trax actions @think beyond plastic competition
DESCRIPTION
TraX Actions is a disruptive mobile platform to reward retail consumers everywhere they perform related sustainable actions. It is implemented as a mobile application (app) to track and incentivize consumer actions performed in retail locations, after a purchase is made. The TraX app initially seeks to positively alter behaviors whenever consumers utilize personal reusable cups, bags, to-go containers, garment bags and other items. This mobile platform combines three growth trends; mobile rewards, customer self-tracking and retail sustainability issues to remove single-use disposables (SUD) from retail system. TraX app users are everyday retail consumers and the business customers derive from small to large retail stores that sponsor the rewards. Enrolled companies gain the following benefits: detailed user metrics, active social media engagement, CSR impact data, loyalty revenue, reduced operational costs, increased efficiency and positive public perception for taking proactive steps to reduce retail waste! Become part of the solution, not the pollution... www.TraXactions.com @TraXactions Listed on Angel.co **CONFIDENTIAL: This document and its attachments are the confidential information and intellectual property of the sole sender, Jared Brick and TraX Actions©. By reading further, you agree that you may not otherwise use, forward or disclose the information herein for any other purpose than your own evaluation and interest. Thank you.**TRANSCRIPT
REWARDING CONSUMERS EVERYWHERE FOR REUSABLES!
TRAX ACTIONS
TRAX, LLC | Founder: Jared Brick | [email protected] | 415-845-7632
Prepared for:
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Challenges
S INGLE USE -D ISPOSABLES (SUDs)
RETA IL CONSUMER WASTE
FAIL
2
Rewards for Reusables
25B Single-Use Disposable (SUD) cups + bags saved by paying users 25¢ per utilization
of reusables, during their retail experience!
25¢=25 Billion
Calculation: 500 SUDs cups + bags used per person, per year (US) x 25 million members
3
Users + TraX = Revenues
Eco-Conscious LOHAS Shoppers
Reward Deal Seekers
Quantified-Self Social Trackers
ECO-IMPACT + DONATIONS
ACTION TRACKING
INCENTIVES + GAMING
Small Retail$30-100 monthly
LARGE RETAIL$5-10K monthly
Eco-Product Ads$1k per run
+
+
User Demographics Business RevenuesMobile functions
4
Mobile SolutionRESUSABLES GEO-TRACKING
TAPS = BEHAVIOR CHANGE
iOS DESIGN, THEN ANDROID
FOURSQUARE RETAIL API DATA
The first mobile platform experience to self-track your reusable actions, 4SQ location reminders, with 25¢ rewards + donation options.
iOS
4SQ
APIs
Social
Gaming
Data
5
Marketing + Touch Points
Grocery
Cafes
Pharmacy
Convenience
Retail
Use TraX everywhere during the retail experience... yes, even there!
TraX Guerilla Marketing
Social Impact Data + CSR
Retail Partnerships
Eco-Product Sponsors
Dev + User Aqst + Staff = Costs
6
Collaboration > Competition
ECOAPP
REWARDS
IN-STORERETAIL
REWARDS
RETAIL SOCIAL
CHECK-INs
EcoBonusRecyclebank
Daily Feats
StarbucksWhole Foods
Target
ShopKickFacebookFoursquare
In-Store Actions Uniformity Eco-Impacts
7
Team ComponentsECO-
ENTREPRENEUR+ MOBILEADVISORS
REUSABLESPRODUCT
PARTNERSHIPS+ SPONSORS
Jared Brick, MBAFounder + Director
B2C Client
Services
MBA inSustainable
Mngt.
ProductMngt.
Integration
Digital + TechnicalEducator
BEHAVIORCHANGEEXPERT
ADVISOR Seed Investors +Talent Recruitment
Mobile DevelopmentFirm Contracted
Current Rewards Partnership API
8
Growth Strategy
App Users
20k
300k
5M
20M
42M
5
20
50
100
200
2013 2014 2015 2016 2017
Large Retail Clients
Beta AppLaunch Android
Partner+ Ad
Growth
RetailStore
Impacts
MarketLeader
toEXIT$50
k
$14M
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Sustainability Benefits
Behavior Change
Eco-Impact Tracking
Acknowledgement
Operational Savings
Social Engagement
User Data Metrics EPR CSR GRI
-SUD -Inventory
4SQTWFB
Cloud Host Mobile Carbon Reduction Offsets B. Corp
SUDs = Single Use Disposables EPR = Extended Producer Resposibility B. Corp = Benefit Corporation
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REWARDING CONSUMERS EVERYWHERE FOR REUSABLES
www.traxactions.com | @TraXactions
[email protected] | 415-845-7632 | TRAX, LLC
$50kto createbeta app
$50kinvestedto date!
TRAXACTIONS
Thank you:
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