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Travel and Tourism in Ukraine: Key
Trends and Opportunities to 2016
Reference code: TT0037MR_SP
Published: July 2012
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TABLE OF CONTENTS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
© This report is a licensed product and is not to be photocopied Page 2
Table of Contents
1 Introduction ................................................................................................................. 6
1.1 What is this Report About? ................................................................................................... 6
1.2 Definitions ............................................................................................................................. 6
1.3 Methodology ......................................................................................................................... 8
2 Executive Summary .................................................................................................. 10
3 Tourism Demand Factors ......................................................................................... 12
3.1 Typical Annual Employee Holiday Entitlement by Type ....................................................... 13
3.2 Total Population by Age ...................................................................................................... 14
3.3 Male Population by Age ...................................................................................................... 16
3.4 Female Population by Age .................................................................................................. 18
3.5 Number of Households ....................................................................................................... 20
3.6 Mean Household Income .................................................................................................... 22
3.7 Number of Trips by Season ................................................................................................ 24
3.8 Number of Trips by Residents ............................................................................................. 26
3.9 Average Length of Tourism Trips ........................................................................................ 28
4 Tourism Flows ........................................................................................................... 30
4.1 Analysis of Tourism Flows .................................................................................................. 30
4.2 Total Domestic Trips ........................................................................................................... 31
4.3 Domestic Trips by Purpose of Visit ..................................................................................... 33
4.3.1 Number of business trips by domestic tourists ........................................................................... 35
4.3.2 Number of leisure trips by domestic tourists ............................................................................... 37
4.3.3 Number of other personal trips by domestic tourists................................................................... 39
4.3.4 Number of overnight stays on domestic trips .............................................................................. 41
4.4 Total International Arrivals .................................................................................................. 43
4.5 Number of International Arrivals by Region of Origin ........................................................... 45
4.5.1 International arrivals by country of origin – Africa ....................................................................... 47
4.5.2 International arrivals by country of origin – Asia-Pacific ............................................................. 49
4.5.3 International arrivals by country of origin – Europe..................................................................... 51
4.5.4 International arrivals by country of origin – Middle East ............................................................. 54
4.5.5 International arrivals by country of origin – North America ......................................................... 55
4.5.6 International arrivals by country of origin – South and Central America ..................................... 56
4.5.7 International arrivals by purpose of visit ...................................................................................... 57
4.5.8 Inbound business tourist volume trend ....................................................................................... 59
4.5.9 Inbound leisure tourist volume trend ........................................................................................... 61
4.5.10 Inbound other tourist volume trend ............................................................................................. 63
4.6 Total International Departures ............................................................................................. 65
4.6.1 Number of international departures by destination ..................................................................... 67
4.6.2 International departures to Africa ................................................................................................ 69
TABLE OF CONTENTS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
© This report is a licensed product and is not to be photocopied Page 3
4.6.3 International departures to Europe ............................................................................................. 70
4.6.4 International departures to North America .................................................................................. 71
4.6.5 International departures by purpose of visit ................................................................................ 72
4.6.6 Outbound business tourist volume trend .................................................................................... 74
4.6.7 Outbound leisure tourist volume trend ........................................................................................ 76
4.6.8 Outbound other tourist volume trend .......................................................................................... 78
4.6.9 Number of overnight stays on international trips......................................................................... 80
5 Appendix .................................................................................................................... 82
5.1 Contact Us .......................................................................................................................... 82
5.2 About Timetric..................................................................................................................... 82
5.3 Disclaimer ........................................................................................................................... 83
TABLE OF CONTENTS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
© This report is a licensed product and is not to be photocopied Page 4
List of Figures
Figure 1: Ukraine – Typical Holiday Entitlement of Employees per Annum, 2007–2011 .......................................................................... 13 Figure 2: Ukraine – Total Population by Age (%), 2007–2011 ................................................................................................................. 14 Figure 3: Ukraine – Total Population by Age (%), 2011–2016 ................................................................................................................. 15 Figure 4: Ukraine – Male Population by Age (%), 2007–2011 ................................................................................................................. 16 Figure 5: Ukraine – Male Population by Age (%), 2011–2016 ................................................................................................................. 17 Figure 6: Ukraine – Female Population by Age (%), 2007–2011 ............................................................................................................. 18 Figure 7: Ukraine – Female Population by Age (%), 2011–2016 ............................................................................................................. 19 Figure 8: Ukraine – Number of Households (Million), 2007–2011 ........................................................................................................... 20 Figure 9: Ukraine – Number of Households (Million), 2011–2016 ........................................................................................................... 21 Figure 10: Ukraine – Mean Household Income (US$), 2007–2011 ......................................................................................................... 22 Figure 11: Ukraine – Mean Household Income (US$), 2011–2016 ......................................................................................................... 23 Figure 12: Ukraine – Number of Trips by Season (%), 2007–2011 ......................................................................................................... 24 Figure 13: Ukraine – Number of Trips by Season (%), 2011–2016 ......................................................................................................... 25 Figure 14: Ukraine – Number of Trips by Residents (Million), 2007–2011 ............................................................................................... 26 Figure 15: Ukraine – Number of Trips by Residents (Million), 2011–2016 ............................................................................................... 27 Figure 16: Ukraine – Average Length of Tourism Trip, 2007–2011 ......................................................................................................... 28 Figure 17: Ukraine – Average Length of Tourism Trip, 2011–2016 ......................................................................................................... 29 Figure 18: Ukraine – Total Domestic Trips (Million), 2007–2011 ............................................................................................................. 31 Figure 19: Ukraine – Total Domestic Trips (Million), 2011–2016 ............................................................................................................. 32 Figure 20: Ukraine – Domestic Trips by Purpose of Visit (%), 2007–2011 ............................................................................................... 33 Figure 21: Ukraine – Domestic Trips by Purpose of Visit (%), 2011–2016 ............................................................................................... 34 Figure 22: Ukraine – Domestic Business Trips (Million), 2007–2011 ....................................................................................................... 35 Figure 23: Ukraine – Domestic Business Trips (Million), 2011–2016 ....................................................................................................... 36 Figure 24: Ukraine – Domestic Leisure Trips (Million), 2007–2011 ......................................................................................................... 37 Figure 25: Ukraine – Domestic Leisure Trips (Million), 2011–2016 ......................................................................................................... 38 Figure 26: Ukraine – Other Personal Domestic Tourist Trips (Million), 2007–2011 .................................................................................. 39 Figure 27: Ukraine – Other Personal Domestic Tourist Trips (Million), 2011–2016 .................................................................................. 40 Figure 28: Ukraine – Number of Overnight Stays on Domestic Trips (Million), 2007–2011 ...................................................................... 41 Figure 29: Ukraine – Number of Overnight Stays on Domestic Trips (Million), 2011–2016 ...................................................................... 42 Figure 30: Ukraine – Total International Arrivals (Million), 2007–2011 ..................................................................................................... 43 Figure 31: Ukraine – Total International Arrivals (Million), 2011–2016 ..................................................................................................... 44 Figure 32: Ukraine – Number of International Arrivals by Region of Origin (%), 2011 and 2016 .............................................................. 46 Figure 33: Ukraine – International Arrivals by Leading Five Countries of Origin – Africa (%), 2007–2011 .............................................. 48 Figure 34: Ukraine – International Arrivals by Leading Five Countries of Origin – Asia-Pacific (%), 2007–2011 ...................................... 50 Figure 35: Ukraine – International Arrivals by Leading Five Countries of Origin – Europe (%), 2007–2011 ............................................. 53 Figure 36: Ukraine – International Arrivals by Leading Four Countries of Origin – Middle East (%), 2007–2011 ..................................... 54 Figure 37: Ukraine – International Arrivals by Country of Origin – North America (%), 2007–2011 .......................................................... 55 Figure 38: Ukraine – International Arrivals by Leading Five Countries of Origin – South and Central America (%), 2007–2011 .............. 56 Figure 39: Ukraine – International Arrivals by Purpose of Visit (%), 2007–2011 ...................................................................................... 57 Figure 40: Ukraine – International Arrivals by Purpose of Visit (%), 2011–2016 ...................................................................................... 58 Figure 41: Ukraine – Inbound Business Tourist Volume (Thousand), 2007–2011 ................................................................................... 59 Figure 42: Ukraine – Inbound Business Tourist Volume (Thousand), 2011–2016 ................................................................................... 60 Figure 43: Ukraine – Inbound Leisure Tourist Volume (Million), 2007–2011 ............................................................................................ 61 Figure 44: Ukraine – Inbound Leisure Tourist Volume (Million), 2011–2016 ............................................................................................ 62 Figure 45: Ukraine – Inbound Other Tourist Volume (Thousand), 2007–2011 ......................................................................................... 63 Figure 46: Ukraine – Inbound Other Tourist Volume (Thousand), 2011–2016 ......................................................................................... 64 Figure 47: Ukraine – Total International Departures (Million), 2007–2011 ............................................................................................... 65 Figure 48: Ukraine – Total International Departures (Million), 2011–2016 ............................................................................................... 66 Figure 49: Ukraine – Number of International Departures by Destination (%), 2011–2016 ...................................................................... 68 Figure 50: Ukraine – International Departures – Africa (%), 2007–2011 .................................................................................................. 69 Figure 51: Ukraine – International Departures to Leading Five European Countries (%), 2007–2011 ..................................................... 70 Figure 52: Ukraine – International Departures – North America (%), 2007–2011 .................................................................................... 71 Figure 53: Ukraine – International Departures by Purpose of Visit (%), 2007–2011 ................................................................................ 72 Figure 54: Ukraine – International Departures by Purpose of Visit (%), 2011–2016 ................................................................................ 73 Figure 55: Ukraine – Outbound Business Tourist Volume (Thousand), 2007–2011 ................................................................................ 74 Figure 56: Ukraine – Outbound Business Tourist Volume (Thousand), 2011–2016 ................................................................................ 75 Figure 57: Ukraine – Outbound Leisure Tourist Volume (Million), 2007–2011 ......................................................................................... 76 Figure 58: Ukraine – Outbound Leisure Tourist Volume (Million), 2011–2016 ......................................................................................... 77 Figure 59: Ukraine – Outbound Other Tourist Volume (Thousand), 2007–2011 ...................................................................................... 78 Figure 60: Ukraine – Outbound Other Tourist Volume (Thousand), 2011–2016 ...................................................................................... 79 Figure 61: Ukraine – Number of Overnight Stays (Million), 2007–2011 ................................................................................................... 80 Figure 62: Ukraine – Number of Overnight Stays (Million), 2011–2016 ................................................................................................... 81
TABLE OF CONTENTS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
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List of Tables
Table 1: Travel and Tourism Industry Definitions ...................................................................................................................................... 6 Table 2: Ukraine – Typical Holiday Entitlement of Employees per Annum, 2007–2011 ........................................................................... 13 Table 3: Ukraine – Total Population by Age (Million), 2007–2011 ........................................................................................................... 14 Table 4: Ukraine – Total Population by Age (Million), 2011–2016 ........................................................................................................... 15 Table 5: Ukraine – Male Population by Age (Million), 2007–2011 ........................................................................................................... 16 Table 6: Ukraine – Male Population by Age (Million), 2011–2016 ........................................................................................................... 17 Table 7: Ukraine – Female Population by Age (Million), 2007–2011 ....................................................................................................... 18 Table 8: Ukraine – Female Population by Age (Million), 2011–2016 ....................................................................................................... 19 Table 9: Ukraine – Number of Households (Million), 2007–2011 ............................................................................................................. 20 Table 10: Ukraine – Number of Households (Million), 2011–2016 ........................................................................................................... 21 Table 11: Ukraine – Mean Household Income (US$), 2007–2011 ........................................................................................................... 22 Table 12: Ukraine – Mean Household Income (US$), 2011–2016 ........................................................................................................... 23 Table 13: Ukraine – Number of Trips by Season (Million), 2007–2011 .................................................................................................... 24 Table 14: Ukraine – Number of Trips by Season (Million), 2011–2016 .................................................................................................... 25 Table 15: Ukraine – Number of Trips by Residents (Million), 2007–2011 ................................................................................................ 26 Table 16: Ukraine – Number of Trips by Residents (Million), 2011–2016 ................................................................................................ 27 Table 17: Ukraine – Average Length of Tourism Trip, 2007–2011 .......................................................................................................... 28 Table 18: Ukraine – Average Length of Tourism Trip, 2011–2016 .......................................................................................................... 29 Table 19: Ukraine – Total Domestic Trips (Million), 2007–2011 .............................................................................................................. 31 Table 20: Ukraine – Total Domestic Trips (Million), 2011–2016 .............................................................................................................. 32 Table 21: Ukraine – Domestic Trips by Purpose of Visit (Million), 2007–2011 ......................................................................................... 33 Table 22: Ukraine – Domestic Trips by Purpose of Visit (Million), 2011–2016 ......................................................................................... 34 Table 23: Ukraine – Domestic Business Trips (Million), 2007–2011 ........................................................................................................ 35 Table 24: Ukraine – Domestic Business Trips (Million), 2011–2016 ........................................................................................................ 36 Table 25: Ukraine – Domestic Leisure Trips (Million), 2007–2011 ........................................................................................................... 37 Table 26: Ukraine – Domestic Leisure Trips (Million), 2011–2016 ........................................................................................................... 38 Table 27: Ukraine – Other Personal Domestic Tourist Trips (Million), 2007–2011 ................................................................................... 39 Table 28: Ukraine – Other Personal Domestic Tourist Trips (Million), 2011–2016 ................................................................................... 40 Table 29: Ukraine – Number of Overnight Stays on Domestic Trips (Million), 2007–2011 ....................................................................... 41 Table 30: Ukraine – Number of Overnight Stays on Domestic Trips (Million), 2011–2016 ....................................................................... 42 Table 31: Ukraine – Total International Arrivals (Million), 2007–2011 ...................................................................................................... 43 Table 32: Ukraine – Total International Arrivals (Million), 2011–2016 ...................................................................................................... 44 Table 33: Ukraine – Number of International Arrivals by Region of Origin (Thousand), 2007–2011......................................................... 45 Table 34: Ukraine – Number of International Arrivals by Region of Origin (Thousand), 2011–2016......................................................... 46 Table 35: Ukraine – International Arrivals by Country of Origin – Africa (Thousand), 2007–2011 ............................................................ 47 Table 36: Ukraine – International Arrivals by Country of Origin – Asia-Pacific (Thousand), 2007–2011 .................................................. 49 Table 37: Ukraine – International Arrivals by Country of Origin – Europe (Thousand), 2007–2011 ......................................................... 52 Table 38: Ukraine – International Arrivals by Country of Origin – Middle East (Thousand), 2007–2011 .................................................. 54 Table 39: Ukraine – International Arrivals by Country of Origin – North America (Thousand), 2007–2011 .............................................. 55 Table 40: Ukraine – International Arrivals by Country of Origin – South and Central America (Thousand), 2007–2011 ........................... 56 Table 41: Ukraine – International Arrivals by Purpose of Visit (Thousand), 2007–2011 ........................................................................... 57 Table 42: Ukraine – International Arrivals by Purpose of Visit (Thousand), 2011–2016 ........................................................................... 58 Table 43: Ukraine – Inbound Business Tourist Volume (Thousand), 2007–2011 .................................................................................... 59 Table 44: Ukraine – Inbound Business Tourist Volume (Thousand), 2011–2016 .................................................................................... 60 Table 45: Ukraine – Inbound Leisure Tourist Volume (Million), 2007–2011 ............................................................................................. 61 Table 46: Ukraine – Inbound Leisure Tourist Volume (Million), 2011–2016 ............................................................................................. 62 Table 47: Ukraine – Inbound Other Tourist Volume (Thousand), 2007–2011 .......................................................................................... 63 Table 48: Ukraine – Inbound Other Tourist Volume (Thousand), 2011–2016 .......................................................................................... 64 Table 49: Ukraine – Total International Departures (Million), 2007–2011 ................................................................................................ 65 Table 50: Ukraine – Total International Departures (Million), 2011–2016 ................................................................................................ 66 Table 51: Ukraine – Number of International Departures by Destination (Thousand), 2007–2011 ........................................................... 67 Table 52: Ukraine – Number of International Departures by Destination (Thousand), 2011–2016 ........................................................... 68 Table 53: Ukraine – International Departures – Africa (Thousand), 2007–2011 ...................................................................................... 69 Table 54: Ukraine – International Departures – Europe (Thousand), 2007–2011 .................................................................................... 70 Table 55: Ukraine – International Departures – North America (Thousand), 2007–2011 ......................................................................... 71 Table 56: Ukraine – International Departures by Purpose of Visit (Million), 2007–2011 ........................................................................... 72 Table 57: Ukraine – International Departures by Purpose of Visit (Million), 2011–2016 ........................................................................... 73 Table 58: Ukraine – Outbound Business Tourist Volume (Thousand), 2007–2011 .................................................................................. 74 Table 59: Ukraine – Outbound Business Tourist Volume (Thousand), 2011–2016 .................................................................................. 75 Table 60: Ukraine – Outbound Leisure Tourist Volume (Million), 2007–2011 .......................................................................................... 76 Table 61: Ukraine – Outbound Leisure Tourist Volume (Million), 2011–2016 .......................................................................................... 77 Table 62: Ukraine – Outbound Other Tourist Volume (Thousand), 2007–2011 ....................................................................................... 78 Table 63: Ukraine – Outbound Other Tourist Volume (Thousand), 2011–2016 ....................................................................................... 79 Table 64: Ukraine – Number of Overnight Stays (Million), 2007–2011 .................................................................................................... 80 Table 65: Ukraine – Number of Overnight Stays (Million), 2011–2016 .................................................................................................... 81
INTRODUCTION
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
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1 Introduction
1.1 What is this Report About?
This report is the result of extensive research on travel and tourism in Ukraine, covering the demand
factors that influence tourism as well as analysis of the tourism flows within the country. It provides
insights on the market size and forecast for travel and tourism in Ukraine.
1.2 Definitions
For the purposes of this report, the following timeframes apply:
Review period: 2007–2011
Forecast period: 2012–2016
Base Year: 2011
Note: the CAGRs calculated for the forecast period include the base year of 2011.
All values in tables, with the exception of compound annual growth rates (CAGRs), are displayed to one decimal place, although smaller numbers may be displayed to two decimal places for clarity. Growth rates may, as a result, appear inconsistent with absolute values due to this rounding method.
The key market categories featured in the report are defined below:
Table 1: Travel and Tourism Industry Definitions
Term Definition
Tourism demand factors Factors which influence the time and money spent on tourism. Typical tourism demand factors include the amount of holiday leave available to the average employee in the country, and mean household income.
Annual employee holiday entitlement
The number of days the average resident of a country will accrue annually through entitled holidays, including annual leave and public holidays. Public holidays are statutory holidays to which a country’s residents are entitled.
Domestic trip A trip taken to a destination within the traveler’s country of residence.
International trip A trip taken to a destination outside the traveler’s country of residence.
Trips taken by season The number of trips undertaken by the residents of a country (both domestic and international), segmented by four quarters: January–March, April–June, July–September and October–December.
Number of trips by residents
The number of trips undertaken by the residents of a country, segmented by domestic and international trips.
Average length of trip The average number of nights spent by the residents of a country, segmented by domestic and international trips.
Tourism flow factors Factors which influence the flow of tourists from one location to another.
Number of overnight stays
The total number of nights spent by the residents of a country on all tourism trips during a given year.
International arrivals The number of foreign nationals entering a country. For example, a person from Canada who visits France would be an international arrival to France.
Leisure trips Trips for holidaying, recreation, or visits to friends and relatives
INTRODUCTION
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
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Table 1: Travel and Tourism Industry Definitions
Term Definition
Business trips Trips involving business as the primary purpose. It includes trips for meetings, incentives, conventions and exhibitions (MICE) purposes, events and conferences.
Other trips Trips for purposes other than leisure or business, such as education, sports or pilgrimage.
International departures The total number of citizens leaving their home country and arriving in other countries. This will be higher than the total number of citizens leaving their home country, as a traveler might travel in more than one country after leaving their home country.
Source: Timetric analysis © Timetric
INTRODUCTION
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
© This report is a licensed product and is not to be photocopied Page 8
1.3 Methodology
All travel and tourism reports are created by following a comprehensive, four-stage methodology. This
includes market study, research, analysis and quality control.
1) Market Study
A. Standardization
Definitions are specified using recognized industry classifications. The same definition is
used for every country.
Annual average currency exchange rates are used for the latest completed year. These
are then applied across both the historical and forecast data to remove exchange rate
fluctuations.
B. Internal audit
Review of in-house databases to gather existing data:
Historic market databases and reports
Company database
C. Trend monitoring
Review of the latest travel and tourism companies and industry trends
2) Research
A. Sources
Collection of the latest market-specific data from a wide variety of industry sources:
Government statistics
Industry associations
Company filings
International organizations
Travel and tourism agencies
B. Expert opinion
Collation of opinion taken from leading travel and tourism industry experts
Analysis of third-party opinion and forecasts:
Broker reports
Media
Official government sources
C. Data consolidation and verification
Consolidation of data and opinion to create historical datasets
Creation of models to benchmark data across sectors and geographies
INTRODUCTION
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
© This report is a licensed product and is not to be photocopied Page 9
3) Analysis
A. Market forecasts
Feeding forecast data into market models:
Macroeconomic indicators
Industry-specific drivers
Analysis of travel and tourism industry database to identify trends:
Latest travel and tourism trends
Key drivers of the travel and tourism industry
B. Report Writing
Analysis of market data
Discussion of company and industry trends and issues
Review of financial deals and travel and tourism trends
4) Quality Control
A. Templates
Detailed process manuals
Standardized report templates and accompanying style guides
Complex forecasting tool used to ensure forecast methodologies are consistently applied
Quality control checklists
B. Quality Control process
Peer review
Senior-level QC
Random spot checks on data integrity
Benchmark checks across databases
Market data cross-checked for consistency with accumulated data from:
Company filings
Government sources
EXECUTIVE SUMMARY
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
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2 Executive Summary
Ukraine welcomed over 21.9 million tourists in 2011, and Crimea and Kiev remain major tourist
destinations in the country, attracting about 60% of tourists. Ukraine ranked 12th in the UN World
Tourism Organization (UNWTO) World Tourism Barometer in terms of international tourist arrivals by
country of destination in 2010. Domestic and outbound trips decreased from 19.5 million in 2007 to 18.6
in 2011, registering a CAGR of -1.18%. However, as Ukraine co-hosted the 2012 UEFA European
football championship with Poland, the government is keen to use this opportunity to develop the
country’s tourism sector. The Ukrainian government’s initiatives to promote the tourism industry in the
country are also expected to drive the sector, both in terms of volume and value.
UKRAINE TOURISM DEMAND FACTORS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
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3 Tourism Demand Factors
The Ukrainian government recognizes XX public holidays: New Year's Day, Good Friday, International
Women’s Day, Easter, Labour Day, Victory Day, Orthodox Pentecost, Independence Day, Constitution
Day and Christmas Day. Employees in the country are typically entitled to XX paid holidays.
Generally, both domestic and inbound travel volumes increased during the second and third quarters of
the year, especially during the summer season when most residents take a break to visit relatives and
friends. Visitors tend to prefer outdoor activities during this season. Crimea, the Carpathian mountains,
the Black Sea coast, Odessa and Yalta are the most preferred destinations, particularly for domestic
visitors. The third quarter is the peak season for tourist visits in Ukraine, accounting for about XX% of
total visits in a year. A total of X.X million tourist visits, which include both domestic and inbound
tourists, were recorded in 2011.
UKRAINE DEMAND FACTORS
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3.1 Typical Annual Employee Holiday Entitlement by Type
During the review period, Ukrainian employees were typically entitled to a total of XX holidays per
annum, of which XX days were paid and XX were public holidays.
Table 2: Ukraine – Typical Holiday Entitlement of Employees per Annum, 2007–2011
Holiday Entitlement of Employees 2007 2008 2009 2010 2011
Paid holidays
Public holidays
Source: Timetric analysis © Timetric
Figure 1: Ukraine – Typical Holiday Entitlement of Employees per Annum, 2007–2011
Source: Timetric analysis © Timetric
UKRAINE DEMAND FACTORS
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3.2 Total Population by Age
During the review period, Ukraine’s total population decreased from XX.X million in 2007 to XX.X million
in 2011, recording a CAGR of X.XX%. The 25–34 years age group accounted for the largest share, with
XX.X% of the total population in 2011, followed by the 65+ years age group with XX.X%, and the 45–54
years age group with XX.X%.
Table 3: Ukraine – Total Population by Age (Million), 2007–2011
Age 2007 2008 2009 2010 2011 CAGR 2007–2011
0–14
15–24
25–34
35–44
45–54
55–64
65+
Total
Source: Timetric analysis and US Census Bureaus © Timetric
Figure 2: Ukraine – Total Population by Age (%), 2007–2011
Source: Timetric analysis and US Census Bureaus © Timetric
UKRAINE DEMAND FACTORS
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Over the forecast period, Ukraine’s total population is expected to decrease from XX.X million in 2011
to XX.X million in 2016, with a projected CAGR of X.XX%. In 2016, the 65+ years age group is
expected to account for the largest share, with XX.X% of the total population, followed by the 25–34
years and 25–34 years age groups, each with XX.X% shares.
Table 4: Ukraine – Total Population by Age (Million), 2011–2016
Age 2011 2012 2013 2014 2015 2016 CAGR 2011–2016
0–14
15–24
25–34
35–44
45–54
55–64
65+
Total
Source: Timetric analysis and US Census Bureaus © Timetric
Figure 3: Ukraine – Total Population by Age (%), 2011–2016
Source: Timetric analysis and US Census Bureaus © Timetric
UKRAINE DEMAND FACTORS
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3.3 Male Population by Age
During the review period, Ukraine’s male population decreased from XX.XX million in 2007 to XX.XX million in 2011, recording a CAGR of X.XX%. The 25–34 years age group accounted for the largest share, with XX.X% of the total in 2011, followed by the 0–14 years age group with XX.X%.
Table 5: Ukraine – Male Population by Age (Million), 2007–2011
Age 2007 2008 2009 2010 2011 CAGR 2007–2011
0–14
15–24
25–34
35–44
45–54
55–64
65+
Total Source: Timetric analysis and US Census Bureaus © Timetric
Figure 4: Ukraine – Male Population by Age (%), 2007–2011
Source: Timetric analysis and US Census Bureaus © Timetric
UKRAINE DEMAND FACTORS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
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The total Ukrainian male population is expected to decrease marginally from XX.XX million in 2011 to
XX.XX million in 2016, recording a projected CAGR of X.XX% over the forecast period. In 2016, the 25–
34 years age group is expected to continue to account for the largest share, with XX.X%, followed by
the 25–34 years age group with XX.X% and the 0–14 years age group with XX.X%.
Table 6: Ukraine – Male Population by Age (Million), 2011–2016
Age 2011 2012 2013 2014 2015 2016 CAGR 2011–2016
0–14
15–24
25–34
35–44
45–54
55–64
65+
Total
Source: Timetric analysis and US Census Bureaus © Timetric
Figure 5: Ukraine – Male Population by Age (%), 2011–2016
Source: Timetric analysis and US Census Bureaus © Timetric
UKRAINE DEMAND FACTORS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
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3.4 Female Population by Age
During the review period, Ukraine’s total female population decreased from XX.XX million in 2007 to
XX.XX million in 2011, recording a CAGR of X.XX%. The 65+ years age group accounted for the
highest proportion of this total in 2011, with a XX.X% share, followed by the 45–54 age group with
XX.X%.
Table 7: Ukraine – Female Population by Age (Million), 2007–2011
Age 2007 2008 2009 2010 2011 CAGR 2007–2011
0–14
15–24
25–34
35–44
45–54
55–64
65+
Total Source: Timetric analysis and US Census Bureaus © Timetric
Figure 6: Ukraine – Female Population by Age (%), 2007–2011
Source: Timetric analysis and US Census Bureaus © Timetric
UKRAINE DEMAND FACTORS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
© This report is a licensed product and is not to be photocopied Page 18
Ukraine’s total female population is expected to decrease from XX.XX million in 2011 to XX.XX million
in 2016, with a projected forecast-period CAGR of X.XX%. The 65+ years age group is expected to
account for the highest share of this group, with a XX.X% share, followed by the 25–34 years age group
with XX.X%.
Table 8: Ukraine – Female Population by Age (Million), 2011–2016
Age 2011 2012 2013 2014 2015 2016 CAGR 2011–2016
0–14
15–24
25–34
35–44
45–54
55–64
65+
Total
Source: Timetric analysis and US Census Bureaus © Timetric
Figure 7: Ukraine – Female Population by Age (%), 2011–2016
Source: Timetric analysis and US Census Bureaus © Timetric
UKRAINE DEMAND FACTORS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
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3.5 Number of Households
During the review period, the number of Ukrainian households rose in line with the country’s population
growth, from XX.X million in 2007 to XX.X million in 2011, recording a CAGR of X.XX%.
Table 9: Ukraine – Number of Households (Million), 2007–2011
2007 2008 2009 2010 2011 CAGR 2007–2011
Number of households Source: Timetric analysis and State Statistics Service of Ukraine © Timetric
Figure 8: Ukraine – Number of Households (Million), 2007–2011
Source: Timetric analysis and State Statistics Service of Ukraine © Timetric
UKRAINE DEMAND FACTORS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
© This report is a licensed product and is not to be photocopied Page 20
The total number of Ukrainian households is expected to record a CAGR of X.XX% over the forecast
period, to reach XX.X million households in 2016.
Table 10: Ukraine – Number of Households (Million), 2011–2016
2011 2012 2013 2014 2015 2016 CAGR 2011–2016
Number of households
Source: Timetric analysis © Timetric
Figure 9: Ukraine – Number of Households (Million), 2011–2016
Source: Timetric analysis © Timetric
UKRAINE DEMAND FACTORS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
© This report is a licensed product and is not to be photocopied Page 21
3.6 Mean Household Income
Ukraine’s mean household income decreased from US$XX in 2007 to US$XX in 2011, recording a
CAGR of X.XX% during the review period.
Table 11: Ukraine – Mean Household Income (US$), 2007–2011
2007 2008 2009 2010 2011 CAGR 2007–2011
Mean household income Source: Timetric analysis © Timetric
Figure 10: Ukraine – Mean Household Income (US$), 2007–2011
Source: Timetric analysis © Timetric
UKRAINE DEMAND FACTORS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
© This report is a licensed product and is not to be photocopied Page 22
Over the forecast period, Ukraine’s mean household income is expected to increase from US$XX in
2011 to US$XX in 2016, and record a projected CAGR of X.XX%.
Table 12: Ukraine – Mean Household Income (US$), 2011–2016
2011 2012 2013 2014 2015 2016 CAGR 2011–2016
Number of households
Source: Timetric analysis © Timetric
Figure 11: Ukraine – Mean Household Income (US$), 2011–2016
Source: Timetric analysis © Timetric
UKRAINE DEMAND FACTORS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
© This report is a licensed product and is not to be photocopied Page 23
3.7 Number of Trips by Season
During the review period, the total number of domestic and international trips by Ukrainian residents
was at its highest level during the July–September season, which accounted for XX.X% of Ukraine’s
overall domestic and international trips in 2011. It was followed by the April–June season, which
accounted for a XX.X% share after recording a CAGR of X.XX%. The January–March season
registered the lowest CAGR for domestic and outbound trips of X.XX% during the review period.
Table 13: Ukraine – Number of Trips by Season (Million), 2007–2011
Season 2007 2008 2009 2010 2011 CAGR 2007–2011
January–March
April–June
July–September
October–December
Total Source: Timetric analysis © Timetric
Figure 12: Ukraine – Number of Trips by Season (%), 2007–2011
Source: Timetric analysis © Timetric
UKRAINE DEMAND FACTORS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
© This report is a licensed product and is not to be photocopied Page 24
The July–September season is expected to account for the highest share, with XX.X% in 2016, and
record a CAGR of X.XX% over the forecast period. The April–June season is expected to account for
the second-largest share with XX.X%, while the January–March season is expected to account for
XX.X%.
Table 14: Ukraine – Number of Trips by Season (Million), 2011–2016
Season 2011 2012 2013 2014 2015 2016 CAGR 2011–2016
January–March
April–June
July–September
October–December
Total
Source: Timetric analysis © Timetric
Figure 13: Ukraine – Number of Trips by Season (%), 2011–2016
Source: Timetric analysis © Timetric
UKRAINE DEMAND FACTORS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
© This report is a licensed product and is not to be photocopied Page 25
3.8 Number of Trips by Residents
During the review period, the number of domestic trips by Ukrainian residents decreased from XX.X
million in 2007 to XX.X million in 2011, recording a CAGR of X.XX%. The total number of international
trips by Ukrainian residents increased marginally from XX.X million in 2007 to XX.X million in 2011,
recording a CAGR of X.XX% during the review period.
Table 15: Ukraine – Number of Trips by Residents (Million), 2007–2011
Type of Trip 2007 2008 2009 2010 2011 CAGR 2007–2011
Domestic trips
International trips
Total Source: Timetric analysis and State Statistics Service of Ukraine © Timetric
Figure 14: Ukraine – Number of Trips by Residents (Million), 2007–2011
Source: Timetric analysis and State Statistics Service of Ukraine © Timetric
UKRAINE DEMAND FACTORS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
© This report is a licensed product and is not to be photocopied Page 26
The number of domestic trips by Ukrainian residents is expected to increase marginally from X.X million
in 2011 to X.X million in 2016, recording a projected forecast-period CAGR of X.XX%. The number of
international departures by Ukrainian residents is expected to increase from XX.X million in 2011 to
XX.X million in 2016, with a projected forecast-period CAGR of X.XX%. This growth is expected to be
primarily driven by Ukraine’s stable economic performance, increasing employment and consumer
confidence levels, and improving access to travel services.
Table 16: Ukraine – Number of Trips by Residents (Million), 2011–2016
Type of Trip 2011 2012 2013 2014 2015 2016 CAGR 2011–2016
Domestic trips
International trips
Total
Source: Timetric analysis and State Statistics Service of Ukraine © Timetric
Figure 15: Ukraine – Number of Trips by Residents (Million), 2011–2016
Source: Timetric analysis and State Statistics Service of Ukraine © Timetric
UKRAINE DEMAND FACTORS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
© This report is a licensed product and is not to be photocopied Page 27
3.9 Average Length of Tourism Trips
Average length of trip is defined as the average number of nights spent on a particular visit by a tourist.
For domestic Ukrainian travelers, this number marginally increased from X.X nights in 2007 to X.X
nights in 2011, recording a CAGR of X.XX% during the review period. The average length of trip for
outbound travel rose from X.X nights in 2007 to X.X nights in 2011, representing a review-period CAGR
of X.XX%.
Table 17: Ukraine – Average Length of Tourism Trip, 2007–2011
Type of Trip 2007 2008 2009 2010 2011 CAGR 2007–2011
Domestic trips
International trips
Source: Timetric analysis © Timetric
Figure 16: Ukraine – Average Length of Tourism Trip, 2007–2011
Source: Timetric analysis © Timetric
UKRAINE DEMAND FACTORS
Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Published: July 2012
© This report is a licensed product and is not to be photocopied Page 28
Over the forecast period, the average length of trip for domestic Ukrainian tourists is expected to
increase from X.X nights in 2011 to X.X nights in 2016, with a projected CAGR of X.XX%. The average
length of trip for domestic Ukrainian tourists is anticipated to reach X.X nights in 2013, X.X nights in
2014 and X.X nights in 2015. The average length of outbound trips is expected to increase from X.X
nights in 2011 to XX nights in 2016, recording a projected forecast-period CAGR of X.XX%.
Table 18: Ukraine – Average Length of Tourism Trip, 2011–2016
Type of Trip 2011 2012 2013 2014 2015 2016 CAGR 2011–2016
Domestic trips
International trips
Source: Timetric analysis © Timetric
Figure 17: Ukraine – Average Length of Tourism Trip, 2011–2016
Source: Timetric analysis © Timetric