TREAD AHEAD™ TIRE PROGRAMGrab your share of the tire market

PROGRAM OVERVIEWWhen your customers choose independents or after-market retailers to buy tires, there’s more

at stake for you than lost tire revenue.

CHALLENGE | Tire sales are a major customer defection point. When customers go

elsewhere to buy tires, they often don’t come back to your dealership for

other services. That’s revenue beyond tire sales lost to competitors.

OBJECTIVE | If you can get these customers into your service department for tires, you

have a good chance of turning them back into loyal service customers. The

objective of the Tread Ahead Tire Program is to increase tire purchases—

first among active customers, then from inactive customers and, finally,

with prospects.

APPROACH | Thindata 1:1 offers dealers a targeted marketing program that communicates

personally with each customer and presents the appropriate tire offers

and messages based on the customer’s vehicle, past tire purchases, and

tire lifecycle.

Tire sales are a majorcustomer defection point.

BASED ON CONSERVATIVE ESTIMATES, 400 OF YOURCUSTOMERS NEED NEW TIRES EVERY MONTH.*HOW MANY TIRES DID YOU SELL LAST MONTH?

*Based on a dealer database of 20,000 vehicles, with 2% of customers in the market for tires eachmonth.

GETTING ON-BOARD IS AS EASY AS 1 – 2 – 3When you’re ready to sign up, your Thindata 1:1 consultant will help you through every step of

establishing and managing your program.

1. We’ll have you complete your Tread Ahead Tire Program Start-up Guide so that we can

capture your customer data and begin to analyze it.

2. You will be assigned a support team to guide you through the process and provide

personalized service. We’ll ensure that your tire marketing program is branded

specifically for your dealership and personalized to each customer’s tire needs.

3. Once the program is up and running, you will be able to track program success every

step of the way.

Thindata 1:1 has combined its extensive automotive and tire-related experience with its

unique data-driven direct marketing solutions for more than a decade. It’s a combination

that can work for you. Of course, we’re a GM-approved turnkey vendor.

Need another reason to get on-board? The Tread Ahead Tire Program is eligible for

Sales iMR-matched funds.

Are you ready to start capturing more tire revenue for your service department? Let

Thindata 1:1 help you get started today. Call 855-799-0999 or visit TreadAhead.com.

DATA-DRIVEN COMMUNICATIONSTAILORED TO EACH RECIPIENTBy tracking and analyzing customer purchase and service behavior—as well as tire wear andmileage—the Tread Ahead Tire Program provides timely, personalized, tire-focusedmarketing messages to each of your customers.

The program personalizes the content and design for each customer. Images, headlines, text,offers, and dealership service hours and contact information are all data driven.

Tailored tire suggestions and dealer-selected offers are targeted to the customer’s previouspurchase behavior and current vehicle data. Such highly personalized and relevant tiremessaging dramatically increases response rates—which means you’ll see more customers.

We adapt these personalized messages for both effective mail and email communications.

EMAIL COMMUNICATION

DIRECT MAIL POSTCARD8.5" X 5.5"

SELL MORE TIRES TO MORE CUSTOMERSAND PROSPECTSThe Tread Ahead Tire Program helps you sell more tires to the following threecustomer groups:

ACTIVE CUSTOMERS | These are customers who have consistently serviced their

vehicle(s) at your dealership with no known tire purchase.

INACTIVE CUSTOMERS | Inactive service customers who still own their GM vehicle, but

we are not aware if they have purchased tires since their last

service visit.

PROSPECTIVE CUSTOMERS | This group consists of potential customers who own GM

vehicles and reside in your dealership’s primary market area,

and we are not aware if they have recently purchased tires.

PROGRAM REPORTS AND METRICSThe bottom line is this: Did this program generate more tire sales?

To answer this question for you, we’ll provide monthly reports that tell you what was

mailed and emailed, to whom it was sent, and who bought tires. We break down

performance as follows:

• New tire sales

• Specific response and new tire revenue

by customer group

• Overall program results and effectiveness

• Your dealership performance compared

to your region and to dealers nationally

(as appropriate)

Communicate to customers when they’relikely to be in themarket for tires.

TREAD AHEAD™ TIRE PROGRAM

CONTACT INFORMATION

Thindata 1:1

1600 West 2200 South, Suite 300

Salt Lake City, Utah 84119

855-799-0999

info@TreadAhead.com

www.TreadAhead.com

Experts in automotive industryone-to-one marketing