mode of Transport (Thousand), 2010-2019 ....................................................................................... 96 Figure 43: Thailand – Overnight Stays (Million), 2010–2019 ........................................................................................................................................... 97 Figure 44: Thailand– Total Outbound Tourism Expenditure by Category (THB Billion), 2010–2019 ................................................................................ 98 Figure 45: Thailand – Average Outbound Expenditure per Resident by Category (THB), 2010–2019 ............................................................................. 99 Figure 46: Thailand – Seats Available by Carrier Type (Thousand), 2010–2019 ........................................................................................................... 100 Figure 47: Thailand – Seats Sold by Carrier Type – Business Travel (Thousand), 2010–2019...................................................................................... 101 Figure 48: Thailand – Seats Sold by Carrier Type – Leisure Travel (Thousand), 2010–2019 ........................................................................................ 102 Figure 49: Thailand – Load Factor by Carrier Type (%), 2010–2019 ............................................................................................................................. 103 Figure 50: Thailand – Passenger Kilometers Available by Carrier Type (Million), 2010–2019 ....................................................................................... 104 Figure 51: Thailand – Revenue Generating Passenger Kilometers by Carrier Type (Million), 2010–2019 ..................................................................... 105 Figure 52: Thailand – Revenue per Passenger by Carrier Type (THB), 2010–2019 ...................................................................................................... 106 Figure 53: Thailand – Total Revenue by Carrier Type (THB Billion), 2010–2019 ........................................................................................................... 107 Figure 54: Thailand – Establishments by Category (Actual), 2010–2019 ....................................................................................................................... 108 Figure 55: Thailand – Available Hotel Rooms by Hotel Category (Thousand), 2010–2019 ............................................................................................ 109 Figure 56: Thailand – Room Occupancy Rate by Hotel Category (%), 2010–2019 ........................................................................................................ 110 Figure 57: Thailand – Room Nights Available by Hotel Category (Million), 2010–2019 .................................................................................................. 111 Figure 58: Thailand – Room Nights Occupied by Hotel Category (Million), 2010–2019 ................................................................................................. 112 Figure 59: Thailand – Average Revenue per Available Room by Hotel Category (THB), 2010–2019 ............................................................................ 113 Figure 60: Thailand – Revenue per Occupied Room (THB), 2010–2019 ....................................................................................................................... 114 Figure 61: Thailand – Total Revenue per Available Room (THB), 2010–2019 ............................................................................................................... 115 Figure 62: Thailand – Total Revenue by Hotel Category (THB Billion), 2010–2019 ....................................................................................................... 116 Figure 63: Thailand – Guests by Hotel Category (Thousand), 2010–2019 .................................................................................................................... 117 Figure 64: Thailand – Market Value by Customer Type and Rental Location (THB Billion), 2010–2019 ........................................................................ 118 Figure 65: Thailand – Fleet Size (Actual), 2010–2019 ................................................................................................................................................... 119

LIST OF FIGURES

Travel and Tourism in Thailand to 2019 Page 19

© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015

Figure 66: Thailand – Rental Occasions (Thousands), 2010–2019 ............................................................................................................................... 120 Figure 67: Thailand – Rental Days (Million), vs Average Rental Length (Days), 2010–2019 ......................................................................................... 121 Figure 68: Thailand – Market Utilization Rate (%), 2010–2019 ...................................................................................................................................... 122 Figure 69: Thailand – Car Rental Average Revenue per Day (THB), 2010–2019 .......................................................................................................... 123 Figure 70: Thailand – Travel Intermediaries Market Value by Product Type (THB Billion), 2010–2019 .......................................................................... 124 Figure 71: Thailand – Travel Intermediaries Online Revenues by Provider (THB Billion), 2010–2019 ........................................................................... 125 Figure 72: Thailand – Travel Intermediaries Online Revenues by Type of Tourist (THB Billion), 2010–2019 ................................................................. 126 Figure 73: Thailand – Travel Intermediaries In-Store Revenues by Provider (THB Billion), 2010–2019 ......................................................................... 127 Figure 74: Thailand – Travel Intermediaries In-Store Revenues by Type of Tourist (THB Billion), 2010–2019............................................................... 128 Figure 75: Thailand – Travel Agent Revenues from Domestic Tourism by Sales Channel (THB Billion), 2010–2019 .................................................... 129 Figure 76: Thailand – Travel Agent Revenues from International Tourism by Sales Channel (THB Million), 2010–2019 ............................................... 130 Figure 77: Thailand – Tour Operator Revenues from Domestic Tourism by Sales Channel (THB Million), 2010–2019 .................................................. 131 Figure 78: Thailand – Tour Operator Revenues from International Tourism by Sales Channel (THB Million), 2010–2019 ............................................. 132 Figure 79: Thailand – Other Intermediaries Revenues from Domestic Tourism by Sales Channel (THB Million), 2010–2019 ........................................ 133 Figure 80: Thailand – Other Intermediaries Revenues from International Tourism by Sales Channel (THB Million), 2010–2019 ................................... 134