travel oregon content & digital strategy - wacvb tech conference 2014

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How Travel Oregon manages digital + content in order to inspire travel to Oregon.

TRANSCRIPT

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(Source: PhoCusWright. “Loco Over Local: Four Trends That Are Reshaping Tourism”)

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Occasional pre-trip questions – either TO or from writer’s account. e.g.

“We’re sending Russ and Laura to ride the Old West Scenic Byway….what should they (we) see/do?”

Images/stories from the trip (2-3)

Either TO or writer’s account

Story lives on TO.com

Video on YT (w/ abstract + link driving back to story)

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