travelator media - explore canada campaign case study
TRANSCRIPT
British Columbia Canada
Spring Watch Case Study
#explorecanada June 2015
As at Oct 2015
Canada Springwatch Campaign - Background 4 travel bloggers from Travelator Media
Gary Bembridge, Kathryn Burrington, Zoë Dawes, Lucy Dodsworth visited BriAsh Columbia in June 2015
Campaign aim: In partnership with DesAnaAon Canada, to promote travel to BriAsh Columbia in spring, focused on bear viewing from
the ciAes close to nature: Victoria and Vancouver.
Kathryn Gary Lucy Zoë
25 arAcles with 15,000+ page views to date 12 videos with 21,000+ views to date
4 podcasts with 5,000+ downloads to date Social Media: 18 Million OpportuniAes to see
TwiQer: 666 posts | 8664 engagement | 17.9 M impressions Facebook: 535 posts | 3736 engagement | 144K impressions Instagram: 235 posts | 9663 engagement | 181K impressions
Campaign Stats - Summary
Gary: BriAsh Columbia Spring Watch
21 May 15
Apsfortravellers.com/briAsh-‐columbia-‐spring-‐watch/
Zoë: A quintessenAal corner of Canada in BriAsh Columbia
24 May 15
thequirkytraveller.com/2015/05/briAsh-‐columbia-‐quintessenAal-‐canada/
Lucy: Travel Future: City Life Meets Wildlife in
BriAsh Columbia, Canada 27 May 15
ontheluce.com/2015/05/28/future-‐briAsh-‐columbia-‐canada/
Published articles – pre-trip 1/2
Gary: What does Explore Canada Spring
Watch in BriAsh Columbia involve?
27 May 15
Apsfortravellers.com/canada-‐spring-‐watch-‐trip/
Kat: Introducing spring watch in BriAsh Columbia and the
Great Bear Rainforest 28 May 15
travelwithkat.com/2015/05/28/great-‐bear-‐
rainforest/
Published articles – pre-trip 2/2
Gary: The Other Side of Victoria: A look Beyond Whale-‐Watching in BriAsh Columbia
6 Jul 15
Apsfortravellers.com/victoria-‐
briAsh-‐columbia/
Kat: CiAes on the edge of nature – Victoria, BriAsh Columbia
13 Jul 15
travelwithkat.com/2015/07/13/victoria/
Lucy: A Weekender’s Guide to Victoria, BriAsh
Columbia 21 Jul 15
ontheluce.com/2015/07/21/victoria-‐briAsh-‐columbia/
Published articles – Victoria 1/2
Zoë: Exploring BriAsh Columbia’s cultural heritage in Victoria
28 Jul 15
thequirkytraveller.com/
2015/07/cultural-‐heritage-‐victoria-‐briAsh-‐columbia/
Kat: Where and what to eat in Victoria, BriAsh Columbia
8 Aug 15
travelwithkat.com/
2015/08/05/best-‐things-‐to-‐eat-‐in-‐victoria-‐bc/
Published articles – Victoria 2/2
Gary: How to explore Vancouver BriAsh Columbia without having to walk much.
4 Aug 15
Apsfortravellers.com/vancouver-‐Aps/
Kat: CiAes on the edge of Nature – Vancouver, in ever changing shades of green
12 Aug15
travelwithkat.com/2015/08/12/ciAes-‐on-‐the-‐edge-‐of-‐nature-‐vancouver-‐briAsh-‐columbia/
Published articles– Vancouver 1/2
Lucy: Food and art: Exploring two sides of Vancouver
17 Aug 15
ontheluce.com/2015/08/17/food-‐and-‐art-‐vancouver-‐canada/
Zoë: Enjoy 24 hours in Vancouver, Canada
25 Aug 15
thequirkytraveller.com/2015/08/enjoy-‐24-‐hours-‐in-‐vancouver-‐
canada/
Published articles– Vancouver 2/2
Zoë: Grizzly Bear Watching at Knight Inlet,
BriAsh Columbia 22 Aug 15
thequirkytraveller.com/2015/09/bear-‐watching-‐knight-‐
inlet-‐canada/
Published articles – Bear watching 1/3
Gary: The BriAsh Columbia Knight Inlet Lodge Experience
31 Aug 15
Apsfortravellers.com/knight-‐
inlet-‐lodge/
Kat: In Search of Grizzly Bears in the Great Bear
Rainforest 7 Sep 15
travelwithkat.com/
2015/09/07/grizzly-‐bear-‐watching-‐canada/
Lucy: Land of the Grizzly: Canada’s Great Bear
Rainforest 22 Sep 15
ontheluce.com/2015/09/14/canada-‐great-‐bear-‐rainforest/
Published articles – Bear watching 2/3
Gary: A Novice’s Guide to Bear Watching in BriAsh Columbia. 10 Things You
Need To Know. 30 Sep 15
Apsfortravellers.com/bear-‐
watching-‐briAsh-‐columbia-‐Aps/
Kat: Photographing Grizzlies in the Great
Bear Rainforest 4 Oct 15
travelwithkat.com/
2015/10/04/bear-‐photography-‐Aps/
Zoë: A Digital Detox with the bears of BriAsh
Columbia 20 Oct 15
thequirkytraveller.com/
2015/10/digital-‐detox-‐with-‐bears-‐briAsh-‐columbia/
Published articles – Bear watching 3/3
Lucy: Luxury in the wilderness at the Great
Bear Lodge 20 Oct 15
ontheluce.com/2015/10/12/wilderness-‐luxury-‐great-‐bear-‐
lodge-‐canada/
Gary: Victoria BriAsh Columbia Canada
Harbour Time Lapse 8 Jun 15
youtu.be/64jpWwRbhUA
Published videos – Victoria
Gary: Hotel Grand Pacific, Victoria, BriAsh Columbia, Canada
8 Jun 15
youtu.be/6HwEqDgEs6k
Zoë: Hotel Grand Pacific, Victoria, BriAsh Columbia
20 Jun 15
youtu.be/m8MPh4vZa_k
Zoë: Around Victoria
Harbour, BriAsh Columbia 3 Jul 15
youtu.be/MsBvJMMkMPM
Zoë: Images of Victoria
BriAsh Columbia 11 Jul 15
youtu.be/n-‐xVzs_xxO8
Published videos – Victoria
Gary: The Burrard Hotel,
Vancouver, Canada 8 Jun 15
youtu.be/v5WKB52eKKI
Gary: SeaVancouver
Vancouver Zodiac Tour Canada 10 Jun 15
youtu.be/qF7gzo7keGg
Published videos – Vancouver
Gary: Knight Inlet Lodge Bear Viewing (BriAsh Columbia, Canada)
9 Jun 15
youtu.be/jeTMa2SXdZU
Published videos – Knight Inlet
Gary: Knight Inlet Speedboat Tour (BriAsh Columbia, Canada)
10 Jun 15
youtu.be/aIQH0vyfEn0
Gary: Vancouver Island Air Float Plane (Campbell River to Knight Inlet, BriAsh Columbia,
Canada) 11 Jun 15
youtu.be/jsRiUcL59iQ
Gary: Comfort Inn and Suites,
Campbell River, BriAsh Columbia, Canada Room 314
8 Jun 15
youtu.be/moTTQJEObS8
Kat: GoPro: Zodiac Wildife Tour, BriAsh Columbia,
Canada 8 Jun 15
youtu.be/L4h-‐ngj-‐7WI
Published videos – Vancouver Island
535 Facebook posts by 4 bloggers on trip generaAng 3736 interacAons (clicks, likes, shares, comments) with reach of 144,000+ (Facebook insights)
Facebook - highlights
666 tweets by 4 bloggers on trip generaAng 8664 interacAons (RT, favourites, clicks) 2250 total tweets generaAng 17.9 Million impressions (Tweetreach Jun-‐Oct 15)
Twitter - highlights
235 photos by 4 bloggers on trip generaAng 9663 interacAons (likes, comments) est 181K impressions
Instagram - highlights
Pinterest- highlights 5 Pinterest board with 350 pins reaching 328K followers
With Canada/ BriAsh Columbia related arAcles to create a resource for trip planning and inspiraAon
45 pins/ 830 followers hQps://www.pinterest.com/heathercowper/canada-‐inspiraAon/ 109 pins/40 followers hQps://www.pinterest.com/travelatormedia/briAsh-‐columbia-‐canada/
22 pins/ 1.5K followers hQps://www.pinterest.com/lucydodsworth/canada-‐travel/ 40 Pins/ 325K followers hQps://www.pinterest.com/quirkytraveller/the-‐quirky-‐traveller/
135 pins / 608 followers hQps://www.pinterest.com/bembridge/briAsh-‐columbia-‐canada-‐spring-‐watch/
Storify board for BriAsh Columbia social media posts creaAng live stream of acAvity during the trip
hQps://storify.com/TravelatorMedia/briAsh-‐columbia-‐spring-‐watch-‐2015
Storify- highlights
Speaking
For further information visit TravelatorMedia.com
or contact
Gary Bembridge [email protected] [email protected]
For more information