Travelport Agencia

October 2007

The Airline Environment

> An industry looking for a strategy to profitability• Many Emphasizing International versus Domestic Growth• Re-inventing as low cost carriers to compete with LCC’s• Some escaping being a commodity by creating a premium brand

– Air Canada’s products categories (Tango, Tango Plus, etc.)– United’s Economy Plus & Airport Upgrades

• Airline Direct Websites Beginning to Plateau• Large Percentage of Market wants Informed Choice• Limited capability for product attribute selling/adhesion to the way carriers desire

their products

• More from less– Unbundling Services for purchase - meals, seat assignments, credits for no

luggage – More seats- American’s eliminating ‘more room in coach’ & removing galleys– Selling premium seat assignment

Travel Agent Proposition…Travel Agent Proposition…

> To Provide a Graphical Desktop which supports Airline’s merchandizing strategies including:

> A tool to Reduce ‘jumping’ between individual Websites to shop

> Works in partnership with supplier.com models

> Incorporates Car, Hotel, and Leisure content in the same record

Travelport Agencia

> Allows airlines to:• Merchandise their product

– Unbundle Services

– Manage their yield

– Up-sell all the time to push yield– Upgrade from one fare to the other

– Pre-order meal

– Pay extra for more baggage space

• Achieve maximum revenue

> Agencia is better than meta search engines• Only one application

• One record of everything

> Why build it:• Airlines need the distribution reach

• Agents need informed choice

What Are We Building?

Travelport Agencia

Travelport Agencia

> Agencia is part of our Next Gen GDS• Link to GDS and API

– Uses OTA web service standards for Shop, Price and Book

– Shopping and booking fulfilled via API

– Aggregated content– GDS and API based fares and flights included in one shop request

– Not just an Air Canada solution, any carrier with pay-for services and an API can benefit

• Graphical agency desktop

– Accessible via icons downloaded to Focalpoint or Galileo Desktop toolbars

– Also can be accessed via the internet by entering the appropriate URL address

Travelport Agencia

> Agency Desktop• Consists of:

– Administrative tool with user friendly screens

– Series of user friendly screens similar to those found on travel web sites that will guide the agent through the shopping and booking process

Travelport Agencia

• Shop– Product Matrix Display including fare families

– Examples:

AC Tango, Tango Plus, Latitude and Executive and others

– All Airline domestic, trans-border and international itineraries sold by Canadian based subscribers

– Pre-Pay Passes include in Shop process

– Flight Pass (Electronic Coupon Book)Redemption

– Merchandising

– Display of product attributes

Desktop Access

Icon will be downloaded from 360 site to Focalpoint and Viewpoint toolbars

Clicking on icon will launch Galileo Desktop

Shop

For flights and fares

Or, use Flight Pass credits

Clicking on ‘View pass’ provides list of all agency managed AC Flight Passes

Private fares codes or AC corporate ID

(screen change pending)

Administrative access

Shop - Flight Pass

Select list of agency managed passes

Or, by AeroPlan number

Shop - Flight Pass

List of agency managed passes

Select to Shop and Book using Flight

Pass

Sort by last name or reference number

Select Flights

No flight pass selected - Canadian domestic one-way fares

Click on product name to display Product Attributes

Available sorts:

•Price (default)

•Airline

•Time

Total price for departure / return

Can expand or collapse display

Partial screen of options – return flights following departing flights

Fares & fare basis code returned by Apollo

Fare families returned by AC

Product Attributes

Obtained by clicking on fare family on Select Flights screen

Select Flights

No flight pass selected - Canadian domestic one-way fares complete display

Select Flights

International round trip fares

Select outbound flights and choice of return flights

Expand/ collapse flight and price options

Partial screen of options – also includes other options/ other carriers

Select Flights

International round trip fares, complete display

Travelport Agencia

> Attribute Sell – • Pay-for options available

– Paid Seats, Meal Vouchers, Lounge Access, etc

• Opt-out options

– No Mile Redemption and No Checked Baggage

• Flexible - Both Pay-for and Opt-out options appear when carrier makes them available in their API

• Up-Sell from one fare family to another

Flights Options

Displayed for all applicable AC flights

Select the same or different options

Options vary by fare family and market

Price of option to be deducted from base fare

Or, added

Travelport Agencia

> Book • Ability to create new booking or add segments to existing GDS

booking

• Populate screens with Apollo BAR and PAR profile data

• API connected carrier such as AC, booking and ticketing completed via API

– Form of payment, subscriber and passenger data sent to AC

– AC record locator returned

– Printable itinerary

• Galileo (Apollo) participating carrier booking automatically completed in Apollo

– Form of payment and pricing added to PNR

– Ticketing completed by subscriber

Review Flights

Selections and total price

Breakdown of fare and all price options

Fare rules for each carrier

Currency converter (informational only)

Price for GDS segments

Price for Air Canada Segments

West jet segment

Air Canada segment

Review Flights

Up-sell

Side by side comparison of product attributes and cost to ‘move-up’ to next fare family

Rebook option included

Booking and Payment

Click to populate with BAR and PAR profile data

Agency info maintained in admin tool and automatically included in shopping and booking requests. No need to enter in booking

Pay for Galileo and Air Canada flights with same or different form of payment

Frequent flyer info – expand to enter passport info

Confirmation email address defaults to agent

Booking and Payment

Payment section expanded

Pay separately selected

ConfirmationApollo record locator

AC record locator

Assign seats on AC

A single record created on Galileo (Apollo) host containing passive and active segments

Assign Seats

Seat Map and Seat Selection

Seat cost and payment if required

Galileo Agency Desktop

> Host PNR Integration• Passive segments automatically created in Galileo (Apollo)

– All AC pricing entered in manual fare quote All options added as associated / ticket remarks

– Optional queue placement available through admin tool

• For Galileo (Apollo) fares / participants active booking completed in Apollo

– Form of payment and pricing added to PNR

– PNRs placed on Q/10

– Ticketing completed by subscriber

– Optional queue placement available through admin tool

• Active Galileo (Apollo) segments and passive AC segments can exist in single Apollo booking

• Ticketing and unassociated remarks for backroom automatically added to PNR if available in administration tool

Galileo Agency Desktop - PNR/Booking File Integration

PNR created by Desktop containing both AC and WS segments

Where From Here?

WORK IN PROGRESS…

What must Travelport Agencia Architecture Have?

> A single API point of entry

> Single content aggregators for air, hotel, car, and other contents

• Supplier content adapters

> Billing/transaction counting

> Business Intelligence

> Booking Repository

> Profile, Policy, and Preference Engine

>Caches:• Static content• Shopping

>Pricing engine

>Payment gateway

>Merchandising• Up-sell• Cross sell

>Provisioning

>Monitoring Tools

>Solid Support Model