Iunera GmbH & Co. KG

STAPPZTravel Guides Are Old News Being A Local Insider Everywhere Is Today

Dr. Tim FreyManaging Director, Iunera

ITB 2016

Iunera GmbH & Co. KG

Smartphone Tourism Changes the world

Picture Sources:http://www.flyertalk.com/articles/photo-pilot-hangs-out-cockpit-window-to-demonstrate-proper-selfie-stick-usage.htmlhttp://newsbeat.co.ke/gossip/you-wont-believe-what-people-will-do-for-a-selfie-with-these-most-dangerous-selfies-ever-taken/https://twitter.com/snapperlee

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Tourism Trends

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„frittierte Alligatorhäppchen. sehr lecker“

Feel Like A Local

Individualization

“Internet” As Travel GuideBernd: Hyperconnected

Real-timeInformation

Smartphone Maps Travel BlogsAsks friends

Iunera GmbH & Co. KG

Tourism Trends

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„frittierte Alligatorhäppchen. sehr lecker“

Feel Like A Local

Individualization

“Internet” As Travel GuideBernd: Hyperconnected

Real-timeInformation

Smartphone Maps Travel BlogsAsks friends

Bernd doesnot use

Travel Guides

Iunera GmbH & Co. KG

Mission

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Hyperconnected

“My JourneyMy ExperiencesMy Travel DiaryMy Own Travel Guide”

Map Tile sources: Stamen Design, Bing and Open Streetmap

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Post At Your Current Position

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Knows Where He Is

“My JourneyMy ExperiencesMy Travel DiaryMy Own Travel Guide”

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Posting Works Offline

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Offline in Roaming

“My JourneyMy ExperiencesMy Travel diaryMy Own Travel Guide”

+ + +

=Works Cache and Upload

+

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Ask And CommunicateSocial

“My JourneyMy ExperiencesMy Travel DiaryMy Own Travel Guide”

Iunera GmbH & Co. KG

DestinationMy Home

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Insider

“My HomeMy ExperiencesMy Travel DiaryMy Own Travel Guide”

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The World STAPPZ of Bernd

http://maps.stappz.com/bernd.1.87/pins10

“My Experiences, My Insider Information”Bernd’s Journey Is Your Travel Guide

My Journey

My Home

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STAPPZ® Lessons Learned

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• “Pioneer conquerors“Korfu, Sicilia, Mallorca, Cape Point, Ushuaia,Peru Inca Sights …

• Release Early• Build Relationships• Listen And Learn

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For What Do People Use STAPPZ?

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Recommendations

Beauty and Landscape

Food

„Me And The Sight“, Art

Iunera GmbH & Co. KG

For What Do People Use STAPPZ?

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Recommendations

Beauty and Landscape

Live Impressions

„Me And The Sight“, Art

The Small “Insider“ Wonders Of The World

Iunera GmbH & Co. KG

STAPPZ® My Insider City

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Example:City Karlsruhe

+ Local Platform (KA-News)+ Local STAPPZ Users--------------------------------= Insider City Guide

(My Karlsruhe)

http://bit.ly/1Ucp0AT

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Technology

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Different Visualisations

Geo-PushNotifications

Iunera GmbH & Co. KG

Technology

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Different Visualisations

Geo-PushNotifications

Iunera GmbH & Co. KG

Technology

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Different Visualisations

Geo-PushNotifications

Iunera GmbH & Co. KG

My Advice: Before you risk your life

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Do it like Bernd: Use STAPPZ

http://stappz.comtim.frey-at-iunera.com

Iunera GmbH & Co. KG

Notes• Thanks To All Users• Download STAPPZ for iPhone and Android http://stappz.com• Contact

Dr. Tim Freytim-at-iunera.com

• Insider City Example (German) "Mein liebster Ort in Karlsruhe": ka-news-Leser erstellen Insider-Reiseführerhttp://bit.ly/1Ucp0AT

• Example Travel Maps– GringoWasi Awsome Inca Peru: http://maps.stappz.com/gringowasi.bnb/stappz– The World of Bernd: http://maps.stappz.com/bernd.1.87/pins– Beauty of Mallorca: http://maps.stappz.com/region/mallorca– West Canada Trip Of Uhura: http://maps.stappz.com/uhura/stappz?c=52.0660:-119.7290:6– Ancient North Of Sicily: http://maps.stappz.com/region/sicilia– GD2007 Travels To the Southernmost City of the World: http://maps.stappz.com/gd2007/pins– When Do You Do Your First STAPP?

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