VERTICAL  VIDEOQuick  Production  Tips

Once  scorned  by  professional  producers,  vertical  video  is  gaining  in  popularity  –including  with  advertisers.  

Videos  produced  in  standard  (16:9)  format  are  less  engaging  on  mobile  than  videos  that  fill  the  full  screen.  

Today’s  flagship  smartphones  shoot  high-­quality  vertical  video,  but  capturing  steady  shots  and  quality  audio  can  be  challenging.  Consider  these  tips  to  compensate.

1. Professional  video  gear  can  be  turned  on  its  side  to  shoot  vertically,  allowing  for  cinematic  picture  and  sound.

2. Make  sure  auxiliary  video  monitors  are  configured  for  vertical  shots  as  well.

3. Custom  camera  rigs  can  shoot  multiple  formats  and  angles  simultaneously.

4. Multiple  angles  do  allow  for  maximum  flexibility  in  the  edit  bay.    However,  it’s  best  to  stick  with  either  vertical  or  horizontal  framing  for  an  entire  project.

FOR  MORE  INFORMATIONRich  Belz |  865.560.4659   |  RBelz@scrippsnetworks.com]