travel business environment chapter 1 background for tourism planning
TRANSCRIPT
TRAVEL BUSINESS ENVIRONMENT
Chapter 1
Background for Tourism Planning
Early Travel and Tourism
• Prehistoric Times– People traveled for essential reasons of:
• seeking food• escaping from enemies • obtaining relief from the pressures of over
population• achieving territorial expansion• Engaging in bartering type of trade• Or curiosity about unknown lands
• The Middle Ages– Religious pilgrimages
• The Renaissance to World War II– Trade– Educational – Experiential purpose– Grand Tour developed
Early Travel and Tourism
Grand Tour• The word tour gained acceptance in the 18th
century, when the Grand Tour of Europe became part of the upbringing of the educated and wealthy British nobleman or cultured gentleman.
• Grand tours were particular interesting for young people to "complete" their education.
• They travelled all over Europe, but notably to places of cultural and aesthetic interest, such as Rome, Tuscany and the Alps.
• The British aristocracy were keen on the Grand Tour, using the occasion to gather art treasures from Europe to add to their collections.
• Tourism in those days, aimed essentially at the very top of the social ladder( the rich people) and at the well educated.
• The Industrial Revolution– Modern tourism development– Spas and seaside resorts– Large city hotels– Automobile– Roads and railways– Lake and river boats– Air travel
Early Travel and Tourism
Mass Tourism• Mass travel could not really begin to develop
until two things occurred.a) improvements in technology allowed the transport
of large numbers of people in a short space of time
to places of leisure interest, and
b) greater numbers of people began to enjoy the
benefits of leisure time. A major development was
the invention of the railways, which brought many
of Britain's seaside towns within easy distance of
Britain's urban centres.
• The father of modern mass tourism was Thomas Cook who, on 5 July 1841, organized the first package tour in history, by chartering a train to take a group of temperance campaigners from Leicester to a rally in Loughborough, some twenty miles away.
• Cook immediately saw the potential for business development in the sector, and became the world's first tour operator.
BEFORE MASS TOURISM
AFTER MASS TOURISM
HOW Ship, horse, foot Train, plane, cruise ship
WHY Education, culture Sightseeing, sun/sea
WHEN Months or years Seasonal-weeks
WHO Aristocracy anyone
WHERE Europe (grand tour) Anywhere in the world
• Greater disposable income available for travel• Less working hours and a large number of
employees who receive paid holidays and annual vacations
• Higher education levels and greater awareness of other areas of the world
• Rapid and dispersed economic development • Major improvements in transportation including
in air travel services and highway networks
Recent Development of Tourism
Contemporary Tourism Trends
• Actively engage in recreational and sporting activities
• Learn about and participate in local culture
• Seek new destinations
• Develop special interests through traveling
• Meeting, conference and convention tourism
The Importance of Tourism
• To generate economic benefits of foreign exchange earning
• Income• Employment• Government revenues• To serve as a catalyst for development of other
economic sectors • Applying measures for environmental and cultural
heritage conservation• Provides recreational, cultural and commercial facilities
The Tourist
• Definition– Tourists- temporary visitor staying at least
24 hours in the country visited and the purposed of whose journey can be classified as:
a) Leisure (recreation, holiday, health, religion or sport)
b) Business
c) Family
d) Mission and
e) Meeting
• Excursionists- temporary visitors staying less than 24 hours in the destination visited and not making an overnight stay (including travelers on cruises)
"Tourists leave home to escape the world, while travelers
leave home to experience the world. Tourists ... are
merely doing the hokey-pokey: putting their right foot in
and taking their right foot out; calling themselves world
travelers but experiencing very little."
The Tourist