travel companies becoming travel connoisseurs by finbar o'neill
TRANSCRIPT
Travel Companies Becoming Travel Connoisseurs!
Finbar O’Neill
A Need for Change
Travel services are beginning to re-market themselves to appeal to millennial audiences. To keep up with the changing times, a straightforward image that doesn’t reek of brand allure needs to be adjusted. This idea places travel companies at the cutting edge of becoming lifestyle connoisseurs. Brands that fall under this title are known for their creative executions and photos that sell an idea aimed to gain a customer following. This loyalty will result in greater engagement and new sales that divert from the norm.
Achieving Influence With the Internet
The key to making a great impact with this market includes utilizing the internet. Building relationships with influential people has never been easier with the help of social media. Content marketing and hosting unique events are also important to travel companies headed in this new direction. This strategy is focused on bridging the gap between real experiences and the digital space.
Commodity Pricing
If a client can connect with what the brand represents on an emotional level, they will be more inclined to pay more for the same service another brand offers. Known as commodity pricing, companies such as Starbucks and Apple exercise this when they price products higher than other businesses. Several luxury brands display their understanding of selling an image alongside the products or services available.
Examples
For example, The Four Seasons now releases a beautiful magazine with articles about travel experiences and inspiration. Even brands committed to frugality have taken a stand to appeal to consumers and their emotions. Spirit Airlines’ branding exclusively highlights colors, images, and typography that represent the idea of saving money. This execution states a claim and draws the appropriate audience further into the brand.
New Products
Products will play an important role in the rebranding of travel companies. Food choices and local cultural events may need to be reassessed from a design aspect. The companies that can afford it may even release new products all together. Hotel corporations across the world also realized the need for lifestyle brands. In the spirit of health and wellness, Best Western and Hilton released new brands to cater specifically to their audience focused on that theme.
