travel & tourism survey infographic - alltrips outdoor vacation destinations
TRANSCRIPT
AllTrips gives 1% of revenues to help protect and improve every destination we serve. Join us at AllTrips.com/protect AllTrips.com | [email protected] | 866-733-5681 | 610 W. Broadway Jackson, WY 83001 | P.O. Box 6412 Jackson, WY 83002
© AllTrips 2013, all rights reserved.
Sunrise Pack Station (Belgrade, MT)The Lexington at Jackson Hole (Jackson, WY)Time After Time Bed & Breakfast (Victor, MT)Wildflower Inn (Jackson, WY)Yellowstone Adventures (West Yellowstone, MT)Yellowstone Park KOA (West Yellowstone, MT)
Anglers West Guide Service (Bozeman, MT)Bentwood Inn (Jackson, WY)Budget Rental Car (West Yellowstone, MT)Great Northern Guides (West Glacier, MT)Kelly Inn (West Yellowstone, MT)Moose Creek Lodge & Suites (Cody, WY)Robin's Next Bed & Breakfast (Cody, WY)
AllTrips thanks our clients/partners who supported this research. Each of these businesses contributed gifts of goods, services, facilities and/or time to help us conduct this research:
The AllTrips team spent the summer of 2012 interviewing roughly 700 visitors to paint a picture of the current travel experience. Through online surveys, live interviews and phone interviews, AllTrips spoke with many types of travelers. A majority of those interviewed were female, currently planning travel for a couple or family, between the age of 40-65 and on a mid-range budget.
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WHY NOT POST: FORGET & PRIVACY
POST REVIEWSDON’T78%
TRIP ADVISORPOST TO16%
POSTING REVIEWS
FACEBOOKPOST TO43%
VERBALLYSHARE46%
EMAILSSEND46%
SHARING TRAVEL EXPERIENCES
AFTER RETURNING HOME
FRUSTRATIONS: LOGISTICS & FEAR OF MISSING OUT
DELIGHTS: ACTIVITIES, LOGISTICS & CUSTOMER SERVICE
DININGMAPS
WEATHER
SOUGHT ON MOBILE APPS
27% EMAIL
35% DON’T SHARE
46% FACEBOOK
SHARING ON THE GO
25% VISITOR CENTER
40% COMPUTER
56% PHONE
CONNECTING ON THE GO
WHILE ON THE ROAD
FRUSTRATIONS: FINDING RECOMMENDATIONS, ACTIVITIES & PRICES
DELIGHTS: GREAT WEBSITES
49%MAPSACTIVITIES
57%WEATHER62%
WHAT INFORMATION IS IMPORTANT BEFORE DEPARTURE?
BEFORE LEAVING HOME
FRUSTRATIONS: FINDING LODGING, PRICING & AVAILABILITY
DELIGHTS: SAVINGS, CUSTOMER SERVICE & LODGING
LOYA
LTY
PROG
RAM
S -
17%
BOOK
IING
SITE
S -
61%
LOCA
L SI
TES
- 39
%
GUID
EBOO
KS -
41%
WOR
D OF
MOU
TH -
43%
WOR
D OF
MOU
TH -
31%
REVI
EW S
ITES
- 4
0%
BOOK
ING
SITE
S -
61%
RESOURCES USED WHEN BOOKING38% TRANSPORTATION
41% ACTIVITIES
62% LODGING
BOOKED IN ADVANCE
21% PHONE
73% ONLINE
BOOKING METHOD
MAKING TRAVEL RESERVATIONS
FRUSTRATIONS: FINDING PRICES, LODGING & ACTIVITIES
REVIEWSITES
32%37%GOOGLEMAPS
BOOKINGSITES
47%
RESOURCES USED TO CHOOSE
CONVENIENCE47%
ACTIVITIES56%
PRICE73%
INFLUENCES ON DESTINATION
RELAX40%
ACTIVITIES41%
SIGHTSEE66%
WHY DO ALLTRIPS VISITORS GO ON VACATION?
CHOOSING A TRAVEL DESTINATION
How our visitors discover, plan, enjoy and share their vacationCONNECTING PEOPLE TO OUTDOOR DESTINATIONS
2012 Visitor SurveyAllTrips